After Xunlei was privatized, it became even more mysterious.
But what followed was a series of actions that made many companies in the long video field cry wolf!
Xunlei first announced the establishment of a long video division, with Yin Ji personally in charge.
Yin Ji, a former executive of iQiyi, is naturally familiar to many elites in the long video field.
Especially when Yin Ji switched jobs to Cao Cao Entertainment, this scene was already expected.
But I never thought that Xunlei would be the vanguard to fight with Aiqiyi and the others.
The establishment of Xunlei Video is insignificant. Several other platforms have divided the market almost equally. There is just one more person to drink the soup.
But soon, no one will think so anymore.
"Celebrating More Than Years" was officially completed, and everyone thought that Cao Cao Pictures would hold a wave of purchasing meetings and invite many TV stations and video websites to bid.
Unexpectedly, "Celebrating More Than Years" posted a Weibo post at the speed of light.
"Thanks to the fans for their attention and support, "Celebrating More Than Years" will be exclusively broadcast for free by Xunlei Video..."
There is a lot of content, but almost everyone who sees this Weibo only pays attention to two words, 'free'!
Suddenly, wool gangsters swarmed in.
"Punch in, is this video platform stupid, and it's free?"
“I was still waiting for the pirated video, but now I don’t have to wait, just watch it directly on the platform.”
"Although I hate advertisements, if this platform has advertisements, I will tolerate it. After all, it is free."
"I'm really looking forward to Pang Di's costume drama. It will be broadcast for free. Don't be too happy!"
…
Free is always the best way to promote it, and the show itself is quite popular.
Although the outside world does not understand it, the investment ratio of Cao Cao Pictures is as high as 70%.
The remaining 30% is invested by Xinli Media.
The two parties negotiated for a long time and finally agreed on exclusive online broadcast rights for 10 million episodes.
This price is already quite high. In the past few years, the market has gradually cooled down. The copyright fee for a single episode exceeds tens of millions, which is a price that can only be achieved by leading TV series.
The reason for such a high price is mainly because Xinli Media is a company owned by Tencent.
Tengxun has been eyeing this drama for a long time, how could it be willing to let Xunlei take advantage of it?
Therefore, Cao Cao Pictures had no choice but to give in and offer a high price to send Xinli Media away.
"Celebrating More Than Years" was edited into 46 episodes, and Xinli Media received a share of 138 million.
As for the TV station, Chen Dongcheng is not too anxious. The main force in purchasing film and television dramas these days is the video platform.
As for TV stations, their budgets are small, payment collection is slow, and they often default on purchase payments.
Therefore, Chen Dongcheng finally decided not to consider the TV station for this drama.
With the influx of a large number of wooly people, the number of viewers and plays of Xunlei videos suddenly increased sharply.
Although the platform will insert some advertisements, compared with being free, it is still acceptable to many wooly parties.
At least with Xunlei Video, you can choose to play it in ultra-high definition or even Blu-ray, which is much more comfortable than watching pirated versions!
What's more, there are a lot of interesting souls on the barrage. The most interesting thing is to follow the drama and watch the barrage.
Although Chen Dongcheng is not personally in charge of Xunlei, he has also made plans for Xunlei.
The funds for Xunlei's building have been secured, and the construction team was overjoyed.
It is expected that it will be completed and delivered at the same time as the Cao Cao Financial Building early next year.
By then, Chen Dongcheng will own two buildings in Pengcheng, which can accommodate almost seven to eight thousand employees.
Cao Cao Pictures has reached an in-depth cooperation with Xunlei. In the future, TV series and variety shows produced by Cao Cao Pictures will be given priority on Xunlei Video.
In addition to "Celebrating More Than Years", there is also "Chen Xiyuan" which is under emergency production.
Almost as soon as "Celebrating More Than Years" is finished, "Chen Xi Yuan" will take over.
With two consecutive hit dramas aired for free, Xunlei Video has almost built up its popularity in the early stage, and Yin Ji and the others have to rely on them to do the rest.
For Chen Dongcheng, it doesn't matter how much he loses in the long video field. Anyway, Douyin will make up for it. The important thing is to lay a chess piece in this field.
Seeing that Douyin is almost outperforming Kuaishou, long-form video platforms such as Tengxun Video and iQiyi are all thinking about entering the field of short videos.
Although it cannot prevent them from entering, the establishment of Thunder Video can at least make their steps slower.
As long as Douyin completes its overseas layout, the short video field will be completely stable.
Since Douyin acquired Y, it has formed a new TikTok, using a mature distribution mechanism, and has been making rapid progress in the European and American markets.
Although Chen Dongcheng intends to form a foreign exclusive team, it is difficult to guarantee whether he will be targeted by the wolves of capital.
Regarding TikTok, Chen Dongcheng deliberately downplayed the traces of TikTok.
It's relatively stable at the moment, but it's estimated that there will definitely be a fierce battle in the future.
However, the fate of this fierce battle is not yet decided by Chen Dongcheng.
How weak can a company be when faced with a country?
Without anything else, just one policy can completely shut down an enterprise.
The current global president of TikTok is Mayer, who came over from Disney.
His abilities are quite outstanding. Under his leadership, TikTok has frequently launched attacks.
Even Facebook was killed by him.
Facebook first launched Lasso, which was also positioned as a short video platform, but it didn't make any splash.
TikTok's success lies in its unique distribution mechanism and preset built-in shooting function, coupled with its "fool-like" user experience.
This has enabled TikTok to achieve a “double result with half the effort” effect in its overseas expansion.
You must know that TikTok faces users all over the world, and any video may have tens of millions of views.
This is a huge attraction for ordinary people who long for fame.
Chen Dongcheng rubbed his eyebrows, having just spoken to Mayer on the phone.
Mayer said that the investment committee in the United States has been reluctant to approve TikTok’s acquisition of y, which is clearly an attempt to take advantage of TikTok.
As long as the acquisition does not pass the review, they have the right to investigate TikTok at any time.
At that time, you have the right to stop the operation of TikTok for any reason.
Regarding this, the think tanks around Chen Dongcheng were helpless.
It is inevitable for a company to grow bigger and enter overseas markets, and this situation is naturally unavoidable.
The only thing you can do now is try to make as few mistakes as possible and guide public opinion in advance.
As for the outcome, we can only leave it to fate.
If nothing else works, Chen Dongcheng can only survive by breaking his arm.
Anyway, he is not short of money, so the worst he can do is not go into the overseas market.
"Damn it, the worst case scenario is a lawsuit."
Chen Dongcheng made up his mind and made another phone call to Mayer, asking him to recruit some top lawyers as soon as possible.
In particular, top lawyers who are good at litigating with the authorities must always win over them and sue directly at critical moments.
It is essential to be on guard against others, especially since the investment committee has been reluctant to pass the review, making it clear that it wants to fatten up TikTok and then kill it.
It is estimated that Facebook, Instagram and other social giants are eager for the US official to come forward to sanction TikTok.
Who made TikTok rise so fast that they were stunned.
Even without taking a good defensive stance, TikTok took advantage of it and took a big piece of the pie in the social field.
There are too many enemies targeting TikTok, which is definitely the most difficult situation Chen Dongcheng has ever encountered.