Looking at Tang Qi who looked confused and didn't know how to proceed, Chen Dongcheng sighed.
"Don't worry, no one can surpass keep in the Internet fitness track. This is our biggest advantage."
"More than 200 million users are our fist and the confidence we dare to describe our grand blueprint."
Regardless of keep's daily activity, the data of 200 million total users and more than 30 million monthly users is still quite impressive.
The reason why Cao Cao Entertainment incorporated keep is because of its leading position in the field of Internet fitness.
Although Chinese people don’t pay much attention to health at the moment, they may not pay attention to it in the future.
Keep planting your flag on this track in advance. As long as you patiently popularize fitness, the market will naturally get better.
Our country doesn't have much else but a large population.
If Tang Qi realized something, he still frowned, but he felt like he couldn't grasp that point.
"Do you know what is the most important thing to do for keep?"
Chen Dongcheng still attached great importance to the first company he founded, so he took the initiative to remind Tang Qi.
As the chairman of the company, he rarely gets involved in specific business operations.
As for the general direction of keep, Chen Dongcheng has always been at the helm.
For example, Tang Qi and others mentioned several times that they wanted to expand their advertising budget and burn money to attract users, but they were directly rejected by Chen Dongcheng.
Keep is different from Douyin. Douyin relies on burning money and its retention rate is frighteningly high.
But keep’s retention rate has always been shockingly low.
If you really waste money, you will lose money.
"The most important thing is to improve service quality. How to improve service quality?"
Chen Dongcheng looked at Tang Qi, testing whether Tang Qi could understand what he meant.
“Quality of service…”
Tang Qi's eyes suddenly lit up: "Are you saying that we should satisfy different types of people and provide targeted services?"
"Yes, the keep app experience is really bad."
"Although I understand that in order to meet the needs of multiple business development, the tab pages are stacked one after another."
"But there are already 4 million daily active users, and after several levels of conversion, the number of people who find the course content is already very few."
Tang Qi lowered his head in shame. Facing the criticism from the big boss, he did not dare to defend himself at all.
Because it is true that they did not do a good job, and it is normal to be criticized.
"In addition, the portraits of users on the site are simply and crudely divided into four categories: fat loss, body shaping, muscle gain, and health."
"If I remember correctly, this should be the version three years ago. How do you achieve accurate distribution?"
"The search tool on the site is also very difficult to use. Only by typing the course name accurately can users search for it."
"Whether it is actively pushed by the app or passively searched, you have no way to meet the basic needs of users to find the courses they want."
"So, I'm not surprised at all that your retention rate is so low."
After talking about it, Chen Dongcheng also felt that iron could not become steel.
He considers everything from the user's point of view, and his analysis is also to the point.
"Mr. Chen..."
Tang Qi opened his mouth, but nothing came out.
How to defend?
He didn't do it well himself, so he didn't let others tell him?
Tang Qi also admitted that as keep firmly established itself as the leader in Internet fitness, he also felt a little drifting.
Who makes it impossible for there to be enough competitors in the market?
But now being awakened by Chen Dongcheng, Tang Qi was so ashamed that he wanted to find a crack in the ground and crawl in.
"Mr. Chen, I will not defend myself. Your criticism is correct. Our team has indeed failed to live up to your expectations. I accept the punishment."
Tang Qi's attitude is quite sincere. To be honest, there are quite a few people targeting his position.
A unicorn with a valuation of over one billion US dollars has never lacked interest from professional managers.
Tang Qi also knew that if he didn't do well, his position would really be given to someone else!
"I see your dedication, so I am willing to give you another chance."
Chen Dongcheng also knows how to give a sweet date with a stick.
Besides, if it were anyone else, they might not be able to do as well as Tang Qi.
To solve the dilemma of keep, what is needed is not ability, but structure.
“From now on, keep’s tabs will be redesigned. I’ll ask Douyin to send people over for this, and you guys can learn from me.”
"Learn how others distribute it and how to accurately push content that users are interested in!"
Chen Dongcheng is obviously very confident, and this time he comes to give Tang Qi a beating.
Although he doesn't care about specific affairs, he still has the biggest say in this company.
"The Douyin team is very capable. Keep can come and give us guidance, which is a great wish for keep."
For any ambitious company, this is a humiliation.
If you are not as good as others, you have to rely on others for help.
You must know that they are not a small company, they are also a unicorn company.
But now that the big boss has spoken, Tang Qi has to hold back his displeasure.
"We need to pay more attention to community functions. It can be said that doing a good job in the community will be the top priority for keep to rise again!"
"Community?"
Tang Qi was thoughtful. Although Keep cared about the community before, he never got the key.
In the community before keep, although there were dedicated operators responsible for categories, they did not directly connect with content producers.
Operations personnel are only responsible for the number of high-quality updates every month, relying on operations to create new topics and manually configure resource slots on the site.
Moreover, the operators directly interface with all content producers, basically managing one hundred content producers.
How can such extensive docking be enough to meet the needs of every content producer?
Coupled with the low traffic on the site and the unsound algorithm mechanism.
After working so hard to produce an informative video, it only received a few hundred views and single-digit comments.
Naturally, content producers migrate to other platforms such as Douyin.
"As for the community, I will ask Little Blue Book to send a team to give you guidance."
"Little Blue Book's operational level in the community is enough for you to learn from for a while."
Tang Qi still nodded, this is also true.
Douyin relies on traffic to dominate, while Xiaolanshu relies on community operations and has developed vigorously.
They are the worst keepers, the community has not done much, and their traffic is still miserable.
"From now on, the operations department will continue to recruit people for me, focusing on the community section. The page must be clean and clear, and some famous people must be attracted."
“In the 5G era, live streaming has become mainstream, and fitness live streaming has great potential.”
"Many fitness novices don't understand it themselves, but as long as they follow the live broadcast and practice, I believe many people will be interested."
"The fun of fitness is also very important. There are very few people who really have the perseverance to lose weight."
"If we can use some popular games to drive users to lose weight, the effect will definitely be good."
"For example, depending on the level you reach, you can be rewarded with one-month membership and other operational methods. You can use it."
"In addition, celebrities, especially sports celebrities, will bring more traffic to the community section."
Chen Dongcheng said this with a slight smile on his face: "Do you think it would be helpful to have the entire Tottenham team stationed in keep?"
"Tottenham?"
Tang Qi, who was listening patiently, was stunned at first, then overjoyed.
"Tottenham Hotspur is very popular in China, and the sales of jerseys of many stars are also very good."
"If we can let them enter the keep community, there will definitely be no shortage of fans to pay attention."
"Well, get ready. The first Tottenham star to open a keep celebrity account is tentatively named Cristiano Ronaldo."
After Chen Dongcheng finished speaking, he drank water by himself.
Tang Qi, who was opposite him, was stunned, and kept thinking about what he just said in his mind.
Ronaldo?
Stationed in keep?
No, isn’t Ronaldo a Real Madrid star?
Tang Qi suddenly realized that the co-owner was planning to buy Ronaldo over!
If Cristiano Ronaldo comes to keep, then the community traffic will not take off?