"Buy one of the largest, most luxurious and most upscale yachts in the world, as well as private jets and luxury cars..."
This was something that Gu Kun had to do in his life. It was just a matter of time. Now that there was a need to go to Sydney to participate in the Olympic Games in a year and a half, this matter was moved forward on the schedule.
Since he has been in the business of showing off his wealth all his life, he must use his wealthy attributes to attract more money-worshiping people to continue spending money on him and use Matthew Effect money to attract money. These are absolutely not something he can save.
If you look at the people who bought the world's largest yachts in later generations, the business logic here becomes clear:
Abramovich, the boss of Lucia Gas Company, Paul Allen, the second richest man in Microsoft, Larry Ellison, the boss of Oracle, the chief of the tribe of Abu Dhabi in the United Arab Emirates, Prince Talal of Saudi Arabia...
Those who have competed for the title of "Owner of the World's Largest and Most Expensive Yacht" are all representatives of those who show off their wealth, and all of them, without exception, have to buy an NBA basketball team or a Buccaneer Football Club to match.
Show off wealth.
(When Abu Dhabi bought a yacht, he also bought Chelsea. When Abu Dhabi bought a yacht, he also bought Manchester City. Paul Allen bought the Portland Trail Blazers.)
Gu Kun can't play in the NBA or football team because he doesn't want to spend money on Oceania and Brittany, so his road to showing off his wealth is destined to be more difficult than the others. He can only show off his wealth on yachts, planes and luxury cars.
Spend more money and put more thought into it.
…
"I am going to go to Hamburg. I went to Hamburg's Lüssen Shipyard to order one of the largest and most luxurious yachts in the world. If it is possible, or if the funds are suitable, I will buy out the shares of Lüssen Shipyard, or
At least it’s not impossible to control it——
However, the financial budget will be tight. Just to buy the world's largest yacht, I have a budget of 500 million euros. It may cost 10 times more to buy out the shipyard. We currently cannot afford 5 billion euros.
cash."
Before departure, Gu Kun was lying on the bed, drinking champagne, and talking frankly to Zhu Youran.
"Why buy a shipyard? Do you want to move it to Lanfang? Do we want to develop high-end luxury shipbuilding industry in Lanfang?" Zhu Youran was a little confused.
Gu Kun smiled helplessly and self-deprecatingly: "We in Lanfang have no industrial foundation. Even if we acquire luxury brands, they will not be produced in Lanfang's own country. We just put up a brand and build luxury yachts. How is it possible? Even if we acquire it,
, we are still staying in Germany, we just hold some equity.
The reason why I want to consider buying it is because this shipyard is recognized globally as the best in building the most top-end luxury yachts. Several previous world records were all produced by this shipyard. I hold a controlling stake in them because I am afraid that I will
After creating the world's number one, in the future Dubai and Al
If the Buzabi people and Paul Allen come to rob me again and place an order to build a larger ship at this shipyard, then won’t part of our money to be No. 1 in the world be wasted, unless we continue to spend it like an arms race?
Make it bigger... If you can save one wave of this kind of thing, just save it one wave."
What Gu Kun said was definitely not false, because he was a maritime tycoon in his previous life, and Gu Kun knew the yachting industry very well.
Microsoft's second-richest man, Paul Allen, is the most typical example of trying to grab a world record. Historically, he owned the world's largest and most expensive yacht in the early 1990s, costing only US$180 million at the time. However, it was later successively owned by Oracle boss Eli
Sen, Lucia natural gas tycoon Abramovich and several other people surpassed him. Those who competed with him also placed orders at the Luessen shipyard in Hamburg, Germany. When placing the order, they clearly requested to "surpass the previous ship."
Paul Allen was unwilling to be left alone. At the beginning of the 21st century, he spent another four to five billion US dollars to re-build a yacht and regain the world's number one position. Unfortunately, he did not maintain the position for a few years and was overtaken by Dubai, Abu Dhabi and the Saudis.
Until Paul Allen's death, it was already the mid-2010s. He spent more than 1.5 billion US dollars, which may be close to 2 billion including internal contents, and only returned to the world's number one for the third time.
It can be seen that this gimmick is not so easy to grab. It can easily be like the tallest man-made building in the world in Dubai. There are n number of people competing for it, and it is more likely that it is still behind the construction.
Of course, Paul Allen is extremely difficult to deal with. He is more difficult to deal with than other people who are number one in the world of yachting. He is just a special case. He is just showing off his wealth just to show off his wealth, and he is burning money just to burn money.
The Dubai people's "burning money to make more money" is different. In the end, the Dubai people were frightened by him and did not dare to fight with him anymore, knowing that no matter how much money they burned, it would be in vain——
This is mainly because Paul Allen was the co-founder of Microsoft with Bill Gates, and his shares in Microsoft were equivalent to about 40% of Gates's. But it was such a person who became worthless when Microsoft went public in 1986.
Just two years after becoming a billionaire, he was diagnosed with lymphoma in 1988.
Therefore, Paul Allen's character changed completely. From then on, Bill Gates was still the hard-working guy who was obsessed with his career, while Paul Allen no longer cared about the company's affairs and became a complete playboy who only knew how to spend money and have fun.
In fact, if you think about it from another person's perspective, if you were someone else, with 40% of Bill Gates' wealth, and then you were diagnosed with a terminal illness and could die at any time, then there is a high probability that you would become a money-spending maniac. I just want to think that...
Spend as much money as possible before you die, so as not to spend your life making money but not spending it.
It’s just that with so much money, people can enjoy extremely good medical conditions, so Paul Allen actually lived for another 30 years after suffering from cancer, from 1988 to 2018 before his death.
When he died, the proportion of Microsoft shares he owned had dropped from Gates's 40% to 25%. In other words, in the past 30 years, he had sold all the money equivalent to 15% of Bill Gates' family wealth to cash out.
For personal extravagance——
Of course, it cannot be said that all the money has been used, because buying an NBA team, a Monaco estate, and the largest yacht are all considered investments. After the money is spent, the fixed assets will still be there. But no matter what, a person will spend half his life just by buying them for 30 years.
Buying 15% of Gates' family property is also very scary.
In his previous life, when Gu Kun was studying the history of luxury yachts, he studied the battle between Paul Allen and the people of Dubai, and felt that this battle was really a stroke of genius.
It can be seen that in the competition in the world of showing off wealth, showing one's quality of "I am not afraid of death or life, and I am not afraid that the money invested is not worthwhile" is very important to scare the enemy.
The reason why people in Dubai dare to challenge Abramovich is because they know that Abramovich spends money to make money, not "to be strong without desire".
But Paul Allen is definitely "a strong man without desire". Everyone knows that his mentality is "Come and fight with me. I wish I could burn all my money before my lymphoma attacks. I can't take it with me when I die anyway."
As the saying goes, those who are soft are afraid of those who are hard, and those who are violent are afraid of those who risk their lives. Paul Allen can let the enemy know that he is the one who is desperate for his life. How can Dubai dare to fight with him? Even if the assets of the Abu Dhabi consortium are greater than those of Paul Allen
It was 20 times more and it surrendered without a fight.
This is called a family with only 20 billion U.S. dollars, but spending 500 billion U.S. dollars. (Paul Allen's family wealth is about more than 20 billion U.S. dollars, and the market value of the Abu Dhabi consortium's oil company is 500 billion U.S. dollars.)
…
Gu Kun had envied Paul Allen's momentum in the money-burning field in his previous life, so of course he must imitate him in this life.
So, a few days later, when he got off the plane in Hamburg and went straight to the Lutsen Shipyard, the receptionist at the Lutsen Shipyard was given a slap in the face just after he asked about the customer's needs.
"I want the largest yacht in the world. I want it to be the largest now and not to mention forever in the future. It will be the largest in at least ten or twenty years. If I can't do it, I'll place an order. Don't be afraid of spending money. If I can't do it, I'll do it.
Get out of here."
Gu Kun first auctioned off a green scale knife, which was priced at one billion US dollars.
You have to be strong even if you say harsh things.
His cash flow was still tight at the end of last year, but isn't it already February? His real estate sector in the Hong Kong stock market sells stocks worth three to four billion US dollars every month, so he has to wait at least one more month.
This will create an additional three billion reserves.
Lusen Shipyard has sent Chairman Eric Hansen to personally receive Gu Kun, a major customer, but he was still shocked:
"We can only guarantee that the yachts we build will be the best in the world, but we cannot guarantee the longevity of the yachts in the future. It is impossible for us to accept your order and not accept other business."
Gu Kun: "Your most recent clients are Abramovich and Larry Ellison, right? One of them gave you 600 million U.S. dollars and the other 700 million U.S. dollars. I can't manage the next ten years even if I pay 1 billion U.S. dollars? If that doesn't work,
, I would like to consider buying your shipyard. How much does it cost to buy the whole plant? 3 billion? 5 billion?"
Regardless of the fact that a shipyard seems to have a lot of valuable equipment, the infrastructure is also very valuable. For a shipyard that builds top-class luxury yachts, the factory itself may not be worth the price of three or five boats, because yachts do not have large-scale requirements for the shipyard.
High, the largest private yacht today is only 200 meters long, and there are not many hard infrastructure requirements. The key is to select materials and craftsmanship that are luxurious and novel enough.
Eric Hansen said in embarrassment: "Can we be more pragmatic? Our factory is not a listed company, and there is no need to accept external investment. Mr. Gu, can I ask you why you insist on buying such a luxurious yacht? Is it also true?
Do you need a business promotion plan? If that’s just the case, we can also have other ways to cooperate with you.”
The Germans have many companies in cutting-edge niche fields with a market capitalization of around 3 to 5 billion euros, all of which are ranked number one in the world in a specific business segment.
But because the corresponding market is very small, even if it occupies the global market in this field, it will only have a small amount of sales. Therefore, such a company will rise to a valuation of 3 to 5 billion, and it will not be able to grow.
At the same time, they have little financing needs and are typical "hidden champions."
Small and beautiful hidden champions are an important feature of German manufacturing. Most of them are insulated from oil and salt.
Gu Kun didn't really expect to buy the Green Sen Shipyard. Since the other party gave up, he didn't mind publicizing his three views:
"Do you need a reason to spend money? I am actually not a noble person. When I was young, I was in the business of licking blood with the tip of a knife. I could die at any time, so I should burn all the money I make in time. Life will not bring death.
If you don’t take it with you, keep it for others to burn as ghost coins?
You can go and find out how the old cloth dog Mitchell Hatcher, who works in our profession, died, and at what age did he die? I will go to Sydney to participate in the Olympics next year. I think based on the experience of the cloth dog Australia and I
, danger is also possible, of course you have to use the best things. If possible, please secretly install Ziyuan anti-aircraft missiles and anti-submarine facilities on the yacht for me to enhance the security. I will give you extra money.
Anyway, my style of life is to enjoy life in the present and not think about tomorrow. The recent growth rate of wealth has exceeded the rate of improvement of my cognitive ability. In the Hong Kong stock and foreign exchange market, I originally wanted to be patriotic and pay attention to other Southeast Asian countries.
They worked together to save the market, but accidentally saved him and became the richest man in Southeast Asia.
If virtue is not matched, there will be disaster. I feel that I have stained so much blood to earn the status I have today. It is too presumptuous. I still burn as much as I can and spend as much as I can. Whoever wants to burn with me, I will stick with you to the end. Anyway, I will continue to burn.
What can my wife and son do if they don’t have any money left?”
Chairman Eric Hansen was frightened by Gu Kun's words. I believe that his other future customers would also be frightened if they had the chance to hear it.
Don't compete with someone who is pessimistic about life and death. Even if his money is a few tenths of yours, as long as he is pessimistic about life and death, the small universe that will explode will be scary to death.