After the meeting, some senior executives of Magnesium Group seemed a little depressed.
Especially Li Yang, who is in charge of the taxi business, is particularly depressed.
Other executives who usually have a good relationship with him will pat Li Yang on the shoulder to express comfort.
"Oh, Mr. Wang feels relaxed when he says this. How can I explain this to the employees below?"
Li Yang clenched his fists, his face full of helplessness.
It's not that he blames Wang Xing and the magnesium group. As a senior executive, he is naturally very aware of it.
Fighting on all sides, all business lines have strong opponents.
The money was burned so fast that as soon as Wang Xing opened his eyes, tens of millions were gone.
Originally, Magnesium Taxi Taxi was established, and Li Yang had ambitious plans to do something big.
Who would have thought that the cunning Didi, which had already formed a monopoly in the taxi market, would shut down Meituan Taxi with just one complaint.
Without the qualifications to operate an online ride-hailing service, Magnesium Group would not be able to expand its operations.
The fever was painless and painless, and the magnesium pills and taxis did not even burn off a few vellus hairs.
Now the group is encountering strong competitors, and even financing is not progressing smoothly.
For projects like taxi-hailing, which are destined to burn money in the long run and never see any profit, Wang Xing cannot be too cautious.
Back in the office, Li Yang struggled to reveal the decision above in front of the eyes of all the taxi-hailing department employees.
The employees were immediately furious.
"No, then what should we do?"
"That's right. Although we had some problems in the early stage of business development, the order volume is real. Mr. Wang should think about it again!"
"Mr. Li, is there no way to change Mr. Wang's tone?"
The employees were all talking, obviously unable to accept Wang Xing's decision.
Think about it too.
They were originally envied, but suddenly fell into a position of being ignored. This gap in comfort was a bit uncomfortable.
"Okay, everyone will not be laid off. The Human Resources Department will arrange for everyone to change jobs. I hope everyone is mentally prepared.
The group’s immediate priority is to prepare for listing, and the taxi-hailing business will become the focus in the later stages of the group.”
Li Yang was not in a very good mood. After saying this, he left directly.
All that was left was a bunch of employees looking at each other.
Magnesium Tuanjia has a big business and a large number of employees, so the monthly employee expenses alone are a considerable cost.
No direct layoffs, even if Wang Xing is kind enough.
…
Magnesium Group suspended its online ride-hailing business, and Didi immediately felt comfortable. Magnesium Group's financing strength is still very good.
Cheng Wei felt a little emotional. He didn't know what Chen Dongcheng was thinking about selling Didi shares.
However, Chen Dongcheng, the second largest shareholder, sold his shares, which had a considerable impact.
Some investment institutions that were dissatisfied with Didi's delay in listing also began to sell Didi's shares.
Magnesium Group's suspension of its online ride-hailing business has halted the trend of some investment institutions continuing to sell Didi's shares.
At the same time, Didi officially incubated a food delivery division to test the food delivery market.
Didi's plan to take out food was definitely premeditated.
Cheng Wei tested Chen Dongcheng once before, but failed to get the answer he wanted most.
It has been delayed until now before Cheng Wei really started to take action.
The launch of Didi Takeout will definitely be boycotted by the three companies.
No matter which city it is in, it will be very difficult for Didi to bite it off.
Magnesium Group is burning money and can no longer survive, and Didi’s new business line is not favored by the outside world.
No one thinks they can change the current situation of the Three Kingdoms' struggle for hegemony.
…
Wuxi became the first city where Didi Takeaway was launched.
Wuxi is considered a strong second-tier city. In this city, Magnesium Group ranks first in market share.
Followed closely by Cao Cao Takeout and Are You Hungry?
As soon as Didi entered Wuxi, it recruited riders with high salaries.
After recruiting a group of delivery personnel, we began to use local promotion teams to expand merchants.
The Didi Waimai team never thought that many merchants would refuse to go online on their platform.
There are very few merchants who are really willing to join Didi Waimai, and they are all small workshops.
All chain brand merchants are firmly controlled by the other three.
Luo Wen, the head of Didi’s food delivery business, visited many homes and got the same answer.
They are not optimistic that Didi will develop its food delivery business in the long term.
Unless Didi can guarantee that their daily order volume reaches a certain number, they will not easily transfer the platform.
Although the exclusive agreement has not been brought out yet, several platforms have more or less hinted at these merchants.
The competition is fierce right now, so it is reasonable for them to log in to three companies at the same time, but what if they are targeted?
They don't have to offend the majority of current orders just for Didi's dozens of orders.
Luo Wen was a little anxious and tried to talk to him, but it had no effect.
He has a high job number within Didi, and he carries Cheng Wei's extremely high expectations.
Didi even regards the food delivery business as the most promising business outside the travel field.
Seeing that Magnesium Tuan was eyeing them and even extending his hand in and out of the travel area, Didi was really panicked.
The reason why Magnesium Group challenged them so blatantly was not because they had no moat at all.
Didi had a very strong competitor before, called Yidao Yongche.
After LeTV completed its strategic investment in Yidao, Yidao began to provide high subsidies to passengers and online ride-hailing drivers.
It is almost exactly the same as the current method of making magnesium balls.
Faced with Yi Dao's low-price attack, Didi was helpless.
If you don’t choose to lower prices, you will have to accept the loss of passengers and online ride-hailing drivers.
If we respond with low prices, we can only continue to provide high subsidies, which will lead to greater losses.
Unfortunately, LeTV's capital chain broke and Didi escaped by chance.
Since then, some investors have questioned the value of Didi’s moat.
In the travel market, after the merger of Didi and Kuaidi, they encountered several competitions and all were passive responses.
Domestic users have been educated to have no moral integrity at all, and few will refuse anything as long as they can take advantage of it.
Now Chen Dongcheng has nothing to do with Didi.
Cheng Wei is not sure whether Chen Dongcheng will get involved in the travel field in the future.
When Didi's food delivery business was launched, it was done with the idea of not making money.
Anyway, Didi’s financing strength is on display and the funds on its account are sufficient.
They won't be out of funds to burn money for a long time.
As for the Wuxi market, Didi must take advantage of it.
They must also take away the title of No. 1 in the market!
After Luo Wen and Cheng Wei reported the difficult situation in Wuxi, there was silence on the other end of the phone for a while.
Cheng Wei only said: "Don't think about losses, I only look at the results."
"clear."
With Cheng Wei's words telling the truth, Luo Wen felt relieved.
Returning to the temporarily rented office, Luo Wen clapped his hands and focused the attention of the more than ten employees he had brought out from Didi.
These employees are elite soldiers recruited by Luo Wen from other departments.
These people have one thing in common, that is, they are very ambitious.
Otherwise, their development in the original department is very stable, so why bother to go out of their way to make trouble.
Luo Wen looked at all the employees and said with a smile: "I have always believed that in Internet companies, only by fighting can we achieve results, just like heroes emerge from troubled times.
New business often means more competition, but it also means more room for growth."
"I just called Mr. Cheng, what do you think Mr. Cheng said?"
"Mr. Cheng told me not to think about losses, he only looked at the results."
All the employees' eyes suddenly lit up. The most fearful thing about this kind of business line that is destined to lose money is that the boss is timid.
Isn’t it a joke to seize the market share of the other three companies without burning money?
"So, we have to take some more extreme measures."
Luo Wen directly placed a series of numbers on the whiteboard in the conference room.
“I plan to subsidize 6-8 yuan for each order to merchants; 18 yuan to consumers; and 18 yuan to riders.
After comprehensive calculation, our subsidy cost for each order is close to 44 yuan."
Everyone looked at Luo Wen in surprise. The cost of this subsidy was too high.
It is equivalent to a loss of 44 yuan for one Didi takeout delivery order.
The more you give away, the more you lose.
In comparison, the three companies currently on the market have controlled costs to a relatively low number.
For example, Cao Cao's takeout service now only subsidizes riders 7-8 yuan for each delivery order.
The cost of Didi Takeout is twice as much.
"Loss is not important, what is important is the results.
What Mr. Cheng hopes to see is that we are completely established in the Wuxi market.
Plant the flag of Didi Takeout high in the promising soil of the takeout market."
After Luo Wen wrote the number 44 yuan, he wrote 10,000 and 15 next to it.
"In the future, we will recruit a group of loyal riders. We will give loyal riders a guaranteed salary of 10,000 yuan, and crowdsourcing riders will get a commission of 15 yuan per order.
This kind of treatment, I think, will definitely turn the Wuxi takeout market upside down."
Hiss, everyone was a little stunned.
At this time, Luo Wen really has a bit of Cheng Wei's style.
These methods of burning money are really the same.
If you think about it with your feet, you will know that the number of Didi riders will definitely not be small.
Not a sarcastic comment on the riders.
Who doesn’t want to make more money?
According to this algorithm, if a rider receives more than 100 orders a day, he can earn 1,500 a day.
Calculated in a month, where can I find an income of 40,000 to 50,000 yuan?
Even these employees are a little excited and want to deliver food.
This is simply a money grab!
Luo Wen was very satisfied with the eyes of his subordinates and said with a smile: "As for those chain brands, don't rush to dig them up now. Let me stabilize the hesitant retail investors first."
An employee raised his hand and asked: "Boss, how long will our subsidies to merchants last?"
"Let's continue it for a week. We have limited funds. We mainly use Wuxi as a pilot project and show the results to Mr. Cheng and others."
Luo Wen clapped his hands and boosted his morale: "As long as we conquer the Wuxi market, Mr. Cheng will provide us with more funds, and appreciation and salary increases are no problem."
Looking at each employee with a wolfish look in his eyes, Luo Wen announced the adjournment of the meeting.
The first activity conducted by Didi Waimai officially detonated the city of Wuxi.
“Over 20-18! Super value afternoon tea, you can choose from it!”
"1.1 yuan milk tea, what are you waiting for?"
“The cheapest duck blood vermicelli soup in history, DiDi Delivery delivers you a warm lunch!”
Similar copywriting was released and spread among friends.
Didi officially launched its first shot at logging into Wuxi.