typeface
large
in
Small
Turn off the lights
Previous bookshelf directory Bookmark Next

Chapter 294 AI Advertising Application

After Ruixiang completed the holding of Pure City Technology, it quickly convened a board of directors. Zhang Yida was elected as the company's new chairman, while Liu Chunhe continued to serve as CEO. The positions of the original company's management also basically remained unchanged.

Except for the CFO position!

The former CFO of Pure City was transferred to Ruixiang Group, and Ruixiang Group sent another CFO to Pure City.

Although Ruixiang has given the original management enough respect and management authority, the financial power still needs to be controlled.

Liu Chunhe basically had no objection to this. After all, Ruixiang had spent more than a billion in real money, so asking for a CFO was not excessive at all.

"Chunhe."

In the office of Chizicheng Company, Zhang Yida and Liu Chunhe chatted about development strategies, "What are the next steps for Chizicheng?"

"In addition to the existing Solo desktop and Solo lock screen master and several other tool software, we plan to launch more tool-based products to enrich our product matrix, while entering the market in more countries and acquiring more users."

Liu Chunhe explained his development ideas to Zhang Yida, his face full of confidence and calmness.

Zhang Yida nodded. In the past three years since Chizicheng entered overseas, its foundation has been basically solid, and it has its own unique insights into overseas markets and user analysis.

There are 300 million registered users. Although there are many dead fans, the number of monthly active users is only 85 million.

However, being able to achieve this step can already be regarded as an excellent overseas Internet company.

"You have been making products for several years. I basically have no doubt whether the products you make will be popular in the market."

Liu Chunhe was very happy to hear Zhang Yida's praise, but the latter changed his tone and said, "However, your development direction is still not clear enough."

Liu Chunhe was puzzled, "Why is it not clear enough? Is it because of advertising monetization?"

"right!"

Zhang Yida nodded, "Although Ruixiang and several other companies under my umbrella will give you advertising orders, this is not enough."

"Don't Ruixiang have many mutual financial partners who plan to go overseas?"

Liu Chunhe was puzzled. It was these resources that attracted him the most in the first place. Listening to Mr. Zhang's tone, could something change?

Zhang Yida chuckled and said: "Ruixiang has a great influence on them, but Chizicheng also has to show people enough capital to convince them?"

"Capital? Number of users? Advertising effectiveness?"

Zhang Yida nodded, "That's for sure. You have to see the ROI and real effects if you buy more!"

"Where do you think China Mutual Finance will go overseas?" Zhang Yida asked Liu Chunhe.

Liu Chunhe has also been in the Internet industry for so many years, and he still has basic judgment. He said: "It must be a region and country where banks, credit cards and other mainstream finance are underdeveloped.

In places where finance is developed, people will borrow money with high interest rates?"

"That's right! Excluding these countries and regions, what are the remaining ones?"

Liu Chunhe thought for a moment and said: "Excluding North America and Western Europe, I judge it to be Southeast Asia, India, the Middle East, South America, Eastern Europe, and Africa."

"Exactly right."

Zhang Yida began to give guidance, "The first stop for going overseas must be Southeast Asia, which is close to China and our country is also very influential in these areas.

In addition, there are also overseas Chinese in the local area, so communication in all aspects is smoother.

Therefore, the development focus of Pure City should be to cover these areas and form synergy with the development direction of the group."

Liu Chunhe understood and said: "Okay, we will focus on these areas in the future."

"The traffic of my product alone is not enough." Zhang Yida asked him again: "Do you know Papaya Mobile?"

“That big advertising agency from Google and Facebook?”

"Yes, that's it." Zhang Yida smiled, "You can also try to get a big agent from Google and Facebook."

"Then the profit margin is not high, right?"

Liu Chunhe shook his head, "And this business has no technical content at all."

"The profit margin depends on the number of your customers. If you have a large order volume, you will naturally have high bargaining power with Google and Facebook."

Zhang Yida paused, "As for the technical content, you can make your own set of advertising optimization and data analysis software, which can be regarded as providing some value-added services to customers."

Liu Chunhe remained silent. These businesses were a bit not high-end. For Chizicheng, which aspired to become a great company that changes the world, it was a bit embarrassing to say the least.

“There is an AI company in Israel called Bidalgo, which claims to be an AI company that makes money without financing.

They apply AI to mobile Internet advertising and marketing, and use artificial intelligence marketing automation technology to help advertisers improve advertising efficiency and increase advertising ROI."

Zhang Yida smiled and said: "Actually, the application difficulty of this AI technology is not very high, so it is easy to implement.

Pure City also has its own AI engine. I believe that if we change the research direction a little, we will be able to make something famous soon.

AI research and development is very expensive, so why can Bidalgo persist without financing? The advertising industry is very profitable, and they earn enough money to spend on research and development."

Liu Chunhe finally became interested and asked: "Then the future positioning of Chizicheng will be an AI advertising company?"

“An AI company is more appropriate,” Zhang Yida said with a smile. “Whether you give a speech or give a report, you must advertise yourself as an AI company.

Advertising is just a practical application of AI technology. If you make money in the advertising industry, I won’t object if you want to develop self-driving cars in the future.”

"Autonomous driving?" Liu Chunhe still had some self-awareness, waving his hands repeatedly, "That's too expensive, and poor companies like us can't afford it."

"We are a poor company now, but we won't be in the future." Zhang Yida patted him on the shoulder, "There are three and a half most profitable businesses on the Internet in China: games, e-commerce, advertising, and the other half is Internet finance.

If you can spark some love between advertising and Internet finance overseas, you will definitely get cramps counting money.

Only when you have money can you realize your dream of becoming a great company that changes the world!

If you don’t have money, it’s useless no matter how loud the slogans are.”

Liu Chunhe's face was burning. Didn't I pretend to be cool when I was young, frivolous and ignorant? Why did I keep catching him and not letting him go?

However, he also believes that Zhang Yida’s words are very pragmatic. Only by starting some profitable business can we support the bottomless research and development of AI.

If in a few years, some kind of black technology AI is developed and implemented, then Chizi City will really turn from a pheasant to a phoenix.



Huang Xiaofeng and his accompanying team came to Silicon Valley in the United States. He came to participate in Green's Series A financing on behalf of Zhang Yida.

Traveling with him were Shen Beipeng, Xu Xiaoming, and Lei Dongming, who each represented the three venture capital funds of Blackshirt, Zhenke, and Huayi.

After Green was split from Huimin Travel Group, in addition to holding shares in Huimin Travel Group, the three funds also established a new Cayman company to hold shares in Green.

In addition to the three of them, more than a dozen Huimin Travel shareholders such as Penguin, Gaoling Capital, and Jinsha River Venture Capital also did the same thing and established a new Cayman company to hold shares in the American Green company.

Sitting in the car sent by Green Company to take them to the Silicon Valley hotel, Xu Xiaoming kept looking out the car window.

Shen Beipeng, who was riding in the same car with him, was very curious and asked Xu Xiaoming: "Old Xu, what are you looking around for?"

"Look!"

Xu Xiaoming pointed to the green scooters passing by on the road outside the car window, "That should be the scooter launched by Green, right?"

Shen Beipeng also leaned over to take a look and saw young men and women in their twenties and thirties using scooters, standing on the scooters, holding on to the faucet, and carrying a backpack on their backs. He guessed that they were all working in Silicon Valley. clan.

He sighed: "Oh, this number is really quite a lot!"

"Looking at Green's operation report, it says that 10,000 vehicles have been put into operation in Silicon Valley alone."

Xu Xiaoming smiled so drunk that he couldn't close his eyes. "I don't know if the quantity has been so large in other cities in the United States."

Shen Beipeng shook his head, "The United States has very strict control over shared electric scooters in each city. They require bidding, and they have to be acquired city by city.

It is completely impossible to replicate the launch speed of shared bicycles in China.

Judging from what is written in the report, until now, we have only won the right to launch in 25 cities, and the total number of vehicles sold is only 120,000."

Xu Xiaoming was already very satisfied with this result. He said: "It is already remarkable that someone in this foreign country can achieve this in less than a year."

"Huimin Bicycles have sold millions of units at this stage, right?" Shen Beipeng asked.

Xu Xiaoming laughed, "You just said that the two cannot be compared, and now you are talking about Huimin Bicycle."

Shen Beipeng waved his hand, "That's not what I meant. I just meant that the United States has all kinds of rules and regulations for everything, and there are too many clauses, so things get done slowly.

Our country is much more relaxed, which is why so many unicorn companies have been born."

Xu Xiaoming has studied in the United States and Canada, and Shen Beipeng has also studied at Columbia and Yale University. Both of them have lived in the United States for seven or eight years, so they began to chat about their respective views on the United States.

Lei Dongming and Huang Xiaofeng were riding in the same car. The former asked the latter: "Xiaofeng, the option pool of Huimin Travel has been moved to Green. Have you been granted some shares?"

"Some, but not much."

Huang Xiaofeng smiled and said, "After all, I can't compare with you. You paid real money, so of course the equity must be invested in Green.

Now that Green has been spun off, it is inappropriate for employees of Huimin Travel Group to take options from Green.

Of course, Mr. Zhang also compensated them for clearing these options, and converted them all into options for Huimin Travel.

I have retained part of Green’s options and they have not been liquidated. This is a special reward from Mr. Zhang!

Mr. Zhang said: When Green was founded, you contributed a lot in the United States, so you should be rewarded."

Speaking of this, Huang Xiaofeng smiled ashamedly, "Actually, I didn't do much. I was responsible for setting up a front and recruiting a few employees.

Howard, the current CEO of Green, really deserves a lot of credit. He led the team to win the distribution rights in more than 20 cities in the United States."

Lei Dongming nodded, thinking in his mind, which one is better, Green's option or Huimin Travel's option?

Undoubtedly, it must be Green. The smaller and earlier the company, the greater the value-added potential of the options.

Huimin Travel is already valued at US$6 billion, can it grow to US$60 billion in the future?

Green is different. It has achieved a valuation of US$1 billion and has more room for growth.

He understands Zhang Yida's approach very well. If Green wants to develop well, it must take back the options in the hands of Huimin Travel employees. Otherwise, the employees on Green's side will also have objections.


This chapter has been completed!
Previous Bookshelf directory Bookmark Next