The Internet winter from 2000 to 2004 manifested itself in China in the form of Gu Kun's several sacrificial operations to establish his authority, which made the strongest note of the era.
Since then, Gu Kun has never interfered with the specific operations of the invested entrepreneurs during the cold winter period. The values are anchored to ensure that the general direction of the investment projects does not deviate. The specific operations are not Gu Kun's.
A layman should take care of this.
Of course, even if Gu Kun had not intervened, the business had been progressing very steadily in the past few years, and the entrepreneurs who were favored by Gu Kun were working hard themselves.
In 2002, Boss Bao, the most popular Internet game player, saw his business grow by more than three times every year in the three years from 2002 to 2004. The revenue in 2004 was already ten times that of 2002.
From five to six billion yuan, it has grown to as much as 7 billion yuan! It is really amazing.
However, Boss Bao’s business is not the most imaginative, because he is only in a period of pure financial surge, does not have a new business model, and may not be able to follow the transformation of netizens’ gaming preferences——
Gu Kun did not interfere in the other party's business, nor did he bother to proactively remind Boss Bao, "With the improvement of computer performance and network speed, players' preference for online games will upgrade from 2D games like Legend to 2:5D games like Miracle Mu.
"After all, history has changed, and the development speed of China's Internet-related industries has indeed accelerated. Maybe the future world will not need the miracle step and directly enter the World of Warcraft category from the legendary category?
The most critical reason is that after all, Boss Bao is just a defensive chess piece for Gu Kun. The money he earns is from killing people, and there is no other resource replacement.
In contrast, although Ma Feng's Ali Baba has never seen any profit growth, its business expansion and imagination are as amazing as history, and even more amazing than the same period in history.
Because Alipay, a payment tool, was born early and started to accumulate users in the second half of 2001. By the end of 2002, the number of Alipay users reached 3 million, all of whom paid monthly account fees.
This mode is used to bind mac address to prevent theft.
Especially in the second half of 2002, as the group of Internet cafe owners across the country basically became Alipay users, and a large number of domestic self-employed groups who wanted to travel to Lanzhou to obtain visa convenience also joined in, Ma Feng
Finally, I thought of converting Alipay users to users of traditional Alibaba B2B e-commerce suppliers.
In the six months of the second half of 2002, most of the "Chinese suppliers" on Alibaba also became Alipay users and obtained "margin certification", which is equivalent to the real-name and v-added operation in later generations.
, which can increase the credibility of information published online by certified corporate customers. Alipay’s users have grown from 2 million to 3 million, and the last 1 million are almost all corporate customers across the country who have opened accounts on Ali Baba.
Such a number of users and such a penetration rate made Ma Feng’s retail e-commerce ambitions sprout earlier than the same period in history. Starting from the second half of 2002, Ali Baba began to develop a website called "Taobao" during the same period.
The application is equivalent to at least five months earlier than the original history.
But don’t underestimate the fact that this is only five months, because the birth of Taobao in history was based on some public health and safety incidents in early 2003, and then it was a temporary decision after learning from the pain (at least it temporarily strengthened the originally vague and hesitant long-term plan).
Goal, make up your mind and do it immediately),
So in history, when Taobao first came out, the public health incident was almost over, and the user experience of the early versions was not good, and there was not much development in 2003. It was not until the end of 2004 when Alipay was launched that Taobao entered the market.
Entered a period of full-speed development.
Although it is only five months ahead of schedule, Taobao, which was just born, has caught up with the pain point of "citizens in many cities have to stay at home and are inconvenient to go shopping", and has gathered a lot of products.
With the urgent need for online shopping, the growth rate of Taobao's early users has skyrocketed.
Especially because in this life, Alipay was born earlier than Taobao. Alipay has been used to sell point cards, books, and sample order payments for online b2b e-commerce for nearly two years. The payment tool is already very mature.
At the same time that Taobao went online this time, Alipay's technology has been iterated to the point where "there is no need to bind a mac address, users only need to download it from the website and bind a bank card to use it", and the security factor is basically the same as that of Taobao.
The level at the end of 2004 and the beginning of 2005 in the history of another time and space.
In this way, Taobao will have a complete Alipay available as soon as it launches, which will be even more powerful.
Afterwards, Ma Feng also showed Gu Kun the user growth data of Taobao and Alipay. Gu Kun took a glance and roughly estimated: In this life, Taobao had developed into mid-2003, and the public health and safety incidents of that year were
When things calmed down, the number of users and stores were basically equivalent to the levels in early 2005.
In other words, it took Taobao half a year to complete a road that originally took two years to develop, and it has definitely advanced its development pace by two years.
The online shopping habits of Chinese people in 2003 in this generation are equivalent to those in 2005 in the next generation.
A series of chain reactions have made Ali Baba and Alipay's growth flywheel even stronger, one step at a time. It might have taken until 2007 for their first IPO to be listed on the Hong Kong Stock Exchange. Now it seems that according to this growth momentum
, it will be available on the market by 2005.
You must know that 2005 was just one year after the Internet winter. If history has not changed, the only domestic Internet companies that could be listed after 2001 and before 2005 are the online game Shengda (2004) and the search company.
Du Niang (2005).
Ali Baba, which Gu Kun currently owns more than 30% of the shares in, was able to go public in 2005, which further enhanced his prestige and allowed the urban legend of him as the business godfather of the Chinese world to be further spread to future generations.
Of course, the historical Shengda online game was also able to be launched in 2004, and Zhonglian Games, another giant in the online game industry today, certainly has no difficulty.
Ever since, as the wheel of history entered 2005 and the cold winter was completely over, the world suddenly discovered that among the top three giants in the Chinese Internet circle, there was already a Ding Sanshi Huang Yi, which was indirectly controlled by Gu Kun during the cold winter (Gu Kun
Kun did not do much to wash away Ding Sanshi's shares, but he completely washed away the shares of News Corporation, that is, the Fox department of Oceania. Historically, all the shares of Huangyi held by Murdoch went to Gu Kun)
In addition to the top three giants, among the last four Xiaolongs newly launched in 2004/05, namely Zhonglian, Shengda, Duniang, and Ahli, there are actually two companies, Zhonglian and Ahli, both of which are owned by Gu.