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Chapter 347: Expansive Expansion

After the China New Singing program ended, Zhang Yida, invited by Tian Mingxiang, had a meal with the four instructors from the program team and Liu Yuning.

Jay Chou, Yu Chengqing, and Wang Feng came up to toast Zhang Yida one by one and said a lot of good things.

Zhang Yida welcomed everyone who came, clinked glasses with them one by one, and invited them to join the DouShi platform.

Na Ying had a good drinking capacity and had several drinks with other people. When she saw the instructors, they all went to Zhang Yida for a drink.

There was a thought in her heart, and she knew that Zhang Yida was an Internet tycoon and the sponsor of this season's program.

So he stepped forward with a cup and said to Zhang Yida: "Hello, Mr. Zhang, I'd like to toast you!"

"Oh, sister, hello, hello!" Zhang Yida said with a smile, "I like your song "The First Snow in 2002" the best. If we have the opportunity, we must strengthen our cooperation!"

Na Ying's hand froze in mid-air. Tian Ming coughed and reminded in a low voice: "Mr. Zhang... that song belongs to Dao Lang!"

"Oh," Zhang Yida touched his forehead and said with an awkward smile: "Hey, look at my memory! But the song is really good. My dad and I both like this song!"

Na Ying smiled awkwardly. It was almost an open matter in the circle that she and Daolang were not at odds.

She once said: Daolang's songs are not very artistic and they are all sung for farmers.

This incident has become a hot topic in society. In addition to Daolang fans, there are many people who have criticized her on behalf of the farmer.

Now Zhang Yida also came to teach her a lesson. She looked around, and everyone seemed to have not heard, and they were just eating and drinking.

This is the entertainment industry! It’s so realistic!

In the end, Tian Ming helped to smooth things over, "What are you doing standing there in a daze? Come on, have a drink!"

Zhang Yida gave Tian Ming a favor and took a sip.

Na Ying's face didn't look good. After drinking, she went to sit aside.

She didn't dare to criticize Zhang Yida! Besides, Zhang Yida pretended to be careless just now, so it was hard for him to go online!

Tian Mingcai ignored these trivial matters. Zhang Yida was now a major customer of Canxing Culture, as well as a potential shareholder and strategic partner.

If it weren't for the fact that Naying had been a guest on several episodes of the show and was considered meritorious, he wouldn't even bother to speak for her.

Zhang Yida just wanted to teach these ignorant celebrities a lesson. The effect was achieved and he no longer chased the bad guys.

He is not a person of his status at all, and there is no point in bullying him.

The main reason is that Na Ying's bad mouth is too bad. Even if he belittles Daolang, he also belittles farmers.

Liu Yuning also came over to toast Zhang Yida. He said excitedly: "Thanks to Mr. Zhang for his cultivation, I feel that my music dream has hope again!"

Zhang Yida waved his hand and said: "It's okay! The main reason is that you are determined enough to persist for so many years and never give up. This is indeed quite admirable.

Keep working hard! I’m optimistic about your future!”

On the other hand, Happy Camp invited several popular internet celebrities on DouShi to be guests in this episode.

When He Jiong announced the lineup of guests for this episode, the audience was surprised. Who are these people? Why haven't they heard of them?

However, several small Internet celebrities were pretty good-looking and performed their own special songs and dances respectively.

The audience was very curious, and He Jiong began to introduce that these people are all Internet celebrities on DouShi, each with tens of millions of fans.

Then, several other hosts also followed the rehearsed words and began to ask in detail about the TikTok platform and how to shoot short videos.

Several girls started performing, telling how they went from being ordinary people to becoming famous on DouShi short video platform step by step.

The audience also had a lot of fun listening to it. From time to time, the host would also adjust short videos shot by several female internet celebrities and put them on the big screen.

The audience burst into laughter watching these short videos that were either funny or amazing.

In addition, they also saw how these girls grew up step by step, becoming top Internet celebrities with tens of millions of fans, and now they are on the stage of Happy Camp.

Many people were ready to take action. Those who had not registered on the DouShi platform quickly downloaded and registered one; those who had already registered on the DouShi platform quickly posted a few more short videos.

Maybe, I will be the next one to become famous?

The audience of Happy Camp is mainly those born in the 80s and 90s, but of course there are also those born in the 00s.

Through this program, DouYu has been greatly promoted to the target group.

Some female college students or white-collar workers who think they are pretty have uploaded short videos they shot.



Zhang Lan couldn't close her mouth when she saw the growth of DouShi users and content in recent days as reported by the operations department.

"Mr. Zhang, we made a good move by naming "China's New Singing"!

In recent days, there have been a lot of short videos on our platform about the live performances of contestants on this show.

In addition to the growth in content, the number of downloads is also increasing dramatically! According to this growth momentum, I guess it won’t be long before we exceed 200 million daily active users?”

"I think Happy Camp is more effective. Many young people love to watch this program. We, DouShi, have made a big appearance this time!"

Seeing several subordinates discussing DouShi's recent data growth with smiles on their faces, Zhang Lan felt relieved.

In order to obtain advertising cooperation for these two programs, DouShi spent a lot of money.

Now that her grades are better than she imagined, how can she not be happy?

"Don't get too carried away, everyone! Data growth is the result of the company's real money investment.

When you can drive data growth without spending any money and rely entirely on word of mouth, that’s the real skill.”

Zhang Lan first beat up a few subordinates, and then asked: "How are Toutiao Video and Kuaishou doing lately? Mr. Zhang told me to pay attention to their movements."

"Stay the same as before! Kuaishou is okay, the foundation is there, and there is a live broadcast business. With so many anchors signed, there will be no shortage of content.

The headline videos are bleak, and I heard that many creators have switched jobs to Kuaishou or us."

"Ha ha!"

Other subordinates responded: "Toutiao is just a blank slate. Users are not stupid. It's natural to go to whichever platform makes money!"

Zhang Lan still attaches great importance to his old club.

Zhang Ming is definitely an old yin, he is very low-key, but his attacks are his trump card, and he won't give you much time to react.

"Okay, thank you for your hard work! As for the major opponents, everyone should continue to keep an eye on them and not relax!"

"Yes~"

Zhang Lan had spoken, and the senior officials did not dare to slack off.



"Mr. Li, I have admired you for a long time!"

In a luxurious office in Shanghai, Zhang Yida greeted Li Ruigang, chairman of the Chinese Cultural Industry Investment Fund.

"Mr. Zhang, please come this way!"

Li Ruigang led Zhang Yida to sit down on the sofa in a neither humble nor overbearing manner.

The secretary offered two cups of coffee, and Zhang Yida thanked him.

After taking a sip of coffee, he said calmly: "I know that Mr. Li has always had the ambition to expand China's entertainment industry, so I came here to visit."

Li Ruigang knew Zhang Yida's intention a long time ago and said with a smile: "Mr. Zhang, thank you. DouShi and Bilibili are both very excellent video platforms.

I have long wanted to communicate with Mr. Zhang, but there has never been a suitable opportunity."

"Ha ha!"

Zhang Yida said with a hearty smile: "My achievements are not impressive at all. There are three major video websites such as Youaiteng and the status of Jianghu, but we are still far away.

On the contrary, Mr. Li pushed "The Voice of China" to implement the separation of production and broadcasting for the first time in China's TV programs, which set a historical precedent and also promoted the progress of Chinese variety shows."

Zhang Yida's words scratched Li Ruigang's itch. Separating production and broadcasting is easier said than done.

In China, people who don’t have a certain status in the TV station really can’t do it.

He had accomplished this feat under tremendous pressure.

Through this incident, Li Ruigang also established his own status in the world. And because of the popularity of "The Voice of China", his position in the Chinese Cultural Industry Investment Fund has also been completely stabilized.

The LPs behind the Chinese Cultural Industry Investment Fund are all well-established state-owned enterprises and central enterprises. As a fund manager, he is also under great pressure.

"Boss Zhang and Tian Ming also told me that DouShi intends to invest in Canxing Culture?"

Seeing that the other party was so direct, Zhang Yida nodded and replied: "Yes, DouShi is very optimistic about the future development of Canxing Culture.

By taking shares, we can also strengthen our cooperation. You have good content, and we have a good publicity platform."

Li Ruigang said: "Let's do this! Personally I am very happy.

But Canxing Culture only completed a round of financing in March, and the company itself is also making profits, so there is no shortage of funds."

Zhang Yida's expression remained unchanged, he took a sip of coffee and continued to listen to what he said.

"How about a share exchange? Exchange the shares of DouVi for the shares of Canxing Culture."

Zhang Yida smiled and said: "That's no problem, it's just that the valuation systems of Internet companies and production companies are a little different."

Li Ruigang understood what Zhang Yida meant, that is, the valuation of DouShi is not cheap!

He asked calmly: "How many users does DouShi currently have?"

Zhang Yida replied: "There are 100 million daily active users in China, 50 million in Europe and North America, and nearly 500 million registered users."

As soon as Li Ruigang heard this, he knew that this valuation was definitely not cheap, and asked again: "I heard that the valuation of DouShi's Series A round is US$7 billion?"

"Yes, that was half a year ago, and the amount of data was only half of what it is now."

Li Ruigang feels a bit tricky. Is DouVi worth valued at US$14 billion?

The valuation of Canxing Culture six months ago was 5 billion yuan. Now it has increased, and it will only be 10 billion yuan when it is exhausted.

If you exchange shares, it's almost like one share for nine shares. Isn't this too little?

"Mr. Zhang, in addition to exchanging shares, can Star Chinese Media or Chinese Cultural Industry Investment Fund invest in DouShi?"

"Yes," Zhang Yida said with a smile, "We welcome all like-minded partners!"

"Okay, I need to communicate with the people at News Corporation, and I will give a reply to Mr. Zhang then."

Zhang Yida nodded, "There's no rush, just give me an answer after Mr. Li has negotiated!"

"Oh, by the way, Mr. Li, you are familiar with people from News Corporation. Can you introduce me to Musical.ly, a subsidiary of DouYu, who also wants to develop some cooperation with News Corporation."

Li Ruigang took a deep look at Zhang Yida, nodded and said with a smile: "That's no problem, it's just a piece of cake!"


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