Zhou Chengdong has a good friend named Xu Xiaoming. He became friends with Zhou Chengdong when he was teaching at Peking University in 1983. It is said that the two have been friends for thirty years. This information was also found out by Lin Zhenyang and told to Zhang Yida.
So Zhang Yida tried every means to build a good relationship with Zhou Chengdong in order to get Zhou Chengdong to introduce him to this teacher Xu Xiaoming.
Who is Xu Xiaoming?
One of the troika of Oriental Education Group and vice president. After Oriental Group went public in 2006, he left the board of directors and began to engage in personal angel investment. In 2011, he established the angel investment institution "Zhenke Fund". He is known as the most popular entrepreneur in the circle
Welcome Angel, it is said that he never looks at financial statements when investing, and his investment style is to "make decisions based on your head and make decisions based on your enthusiasm". If a project does not make him excited within half an hour, it will not gain his favor.
What Zhang Yida wanted was such an opportunity to meet. He was sure to make Teacher Xu's head burn. He needed investment.
"Financing, this is easy to do. I know some entrepreneurs and investors who can introduce them to you. Whether you can seize the opportunity depends on you?"
Zhou Chengdong said that it was a trivial matter and was taken care of by himself.
"Thank you, Director Zhou, but don't rush into the introduction for now and wait for ten days and a half! After the product is formed, things will be easier to discuss."
Zhang Yida quickly thanked him.
Zhou Chengdong, an old man, is really a nice person and has a warm heart. If the matter is successful, I must give him a big gift to express my gratitude.
Zhang Yida said secretly in his heart.
"Okay! Then I'll wait for your news! If you need to make arrangements, just come and tell my old man! By the way, I have a friend who is an investor who likes young people the most, and he is very emotional. If you can
If you convince him for half an hour, the financing will be almost guaranteed! You should be more prepared!"
Zhou Chengdong warned again.
Zhang Yida was ecstatic deep in his heart. He knew who Zhou Chengdong was talking about. Of course it was Mr. Xu who had a unique investment style!
In Ruixiang Technology Company, the mass entrepreneurship and innovation center, all employees cheered and cheered, the product successfully passed the test! The software has been formed, the Pdroid and iOS versions of the website have been built, and the application store can be arranged to be put on the shelves immediately for users to download.
Zhang Yida was also very excited and quickly searched and browsed the website pages on his computer.
The website is very neat and simple. I registered an account and operated it for a while. There are no bugs and it is very smooth.
Nodding with satisfaction, Zhang Yida verbally praised the technical team and asked about the work progress of the marketing and operations departments.
The market research and planning of the marketing department had been handed in some time ago. Zhang Yida was very satisfied after reading it. He wrote a large article on the market prospect analysis, where the target customers are, and how to carry out marketing work. They are all practical plans.
Wang Lina is still very capable. During this period, in addition to researching the market and writing reports, she also led the new media team to open accounts on Weibo, official accounts, Zhihu and other forums, and published several articles that received a pretty good response. In addition, business
The team has also gone out to contact several mutual financial companies, and we can start cooperation and docking once the products are developed and put on the shelves.
The operations department, under the leadership of Gu Panpan, has discussed and planned several operating plans. The stoves have been set up, and they are just waiting for the rice to be cooked. When the product cooperation is put on the shelves, users register and try out the plans immediately.
, test the effect and select the optimal solution.
Zhang Yida asked again how much money Lin Zhenyang's company had on its account.
After receiving the one million call from his father, Zhang Yida had a total of 2.4 million in hand. At the beginning, he only injected 1 million into the company's public account and handed it over to Lin Zhenyang to take care of it.
"There are still 950,000 yuan. During this period, I bought domain names, Ali cloud servers, and more than a dozen test mobile phones from different manufacturers. I spent a total of 50,000 yuan to connect to the SMS channel."
Lin Zhenyang listed various branches in detail.
"I'm ready to contact the A-round venture capital team. We must spend the 950,000 within half a month to focus on traffic and promotion."
Zhang Yida said harshly.
"I know you are doing this to increase the valuation and expand the scale of financing. But have you ever thought about what to do if all the money is spent and the financing fails? Think twice before you act!"
Lin Zhenyang advised with a worried look.
"I have already planned the worst case scenario. I still have more than one million in hand. If the financing fails, I will continue to invest and maintain the company's daily operations. There will definitely be no problem."
Zhang Yida waved his hand and said not to worry, as if he had a winning chance.
Lin Zhenyang pursed his lips and did not continue to speak. It was his duty to give a few words of advice. If he continued to pester, he would not be able to understand his own importance.
The two finalized the plan, and then called a meeting with all employees. At the meeting, the order to spend 950,000 yuan in half a month was read out. Everyone had different reactions, some looked worried, some didn't understand, and some were ecstatic.
For example, Gu Panpan.
When spending money on promotion, the main force must be the operations department.
"The technical department has just been commended, so it's our operation department's turn this time! If this promotion is effective, I might even be able to get some stock options!"
Gu Panpan thought happily.
"In half a month, we have to spend nearly one million, how do we spend it? This is a very challenging way to spend it."
Zhang Yida continued:
"I have also formally contacted the venture capital side. The level of our spending determines how much the company can raise and the valuation it can achieve!"
"I only have one requirement, to grow users as quickly as possible to the maximum extent!"
"The operations department is responsible for planning and executing activities, the marketing department is responsible for product launch and coordination of partners, and the technology department provides technical support."
"All departments must cooperate with each other and work together to win this tough battle."
"Our goal is to gain 100,000 registered users in half a month!"
"I have an immature idea. Our platform can carry out promotional activities with prizes. Users will be rewarded with 5 yuan for registration. If you invite someone to register, you will also be rewarded with 5 yuan for the inviter. Calculated in this way, some people will take the initiative to register.
Some of them are registered by passive invitation. The cost of a new user is about 5 to 10 yuan, which is just enough to promote 100,000 users."
Gu Panpan made suggestions.
"The idea is right, but the specific operation method is still too rough. The users who come here are basically invalid users, the kind who run away after harvesting the wool. They have no retention rate and no value."
Zhang Yida first praised and then criticized.
Then he talked about some of his thoughts and said:
"Five or ten yuan is too little, and it is not attractive enough to people at first sight!"
"If we want to do an event, we need to make it big enough to attract users. How about a few hundred yuan or a few thousand yuan?"
"Of course, these hundreds or thousands cannot be paid for by our family alone! For such an interesting activity, of course we have to bring our partners together to play it!"
"First of all, 5-10 cooperation platforms have been identified to put our APP on the shelves. The cooperation method is selected as CPA. Users diverted through us complete registration, real-name authentication, bind bank cards, and then recharge one yuan. Completing these processes is
A valid settlement amount!”
"The current customer acquisition cost of Internet financial companies is about 100-300 yuan. We are a start-up after all. We will set the cost of cooperation with them at 100 yuan first, and then increase the price later."
"A user who registers accounts for 10 Internet financial platforms through our platform diversion can bring us 1,000 yuan in income."
“We don’t take any of this 1,000 yuan income, and we will give it all back to the users.”
The last sentence is shocking enough! This activity is really powerful! This is the true thought of everyone present.
"Mr. Zhang, is this possible? Are those companies willing to cooperate with this kind of cooperation? I have talked with many companies, and the CPA model is only willing to provide 30 users per user at most."
Business representative Gao Tian said in disbelief.
Gao Tian has been running the market these days, going in and out of major mutual financial companies to cooperate. The most discussed and mainstream cooperation method is CPS cooperation, which means paying according to results.
For example, if a user is directed to invest 10,000 yuan in a partner, the settlement fee is 3%-5%, which is a cooperation fee of 300-500 yuan.
CPA also talked about it, but basically they were only willing to give a cooperation plan of 20-30 yuan for a single registered user.
"That's because your method is wrong. Gao Tian, ask me to talk with you tomorrow and keep it for you."
Zhang Yida said with a smile.
Regarding these mutual financial companies, especially the promotion aspect, he knows the rules very well.
In my previous life, I earned RMB 600,000 to 700,000 in promotion fees in four years, and I had already figured out the secrets here.
At present, the customer acquisition cost of Internet financial companies is 100-300 yuan per user. This is only the customer acquisition cost of a user registration platform. It would be good if one of 10 people can be converted into a loyal user of the platform.
The financial industry is different from other industries. After a loyal user begins to steadily invest in the platform, he can create tens of thousands of profits for the platform in a year.
Therefore, when it comes to spending money on early promotion, mutual financial companies are really unambiguous. Besides, venture capital institutions are throwing money in, isn’t it just to let you burn money to expand the scale and increase the valuation?
"What? You don't burn money, but you want to operate steadily. Then the venture capital company will definitely not agree! User size, transaction size, and business growth rate are the indicators that venture capitalists pay most attention to. The subject matter of investment is not
Value-added, how do venture capital make money? If you go public early, everyone can cash out! Hello, me, everyone! Those who develop honestly are just rubbish who don't understand the Internet!"
This is a true reflection of the current industry. First, burn money to build scale. Scale is the first priority, and there is no need to consider profits. As long as there is scale and growth rate, there is no need to worry about no one paying for it.
Zhang Yida recalled the past in an instant.
2013 is really a good time for Internet gold nuggets! There is gold everywhere!