Arriving at Century Plaza, employees from several companies began to move in one after another.
The building suddenly became lively, Cao Cao Takeout and Cao Cao Express were the fastest moving ones.
When we arrived at Cao Cao's takeout on the eighth floor, the desks and chairs were all very new.
Green plants can be seen everywhere in the office, which can relieve visual fatigue when employees are tired and want to take a rest.
There are not many people taking out food in Cao Cao right now. Although they are divided into two floors, one floor is still empty, waiting for the staff to be filled before using it.
Gan Jiawei led Chen Dongcheng into the office, poured tea and said: "Director Chen, good news, Magnesium Tuan and Are You Hungry have been tricked by us? They have resumed commission-free for merchants, and they call it a temporary adjustment."
It was a plan made from the beginning to get rid of magnesium pills and Are You Hungry?
If Magnesium Tuan and Hungry Me were to continue collecting commissions, with their current merchant base, commissions alone would be a considerable amount of income in a year.
Now that the commission link is cut off, it will be much simpler. It is just a matter of comparing who can burn harder.
Although Magnesium Group has raised US$3 billion, it cannot support their many business lines.
The hotel tourism industry needs to compete with Ctrip.
The takeaways still have to fight with Are You Hungry and Cao Cao Takeaways?
The battle lines are opening one after another, which means that the magnesium group's losses are constantly increasing.
Opponents in each business line are very strong.
If Magnesium Group wants to develop its own business, it has to burn money desperately.
"Director Chen, this is my plan for the next step of promoting Cao Cao's takeout. Please take a look."
Gan Jiawei handed a document to Chen Dongcheng and said: "I am very aware of Wang Xing's ambitions. Are you hungry? Zhang Xuhao is too young compared to Wang Xing.
I think they will expand crazily this year and take the lead in occupying more virgin land that has not yet been developed.”
Today's takeaway market is mainly concentrated in first- and second-tier cities.
In third-, fourth-, fifth- and sixth-tier cities, it is rare for Magnesium Group to fight against Hungry?
Burning money is also strategic. In the early stage, users in first- and second-tier cities have higher spending power and the average price per customer is also higher.
With the consumer potential of first- and second-tier cities, it has been almost fully exploited by several platforms.
Wider third-, fourth-, fifth- and sixth-tier cities and more counties will become the finals.
Who can stabilize market share in cities other than first- and second-tier cities?
Whoever can move more steadily will gain the lead.
Chen Dongcheng noticed that Gan Jiawei was facing a re-division of the marketing department, so he personally seized the marketing department and threw the marketing department employees into third-, fourth-, fifth- and sixth-tier cities like an army.
Any city that has not been developed by food delivery will have the flag of Cao Cao's food delivery.
With reasonable promotion space and high promotion rewards, Gan Jiawei is quite familiar with managing the local promotion team.
In the past, Gan Jiawei was able to handle a team of tens of thousands of people in Magnesium Group in an orderly manner, which shows his management level.
"Baidu Waimai has completely fallen behind. How long has it been before? They are still thinking about building an ecological chain. Their great advantage has been taken away by them."
Gan Jiawei's eyes flashed when he mentioned Baidu Waimai's management.
"I'm sure that Baidu will start to gradually reduce subsidies after the year. By then, Baidu's food delivery will definitely be finished."
For users, who are used to high subsidies and suddenly reduce the subsidy amount, they will definitely be unhappy.
Except for Baidu Waimai, all other companies have subsidies and their delivery efficiency is similar. Everyone knows how to choose.
“Let’s put the matter of Baidu Takeout aside for now.”
Chen Dongcheng asked: "I asked you to collect photos of black workshops, how many did you find?"
"It's all here. I've already sent it to the 3.15 program team. As long as they really want to expose black food delivery, they should be very interested."
As Gan Jiawei spoke, he went to the office drawer and took out an envelope, which contained dozens of photos secretly taken by the deliveryman.
Chen Dongcheng knew before that the problem of illegal workshops in Are You Hungry was serious, but how serious is it?
After looking at the photos, I almost felt like I was going to vomit out the food I ate.
The store pictures of many stores on the app usually display a relatively high-profile address.
For example, a certain store is located in a certain square on a certain road, and the photos of the food in the restaurant and the kitchen environment are quite clean and hygienic.
In fact, they are usually hidden in some old residential buildings.
The stove was covered with black oil stains and was placed openly at the door.
The so-called chef wiped the inside and bottom of the pot several times with a rag that was so dirty that the original color could not be seen clearly, and then placed the rag on the frying spoon.
The colander is placed on the dirty bucket at your feet. You can pick it up and use it without cleaning it.
In short, after reading this, you will never think of ordering takeout from this restaurant again.
Chen Dongcheng looked at it for a while and was very satisfied with the recruitment collected by Gan Jiawei.
There are even several recordings where the delivery person deliberately talks to the store.
For example, something like the following.
Deliveryman: "Brother, how do you open a store like yours? Are you hungry? Don't they do the review?"
Store owner: "The review process is ridiculous. They asked me to randomly name the store, register it with my mobile phone number, fill in a rough address, and their backend staff authenticated it for me. It was not difficult at all."
Deliveryman: "But even if you are registered, you don't have a business license, health permit, health certificate or anything like that. Can you open the business?"
Store owner: "That's not a problem. They don't care about such nonsense. They just need to give them a platform to make money."
Delivery man: "I saw that your on-site photos were quite different from those online. I thought I went to the wrong place."
Store owner: "It's normal. Many of you delivery people are like this for the first time.
This routine was taught to me by the staff of Are You Hungry? They asked me to search the Internet for some beautiful photos of the storefront and food and put them up.
As for whether it is true or false, some people will care."
Delivery man: “Brother, why didn’t you launch Cao Cao’s takeout?
I think they’ve been giving quite a lot of subsidies recently, so if you open a store there, you should be able to make more money, right?”
Store owner: "Don't mention it, their review is too strict, I was passed at the first check.
It's impossible to open a store without a business license, let alone health requirements.
Anyway, we’re selling no less on Hungry Are You and Magnesium Tuan, so it doesn’t matter if we miss them.”
…
Chen Dongcheng was very satisfied with what Gan Jiawei did: "That last sentence is a good answer."
"I sent a red envelope worth RMB 10,000 to that smart delivery man. I hope that this sentence will be broadcast at the March 15 party, which may help us win a large number of users."
Gan Jiawei is usually smiling, but now he is a bit cruel.
“In addition to our own development, our peers must seize the opportunity to dig their own pits and jump.
Even Hungry? and Magnesium Tuan spent a large amount of public relations expenses to suppress this matter.
I also want them to be stigmatized as a black workshop platform forever."
Chen Dongcheng nodded. Gan Jiawei's "murderous spirit" is very important for the leader of a food delivery platform.
Now that he has decided to make takeout, Chen Dongcheng definitely hopes that Cao Cao's takeout can last until the end.
Those two companies have the shadow of Ahri and Tengxun, so there are few places where Cao Cao can draw on their strength.
Gan Jiawei's own skills must also be excellent in order to defeat Wang Xing and Zhang Xuhao.
On the 20th floor, Douyin employees work on this floor.
Sorting by floor already hints at Chen Dongcheng’s expectations for Douyin.
In addition to Pinduoduo, which is located on the 22-23 floors below the headquarters, Douyin follows closely behind.
A group of engineers, under the supervision of Hong Jun, strive to improve the product.
With so many people coming together, it's easy to develop an app.
But there is still a long way to go before Chen Dongcheng is satisfied.
Hong Jun was very worried about this. Although Chen Dongcheng did not urge him, he could not stand up to Kuaishou and waited for the platform to mature.
Everyone is starting to explore how to realize their business, and they haven't even finished their birth yet.
No, after the latest revision was completed, Hong Jun felt quite satisfied and invited Chen Dongcheng to come over and make comments.
It's just a suggestion. As long as Chen Dongcheng is not satisfied, he will definitely continue to redo it until Chen Dongcheng is satisfied.
After this experience, Chen Dongcheng didn't find fault anymore.
The current level of app developed by the team has skipped the exploration stage and can be officially launched.
Smooth large-screen viewing, intelligent distribution mechanism...
But this is not the most important thing. In the final analysis, users are the root.
Without users, there would naturally be no content production.
Hong Jun's plan is very cautious. He prefers to contact a group of celebrities first and use their influence to attract more users to download.
As for downloading users, there is no high-quality video to watch.
Hong Jun plans to send teams to some schools and hire students to shoot various interesting videos.
There will definitely be some difficulty in the early stage. As long as you get through the most difficult period, when the number of users increases, more high-quality content will naturally appear and retain users.
A plan is a plan, but it also requires funds to start.
If possible, Hong Jun hopes to sponsor several programs to gain greater popularity.
As for the initial return on investment, Hong Jun didn't take it seriously.
For short video platforms, user growth is the most important at the current stage.
"What suitable variety shows are there? Do you have a direction?"
"There is a direction, mainly for special sponsorship and exclusive naming. I am a little hesitant."
Hong Jun took out a quotation list with variety shows from various TV stations.
But no matter which program, the exclusive naming fee is more than three or four times that of special sponsorship.
"Look, do we want special sponsorship or exclusive sponsorship?"
Chen Dongcheng took the quotation, read it for a while, and suddenly his eyes stopped on a variety show: "The naming fee for this extreme challenge is 200 million?"
"Yes, this is the current quotation from Tmall International, which has doubled compared to last year."
Hong Jun is also optimistic about extreme challenges, which were very popular last season.
Tmall International has developed very well in the cross-border overseas shopping market by relying on the promotion of extreme challenges.
Chen Dongcheng frowned and pointed to the extreme challenge without hesitation: "It's just them. We'll increase the price and ask for their exclusive title."
Hong Jun was stunned and said: "Director Chen, I personally think that in the initial stage, it would be good if we get the special sponsorship of Extreme Challenge.
With a sponsorship fee of 60 million yuan, I don’t think it will be particularly stressful for us.”
"I understand everything you said. I just want to ask you if you are interested in naming the Extreme Challenge?"
Hong Jun nodded and said honestly: "I'm definitely interested. The popularity of the Extreme Men's Gang is still very high, and the audience's expectations for them are also very high.
Generally speaking, it is rare for a variety show to have a huge reputation for three consecutive seasons. I think the second season should be regarded as the pinnacle of extreme challenges.
Even if there is a sequel later, the quality will be far inferior to this season.
The most important thing is the price of sponsorship fees. I think it may be higher in the next few seasons and we may not be able to afford it.”
Variety shows generally don't stay popular for more than three seasons, and there are only a few that can continue to be popular.
The current naming fee of 200 million yuan is very conscientious compared to the price of 400 to 500 million yuan in the future.
The most important point is that Chen Dongcheng cannot sit back and watch Tmall Global continue to rely on extreme challenges to harvest more young users.
In the cross-border overseas shopping market, Blue Whale overseas shopping is under considerable pressure.
The faster Tmall International develops, the greater the pressure on He Qian.
Winning the exclusive title of Extreme Challenge will not only promote Douyin, but also suppress Tmall International.
Chen Dongcheng briefly explained his purpose, and Hong Jun suddenly understood.
Immediately, I no longer had any doubts, and I happily went to contact the Extreme Challenge team.
The extreme challenge was even more surprising.
It stands to reason that the naming fee of 200 million is already very good for an extreme challenge.
But faced with higher sponsorship fees, they surrendered instantly.
The company that produced Extreme Challenge directly sent Douyin’s 210 million quotation to Tmall International, and the two companies began bidding.
Even with the bidding, Tmall International was very cautious and only added two rounds.
In every round, Chen Dongcheng and the others bid 10 million more than them.
Tmall International hesitated for a while because of its wealthy attitude and chose to give up.
In the end, the price for the exclusive title was set at 250 million.
The Extreme Challenge production company said that in the near future, the planning team will come up with creative ideas to integrate Douyin ads into the plot of the show.
When the filming starts in March, Douyin can send people to follow the team at any time.
Chen Dongcheng handed over the specific communication tasks to Hong Jun, but he had no interest in dealing with celebrities.
With a popular variety show like Extreme Challenge, it will definitely bring many users to Douyin.
Compared with the growing number of users, sponsorship fees are just a drop.
He Qian from Blue Whale Overseas Shopping was even more relieved when he heard the news.
It can be said that Chen Dongcheng's operation indirectly helped them a lot.
Anyone facing an opponent as big as Ahri would be involuntarily afraid.
Tmall International is Ali’s chess piece in the cross-border e-commerce market.
However, it is easy to enjoy the shade with a big tree at your back. Tmall International sponsored the extreme challenge in the early stage, which made He Qian sour with envy.
Chen Dongcheng gave He Qian a surprise and conveniently won the position of special sponsor of the Extreme Challenge and handed it over to them.
For a variety show, the overseas rate of special sponsorship is second only to exclusive sponsorship.
He Qian was stunned by this surprise. The sponsorship fee of 60 million did not require them to pay a penny.
Compared with Douyin, they are not biological sons.
But at least they, Blue Whale Overseas Shopping, can be considered adopted children, right?
He Qian couldn't help but think happily, it felt so good to hug his thigh.