"Mr. Zhang, our number of registered users on DouYu has exceeded 10 million!"
Zhang Lan, who had been promoted to CEO of DouShi, happily ran into Zhang Yida's office to inform him of the good news.
"oh!"
Zhang Yida behaved very coldly. After vomiting a word, he did not speak again. He did not even raise his head, but continued to read and approve documents.
Zhang Lan's heart slowly sank, knowing that Mr. Zhang was dissatisfied with his job.
Zhang Lan feels a little aggrieved. The team that DouShi formed in February and the APP that was launched in June have now gained 10 million registered users in September after just three months of launch.
She thought the results were not bad. But when she got to Mr. Zhang, she was not satisfied.
After a while, Zhang Yida threw the document aside, looked up at Zhang Lan, and said, "Do you know where you made the mistake?"
Zhang Lan was stunned for a moment, then shook his head like a rattle.
Are you pretending to be pitiful? Zhang Yida did not accept this trick and continued to criticize:
"The biggest mistake you make is not understanding your users well enough.
Today’s DouYu has more tool attributes than social attributes.
People only regard TikTok as a video editing software, not a social networking software like Weibo and WeChat.
Why is this happening?
In the final analysis, it’s still the content, which is not enough and not attractive enough.”
"Then...how to operate?"
Zhang Lan was a little unconvinced at first, but after thinking about the user retention time and opening frequency of DouShi backend, it was indeed not ideal and it was almost reduced to a tool software.
Zhang Yida smiled and said: "It's very simple, find the right audience. What is the most popular thing now? Live broadcast.
What do otakus like to watch most? Watching goddesses. And games.
Let's start from two aspects. You can talk to the guild and ask them to ask their anchors to edit short game videos and watch them above.
If you are a show host, first find a few who are good at dancing. Get some hot dance videos with long legs. Diaosi is good for this.
When they join our platform, we will also provide certain creative subsidies based on the number of video likes and other data.
Of course, you must pay attention to the scale and do a good job in content review.
In addition to these, you can go to the travel guide platform to recruit some people.
Those people like to take photos and videos when traveling. We provide them with a good place to edit and share videos.
In addition, we should also explore talents in the technical stream and give more traffic to such creators.
With good content, you can naturally attract more users.
Not every user needs to take a video, most of them can just be spectators.
We just need to keep an eye on the number of active users and usage time, these two points will be enough.”
Zhang Lan felt that she was still too naive. These methods of playing by Mr. Zhang were down-to-earth. She nodded heavily and said, "Okay, I'll take action now."
"Well, musical.ly is doing a very good job. You should ask Yang Lu and Ma Jun for advice.
Now some celebrities in the United States have begun to join musical.ly, and the development situation is very gratifying.
Don't have any prejudice against the two of them. It's the right thing to ask questions without being ashamed. There's nothing shameful about it."
Zhang Yida's words made Zhang Lan's face turn red, feeling embarrassed and ashamed.
She also knew that musical.ly was developing better than DouShi, but she just couldn't bear to ask others for advice.
Now that Zhang Yida has pointed it out, I just want to find a crack in the ground and crawl into it.
"Okay, I'll go upstairs and look for Yang Lu later. I'm afraid he won't give me advice."
Zhang Yida glanced at her and said: "He is not that stingy. I have communicated with him before and asked him to communicate with you more.
We are all a unit, and working together to build the company is what is most beneficial to everyone.
Options are also issued from DouShi’s parent company, and Yang Lu and others are happy to see DouShi develop well.”
…
Wang Ming is in his early thirties and is a programmer at a game company.
He is slightly bald and has a dull personality. He doesn't like bars or nightclubs, and he just likes to stay in a rental house after get off work and watch live broadcasts.
His monthly salary is more than 20,000 yuan, but until now, he has not had a girlfriend.
Others say he doesn't have a girlfriend, but he doesn't think so.
Today, as usual, he made a bucket of instant noodles after get off work, turned on his computer, and watched his "girlfriend's" live broadcast on time.
"Brother Ming is here! Have you just gotten off work? Have you eaten yet?"
The female anchor "Little White Rabbit" saw a viewer with the ID name "Tomorrow will be better" entering the live broadcast room, and knew that it was her rich brother "Brother Ming" who was here again.
What does Brother Ming do in real life?
She didn't know, she only knew that Brother Ming spent a lot of money. During the live broadcast, she complimented him a few times, called him nice, and served him with a rocket for her backhand.
The greetings from the female anchor "Little White Rabbit" warmed Wang Ming's heart. There was always someone who cared about him.
The anger of making mistakes at work during the day and being scolded by the supervisor also disappeared without a trace.
In front of the camera, Little White Rabbit said to the fans watching her live broadcast: "Two days ago, I registered a short video app called DouShi and uploaded many short videos of my life in it.
You can also download TikTok, search for the ID "小白Rabbitbaiyoubai", follow me and like my videos.
Xiaotu is here, thank you all!"
Wang Ming also downloaded a DouShi APP, registered an account, and logged in.
Homepage Tips: DouVision, record a beautiful life!
Wang Ming thought to himself: It's all nonsense, I'm not good at all.
Wang Ming entered the ID "Little White Rabbit Baiyubai" through the search box of DouYu.
Sure enough, Xiaotu has a lot of short videos about life. Wang Ming watched all the short videos that Xiaotu posted, a dozen in total, and clicked a little red heart.
Wang Ming felt that he was still not satisfied, so he watched these videos a second time and a third time.
Wang Ming was a little crazy when he saw the young, beautiful, or sexy little rabbit in the video. He returned to Xiaotu's live broadcast room and sent two more rockets to his backhand.
Wang Ming was eating instant noodles and looked at the little rabbit in the computer image who kept cheering "Brother Ming is awesome" and "Brother Ming is so awesome", and showed a satisfied smile. At this moment, he felt that the instant noodles in his hand were even more fragrant.
.
This is fucking life!
In the virtual world, he felt pleasure far beyond the real world.
In the real world, he is a "stupid" in the eyes of his supervisor, and a "waste who can't even get a wife because he studies hard" in the eyes of his relatives.
In the virtual world, he is the "big brother" in the eyes of fans in the live broadcast room and the "object of admiration" of the anchor lady.
After Little White Rabbit finished the live broadcast, Wang Ming also ate all the instant noodles in his hand.
Feeling a little hungry, Wang Ming originally wanted to order another takeout, but thinking that his salary had not been paid this month and the savings on his card wouldn't last for a few days, he forcibly resisted the urge to order takeout.
He looked at the cold Lao Tan pickled cabbage noodle soup in his hand, licked his lips, and drank the noodle soup in one gulp.
After eating enough noodles and soup, Wang Ming picked up his phone again, ready to watch Xiaotu's TikTok videos again.
But when he opened the DouShi APP, there was another young lady on the home page.
I wanted to scroll past the video to see his little bunny sister.
But I accidentally took a look and found that this young lady's figure and appearance were no worse than his little rabbit.
The young lady in the video is performing a hot dance to the dynamic beat.
Wang Ming watched with great interest, and even compared the young lady with the little rabbit to see whose legs were whiter, longer, and straighter...
Wang Ming decisively clicked on the profile picture box on the right side of the video and followed this young lady.
After watching all the videos of this young lady one by one, Wang Ming let it go, swiped the screen, and started looking at the next video.
Hey, here is another young lady who sings and dances vigorously.
Wang Mingdu felt that he couldn't keep up with his nutrition, so he decided to pay attention.
Wang Ming scrolled the screen and watched several videos, and found that they were all young, beautiful and long-legged ladies.
Wang Ming feels that this TikTok video is really good, and all the girls are in line with his own aesthetics.
The people are good-looking and the videos they take are also good-looking.
Wang Ming decided that in the future, in addition to watching the live broadcast of Little White Rabbit, he would come to TikTok to watch videos.
Such a good software, why didn't I discover it earlier?
Wang Ming’s story is just a microcosm. A large number of anchors have recently joined DouShi, bringing a large group of visitors to DouShi.
After the audience came to Divi, they were reluctant to leave.
There are so many beauties with countless thighs...
Of course, the creative subsidy funds spread by DouShi are also quite large.
Tens of millions of dollars were invested in exchange for thousands of wonderful content videos.
At the same time, the atmosphere of the video community has also been created, and countless otakus are still coming here because of its reputation.
For a time, DouShi’s reputation for “watching movies online” and “watching football in a civilized manner” spread like wildfire.
If there is a topic, there will be traffic!
Zhang Yida was aware of all this, and other than forming a content review team and strictly reviewing video standards, he did not interfere with anything else.
Zhang Lan discovered that Mr. Zhang was really awesome. She just mentioned a few ideas, and DouShi’s traffic skyrocketed.
Just do it like this, it feels good, but there is not much money in the account.
Zhang Lan found Zhang Yida and reported: "Mr. Zhang, DouYu doesn't have much funds in its account now. How do you think it can be solved?"
Zhang Yida thought about it and said, "In this case, I will personally inject another US$100 million into the company.
The financing matter will be slowed down for now, at least until Doushi has digested this wave of traffic."
Zhang Lan nodded and said: "Okay, if 100 million US dollars are credited, you won't have to worry about funding issues for at least half a year."
Zhang Yida is now considered to be a successful entrepreneur. Some time ago, he pledged US$500 million in equity and spent US$350 million to get it out. He still has US$150 million left and is worried about having nowhere to spend it.
Zhang Yida knows how big the potential of DouShi is. In the previous life, ByteDance was valued at US$75 billion, half of which was attributed to DouShi and TikTok.
Therefore, the later the financing is raised, the less Zhang Yida’s shares in Douyin will be diluted.
I am no more poor than when I first started my business. I even cheated my father out of 1 million in starting capital.
Now Zhang Yida can easily raise one billion or eight hundred million US dollars by mobilizing the resources at his disposal.
Of course, the treatment of dithering cannot be completely dependent on Zhang Yida’s blood transfusion.
If the big plans of DouShi and musical.ly are to be fully developed, the money spent will definitely be huge.
What Zhang Yida wants is to make DouShi as big as possible and get financing.