"Ahem, Mr. Chen, can Ronaldo really agree to come to our keep community?"
Tang Qi felt his mouth was dry and his eyes were shining as he looked at Chen Dongcheng.
"Why not?"
Chen Dongcheng shrugged: "As long as Cristiano Ronaldo signs the contract, he will naturally cooperate with us in commercial promotion. This is also part of the contract."
"Besides, it's not like they came for nothing, and you should prepare no less contracts."
"I know this."
Tang Qi also knew it, but no matter how he thought about it, he felt that inviting Cristiano Ronaldo to join the community would be more reliable than hiring top-notch people.
At least Cristiano Ronaldo is a sports star and is consistent with the genes of keep sports!
"This matter is basically stable. The community needs to grasp the fun, pay attention to content creators, and add live courses, enough to keep the results to make a breakthrough."
"As for the hardware and clothing brands you mentioned before, it's not like you can't try them."
Tang Qi, who originally thought that his previous proposal would be useless, suddenly his eyes lit up.
I quickly sat up straight and wanted to hear what my boss had to say.
"Similar to hardware equipment worth more than 10,000 yuan, it is indeed difficult for consumers to spend it all at once."
Tang Qi also nodded and said distressedly: "The per capita income level in China is still a bit lower than that in Europe and the United States. I plan to control the price of the hardware to one or two thousand."
"No, low price means low quality. It doesn't require that your hardware is exactly the same as Peloton's, but it can't be too different."
"At least it must be ensured that users can watch live classes at any time while exercising. This is a very important part of the keep ecological closed loop."
Chen Dongcheng knows very well that hardware is the key to keeping the ecological closed loop.
As long as you are willing to buy keep fitness equipment, you can naturally hope to buy corresponding supporting fitness courses.
A set of interlocking business models was formed.
"Although consumers don't have money, we can lend them money.
Even Peloton is willing to provide 39-month interest-free installment payment for large-ticket fitness equipment.
It’s not just to lower the entry barrier for users and improve the competitiveness of their hardware equipment.”
To put it bluntly, it is a model of advanced consumption.
The United States already has the habit of paying in advance for consumption, so it will naturally not resist this model.
But in China, few companies dare to do this.
One is the inability to keep up with funds, and the other is risk control issues.
Precisely these two points are not difficult for Chen Dongcheng.
"Cao Cao Financial can cooperate with keep. For example, keep users can actively apply for loans. After reviewing personal credit, the funds will be advanced by Cao Cao Financial, and users only need to repay monthly."
"The money raised previously can be used to open offline experience stores in popular business districts in first- and second-tier cities in China, and Caocao Logistics will be responsible for door-to-door delivery."
“In this way, users’ resistance to one-time purchases will be reduced, and the transaction rate will naturally increase significantly.”
"Keep can also create a closed loop of fitness from the aspects of sales, hardware, content, and community. This will not only increase user stickiness, but also gradually improve its own ecosystem."
After listening to the blueprint described by Chen Dongcheng, Tang Qi sighed with emotion.
As expected of Mr. Chen, he resolved keep's dilemma in just a few words.
If the blueprint described by Chen Dongcheng were heard by those investors, they would not reject it even if the valuation doubled.
"What are you thinking about?"
Chen Dongcheng saw Tang Qi in a daze and coughed slightly to remind him.
"I have remembered what Mr. Chen said. Don't worry, I will make the community and offline experience stores a priority."
Tang Qi came back to his senses and said quickly.
"Well, opening an experience store is much cheaper than opening a gym, and the decoration does not need to be too complicated. Basically, it can be covered by all large shopping malls in first- and second-tier cities."
"In terms of clothing brands, when recruiting designers from Nike and Adidas, we must start from the appearance aspect."
"In terms of OEMs, Pinduoduo has cooperated with companies. As long as the product quality can keep up, the design is fashionable enough, and occasionally collaborates with several brands, there will naturally be no shortage of users to pay for it."
Foreign peloton has an annual turnover of nearly 900 million U.S. dollars, and all institutions are very optimistic about its prospects.
As long as Keep follows the path of Peloton, investors will still buy it.
After talking to Tang Qi, Chen Dongcheng didn't stay long.
In front of lower-level employees, he still behaves extremely friendly.
When meeting a few old employees who have been staying in keep, Chen Dongcheng will also ask a few questions with concern.
With Chen Dongcheng's current status, he naturally received a lot of praise for being so friendly.
"Mr. Chen is really nice and not mean at all."
"I don't know if our company can be saved. I heard that if the performance continues to be poor, we may lay off employees!"
"It's so scary. I don't know which department to cut."
"There should be improvement. I think the thinking of the company's leadership is too confusing and they never have a correct development plan."
"Our operations department is in the worst situation. The community is so valued by Mr. Tang, and now there are only three or two kittens left. I feel like everyone in the operations department will be laid off!"
…
After Tang Qi saw off Chen Dongcheng, he returned to the company, stood in the middle of the crowd, and clapped his hands: "Everyone also saw that Mr. Chen came here specially. Mr. Chen is very dissatisfied with our results!"
After saying this, the place fell silent, and no one dared to take the initiative to talk.
"Of course, it's not everyone's fault. I personally need to bear the main responsibility. I am the company's CPU. If the CPU doesn't work, it will be useless no matter how much you pay."
"But things are different now. Mr. Chen has pointed out the path for the future development of the company and sent me several brother companies to support me."
"In the technical department, Douyin will send a team over. You focus on learning their distribution mechanism, do you understand?"
The person in charge of the technical department nodded quickly: "We will definitely learn with an open mind."
"As for the operations department..."
Tang Qi paused for a moment, which scared many employees in the operations department to death. Should they really cut off the operations department first?
To be honest, the employees in the operations department felt that they had died unjustly.
How many people are there in total in the operations department?
Isn’t it nonsense to be responsible for thousands of celebrities?
Everyone is exhausted every day, working hard to review the content.
As a result, the community is still like that, and now they have to be laid off again, which is even more unfair than Dou E!
“The operations department needs to expand its recruitment!”
Tang Qi stopped trying and looked at the person in charge of the operations department.
"Your operations department is the top priority of the company. There is also a team from Little Blue Book to come over and learn how they manage the community. The celebrities must be recruited back."
"Mr. Tang, how many more people do we need to recruit for the operations department?"
The person in charge of the operations department breathed a sigh of relief. Unexpectedly, not only were there no layoffs, but they were also hired. This must be a good thing.
"Let's recruit fifty first. If there are not enough, we will recruit more."
Tang Qi glanced at the operations department. There were only about twenty people in total, which suddenly doubled!
"In addition, the marketing department must be prepared to open offline stores. We must open experience stores in all first- and second-tier cities across the country."
"As for hardware, I will also lock in cooperative factories as soon as possible. Everyone's burden is still relatively heavy. Don't let me down, let alone Mr. Chen."
After Tang Qi finished speaking, he turned around and returned to his office.
The employees at the scene were discussing it heatedly.
"Woo hoo hoo, great news, the operations department didn't lay off any employees!"
"The company is going to do something big!"
"Isn't that right? It seems that our valuation is the lowest among the entire group now, right?"
"It feels really uncomfortable to be ranked last. The other brother companies in our group are all perverts!"
"I don't know if I can make any improvement after this adjustment. I had planned to resign before."
"Our group's treatment is good. If you perform well, you can be allocated a house. Other companies don't have this kind of treatment."
…
It has to be said that the current Cao Cao group can be said to have strong troops and strong horses.
Although there is competition within the company, it is more about cooperation, and the scale of this competition is also very well controlled.
Tang Qi, as the brains of the company, took the initiative to apologize and announced future plans.