Chapter 292 The most successful company going overseas
It's late at night, and Lu Fenghai is still staying at the company, just waiting for today's live broadcast sales data to be released.
"Mr. Lu, the live broadcast is over. A total of 1,000 free coupons and 12,653 discount coupons have been distributed."
The staff of Pate.com's operations department walked into Lu Fenghai's office to report the data report they had just retrieved from the backend.
"Bring it to me quickly!"
Lu Fenghai, who was sitting on the boss's chair, suddenly stood up, took the operation report handed over by the employee, and looked at it carefully.
“That is to say, this event gained a total of 13,653 users.”
Lu Fenghai touched his chin and asked again: "How many conversions are there from orders?"
“Basically, the 1,000 users who received free coupons have placed orders, and about 60% of the more than 12,000 users who have received full discount coupons have placed orders.
Excluding the 1,000 free orders, the total number of other orders is 7,460, the total order price is 902,660, and the average order price is 121 yuan."
Lu Fenghai was a little curious, "Isn't it 50 yuan off when you spend 100 yuan or more? Why is there still 21 yuan more?"
The subordinate laughed and said, "The official website price of 3 kilograms of dog food is 96 yuan, and the official website price of 5 kilograms of dog food is 150 yuan.
If a user who has received a 50 yuan discount coupon for spending over 100 yuan wants to activate this coupon, he or she can directly buy 5 kilograms of dog food; or they can buy 3 kilograms of dog food, but have to buy one more pet product.
For example, pet clothing, toys, dog cages..."
Lu Fenghai smiled. This is a common strategy in the e-commerce industry, a way of gathering orders. It is specially used to trick users into buying more goods and reducing the cost of activities.
Lu Fenghai looked at the financial data of this event again.
The total order price is 902,660, Douyu takes a 20% commission of 180,532, and Daya Media also takes a 20% commission.
7,460 50 yuan coupons, deducting the activity cost of 373,000 yuan.
The purchase price of dog food is 5 yuan per pound, and the cost is about 300,000 yuan.
The last statistics, excluding shipping costs, resulted in a loss of a little over 130,000.
Including the 150,000 yuan of free dog food, Douyu and Daya Media do not take a commission on this part, and the cost price of the dog food is 50,000 yuan.
A loss of RMB 180,000 was exchanged for more than 8,000 customers, and the customer acquisition cost was only more than 20 yuan.
Lu Fenghai mused that this result was even better than expected. If the discount is smaller in the future, it would be completely profitable.
…
"Everyone! What do you think after reading the data sent by Pate.com?"
At a high-level meeting of Douyu, CEO Cheng Shaojie asked a group of senior executives.
"In one night, the commission share of 180,000 yuan is completely comparable to the reward share of the most popular anchor. I think this live broadcast e-commerce is very promising." A senior executive said.
"Isn't this 20% order commission share too small? I heard that the dog food industry is very profitable. The cost price is only a few yuan per pound, but the selling price is as high as ten or twenty yuan.
The profit margin is quite high!”
A senior executive echoed: "Yes, compared to the gross profit margin of 70 to 80 percent, this 20% commission share is indeed a little less."
"Daya Media also shared 20%, which adds up to 40%. In addition, Pet.com also gave so many discounts. It is probably a loss-making profit." Some executives also expressed different opinions.
Cheng Shaojie interrupted, "You have all fallen into a misunderstanding."
A group of senior executives turned their attention to Cheng Shaojie and were ready to listen to his opinions.
"The anchors are divided into this part, we can't change it." Cheng Shaojie raised his eyebrows, "What about the source of goods? Why do we have to go through Pate.com?
We can directly find the dog food manufacturer and place an order!”
The executives also understood that this was to eliminate the middlemen and prevent others from making the difference.
"But we have signed an exclusive agreement with Pate.com and Daya Media?"
Some executives were worried that they would be taken to court for breach of contract, so they gave a reminder.
Cheng Shaojie waved his hand, "What we signed is only for the category of pet products. For categories such as beauty and clothing, we can directly connect with manufacturers.
Then, the orders sold by each anchor will be sent to the manufacturer, and the money earned will only be shared with the anchor."
"This is a good idea. Our Douyu revenue can definitely rise to a new level."
…
Zhang Yida looked at Zhao Erya and kept giggling at the phone. He took a look and found that it was a financial statement, so he asked her:
"Did you make any money from tonight's live broadcast? How much money did you make? I couldn't stop laughing all night."
Zhao Erya made a "ten" sign with her two index fingers crossed vertically and horizontally.
"100,000?"
Zhao Erya smiled and said: "Actually, it's more than 100,000, the accurate number should be 110,000.
The order from Pate.com is 900,000 yuan, and Daya Media will take a 20% commission. The company and Liu Dahai will get 90,000 yuan after a 50-50 commission.
The reward in the Douyu live broadcast room is 80,000, which is 40,000 after being split 50-50 with Douyu live broadcast. The company can share half of it, which is 20,000.
Ninety thousand plus twenty thousand, I made 110,000 in one night."
"That's really good!"
Zhang Yida gave her a thumbs up and said, "Good leadership!"
"What are your next thoughts?" Zhang Yida asked again.
"Didn't you make arrangements? All categories of products are available."
Zhao Erya smiled and said, "Next we can sell beauty products and clothes through live streaming."
"Is there a suitable anchor?"
Zhao Erya nodded, "Yes, the executives recruited by the company brought a group of Internet celebrities, all of whom can sing and dance."
"Can you rap? Have you practiced for more than three and a half years?"
Zhao Erya smiled and said: "What are you talking about? We hired professional clothing designers and makeup artists to explain and train them on the products.
During the live broadcast, you have to put on makeup and try on clothes in front of the camera.”
"good!"
Zhang Yida nodded, "Just try it! See if you have a chance to become the first internet celebrity!"
…
Liu Dahai was off the air. After receiving a call from a senior executive of Daya Media Company, his mood could not be calmed down for a long time.
The other party told him: Dahai, you performed well this time! The data on Pate.com has been calculated. We sold 900,000 goods, and the commission for us is 180,000. You can get 90,000 with a 50-50 split.
Douyu’s 40,000 reward share, you can share 20,000.
That adds up to 110,000. The company will credit your card on the 15th of next month.
If you work hard and try to sell more goods this month, your salary is expected to reach 500,000 or 1 million.
My salary is not as high as yours! You are lucky, you are famous!
Then Liu Dahai was confused. When the company signed him, they said he had a bright future and his monthly salary might reach hundreds of thousands or even millions in the future.
Liu Dahai thinks this is all to fool him. Especially since he has been training for the last month and has not been broadcast, he only received a basic monthly salary of 5,000 yuan.
With this little money, living in the capital is a problem!
Liu Dahai has already made up his mind. If there is no improvement after working for another month, he will retreat.
As a result, he had such a big turning point.
Liu Dahai put down the instant noodles in his hand, opened the Magnesium Tuan APP that he had not opened for several months, and ordered a total of 200 yuan worth of barbecue and beer. He decided to get drunk tonight.
Liu Dahai took another look at the Six Horses of Zhaoling, who were resting in the kennel, and felt extremely emotional in his heart. These are six ancestors, and they must be taken care of well.
In the past, he had never dared to dream of buying a house in the capital.
But starting from today, he felt that he had to set a small goal for himself, and first earn a house in the capital.
…
"Mr. Zhang, Mr. Lan, please come here!"
Inside an office building in Beijing, Liu Chunhe warmly greeted Zhang Yida and Lan Lan at the door.
"Mr. Liu, there's no need to be so polite."
Zhang Yida smiled and said, "Have all the investors from Pure City arrived today?"
"We're all here!" Liu Chunhe said, "They have the intention to cash out, but they want to discuss the specific price with you face to face."
Zhang Yida nodded slightly and followed Liu Chunhe into the company. Behind him was Luo Xiaohu, the bodyguard on duty today.
Entering the conference room, Liu Chunhe introduced, "This is Mr. Wu Shichun, the founding partner of Plum Blossom Angel Venture Capital, this is President Liu Zhuang of Haitong Kaiyuan, this is Chairman Zhou Weili of Amphora Capital, and this is the Chairman of Huasheng Co., Ltd.
Mr. Dudley..."
Zhang Yida and Lan Lan shook hands with them one by one. Wu Shichun smiled and said: "It's been a long time since I saw Mr. Zhang!"
Zhang Yida nodded, "Yes, Mr. Wu is still as charming as ever!"
Wu Shichun is one of the emerging well-known investors in the mobile Internet era. He only established an angel investment company in 2014. Before that, he had been doing angel investment in his own name.
The most famous investment case is "400,000 invested in Wancrab Technology, and earned 600 million in four years, a 1,500-fold return."
Before that, he worked at Huawei and Qiandu and started a business. He founded Kuxun Company, and Zhang Ming from Toutiao also worked as his subordinate in this company.
Haitong Kaiyuan is an investment platform under Haitong Securities, and Huasheng is an A-share listed company.
It can be seen that the investors in Pure City all have well-established backgrounds.
Zhang Yida and Wu Shichun are relatively familiar with each other because they both invested in the same company, Lu Min's Miaofen.
After everyone exchanged a few words, they all took their seats. Zhang Yida said: "We are all big guys here, so I won't waste everyone's time. I will tell you directly that Ruixiang intends to acquire Pure City Technology.
And we are willing to pay a 20% premium on the valuation of the C-round financing of 1.7 billion yuan in Pure City to acquire your shares."
Upon hearing this price, Huasheng Capital's Du Li, who participated in the angel round, and Amphora Capital's Zhou Weili, who participated in the A round, were both satisfied.
For them, the initial investment of around 10 million yuan has resulted in a return of hundreds of millions, which is pretty good.
Haitong Kaiyuan is a Series B investor and has invested a lot, a full 180 million yuan.
When the investment was made in August last year, the valuation of Pure City was about 1 billion yuan. After dilution in the C round of financing, according to Zhang Yida's quotation, Haitong's exit with capital and profits was only 340 million yuan.
Logically speaking, if you have made 160 million in just eight months, you should be satisfied, right?
But Liu Zhuang was a little dissatisfied. He said, "Mr. Zhang, is this price too low? Now that Chizicheng has 300 million overseas users, it is not an exaggeration to say that it is the most successful company going overseas, right?"
The quoted price of RMB 2.04 billion is too low, and Haitong will not sell its shares."
Wu Shichun didn't say anything. He participated in both the angel round investment and the C round investment. For the angel round investment, he used the Meihua Angel Venture Capital platform. According to Zhang Yida's quotation, the return was more than 20 times.
He invested in the C round of financing using the newly established investment platform Phoenix Xiangrui, and the valuation at the time was RMB 1.7 billion.
I invested in November last year, nearly half a year later, and the return rate is only 20%.
To be honest, the 2.04 billion quotation did not satisfy him very much.
However, since Liu Zhuang had raised an issue, Wu Shichun didn't say much and glanced at Zhang Yida to see how he would reply.
Although Zhou Weili and Du Li were very satisfied with the quotation, who would think it was too much?
Hearing this, he remained silent and stared at Zhang Yida silently.