Chapter 14 Investment and Ronghui Financial Supermarket
The next day, Zhang Yida and Gao Tian started a business visit together.
The first company I went to was Yiyindai, a rapidly developing Internet financial company. Two years ago, it received Series B investment from Kleiner Perkins Caufield & Byers, IDG Capital, and Morgan Stanley, amounting to US$30 million.
Under the warm reception of the business manager, Zhang Yida began to brag.
"Manager Fang, our Ruixiang Technology is a typical "Internet + Finance" business and a new online financial service company. Its financial supermarket platform Touronghui uses big data, search and other technologies to provide financial products of thousands of companies.
It can be presented intuitively in front of users.”
…
"CPA cooperation model, a real-name authentication and binding bank card user is a valid user, 100 yuan/person."
"Mr. Zhang, your CPA price is a bit outrageous. We really can't afford 100 yuan per user."
Fang Zheng, the commercial manager of Yiyindai, spread his hands helplessly and said.
"Then add another condition, recharge one yuan? Based on the number of effective recharge users."
Zhang Yida also added some conditions.
"The most we can give is 40 yuan per user. It's useless for us to hold users who just recharge but don't invest."
Fang Zheng flicked the ash from his cigarette, took a puff of cigarette and said.
"Then the user invests 100 yuan?"
Zhang Yida continued to increase the conditions.
"Let's say 50! This is the maximum limit!"
Fang Zheng replied.
"Brother Fang, that's not how the accounts are calculated! Users who are willing to invest a hundred yuan have actually gone through all the processes of the platform, from registration, real-name, to binding bank card recharge, and finally invested in the target. Let's go.
Users who have completed this entire process have basically understood all the operations of the platform. After the product they invested in expires, the principal and profits will be withdrawn together, and the money will be returned to the bank card smoothly. 80% of such users will continue.
Investing in the platform can easily turn you into a loyal old user of your platform!”
Zhang Yida began to lie.
"Then can you give me a price?"
Fang Zheng's attitude was no longer as firm as it was at first.
"With 110 yuan for an effective investment user, the benefits will be shared and the cooperation will be win-win! You think so, bro!"
Zhang Yida said with a smile on his face.
After saying that, he turned to look at Fang Zheng, waiting for his reply.
Gao Tian on the side was a little confused, why did the quotation keep getting higher and higher?
"Haha, since my brother has said so, let's make it a decision! Win-win cooperation!"
Of course, Fang Zheng understood what Zhang Yida meant. It was obvious who the extra 10 yuan was for, so he agreed to cooperate.
Both parties happily signed a cooperation agreement. The first phase of cooperation is set at 1.1 million yuan and promoted by 10,000 effective investment users.
Founder signed on behalf of Party A Yiyin Loan Company, Zhang Yida asked Gao Tian to sign on behalf of Party B Ruixiang Technology, but he did not sign.
Fang Zheng couldn't help but glance at Zhang Yida. "What a sophisticated technique!" he sighed secretly in his heart.
Gao Tian was very happy. On the contract he signed, 1% of the cooperation amount, which was 11,000 yuan, was his commission.
He also understood that it was just a kickback! This is a very common phenomenon in the business field. It is not surprising. If the water is clear, there will be no fish!
Zhang Yida did not continue to accompany him to visit the next few companies. Gao Tian followed Zhang Yida's rhetoric and added a big stick of 10% rebate, and passed the test all the way, signing contracts with five more platforms one after another.
The amount of cooperation varies from large to small. The other companies are weaker, and the initial cooperation amount only ranges from 100,000 to 500,000.
Another businessman, Xie Lei, went to Magic City, which is also one of the three major Internet finance towns in the country. Guangdong Province, another major mutual finance town, currently has no manpower to develop it.
It was not as smooth as Gao Tian, but there was still considerable gain. Four platforms were signed, with initial cooperation amounts ranging from 100,000 to 300,000. Just like in Beijing, the contracts were signed based on the conditions of 100 yuan per effective investment user.
Zhang Yida calculated it and found that Gao Tian had 2.3 million contracts with 6 platforms, and Xie Lei had 800,000 contracts with 4 platforms. A total of 10 platforms were cooperated with a contract amount of 3.1 million, plus the company's 90
Ten thousand working capital is exactly 4 million.
4 million is needed to not only help 10 platforms to complete effective investment user promotion for each platform, but also to complete the registration of 100,000 users on its own platform.
It was a bit brain-burning, so I quickly called everyone together for a meeting to make suggestions. I didn’t call the people from the technical department. They were still working overtime to do technical docking work with 10 platforms and put product jump links on the shelves.
After a heated discussion, a group of people formed the final promotion plan, as follows:
"Activity funds: 4 million."
"Goal 1: Complete the registration of 100,000 users of TouRongHui."
"Goal 2: Complete the number of effective investment users of 10 cooperative platforms."
"Register as a Touronghui user, no reward."
"Register and invest 100 yuan in any of 10 cooperative platforms through Touronghui, and get a cash reward of 30 yuan. Register and invest in 10 platforms, and you will get a superimposed reward of 300 yuan."
"Invite friends to invest in any of the platforms on Touronghui, and you will be rewarded with 10 yuan. If you invest in 10 platforms, you will be rewarded with 100 yuan. There is no upper limit on the invitation rewards, the more you invite, the more you get!"
"Theoretically, if you invite 100 friends, and each friend invests in 10 platforms, you can get a reward of 10,000 yuan."
"If there are 10,000 users who have invested in ten platforms, each person can get a reward of 300 yuan, and they need to spend 3 million. The inviter will also have to spend 1 million."
"With this operation, all 4 million will be spent. The effective investment user promotion of each platform has been achieved, but Toulonghui has only completed 10,000 user registrations."
"In fact, if 4 million is burned, it will definitely bring more than 10,000 users. Because some platforms only give 100,000 promotion fees, and they will be gone after promoting 1,000 users. So not every user can invest in 10 platforms
, unless the partner renews, if the promotion quantity reaches the standard, it will be removed from the shelves immediately."
"After the promotion expenses are paid, it is normal for Party A not to buy it if it attracts a few more users without taking it off the shelves."
“Basically, only the users at the front can get the richest rewards, and the ones at the back have fewer options to choose from, because many platforms have already reached the number of cooperation partners and have been removed from the shelves!”
After the discussion, the operations and marketing departments began to plan the promotion copy together, and the technical department also had to connect a payment channel for users to withdraw rewards.
Zhang Yida took out another 200,000 yuan and lent it to Ruixiang Technology Company as a fee for the company to connect to third-party payment channels. Third-party payment companies cooperate to open accounts, and users have to spend money to withdraw cash.
After the last few days of intensive work, at the beginning of November, all preparations are ready, and the event will officially start tomorrow.
Zhang Yida first searched for the Touronghui APP from the Apple store, downloaded and installed it, and then registered and logged in.
The cooperation platform advertisements on the homepage of Touronghui have been put on the shelves, with 10 platforms clearly listed, and there are also prompts such as a limit of 1,000 people and a limit of 10,000 people.
Zhang Yida clicked on the advertising page of a platform and successfully jumped to the registration page of the platform. After registering and investing 100 yuan, he returned to the Touronghui platform. There was already a balance of 30 yuan in his account. He also cashed out 30 yuan.
, I received a text message indicating that the account was successfully received two minutes later.
The APP operates smoothly, the page is simple and elegant, and cash withdrawals are fast. Zhang Yida smiled with satisfaction and told everyone:
"Today, everyone is going to post bars, Weibo, and forums to post soft articles and advertisements to warm up the activities first! Success or failure depends on this, so come on!"
Then, headlines appeared one after another.
Titles like this have appeared on Weibo, Tieba, and forums.
"Teach you how to make 300 yuan an hour?"
“You can actually earn 10,000 yuan by inviting people to register for the APP?”
"Touronghui, the financial manager by your side."
"Toulonghui Financial Supermarket is coming, giving away 4 million in cash!"
…
In this way, relying on the eye-catching title, the Touronghui APP received thousands of registrations on the first day it was launched.
Zhang Yida looked at the number of registered users displayed in the background as "1103" and looked at the people celebrating crazily without saying a word. This is just the beginning!
The next day, the event officially started at 9 o'clock in the morning. All the staff paid attention to the computer background, and the data was refreshed after a while.
"Yiyindai Investment 1 person"
"Everyone believes in investing in 1 person"
…
The data has been soaring. When the statistics were collected at 9 o'clock in the evening, the background showed that the registered users of Touronghui had exceeded 10,000, and the number of investors had exceeded 500. Most of them had invested in 10 platforms, and a total of 120,000 yuan in rewards had been issued.
At the same time, Gao Tian and Xie Lei are also contacting the cooperation platform to inquire about additional placements.
The major mutual financial companies also observed the data transferred in the background. Most of them invested at least 100 yuan, some just registered an account and gave up investing, and some invested 1,000 yuan or more.
In short, initially, the cooperation with Ruixiang Technology is quite successful.
Several companies that only cooperated with a promotion budget of 100,000 or 200,000 yuan, all increased their budgets at the same time, and quickly transferred the funds. The only requirement is not to remove the advertising diversion service, and just let them know if the promotion fee is missing, and everything will be fine.
discuss.
The next day, as word-of-mouth fermented, the news spread that there was an Internet platform that was selling coins! Everyone, hurry up and grab it! Users who received generous rewards on Touronghui were also constantly inviting relatives and friends to register and invest.
!
Thanks to word-of-mouth fermentation and the invitation-reward mechanism, a two-pronged approach, the number of users of Touronghui exceeded 30,000, and the number of investment users exceeded 3,000, with a reward of 960,000 yuan.
On the third day, the number of registered users of Touronghui exceeded 80,000, the number of investment users exceeded 9,000, and a reward of 1.9 million yuan was distributed.
On the fourth day, registered users exceeded 160,000, investment users exceeded 17,000, and rewards of 2.24 million yuan were distributed.
…
On the fifteenth day, registered users exceeded 1.1 million, investment users exceeded 120,000, and rewards of 900,000 yuan were distributed.
The coin spreading activity lasted for half a month, and finally the data began to fall back.
In this event, the 10 platforms spent a lot of money. The total investment in the event was 60 million yuan, ranging from millions of yuan to as many as 11 million yuan from Yiyindai.
Of course, various companies have also gained a lot. For example, Yiyindai has gained 100,000 investment users. Even though the conversion rate in the later period is almost 20%, that is, 20,000 people have become active users of the platform. As long as each person creates 550 yuan
If the profits are returned to Yiyin Loan Company, the capital will be recovered.
Users have also received great benefits, with 24 million rewards, and an average of 120,000 investors can each receive 200 yuan.
Ruixiang Technology's Touronghui Financial Supermarket took this opportunity to build a reputation in the industry. Even financial companies from Guangdong Province came to the capital to discuss cooperation.
In addition, it also gained 36 million yuan in profits, 1.1 million registered users, 120,000 effective investment users, and matched 600,000 fund transactions with a transaction amount of 120 million yuan.
The profit of 36 million was also due to helping 10 platforms complete the promotion of 600,000 effective investment users.
A user has invested in an average of 5 platforms, and 120,000 people have invested 600,000.
The cooperation price given to Ruixiang Technology is 100 yuan. Ruixiang gives users an investment reward of 30 yuan. Plus the 10 yuan from the inviter, the cost is 40 yuan.
100 minus 40 yuan, a single effective investment user's promotion volume earns 60 yuan, and 600,000 is 36 million yuan.
Zhang Yida originally did not intend to make money, but planned to use the company's own 950,000 yuan for promotion and burn money to increase the number of users.
As a result, I accidentally made a profit of 36 million yuan in half a month! Who can I ask to explain!
In fact, it was because he was not good at math and made a mistake in arithmetic, thinking that all the money would be burned away. After the promotion, he realized something was wrong when he saw that there were still more than 30 million in the company's account.
With this money, I don’t know whether I should continue to talk to Teacher Xu Xiaoming about life and ideals!