It seems that this merger is a reshuffle in the logistics industry.
But people with a truly keen sense of smell would not think so simply.
In particular, JD.com and Ali immediately held a meeting to study the impact of the merger between Cao Cao Logistics and Yue Yue Express.
JD.com is a little better. Their logistics system is large enough, they have always been self-operated, and their main sales categories are different from Pinduoduo.
Ali has always attached great importance to logistics.
Together, vertically and horizontally, they won three passes and one Dajia Baishi, and the big rookie alliance came with a fierce force.
At the beginning, Lao Ma also thought about strangling Pinduoduo from the logistics aspect.
It is not uncommon for members of the Rookie Alliance to refuse orders from Pinduoduo, but unexpectedly, it was supported by Cao Cao Logistics, which Chen Dongcheng laid out early.
As Pinduoduo went public and subsidies were further increased, Lao Ma originally had a dream that Cao Cao's logistics capacity was insufficient and Pinduoduo took the initiative to beg for mercy.
Unexpectedly, Cao Cao Logistics quietly took over Yuan Yuan Express, which is known as the "little tailwind". This is really an advantage.
It was eerily quiet inside Ahri's high-level conference room.
Lao Ma frowned, obviously feeling troubled.
After Pinduoduo went public, even Lao Ma had to be wary of the scale of funds raised.
Now the logistics aspect has once again broken through the blockade of the Rookie Alliance.
Now Pinduoduo is really taking off, but it’s still the kind that can’t be held back no matter what!
"Now in the logistics aspect, I have completely miscalculated. Do you have any good opinions?"
It took a long time for Lao Ma to speak out, and the silent atmosphere was enough to make everyone tremble.
"Mr. Ma, the most important thing we should do now is to continue to suppress logistics and let all three links and one reach be used. We will subsidize and reduce costs, and we must not give them the opportunity to expand."
Rookie CEO Wan Lin is murderous. As Lao Ma's trusted general, he is in charge of the entire Rookie Alliance. Naturally, he will not sit back and watch Cao Cao Logistics grow.
Logistics is Pinduoduo's biggest Achilles' heel. Lao Ma has always not taken Pinduoduo seriously, and he is very confident about this aspect of logistics.
JD.com’s logistics system is not open to the outside world, so what if Pinduoduo grows faster?
In the end, you have to accept the rookie's sanctions?
But now that Cao Cao Logistics has merged with Yue Express, everything has changed!
Pinduoduoduo jumped out of the trap carefully laid by Lao Ma, and from then on the dragon traveled for nine days.
How can Ahri accept this?
The original script has been changed beyond recognition by Pinduoduo.
"Three connections and one connection...Mr. Wan, you should know that although we rely on business volume to tie them up, it does not mean that they do not have their own ideas. They have also accumulated a lot of grievances in recent years, so we must be cautious."
Lao Ma thought for a moment and shook his head.
Wan Lin's proposal was to let three links and one link be used for shopping, but he was not a fool, so how could he shed his blood for Ah Li?
"Mr. Ma, Pinduoduo has made so much money from U.S. stocks, and there will definitely be big moves in the near future. We need to be careful, especially for some dishonest merchants. I think it is necessary to crack down on them."
Jiang Fan, who was sitting on the right side of Lao Ma, also expressed his opinion.
Jiang Fan is the person in charge of Taobao business and is also nicknamed the prince by the outside world. He is deeply trusted by Lao Ma.
Lao Ma has now retired with success and firmly holds the position of chairman of the board of directors.
Zhang Yong took over from Lao Ma and became Ari CEO.
As Jiang Fan is the biggest contributor to the success of Zhang Yong's "allin wireless" strategy, and he understands technology, he naturally has the trust of Zhang Yong and Lao Ma.
Everyone within Ahli knows that after Zhang Yong steps down, Jiang Fan will definitely take over.
Now that Jiang Fan spoke, everyone looked at Lao Ma, wanting to see Lao Ma's reply to Jiang Fan's opinion.
"Mr. Jiang is too cautious. How can you guard against thieves for a thousand days?"
Lao Ma really appreciates Jiang Fan and is not in a hurry to deny Jiang Fan's views.
It made it clear to many senior executives that this attitude was different from theirs.
"But what Mr. Jiang said is not unreasonable. I have also heard that many merchants on the platform are facing the temptation of Pinduoduo, and some even go to Pinduoduo to open stores privately."
“For the exact same product, our platform is more than 10% or 20% higher than Pinduoduo.”
"We must crack down hard on this kind of behavior!"
"Once discovered, we will immediately reduce their product exposure and cancel their recommended resources for the month. We will never tolerate it!"
When Lao Ma needs to be ruthless, he shows no mercy at all.
Jiang Fan frowned. He could climb to such a high position at such a young age. He must be a smart person and he could sense what Lao Ma meant.
"Mr. Ma, what do you mean, we force them to choose one of the two?"
"Ali has been established for so many years and has never seen any big storms. President Wan's previous proposal also has merit."
"It's unreasonable to directly subsidize three links and one express delivery. We subsidize it ourselves and bring down the price of express delivery. We don't give Cao Cao the opportunity to develop logistics, so that they can also make some money."
As soon as the old horse makes a move, it will be like thunder.
While forcing merchants to choose one of the two, they support three links and one link, and engage in a logistics price war.
After the meeting ended, Lao Ma left Jiang Fan alone. Everyone noticed, but no one said anything.
Obviously, this is Lao Ma trying to make a small fuss for Jiang Fan.
"Jiang Fan, you must grasp the scale of this action. It is also advisable to kill the chicken to scare the monkey. Don't let me down."
After Lao Ma spoke earnestly, he patted Jiang Fan on the shoulder, not concealing his appreciation for Jiang Fan at all.
"As long as you suppress Pinduoduo, you will be responsible for Tmall from now on!"
surprise!
Jiang Fan became famous at a young age and achieved financial freedom early.
To put it bluntly, money has not been that much of a pursuit for a long time.
The purpose of staying in Ali is to realize your own value.
Within the Ali system, Tmall is undoubtedly the best department.
And Jiang Fan has now secured his position as the president of Taobao.
If you continue to move up, only by taking over Tmall can you finally climb to the position of being the helmsman of Ahri.
Now Lao Ma has spoken in person, as long as Pinduoduo is solved, the position of Tmall president will be vacant.
How could Jiang Fan not be happy?
"Don't worry, Mr. Ma, I will not let you down. I will lock Pinduoduo down."
Jiang Fan looked at Lao Ma's back, feeling filled with unprecedented fighting spirit for the first time.
"Pinduoduo..."
Jiang Fan sneered, picked up the computer on the table, and left with a steady and brisk pace.
Obviously, a larger-scale e-commerce war is coming.
The only leading actors this time are Ali and Pinduoduo.
Even Jingdong can only watch the show obediently.
Ahri's internal decisions were quickly spread to the outside world.
This is also what Lao Ma did intentionally, to put pressure on his opponent from the momentum first.
The coming storm is sweeping across the entire e-commerce circle.
How Pinduoduo should respond has aroused the curiosity of countless relevant people.