Xue Ningzhi looked at the reactions of these young executives and couldn't help feeling a little emotional about Chen Dongcheng's high status in their hearts.
But more than anything, I am still proud.
That was her man, and she believed it more than anyone else.
"Mr. Chen gave me an example, such as the national price of a 500ml Coca-Cola bottle is 3 yuan.
If we sell it for 2 yuan, all consumers will know that we sell it cheaply here.
So the question is, where can we find brands with high consumer awareness like Coca-Cola?
How can we convince these super brands to agree to share profits and sell cheaper than other platforms?”
Xue Ningzhi smiled and pointed to the four characters "tens of billions of subsidies": "We can only rely on this."
"Since the merchants are not willing to pay, then fine, we will pay for it ourselves."
"If we continue to subsidize unknown brands or counterfeit products, we will definitely be ridiculed by Ali, and this subsidy will be meaningless."
"So, with this tens of billions of subsidies, we should directly target those super-famous brands that high-quality people are most familiar with."
"For example, Apple, Huawei and other well-known brands with obvious price and value."
"It turns out that those people who have been watching Tmall and JD.com for a long time but have not placed an order are likely to be attracted by us and buy their hands under the stimulation of our tens of billions of subsidy plans."
I have to say that this idea is still very clear.
After giving many executives time to digest, Xue Ningzhi continued.
"However, Mr. Chen also mentioned that this subsidy plan is absolutely unprecedented in the e-commerce market and will definitely cause a sensation."
"But we have to be more careful. Ahri may be playing dirty tricks."
"For example, Ahri hired people to spread rumors, and those spreading rumors about our platform are all fake."
"Consumers' trust in big-name products, especially mobile phones priced in the thousands, is an issue we must weigh."
Xue Ningzhi looked at Zong Hui again: "Ah Hui, your task should be more important, and various departments will give priority to coordinating you."
"Your focus is on high-end brands such as Apple and Huawei. You can appropriately disclose some of our plans for huge subsidies to persuade them to open official flagship stores on Pinduoduo."
After saying this, Xue Ningzhi still couldn't help but feel shocked in her heart.
When she first heard about Chen Dongcheng's tens of billions subsidy plan, she was just as dumbfounded as these people.
But after listening carefully, I felt an indescribable admiration.
This is definitely a genius plan!
Through tens of billions of subsidies, we can inadvertently attract the attention of high-quality groups and subtly reverse Pinduoduo’s low-price copycat image.
It seems like a subsidy of tens of billions, but it has really improved the brand's image.
This is very critical for developing big-name pavilion business in the future.
To put it bluntly, any high-end brand will look down on Pinduoduo, a low-priced place for copycats.
Chen Dongcheng not only proposed this subsidy plan, but also emphasized two points with Xue Ningzhi.
These are also the two most urgent issues to be solved whether Pinduoduo can surpass Taobao.
①, Problems with top brand merchant stores.
②, the problem of repurchase by high-quality people.
If these two problems are not solved, we will continue to sell cheap products for a few yuan or dozens of yuan.
How much GMV does Pinduoduo need to fill an iPhone with Ali?
Therefore, it doesn’t matter how much we lose from this tens of billions of subsidies.
The important thing is to enhance the brand image and give these high-end brands a brand new impression.
Didn’t Taobao also start from low-end, fake goods?
To put it bluntly, this subsidy is for these brands to show Pinduoduo’s determination to change.
I have to say that the management is young and energetic.
Especially after hearing about such a huge plan, everyone burst out with unprecedented enthusiasm.
Xue Ningzhi and Jiang Fan undoubtedly had the upper hand in their first game.
With Chen Dongcheng at his side making suggestions, all Xue Ningzhi needs to do is execute.
Faced with Pinduoduo’s huge subsidies, even Apple and Huawei will not underestimate them.
The third level of Internet e-commerce, listed on the market in three years, with turnover increasing year by year!
Businessmen are always looking for profits, especially mobile phone manufacturers like Apple.
They don’t care about the turmoil between JD.com and Taobao. You can’t live without me anyway.
To put it bluntly, users who should buy them will not be unable to find them because their exposure is reduced.
If you can't afford it, no matter how hard you try to expose yourself, it will be of no use.
With Apple and Huawei taking the lead, there are obviously more brands to follow.
Zong Hui is very smart and chooses brands with good sales on Taobao and JD.com platforms.
These brands have one thing in common: they are on an equal footing when cooperating with JD.com and Taobao.
Even if Taobao and JD.com ask questions afterwards, there is no need to worry too much.
If they are allowed to taste the sweetness, even if Pinduoduo doesn't say anything, they will choose to continue to cooperate with Pinduoduo.
There are almost forty or fifty brands before and after. If you look closely, you will find that they are basically the top ten in various fields on Tmall in terms of transaction volume over the years.
The requirements of these brands are very simple and they can provide supply.
But they cannot be allowed to actively subsidize it, and they must even be given appropriate exposure.
It seems harsh, but in fact Pinduoduo has already made a lot of money.
Before the change, Pinduoduo wanted these brands to open official flagship stores on the platform, which was purely a dream.
But in the face of subsidies involving billions, these brands have to put down their dignity and humiliate themselves.
Taobao is still preparing for this year’s 618 war and has not noticed Pinduoduo’s actions at all.
Of course, these brands will not be stupid enough to reveal Pinduoduo’s plans.
The first time we cooperated, both parties were very cautious.
These brands only know that Pinduoduo’s subsidies will be unprecedented.
But the exact number is not yet known.
If the results are not satisfactory, Zong Hui said that the store can be withdrawn at any time and they will have nothing to lose.
On the contrary, once the exposure is ideal and sales reach their minimum requirements, they will actively subsidize it.
Everyone at Pinduoduo began to prepare for 618, and banners were also hung on Pinduoduo’s homepage.
When news of joining the war reached Taobao, Jiang Fan just scoffed.
Just pay a few tens of yuan per unit on Pinduoduo and participate in 618?
They still regard JD.com as their biggest rival and attach great importance to every aspect.
And Pinduoduo hopes that Taobao will not care about itself and quietly accumulate strength.
As for Douyin, we are also ready for publicity at any time.
Once the time comes to June 1st, Douyin will set off a crazy promotion frenzy.
Watch videos and participate in Pinduoduo’s 10 billion subsidy carnival in 618, and the proportion of product-related videos will also increase significantly.
To this end, Chen Dongcheng did not hesitate to mobilize all apps under the group to provide Pinduoduo with unprecedented traffic support.
From top to bottom, Pinduoduo exudes the aura of fighting to the end.
If tens of billions of subsidies continue, it is still unclear who will win!