"Mr. Zhang, the resources of Baimo Bicycle have been basically integrated, and the total number of bicycles we operate has exceeded 2 million.
Baimo’s more than 300,000 shared bicycles are mainly distributed in first-tier cities and second-tier provincial capital cities.
We will gradually recycle these bicycles and transport them to paint factories in various places to repaint the bodies.
After all the body paint is painted green and the Huimin Bicycle logo is printed, it will be re-launched on the market.
After integrating these bicycles from Baimo, our bicycle coverage in first- and second-tier cities will be further improved.
In addition, the first 1 million units of the 5 million units ordered from Fujitec will gradually roll off the production line and will be shipped to fourth-tier cities in the near future."
Huang Xiaofeng began to report to Zhang Yida on the progress of his work in the recent period. He can now be said to be very proud of his work.
The rise of Huimin Bicycle is unstoppable. As CEO, he is showered with compliments wherever he goes.
“In addition to receiving bicycles, we also try our best to receive all users of BikeMobike.
Baimo Bike has millions of active users in first- and second-tier cities, and only a handful of these people overlap with Huimin Travel’s customers.
Most people will still only choose one bicycle company to pay a deposit and become their loyal users.
You must pay more attention to the subsequent user migration work to reduce losses."
The two most valuable assets of Baimo Bicycle, besides the bicycles, are the users.
Zhang Yida was very concerned about whether users would resist the platform migration, so he warned Huang Xiaofeng again.
"Mr. Zhang, don't worry! All the preparations have been done. The original Baimo Bicycle users can log in to the Huimin Bicycle APP with their original account and password.
In addition, migrating users can also get a monthly cycling card.
The banners and message notifications on the Baimo Bicycle APP are all filled with platform migration reminders.”
Huang Xiaofeng smiled and said that he had already considered these things that Zhang Yida was worried about, and there would never be any mistakes.
Seeing that Huang Xiaofeng was so confident, Zhang Yida stopped stressing and changed the topic and asked:
"What do you think of Didi's acquisition of Xiaolan and Ali's holding of Yong'an Bank?"
Upon hearing Zhang Yida's words, Huang Xiaofeng's face became serious and said: "A small giant and a big giant all have one thing in common - they have money and are willing to spend money.
These are not easy people! We must pay attention to them."
Zhang Yida saw that Huang Xiaofeng was not dazzled by the short-term victory and was still very rational. He glanced at him appreciatively and said:
"Then how do you think we should deal with them?"
Huang Xiaofeng didn't say anything. He silently took out a pack of cigarettes from his pocket and gave one to Zhang Yida. After lighting it for Zhang Yida, he lit the cigarette in his mouth and puffed out a white smoke before saying slowly:
"We must beat them down before they gain a foothold.
Now that the sunk costs are not high, they will have to think carefully about spending money on shared bicycles when they see that they cannot get any advantage.
If they invest too much money and the sunk costs are too high, they will probably fight us to the death."
"How to beat them with pain?" Zhang Yida asked again.
Huang Xiaofeng looked at Zhang Yida with stern eyes and said: "Find out the cities they enter and wage a subsidy war accurately."
"Is there no better way?" Zhang Yida frowned. The subsidy war was a ruthless move that killed one thousand enemies and suffered eight hundred losses.
Huang Xiaofeng shook his head: "There is no better way. There is no loyalty among bicycle users. Whoever is cheaper will ride."
Zhang Yida asked again: "Then what do you mean by fighting a precise subsidy war?"
When Huang Xiaofeng saw that Zhang Yida didn't refuse directly, he knew there was something going on. He leaned closer and said: "The cities that Xiaolan Bicycle and Yong'an Bank are currently stationed in are first- and second-tier cities, and we will start a price war with them in these cities.
For example, in third- and fourth-tier cities, we implement another set of mechanisms. Whether it is selling free riding cards or 50 cents for half an hour, it cannot be completely free anyway.
Use third- and fourth-tier cities to generate blood to stop the blood loss in first- and second-tier cities."
"What is this? Are we treating them differently? Are users in third- and fourth-tier cities still not allowed to cause trouble?"
Zhang Yida thought to himself: This idea is a good idea, but the routine is a bit lacking, and I am afraid that the user will pull him out and beat him to death.
Huang Xiaofeng scratched his head and said with a sly smile: "It will be fine if we stay hidden."
"Hey, do you think this will work?" Zhang Yida thought of a good idea and continued:
“We sell cycling cards to users in first- and second-tier cities as well as third- and fourth-tier cities.
When users in first- and second-tier cities purchase a cycling card, we will give them a cash back of a Ruimin Financial Management Voucher of the same amount.
For example, if you purchase a 10 yuan monthly card, we will give the user a 10 yuan non-threshold financial coupon as cash back.
Let Ruimin Financial Management launch a special target, 7-day, and users can use this voucher to purchase 7-day financial products.
After 7 days, the 10 yuan will be returned to the user with interest.
It’s equivalent to buying a monthly card without spending any money, and with the added process of realizing the investment.”
Huang Xiaofeng is thinking deeply that doing this is not a free strategy, but just an additional investment experience process.
Mr. Zhang is probably trying to promote Ruimin’s financial management again.
Huang Xiaofeng smiled bitterly and said: "Mr. Zhang, there is one more process, I'm afraid the user experience will not be very good!"
Zhang Yida knew that the implication was: if it’s free, it’s free, why bother with all the twists and turns!
Zhang Yida added: "Listen to me first. Users in third- and fourth-tier cities who purchase cycling cards will receive Pinduoduo shopping vouchers as a gift.
It just so happens that Pinduoduo wants to sink users, so Pinduoduo will pay for this part of the voucher cost.
Huimin Bicycle can enjoy the net profit, which can be regarded as a win-win situation.
And on the surface, all users are treated equally. They only have to buy a riding card to ride for free.
And we give "gifts" to all card users."
Zhang Yida’s plan is very precise, which is to use Huimin Bicycle’s traffic to divert traffic to other businesses under his banner.
For example, Pinduoduo is about to raise funds. Once the money is raised, it will start marketing. It happens to help Pinduoduo reach users in third- and fourth-tier cities through the sinking of Huimin Bicycle business.
Huang Xiaofeng stopped talking. Is this the concept of "ecological rebellion" that Mr. Jia recently mentioned?
“And our trump card, the credit-granting mung bean credit-free bike ride, is about to be used.
Yongan Bank is expected to cooperate with Sesame Credit.
There’s no point in hiding it, it’s time to play the good cards.”
Zhang Yida then told him that he had not taken out Mung Bean Credit for the past year because he was afraid that deposit-free cycling would affect Huimin Bicycle’s diversion effect for Ruimin’s financial management.
Now that Ruimin has started to do financial management, Ahli is pressing harder and harder, and it’s time to come up with his trump card.
Deposit-free cycling has proven its effectiveness in previous lives. After using it, the number of users and orders can be doubled.
"Really? That's great."
Huang Xiaofeng was a little surprised. Ever since he learned about the "mung bean credit deposit-free cycling" model, he has been thinking about it.
But Mr. Zhang has never allowed this function to be launched online. Now that he has this killer weapon, he is more confident in defeating the two giants, one small and one large.
…
"Huhu..."
Zhang Yida was wearing sportswear, sweating profusely, and panting while holding a small green car.
"Are you okay? I'm almost exhausted. My legs are almost numb."
"Um...my hands were shaking just now, why don't I take the photo again?"
Zhao Erya was holding a camera to take a riding video for Zhang Yida. She had been busy all day and took dozens of short videos, but she was not satisfied with them all due to one reason or another.
Her dissatisfaction caused great harm to Zhang Yida.
"Can you be more professional? I really can't pedal anymore."
Zhang Yida took a big gulp of mineral water and said, "It's the last shot. Don't let your hands shake."
"No. I will definitely pass this time."
Zhao Erya said angrily. When she first learned that Zhang Yida was going to shoot a short promotional video for Huimin Bicycles, she volunteered to do it.
The reason why Zhang Yida rejected a professional photography team and chose Zhao Erya to take the photo was because the two of them were together less and separated more, and it was rare for them to have time together.
"Are you ready? I'm going to start."
"3-2-1, start."
Zhang Yida rode a small green car from a distance, finally stopped two meters away from the camera, leaned on a stool, and said to the camera:
"Life lies in sports, the Huimin Cycling Mileage Challenge is waiting for you..."
"Okay! Finished perfectly!"
Zhao Erya cheered and cheered, and Zhang Yida finally relaxed his tense body and leaned over to watch the video.
A lot of videos were shot and all were sent to professional editors for editing, and the final version was quickly edited.
This short video was placed in the most conspicuous position on the home page of Huimin Bicycle.
Many Huimin Bicycle users clicked in and watched the video.
"Huimin Cycling Mileage Challenge?"
"Set up four major challenge events for daily, weekly, monthly, and annual events."
"There are city rankings, province rankings, national rankings, and three categories of rankings."
“Those who qualify in the four major challenge events will receive rankings in 4 major events × 3 categories, totaling 12 levels of rewards.
Cash rewards of 100,000 yuan are distributed every day, 1 million yuan in cash rewards are distributed every week, 10 million yuan in cash are distributed every month, and a total of 200 million yuan in cash rewards are distributed annually.”
"Also: Participants who register for riding more than 1 kilometer every day will have the opportunity to receive random free riding cards, Pinduoduo shopping coupons, and Ruimin financial investment vouchers..."
"Those with outstanding results in the challenge will have the opportunity to be invited to participate in Huimin Bicycle's first "Cycling Marathon" competition."
Zhang Yida's short video was also posted on DouShi, and was given maximum traffic promotion and exposure by DouShi officials.
At the same time, DouVi officially launched an activity: ride Huimin bicycles and shoot DouVi short videos. The user with the most likes will receive a certain reward.
Zhang Yida also posted this short video on a circle of friends and received numerous likes from big influencers.
Pang Lei said: "Mr. Zhang, what a great trick!"
Zhang Yida looked at her husband's face and replied to her: "You're showing off your ugliness! You're showing off your ugliness!"
Bonima said: "When will Huimin Bicycle enter WeChat Jiugongge?"
Zhang Yida replied to him: "I am poor and cannot afford it."
Bonima was also very interesting and replied: "Friendship price, I will ask Lao Ren to come and talk to you in two days."
Zhang Yida replied: "Okay, let him come!"
Liu Yonghao also liked Zhang Yida and commented: "This is a good event. It calls on people across the country to travel green and keep fit."
Zhang Yida replied to him: "Yes, this is also one of our starting points."
Lei Jun commented: "The rice bracelet and the bicycle go well together. I think a sports equipment mall can be built on the Huimin APP."
When Zhang Yida saw it, he immediately became happy and replied: "Good suggestion, I must adopt it."
Didi and Ahli couldn't sit still. Huimin has been going crazy recently. He bought a cycling card and got various coupons, and launched a cycling mileage challenge.
The coming is fierce! Xiaolan Bicycle and Yonganxing soon launched similar activities. Riding Yonganxing will give you Yu'e Bao experience money, riding Xiaolan Bicycle will give you Didi taxi coupons...