In terms of the industrial structure of Gu Kun's investment, it's not that he looks down on the money made from online games, but he can't ruin his reputation just to make this money at any time.
At any time, most of the people buying luxury goods are adults. Even if they are younger, like the second generation of rich people, who are only in their twenties, they are still adults. If there is any business in Gu Kun's industrial territory, it is known for deceiving children. , then his reputation in the adult market will be greatly affected.
Comparatively speaking, no one wants to give money to a capitalist who harms his son or daughter. This is instinctive and subconscious.
Therefore, it is impossible for Gu Kun to be like the protagonists of those urban business war online novels in China in later generations, and just take money when he sees it. His situation is definitely different from those people -
Because among the online novels about urban business wars in China in later generations, if you pick out 10,01 out of 10,000 books, you will not be able to pick one that truly rigorously and meticulously expands and strengthens the luxury industry in the Chinese world to become the number one in the world. Therefore. , those "industry practices" have no reference value to Gu Kun.
Then someone may ask - if you use your foresight to gain more benefits from the Internet industry and make it bigger in an all-round way, will the total benefits be less than if the luxury tycoon pretends to be the industry and make the most money? Even if Bernard Arnault becomes a future generation After a while, the world's richest man occasionally surpasses Bill Gates and Jeff Bezos, but that's just a special case. Most of the time, aren't Bill Gates and Jeff Bezos still richer?
This involves Gu Kun's personal ambitions that he has always emphasized - he is a person who bears the hatred of his country and his family, as well as the personal hatred that he was murdered by the Oceanians and Bugou in his previous life. Money is not the most important thing to him. Nor is it the ultimate measure of his achievements in this life.
Max Weber said that the biggest difference between modern human thinking and ancient human beings is that after the enlightenment of individuality, the pursuit of value judgments between people cannot be reconciled, resulting in the emergence of "instrumental rationality" and "value rationality" Double rationality.
To translate it loosely in human terms, the pursuit of money is a kind of "instrumental rationality", and using money as a means to achieve true personal value is "value rationality." Money is not everything, it is only used to achieve life goals. means.
For Gu Kun, his business goal in this life is to focus on those businesses that "without him, the Chinese are destined to be unable to do it" and to do those businesses that the Chinese have failed in history.
Rather than sharing the cake in those industries where the Chinese are very good at it and Gu Kun can still be strong without him.
There is a difference between making the cake of the Chinese industry as a whole bigger and fighting among ourselves to carve up the cake when it is already there.
Gu Kun is not ashamed to do those things where insiders fight internally and outsiders fight outsiders, and he cannot compromise the overall strength of external expansion for the sake of involution.
The Chinese are already diligent enough. Diligence can do a lot of things well, but it only has side effects on "luxury" and "excellence", because luxury is destined to cater to "rest on one's laurels, eat on history, and everything will be in vain if you don't work hard" etc. The inherent inertia of human beings lies in the bad money. When it comes to luxury, the more diligent a nation is, the more despicable it seems.
If Gu Kun doesn't do it, who else will do it?
…
Some of the above inner calculations can be expressed, while others cannot.
Therefore, Gu Kun openly and honestly analyzed what he could say to Bao Yue.
"...Boss Bao, I have made it very clear. You are jealous of the money from online games. This is your freedom. Although I hold so many shares in Zhonglian, I still adhere to the principle of 'non-interference in specific operations'.
But if you want me to invest additional money to help you make online games, I’m not optimistic about it and don’t want to invest. If you can find other financing channels, that’s up to you.”
After hearing Gu Kun's attitude, Bao Yue's expression actually changed.
Your boss Gu still looks down on those who engage in online games? Do you know what it means that today you are ignoring me, but tomorrow I will make you unable to reach a high level?
However, Bao Yue was a little reluctant to give up after all, so he looked embarrassed and did not choose to fall out with Gu Kun directly.
After all, we are in the cold winter now. Even if online game projects are easier to finance than other Internet projects, it will take more than half a year until the financial data of Legend and Stone Age companies come out this year before investors will take a slightly higher look.
Just now, Bao Yue casually told Gu Kun some financial revenue data, bragging about the future of these projects. However, although those data were not fabricated by Bao Yue, there was no formal and legally binding evidence, and they could only be regarded as hearsay.
.
Judging from the experience of investors who were deceived by Internet companies last year, there is always a time lag in the recovery of investors' trust, and others will not believe it so quickly.
He suppressed his inner reluctance and said earnestly: "Mr. Gu, I hope you understand that what I just said is definitely not an exaggeration. Your so-called impact on your reputation in the entire industry chain does not exist at all - you look down on the public.
If we join forces, we will find a recovery high in a few years and sell our shares. I guarantee that our company will not be publicly listed by then, and shareholder information does not need to be disclosed to the public.
But if you ask me to find other people to find money, there will indeed be a certain lag - if it is the end of the year, I can definitely persuade people to raise funds, even if it is to use the game copyright and income as collateral for financing. But then I will miss the current window.
In time, most of the market will be taken away by Shengda's "Legend". These massively multiplayer online games eat up players' online time. There are only so many netizens with money and leisure, and they will be trapped after playing one.
After that, I won’t play the second game until I get tired of it.”
Bao Yue's words are very clear: Even if you don't give me money, I will still respect you, but this window period is only more than half a year at most. After more than half a year, I will definitely be able to get money from other channels.
Ma Feng, who was on the side, sensed that the trend was wrong, and quickly intervened: "Old Bao! What you said is right, how can you talk to investors like this! Besides, Mr. Gu didn't say that he would never give you additional investment. I listen.
Doesn't he mean that he wants you to be more disciplined and make money while also respecting your bottom line of conscience?
Just listen to Mr. Gu to see if he has any suggestions. Maybe he wants to put some restrictions on the selection and design of games. To be honest, I also hate online games. You don’t know, my son hasn’t even
I'm in junior high school. I haven't had time to take care of him in the past few years since I started my business. He's just a fool. He plays games every day! This is something that should be taken care of."
After Ma Feng spoke, Bao Yue actually calmed down a bit. He recalled what Gu Kun had just said and found that it was indeed not that serious. This was a conditional negotiation.
He sighed, poured himself a full glass of Tuscan wine, and drank it in one gulp, apologizing for the slight impatience in his words: "Mr. Gu, please give me the right words, you hope I can
There are some rules for making online games. You can draw a line. If you can do it, you can do it. If you can't do it, there's nothing you can do about it."
Gu Kun also poured himself a glass, but since he had a lot of supernatural powers, the drinking was not that painful. He just poured it for himself while strolling in the garden to help him think.
"You also have your reasons. What Brother Ma said is also pertinent. It is really too rude to prevent you from investing in games. I still understand the principle that blocking is worse than sparing. Last year, we suppressed game consoles and game arcades, and everyone saw the result. Come on, Internet cafes are on the rise. No one protects the copyrights of stand-alone games, and they force game funds to go to online games.
The truth is that addiction seduce children. To be honest, online games are more cruel than stand-alone games. It’s okay if you get tired of playing stand-alone games. You can stop for a while and stop comparing yourself with others. After the rise of online games, the problem of social comparison in games has emerged.
.If it is blocked again, I don’t know what more cunning things will appear.”
When Gu Kun said this to himself, his expression was slightly pitiful and lonely, and he also thought of a question.
Of course, he himself doesn’t like playing games very much, because he is a person with a very fulfilling life. He has been on the sea in wind and rain since he was a child, and he has been able to see the vastest world. The reality is so beautiful, dangerous, and challenging. Where can I go?
You need to find it in the virtual world.
His life is stranger than the game.
Therefore, Gu Kun paused for a moment, and then added a question seemingly out of place: "Old Bao, you are an insider, let me ask you about the industry rules - how far has the stand-alone game industry been banned now?
Has it risen to the level of law?”
Gu Kun asked the question sincerely. In his previous life, he did not understand the industry trends in this area. This has nothing to do with his major.
Bao Yue said knowingly: "It's not that strict. It's just that the guidance of some relevant industry departments is regulating it. PS and the soon-to-be-released PS2 must not be licensed by the national bank. They must either be brought in from foreign countries or purchased from Hong Kong banks."
.In fact, for stand-alone games on computers, we just don’t pay much attention to protection, but there are no restrictions.”
Gu Kun nodded: "That's not a matter of principle. It's been a year, and now the power of online games has also appeared. If a single machine can save someone, it would also be good to standardize and share the concentration of comparisons in the virtual world.
.
The more diverse a game is, the less harmful it is, because everyone plays different things, so there is no way to compare. And the more concentrated it is, the simpler the standards for comparison will be, which will force some people who don’t play games to begin with.
Play games with nausea for social currency.”
Don’t think that there are no such people in the world. For example, in the next few decades, Warcraft 3 was very popular, right? But some college students who don’t like to play games are ostracized by their classmates because they “can’t even play Warcraft.”
Only when you are not in the same circle can you have to practice World of Warcraft hard.
Regardless of whether Warcraft is fun or not, at least at this point, Warcraft is the fault.
"Then what do you think should be regulated?" Bao Yue saw that his business seemed like a game, and he did not hesitate to listen to Gu Kun's beeping for a while.
Gu Kun pondered for a few seconds: "I think the current rise of online games has a very bad historical setback compared to the era of traditional stand-alone games, that is, games no longer have a pause function - the stand-alone games we played when we were children, no matter how super
Marie Contra can be paused by pressing the pause button.
Even with the RTS games that have emerged in the past two years, such as Star Empire Red Alert, if you click the menu button to pause for a while and do something else, it will be fine. Some RTS are very conscientious, and even the multiplayer online mode has a pause and wait function.
I think that in order to crack down on online comparisons, which lead to the viral spread of games, the first thing to be strict is, "All games that are allowed to be sold through formal channels must have a pause function." If this can be implemented, it will at least be considered a success.
I was greatly influenced by the merits of the common people.
How can playing a game be more important than serious business in the real world? It’s not that you shouldn’t play, but you must have a level of priority and value. Some people can’t put it down when they encounter an emergency, and even interrupt real life in a single thought.
This is a major event in China, and this must be taken seriously.”