"It's only been 5 months and there are only 10 million daily active users. What do you do for a living?"
In the Toutiao high-level conference room, Zhang Ming glanced at the senior executives coldly.
Wherever they looked, everyone lowered their heads.
"Mr. Zhang, we can't help it. Many female anchors and M organizations are willing to go to DouShi because they give them more money and it's more enjoyable."
Some senior executives were bold enough to start complaining.
They feel aggrieved too! This is an era where money matters. If you don’t spend money, who will follow you?
"In addition to female anchors, don't you know how to go to college to find some beautiful girls?"
A Toutiao executive shook his head, "I've looked for it, but our 1 billion creative subsidy is simply not attractive enough.
DouShi distributes cash rewards directly based on the number of likes and views.
We only have some traffic promotion resources here, so we can’t retain people, and before long, they will go to DouShi.”
Zhang Ming has a headache. Without good creative content, he cannot retain ordinary users. He also knows this.
But Toutiao is not as wealthy as Douyi! They have just raised US$1 billion and acquired Bilibili. The most important thing is money.
The most important thing is that Douyin launched nearly a year earlier than their headline video.
The gap is really disappointing.
However, Zhang Ming would not give in so easily. He said: "Is it possible to retain good creators as long as the creative subsidies are supplemented?"
"This is not necessarily true. The most popular internet celebrities on DouShi, Daigula K and Li Ge, have tens of millions of fans.
In contrast, few of the top influencers in our headline videos have millions of fans.
Therefore, for talented and ambitious people, our platform is not attractive enough.”
Some executives retorted: "Dou Vision took a year and a half to reach the scale it is today.
I think we still have a chance to counterattack. As long as the number of users slowly increases and creative subsidies are paid in place, we can definitely compete with DouShi!"
Zhang Ming thought for a moment and said: "Let's hold on for a while and think of a way to catch up with the pace of dithering.
At least, we can't lag too far behind them.
After a while, Toutiao will start the D round of financing, and when the financing is in place, we will compete with Doushi!"
…
While DouShi is discussing integration with Pinduoduo, its own work has not fallen behind.
First, it spent a huge amount of money to win the naming rights for the first season of Zhejiang Satellite TV's "China's New Singing", and then launched a series of cooperation with Toilet Station's Happy Camp.
"Authentic good video, authentic good voice, welcome to watch the new Chinese singing voice of DouShi short video named by the leading short video brand DouShi..."
When Hua Shao read the impassioned advertising slogan at a super fast speed, the audience in the audience and those in front of the TV were surprised.
Where is my Jiaduobao? What the hell is this dithering?
The audience watched with doubts.
A fair-looking, tall and thin boy walked onto the stage.
"Dang, walking on an empty street!"
As soon as the deep baritone spoke, the audience was shocked.
“Sounds great!”
Na Ying, who was sitting on an electric chair with her back to the stage, was the first to speak.
"The voice is very good and has strong plasticity!"
Yu Chengqing listened with his eyes closed, while shaking his head and commenting.
"I think it's more suitable for my team, so don't try to steal it from me!"
Wang Feng looked at the other three instructors with a smile.
As soon as he finished speaking, there was a "pop" sound, and Jay Chou directly tapped the button next to the seat and turned around!
A flash of excitement flashed in Liu Yuning's eyes, and he controlled his excited heart and continued singing with all his heart.
The broadcast screen cut to the family waiting room, and the host excitedly said to a gray-haired old man: "Turn around, the first instructor has turned around!"
The old man was not particularly sure what this "turning around" meant, and he kept staring at his grandson on the big screen.
Before the song was finished, the other three instructors turned around and kept looking at Liu Yuning singing on the stage.
When the song ended, there was warm applause from the audience.
"Haha, I told you he's a handsome guy, but you still don't believe it!"
Na Ying turned to look at the other three instructors.
"He is indeed handsome. When I compared him with him when I was young, he was a little inferior!" Yu Chengqing also joked humorously.
"Introduce yourself!" Wang Feng said looking at Liu Yuning on the stage.
"Hello, four instructors, dear audience!"
Liu Yuning bowed and said: "My name is Liu Yuning and I come from Dandong City, Liaoning Province."
Na Ying asked: "What occupation are you engaged in now?"
Liu Yuning said: "Anchor, sing live online!"
"What's the name of this song? Is it your original creation?" Jay Chou asked.
"It's called "Shaking Mountains and Seas", and it was written by me and several other band members."
"Original? What's the name of your band?" Wang Feng asked.
"Our band is called "Modern Brothers" and I am the lead singer!"
Following the instructor's questions, Liu Yuning began to talk about his life experience.
His father died when he was 4 years old, so he lived with his grandparents. Later, his grandma passed away, and he lived with his grandfather...
The rough life experience won the sympathy of the audience present, and Na Ying shed two tears of emotion.
Then Liu Yuning began to tell his music story.
I dreamed of being a singer when I was a child, but because my family was poor, I never received professional music training.
Before becoming a singer, he worked as a cook, a waiter, distributed flyers, and sang in bars and hot pot restaurants.
On cold winter nights, this young man often sings live on the streets until late at night.
Even though his fate was so bumpy, he never gave up his dream of music.
The character of an ambitious young man who does not bow to fate and is indomitable has impressed the hearts of all viewers.
Then the four instructors tried their best to compete for this student, and the audience watched with gusto.
In an office backstage at Zhejiang Satellite TV, Zhang Yida and a middle-aged man were chatting and laughing.
"Mr. Zhang, this young man is very good! All four instructors have turned around for him!"
Zhang Yida thought to himself, isn't this arranged by you?
"Mr. Tian, from your professional perspective, do you think Liu Yuning is good?"
Tian Ming nodded, "Based on my experience in TV stations and many years of program production, he is really good and very capable. He will definitely be among the top three this year!"
"Thank you, Mr. Tian. This is the first time for DouShi to recommend an artist to participate in a show. We are flattered by your high courtesy!"
Tian Ming waved his hand, "What the hell! Mr. Zhang will support our work more in the future!"
I see on DouShi that there are so many young people who can sing and dance, and they can all come and participate in the programs produced by our company Canxing!"
Zhang Yida nodded, said no more, and continued watching the show.
The middle-aged man named Tian Ming next to him has a good background. His positions are CEO of Star Chinese Media and President of Canxing Culture.
Canxing Culture is the producer of "China's New Song".
Star Chinese Media is the parent company of Canxing Culture. It has two powerful shareholders, one is the Chinese Cultural Industry Investment Fund and the other is News Group.
Chinese Cultural Industry Investment Fund is a private equity fund. The shareholders behind the scenes are Oriental Huijin, CDB Financial, Shanghai Volkswagen, China Merchants Group, etc.
News Corporation is a Fortune 500 company and is controlled by media tycoon Rupert Murdoch.
Canxing Culture is regarded as the number one production company of domestic variety shows. In addition to "The Voice of China", it also produces "China's Got Talent", "Dance My Life", "Outstanding Chinese", "The King of Masked Singer"...
...and a series of excellent variety shows.
Zhang Yida remembered something. It seems that in the next two years, Ali and Penguin will be vying to invest in Canxing Culture, with a valuation of more than 20 billion.
The current valuation of Canxing Culture is only a few billion, and there is a certain amount of room for return.
More importantly, investing in Canxing Culture can strengthen the cooperation between Douyin and them.
Zhang Yida's desire to expand entertainment has never been extinguished, so he will not let go of this good opportunity.
Tian Ming glanced at Zhang Yida in surprise and said with a smile: "Mr. Zhang, are you interested in our company?"
"Of course, Canxing Culture has a way of doing variety shows, and I think DouShi can strengthen cooperation with you.
We use the Internet platform to help Canxing Culture promote its programs and contracted artists.
Canxing Culture helps grassroots artists on DouYu go to the screen and the big stage."
Tian Ming adjusted his glasses, "Sounds good! However, this matter requires Mr. Li's decision."
Zhang Yida knew who the "Mr. Li" in Tian Ming's mouth was.
Li Ruigang, once served as deputy secretary-general and director of the general office of the Modu Prefecture, half-official and half-businessman.
He is currently the chairman of the Chinese Cultural Industry Investment Fund, vice chairman of Hong Kong TVB, and chairman of the board of directors of Shaw Brothers Holdings Co., Ltd.
In the future, he will also invest in CAA, the world's largest brokerage company, and become a director of CAA.
I don’t have much personal assets because I spent the first half of my life working hard in state-owned enterprises and government units.
His current role is similar to that of Shen Beipeng, who controls a powerful fund. As a fund manager, he has great power and deserves the title of media tycoon.
"That's no problem. If it's convenient for Mr. Li, I can just go to the Magic City and pay a visit."
Tian Ming knew that Zhang Yida wanted to talk directly to Li Ruigang, but he did not feel slighted.
Because the young man in front of me is the major shareholder and chairman of two listed companies with a market value of billions of dollars, and also owns several well-known Internet companies.
Not long ago, I had a fight with Jack Ma. You can't underestimate him just because of his age.
"Okay, Mr. Zhang, I will definitely convey it to you!"
On the stage, the contestants had finished choosing their mentors, and Liu Yuning finally chose Jay Chou as his mentor.
Jay Chou also said that he would compose a song with Liu Yuning, which pushed the atmosphere of the scene to a climax.
Then an advertisement was inserted, and Hua Shao said: "Now let us pick up our mobile phones, download the DouShi APP, shoot and upload short videos, and cheer for the players you support!
You will also have the chance to get a Huimin Bicycle free riding card, Pinduoduo free shopping coupons... and more, a gift package worth a thousand yuan!"