Sure enough, as soon as Xue Ningzhi finished chatting with Chen Dongcheng about logistics matters, Zong Hui hurriedly knocked on the door and came over to report.
"Mr. Chen, Mr. Xue, the heads of brands such as Apple and Huawei are all contacting us. They are willing to take the initiative to share profits. It seems that they have tasted the benefits."
For Pinduoduo, this step is crucial.
The tens of billions of subsidies may seem huge, but if they really burn up, they won’t last long.
According to Chen Dongcheng's idea, these tens of billions will have to be burned for at least a quarter, and it is impossible to use them all in just one 618.
Therefore, it is crucial for brands to proactively offer profits.
Fortunately, everything is going according to Chen Dongcheng's script.
The brand's initiative to offer profits is also in their plan.
"Ah Hui, you have to work harder. We don't push too much in terms of profit margins, but at least it has to be on the average, not much worse than Ahri and JD.com."
Xue Ningzhi also knows that Pinduoduo’s foundation is still shallow, so it would be good if the brand can make profits.
But it is impossible to accuse them of spending as much money as they did for Ahri.
"Don't worry, they give Tmall 300-30, let's strive for 300-20, it's not too much, right?"
Zong Hui is still very confident. Now that he has achieved results, he will naturally have confidence.
Pinduoduo’s dazzling results are enough to shatter the pride of these big brands.
Each other can sit down together calmly and discuss subsidy plans that are more beneficial to both parties.
Chen Dongcheng thought for a while and said: "For subsidies, 618 can use 5 billion, and the remaining 5 billion will be retained in the next quarter."
For Pinduoduo, this 618 event is crucial and will definitely burn more money than other companies.
Without Pinduoduo’s crazy subsidies, how could Apple and other brands take it so seriously?
The money that should be spent will definitely not be saved.
"For other products, our subsidy level is controlled at 15%. This is just the right ratio to allow consumers to enjoy the benefits without spending too much money."
"15%?"
Xue Ningzhi thought thoughtfully and nodded: "I understand, this subsidy is already quite large, and we subsidize all categories."
Chen Dongcheng also smiled and nodded: "For things like subsidies, what matters most is the perception of consumers. We are so successful this time precisely because we spend the same amount of money to make consumers feel that we are taking advantage."
"There is a difference between perception and actual price. For example, if a consumer chooses a gift to give to someone, with a budget of 1,000 yuan, the feeling brought by buying a bag is far less than that of buying a silk scarf."
"So, the type of subsidy is more important than the amount of subsidy. Our tens of billions of subsidies this time will still be subsidized for iconic products."
"Of course, these iconic products must meet three elements: first, they must be well-known enough, otherwise no one will know about the subsidies; second, the prices must be transparent and stable, so that they can intuitively reflect the intensity of the subsidies; third, they must be
Products that young people like and want.”
"So, Apple in electronic products, Dyson in small home appliances, SK2 in skin care products, etc. are all perfectly qualified brands."
“If we break it down to products, such as iPhone
As Chen Dongcheng finished his analysis, Zong Hui immediately understood.
The focus of my work is to win these brands named by Mr. Chen.
These influential brands and products among young people are the main drivers of this transaction volume.
"Besides, with Cao Cao Finance, your cooperation has gone smoothly, right?"
Chen Dongcheng is more concerned about this point. Since winning Magnesium Group, Cao Cao Group Buying will give priority to recommending Cao Cao Pay, and Cao Cao Pay's transaction volume suddenly increased sharply.
The same goes for Pinduoduo.
In this 618, not only Pinduoduo is subsidizing, but anyone who chooses to pay with Cao Cao will be randomly exempted.
"It went very smoothly. After the monthly payment function was launched, there were still a lot of users who took the initiative to apply, and most of them were young people."
Xue Ningzhi also has no objection to connecting to Cao Cao Finance. It is similar to connecting to Alipay on Taobao. It is a normal operation.
Just like many young consumers, they may not have that much savings on hand, but they want to spend in advance.
Functions like Huabei have become their favorite.
To put it bluntly, the launch of Huabei is essentially to stimulate consumers to consume in advance.
JD.com not only launches ITBs, but also encourages consumers to spend.
Anyway, if you can't pay it off, you can still pay it in installments, and the interest rates are the same.
"I will go to Pengcheng in the near future. Baihang Credit Information will be officially unveiled there soon, and Cao Cao Financial will become one of the shareholders."
"Baixing Credit Information? Is it the only market-oriented personal credit information agency in the country that has a personal credit information business license approved by that central bank?"
Xue Ningzhi was a little surprised, having heard someone mention it before.
This is an action taken by the higher authorities to control the chaos in the personal credit reporting market.
Anyone who can participate and become a shareholder is a leading company in the field of personal credit reporting.
When Chen Dongcheng mentioned this, he couldn't help but smile.
Cao Cao Financial hurriedly and slowly raised its valuation to the point where it was noticed by the superiors.
As long as you become a shareholder of Baihang Credit Information, information resources representing personal credit information will be shared.
This is undoubtedly very beneficial to Cao Cao Finance.
To give a simple example, how does Cao Cao Financial determine the credit limit of a user?
As long as the user's personal credit information can be obtained, the system will automatically make a judgment, saving an unknown amount of manpower and material resources.
For example, some old people, or those who have been demolishing the east wall to pay for the west wall for a long time, will naturally have their quota reduced to avoid the risk of bad debts.
Even companies like Tengxun are stepping up to join in. This shows how popular Baihang Credit Information shareholders are.
As for Pinduoduo, with the brand actively cooperating in profit sharing, the transaction volume during the 618 period has been rising steadily.
Until June 20, battle reports from various companies were released one after another.
There are no more than three companies that have attracted the most attention from the industry.
Needless to say, Taobao and JD.com compete with each other in terms of transaction volume every year.
Only Pinduoduo’s battle report is what everyone is most curious about.
If tens of billions of subsidies are spent, the transaction volume should not be low, right?