On the morning of September 22, Portland, the capital of Oregon.
It is already the fifth day since the Nike clothing explosion incident. Bullets have been flying for enough time, and the factual judgment of right and wrong has basically been settled.
"The quality of Nike's clothes is indeed not as good as that of Adidas." It is already impossible to throw away the blame for the fact. The only way Nike can make a black mark and fight back is in "Gu Kun's motivation for doing this, and his
"Whether there is collusion with Adidas and a long-term plan to frame Nike" is a fuss about the value judgment.
After all, in the field of public opinion, subjective motivations and objective behaviors are equally important. Even if Nike has lost points in terms of objective points, as long as it can prove that the subjective part is a long-planned frame-up by the opponent, it can still save some points.
Nike boss Phil Knight did exactly that.
After a few days of calming down, and contacting Gu Kun to reconcile and change his words to no avail, he has calmed down a little. When he arrives at the company every morning, he no longer cares about trying to negotiate with Gu Kun, but opens several websites under Intermix.
Products, look at the situation of the bloggers who bought it and mixed the water with their rhythm.
Today is no exception.
Intermix is a new media company in Silicon Valley - it was definitely new at least in 2000. This company has made several self-iterated products, all of which are personal blog space types. It is considered the earliest blog-type product in Oceania.
One of them.
According to the original trajectory of historical development, the company's products will compete offensively and defensively with its only old rival, Friendster, for more than two years during the cold winter period. Then around the beginning of 2003, a new generation of products, MySpace, will be developed, and then successfully launched on the Internet.
On the eve of the Internet's recovery from the cold winter, we hold the world of personal blog community products in our hands.
Until FACEBOOK appeared a year later (early 2004) to catch up and surpass it.
Although Intermix's series of products, including MYSPACE, were not very powerful in later generations and entered the ranks of top Internet giants, they were considered "once rich" and dominated the human SMS community category in a few years.
The first place also left a huge influence on the follow-up imitation of latecomers.
For example, less than a year after MYSPACE appeared in Oceania, colleagues in China imitated a product called "Xiaonei.com". Less than half a year after the emergence of Xiaonei.com, the famous imitator Teng Yun Company imitated the product for the second time.
A "QQ Space". After competing with QQ Space for two or three years, Xiaonei.com found that it couldn't compete with QQ Space and had no choice but to sell shares and exchange owners, so it changed its name to "Renren.com".
In a word, at this moment on earth, these flagship products of Intermix can be said to be the only "blog product" options for mankind.
Anyone who has worked in media and public relations knows that blog products have always been a good place to spread rumors, whitewash hot topics and shock men and women to tears. How could Phil Knight, who is good at brand marketing, not know this?
Therefore, since September 19, which was the first day when he failed to contact Gu Kun, he had already begun to make two preparations.
While continuing to try to contact Gu Kun and make him change his story, he also began to secretly purchase a large number of troll bloggers on Intermix's blog to spread the conspiracy theory that Gu Kun and Adidas teamed up to frame Nike to divert people's attention.
In addition, one thing that must be mentioned is that Intermix is backed by the equity of Murdoch's News Corporation. This company currently has a small number of Murdoch's shares, which is about the same proportion as Murdoch's holding of Ding Sanshi during the same period.
The proportion of Huang Yi Company is similar, less than 20%.
Therefore, Intermix, like Huang Yi, is currently regarded as a "peripheral media and rear projection company of the Fox family". Historically, it will develop until around 2004 or 2005, that is, when the Internet winter is completely over and recovery begins, Murdoch sees
Intermix's MYSPACE has indeed survived the cold winter, and the future seems promising, so it increased its investment and fully acquired Intermix.
Gu Kun had beaten several times before, sniped at Huang Yi, and secretly subdued Ding Sanshi. In addition, Gu Kun had always been pro-CNN in suppressing Fox in terms of his attitude towards the media factions in Oceania. So Murdoch and his Fox faction
, can be regarded as the faction in Oceania that is more inclined to black Gu Kun.
Phil Knight and Fox are working in cahoots to deflect conflicts, and trolls are spreading conspiracy theories. The cost will be much lower, and they can also get exclusive discounts for collaborating. In contrast, if he goes to those upright Silicon Valley companies, or CNN
For online media with capital involvement, the difficulty and cost will be higher.
…
"Thank God. I hope the trolls' attempts to divert the focus of conspiracy theories will go more smoothly day by day. I hope this old guy like Murdoch won't stop working with bad money."
As soon as he got to work this morning, Phil Knight opened a batch of Intermix-based rhythmic bloggers' webpages as he did two days ago, and carefully checked the comments below to see the reprints and quotes of popular bloggers' articles by other mainstream portals.
.
In the past two days, the rhythm effect was quite good. After Nike's total market value fell to 13 billion US dollars, it was temporarily stable. It seemed that the initial bad news had been fully digested.
Therefore, Phil Knight felt relatively relaxed.
Unfortunately, what he saw today made him a little unbelievable.
"Haha, does the blogger get paid? You have the nerve to write such a bad conspiracy theory!"
"Look at the real contract between Gu Kun and Adidas and Maybach that was revealed. Does a rich man like Gu Kun bother to deal with a small company like that? He belongs to the real upper class."
"What's the market value of Nike? It's 13 billion now. Even before the devaluation, it's only 16 billion. What's the value of Phil Knight's personal shareholding? It's just over 4 billion U.S. dollars. Gu Kunguang doesn't count Lan Fang.
Other assets in oil fields
It’s worth only 40 billion U.S. dollars. It’s hard to say how much the Lanfang Oilfield is worth. You want to ask a 40 billion tycoon to frame a 4 billion small tycoon and his company with a market value of 13 to 16 billion U.S. dollars. Who the hell?
letter?"
"Poor quality means poor quality. This is just because the top local tycoons don't like the mass-market products and are unwilling to buy them. In fact, poor quality is not the original sin. The key is the Nike Taisha arm. There is no diamond to force the porcelain work. Our own products
If you can't meet the requirements of athletes, you still have to spend money to sign an exclusive sponsorship with the Olympic Organizing Committee. It's a typical example of marketing with your heart and making products with your feet!"
Phil Knight felt dizzy after watching it, and almost took out the nifedipine bottle from his chest pocket and poured two pills to lower his blood pressure.
He felt that he couldn't understand it, so he went to Yahoo to search for some recent developments, opened CNN and watched some of the latest Olympic reports that were updated at midnight last night, and then he roughly understood the reason for the sudden turn of public opinion.
He first saw a hot news item on Yahoo, which was published in the name of exposing an insider of the Mercedes-Benz Group. It disclosed Gu Kun's contract with Mercedes-Benz to order the first customized luxury car after the Maybach brand was resurrected.
The general situation of this contract is not considered confidential, so it is not considered a breach of contract if Mercedes-Benz discloses it. Gu Kun is also happy to see it happen. It just makes his wealthy status known to the world and prevents some people from thinking that "Gu Kun"
Kun must have taken money from Mercedes-Benz to endorse Maybach, so that car should have been discounted." conspiracy theory.
The news on the Internet clearly included photos, including photos of certain clauses in the contract and photos of payment records, showing that Gu Kun actually spent 100 million euros to buy this Maybach.
As for the long-range photos of the double-jointed Kim Maybach, of course, they can now be found on the Internet. They are all fresh and hot content within the last 36 hours. They were posted online after Gu Kun made a grand appearance in Sydney just now.
"Gu Kun even buys a luxury car worth 100 million without any mercy. He doesn't even bother to get discounts for endorsements. He only wants to ensure that the style of his car is the only one in the world forever. In the future, Maybach will officially resume mass production.
You can’t use the exact same design as Gu Kun’s customized model—how could such a person have any conspiracies with a small business like Adi? Is Adi worthy?”
This view, which is what became so popular in the Maybach news.
Then, another piece of supporting news appeared on the Internet. The whistleblower seemed to be a senior employee of the Adidas Group. He said that a few months before the start of the Olympic Games, their company's design department had indeed received a customization request.
It was a customer who paid a separate design fee for several sets of clothes. He requested that a batch of high-strength and high-elasticity modulus men's swimsuits be customized using the most high-tech elastic drag-reducing materials available. This customer was Gu Kun. The whole process did not take place.
For any commercial endorsement, Gu Kun even asked Adidas to make the brand the most inconspicuous because he did not want to promote Adidas.
If this revelation appeared alone, honestly not many netizens would believe it.
However, this revelation was closely coupled with the inside story about Maybach's resumption, and netizens believed it.
Because Gu Kun's logic and attitude of showing off his wealth in the two news items are consistent with each other, which is very consistent with his style of conduct.
Therefore, the trolls that Phil Knight hired with money, and the rhythmic influence on Fox News that he made with bad money, only lasted for two days, and then they were slapped in the face and reversed.
What’s even more frightening is that there was actually a follow-up report from CNN’s serious TV news, which reversely interpreted the rhythm of these two days, saying that the reason why Fox News appeared in the report about teaming up with Nike to spread the dirt on Gu Kun’s conspiracy theory was because
"Huangyi, a Chinese mainland portal invested by the Fox Group, a Nasdaq-listed company, was shorted after Gu Kun disclosed infringement issues before. Murdoch, the boss behind the Fox Group, had a grudge, so he and other gangsters Gu Kun
people join forces."
This time, the water became even more muddy.
CNN and Fox have been dog-eat-dog enemies for decades, and of course they are merciless in exposing each other's shortcomings.
People like Murdoch have always been arrogant. He once said, "Of course the people of Oceania are free to see what they want to see. In the early stage, they chose from the options I provided them." Therefore, he has always been regarded as manipulating public opinion.
The evil gold glitter tycoon.
Now that CNN is doing this, the wind direction will naturally change in an instant.
Phil Knight is a man who wants to cry without tears.
Why did he finally recruit a Fox guy to help him lead the counterattack, but in the end even Fox was crushed by Gu Kun?
How terrible is Gu Kun's potential in the media world? How many people in the world are willing to speak for Gu Kun?
Phil Knight felt a chill running down his spine, opened the company's stock price query software, and sadly discovered that Nike's market value had dropped by another billion US dollars today, and now has fallen below the US$12 billion mark.