Any reborn person would not feel unfamiliar hearing Gu Kun's words.
Even if not every non-literate person has read professional sociological works such as "Low Desire Society" by Kenichi Ohmae, they have at least heard of the common slang term "herbivorous man".
At the end of the 1990s, the purchasing power of Japanese luxury goods has not yet significantly diminished. However, from a historical perspective, this is just a bit of residual heat that began to be lost twenty years after the complete collapse of Japanese real estate in 1991. Sooner or later, it will be
Entering a low-desire society.
In his previous life, Gu Kun had done an in-depth study of "Low Desire Society". After all, he had also been in the business of bringing goods for travel in his previous life, and everyone who failed to bring goods must definitely study this book and find out the crux of the problem.
So at this moment, he took out the incisive analysis and debated with Giorgio Armani. Giorgio Armani was no match at all.
Gu Kun is not fighting alone, how can Giorgio Armani resist?
(Note: "Low Desire Society" by Ohmae Kenichi is very famous, you can read it. In the past two years, there were disputes and lawsuits in the domestic publishing industry, and Hujiang Translation Publishing House sued the Machinery Industry Publishing House.
The reason is that the Shanghai Translation Society obtained the translation copyright, but the Machinery Society preemptively obtained the translation copyright of another old book by Ohmae, and then forcibly added a prefix to the title of the old book when it was translated into Chinese, turning it into "Low Desire Society: xxx"
.Because the words "low desire society" were so well-known at that time, the book from the Machinery Society became popular. After the genuine product from the Shanghai Translation Society came in, many bookstores thought it was the same book and had already read it and bought it.
, instead it was not introduced.
Translated in human terms, this is equivalent to: If my "Back to 80's as a Boss" was popular enough, when it was handed over to the publishing house to publish a physical book, the names of my other books would be "Back to 80's Spray"
"God", "Zhong... The Savior of Entertainment", "Zhong... The Academic Dominant Terminator".
On the other hand, this also shows the embarrassment of paper book publishing now. The vast majority of Chinese people buy books not because they really want to read them, but just to post on Moments and show off their cultural literacy and social conversation skills. To them, the value of a book is
It’s just a cover page for him to pose for photos.)
After some refutation, Giorgio Armani was convinced and sincerely expressed his admiration for Gu Kun's character.
"Gu, actually you don't need to tell me so much. If you secretly set up another sales agency company and take over the agency rights for the Chinese and Southeast Asian markets, according to your logic, you will be able to pick up a piece that is currently undervalued.
It’s a valuable land with extremely high growth potential in the future, isn’t it?”
Gu Kun: "Of course, but I think the most important thing about cooperation is openness and honesty."
George: "Then I can't do anything shameless. Let's all be honest and honest. If you look down on the future trend of the Japanese market, fine, I'll still leave it to the original agent. I believe the original agent is still
If we have confidence, we will be able to do better than others.
You are optimistic about the Chinese-speaking market. After we remove Japan, the other remaining East Asian markets will be individually packaged with agency rights. The agency fee ratio and other price conditions remain unchanged. As long as your people do well, most of the benefits will belong to them.
"
Giorgio Armani is not stupid. He knows that further opening up the Asian market will be beneficial to his company as a whole. Since the purchasing power of Chinese people to buy luxury goods of this level is almost a blank slate, it is better to sell favors and let the pioneers go.
Try your best to develop.
If he really asked Gu Kun to increase the price to get the agency rights because of his analysis of Gu Kun's words, he would be too despicable. If the news spread, it would damage Giorgio Armani's goodwill and status in the industry. As an independent person,
Design firm, reputation and style are very important.
Therefore, the two parties reached a very gentlemanly agreement.
However, the other party asked Gu Kun's people to outline their promotion plans for the next few years and how much resources they would spend promoting these brands.
Gu Kun also had to show off some of his previous arrangements in the field of cultural exchanges, including various cooperation with Hollywood and the depth of his connections.
During this process, Giorgio Armani himself even went to watch "Cast Away" starring Tom Hanks, which was released at the end of last year, and another disaster film directed by David Emmerich - these
The films were all shot from the end of 1996 to around 1997, and they were all filmed in the Lanfang Islands at the movie theater run by Gu Kun.
These films were released in the summer of 1998, and some in the Christmas season just a few days ago. But old-fashioned Giorgio Armani has no interest in the movies that young people watch, so he has never seen them. Now for the purpose of investigation
Lanfang Culture’s luxury goods promotion position is so thick that I went to take a look at it with an investigative mentality.
In fact, Gu Kun wanted to promote his brand and had many things to show, but it was not convenient for the old gentleman to see, so he kept it secret.
For example, those bodybuilding movies that Gu Kun made since 1997 that show off the beauty of Asian muscles are a bit unrefined. Although in the future, the actors in them can casually wear more luxury brands owned by Gu Kun, they must
Pay attention to your sense of proportion and the way you appear, and don't let others know about it.
Gu Kun was prepared to continue doing these things, but did not indicate that he was the one who did them.
Finally, in order to strengthen the brand's confidence, Gu Kun also made a major concession.
He himself has privately promised that he is willing to consider going to Sydney next year to participate in the Olympic Games. At that time, Gu Kun will go all out to promote the various brands he has controlled, comprehensively and liberally.
At that time, it will definitely not only promote Armani, but also the jewelry and watch brands that Gu Kun has acquired, other luxury brands, and even the Lanfang seven-star hotel under construction and the currently operating movie studio project, all of which will be endorsed crazily.
Of course, this time will definitely be much more low-key than the trip to Atlanta in 1996. It was purely to win a bunch of gold medals and world records, once again cause a global sensation, and then immediately get away. Any subsequent publicity and fermentation will have to wait until afterwards.
Let’s escape back to Lan Fang’s mainland.
(Note: In the end, I decided to change the outline. For the normal advancement of the luxury industry, it is more logical to set the protagonist to continue participating in one Olympic Games. But this time I promise not to waste any more chapters writing about the competition process. Basically, it is
I will briefly cover it in one or two chapters, and only write about the off-site reactions and the linkage to the career. If there is nothing new, I will not waste everyone's subscription money by pretending twice. Please feel free to follow the book, and there will never be repetitive plots)
After all, Gu Kun in 2000 and Gu Kun in 1996 are no longer the same in terms of provoking hatred from Bugou.
Although he has not clearly broken up with the people in Oceania, he has always behaved like "respecting Buffett, criticizing Soros, and going against some people on Wall Street, but not Wall Street as a whole." In addition, after the Southeast Asian financial crisis, 56
The hatred of Oceania among hundreds of millions of Southeast Asian people has not subsided, and those five to six billion people still regard Gu Kun as an anti-Wall Street fighter. Therefore, when going to Sydney, it is safe to ensure that people from Oceania will not murder him.
However, after all, the Australian dog is a dog of the cloth dog, and it is a slave who works as a slave. If the locals want to listen to their master and disgust Gu Kun, they still have to be on guard. During the competition, Gu Kun can also count on the Olympic spirit and international order.
Squeeze and bet that the opponent has a high probability. He dare not risk the disapproval of the world and provoke the attention of billions of viewers around the world, but he must dodge immediately after the game.
There is no need for a showdown with Giorgio Armani at the moment about the specific operational details that follow, and he doesn’t need to understand.
It was enough for Gu Kun to just state his intentions and arrangements so that his collaborators could feel reassured and have more confidence in the cooperation.
Safety and publicity are what Gu Kun needs to worry about in the future.
…
So far, Gu Kun's first plan of "a thousand pieces of gold", the layout of the world's top luxury brands, has been achieved.
Relevant cooperation information and legal documents were immediately sent back to Lanfang, and its own professional business management personnel helped Gu Kun handle the details.
After more than a month of negotiating while on vacation, Gu Kun had an unexpected gain, that is, he discovered that his fiancée Zhu Youran seemed to be somewhat interested in and had some experience in the operation and creation of luxury goods.
The experience is definitely not too much. After all, Zhu Youran has just celebrated his 16th birthday. As a high school student, how much careful business thinking can he have?
However, it is enough to be interested. Many of the world's luxury industry tycoons are backed by knowledgeable aristocratic major shareholders. Being born in an aristocratic family, and being exposed to obscenity since childhood, will give people a foundation and discover relevant talents.
Just like those experts who have studied cultural relics and treasures for decades, they may not necessarily have more knowledge than the last emperor. Even if the last emperor had never read a book, he could just say "This thing is fake because it is different from what I used since I was a child."
Convince most people.
Of course, Zhu Youran's background is not as good as that of the last emperor, but after all, she was also born as a princess. In the past 16 years, she has learned a lot about her experience of fine clothing and food, and "what the rich and nobles need".
Just like Monaco and other wealthy people in the West set up small principalities, those princesses are often shareholders of luxury industry tycoons, or they simply marry a luxury industry tycoon, and they themselves are very knowledgeable. This is the truth.
Gu Kun felt that it would be good if Zhu Youran wanted to focus his career on the luxury industry in the future. Anyway, Zhu Youran was not capable of governing the country. Once Lan Fang reached that stage, it was time to gradually move closer to the governance model of a modern country.
, the monarch himself should not interfere too much, just catch the big ones and let go the small ones.
It would be best to find something for my wife to do, something serious like studying eating, drinking and having fun.
One day in early February, shortly after all previous negotiations ended.
Zhu Youran woke up again in the Alpine Snow Lake Castle and looked at the calendar. It was only two weeks before the Lunar New Year. She ran to Gu Kun's bedroom and asked him if he planned to return to China for the New Year.
Gu Kun also looked at the calendar and said thoughtfully: "I don't think it's urgent. I can stay for another ten days and come back two days before New Year's Eve."
Zhu Youran: "Do you have anything else to do in Europe? I ski and soak in hot springs and see the snow lake every day. After more than a month, I'm a little tired of it. I miss the Queen Mother and Concubine."
Gu Kun gently patted Zhu Youran on the shoulder and coaxed her and said: "I promised Giorgio Armani a few days ago that I would participate in the Olympics again, and I think it is necessary to make some security preparations.
I have also thought about it in the past two days. Sydney is a port city. Except when I compete, I will take a helicopter directly to the competition venue. I will not go ashore. Except for the time when I go to the swimming pool, I will be in Lanzhou at other times.
If we want to participate in the Olympics on our territory, we cannot give them a chance."
Gu Kun plans to buy the world's largest yacht in Germany, which happens to be a good selling point for luxury pretense anyway.
Today's top yacht world records are all set by a Hamburg shipyard, although the buyers are different each time.