In the promotion process of school cuteness, the response of current college students is much slower than that of senior students who have graduated.
Because most of the mainstream users of Huimin Bicycle, Pinduoduo, Ruixiang and other companies are people who have graduated from college.
After seeing advertisements on various apps and on the Internet, they immediately downloaded the Xiaomeng APP, hoping to regain their lost youth.
Since China resumed the college entrance examination in 1977, as of 2016, the number of college students has been almost 115 million, of which about 27 million are in school and about 88 million are graduates.
The numerical group is so huge that it almost accounts for 10% of the total population.
In the 20 years before 1997, the number of college students admitted in China each year was only a few hundred thousand. In 1997 and 1998, it reached about 1 million.
However, after the expansion of college enrollment in 1999, the number of college admissions each year began to increase significantly, from 1.6 million that year to 5 million in 2005, and then to 7.04 million in 2016, rising steadily!
These figures do not include the number of adult, self-study, night college and other non-college entrance examination qualifications.
Excluding graduates born before 1980, that is, not counting college students before the 1999 enrollment expansion, the number of college students who were born after 1980 and have graduated is about 75 million.
These 75 million people, and the 27 million college students in school, add up to almost 100 million people, and they are all the target users of Xiaomeng.
Why? Because they are young, the oldest born in the 1980s is only 36 years old.
Those born in the 50s, 60s, and 70s will basically not come here to play with school cuteness. They have reached the age of entertaining their grandchildren, and they don’t have the leisure time. They probably only play on WeChat.
The post-80s and post-90s generation are energetic and native to the Internet. They are also more interested in new Internet social products and are more willing to try new things.
Most of the users of software such as Huimin Bicycle, Dou Vision, and Tou Ronghui are young people, and a large proportion of them are college graduates.
After capturing the nostalgic campus feelings, users were very impressed and downloaded the app to try it out.
DouShi has made the largest contribution here. Among the registered users, there are not only 30 million college students, but also 20 million.
DouShi also launched a challenge, "You in College and You Now" School Cute Picture Posting Challenge.
Many users responded to the call and uploaded their own works.
Users who have not uploaded their works can also click on the link at the bottom right of the video to download the Xiao Meng APP.
For a time, the number of users of Xiaomeng increased sharply.
At the same time, various groups of school cute people were quickly established.
Because there has never been an APP that helps major colleges and universities screen alumni so accurately and strictly.
Each user must authorize their own Xuexin.com information, so there is no counterfeiting.
Without authorizing Xuexin.com, there is no way to use Xiaomeng APP normally.
This makes some users who come here because of its reputation but have never gone to college feel helpless and despised.
Some people spoke on Weibo and forums, calling on the school to lower its educational requirements, preferably to a junior high school diploma.
Are there alumni who graduate from junior high schools, high schools, and technical secondary schools? You can’t treat them differently?
The information authentication mechanism established by Xiaomeng through Xuexin.com has made it easier for many users to find alumni.
Whether it belongs to a school or a department, you can find out at a glance by clicking on the personal information column.
Of course, the user can choose the opening scope of this information bar, including "visible only to friends", "visible only to alumni"... many different options.
In addition to the lively chat groups, the alumni network and short video sections are also very popular.
Some male classmates who are doing well have posted pictures and videos of their jobs, companies, luxury cars, and mansions.
Those who engage in scientific research and technology are not to be outdone, and have shown off their various honorary certificates. Although they don’t have as much money as you, I have the honor!
Beautiful girls also shared various beautiful photos of themselves. Although they are no longer as pure as they used to be, they still look particularly radiant under their exquisite outfits.
Everyone showed their best side and most exciting life, as if they wanted to tell their classmates and alumni that they were doing well!
This is human nature, just like a class reunion. If you don’t show off and show off, how can you be worthy of your hard work over the years and your obscurity during your studies?
At this time, the people who feel the most uncomfortable are those former campus stars.
I used to be a famous figure in college, but after graduation I disappeared from everyone.
Watching the former gangsters in the class or an inconspicuous little character in the department skyrocket to a 90,000-mile career after graduation.
Either open their own company, or become a company executive, live in a luxury house, and drive a luxury car.
The self-esteem that had been smoothed away by life burst out again. I just pretended to be dead at school, without replying to messages or posting any updates.
I just silently watched all the chatter in the class, as well as all the alumni showing off their wealth and work online...
Xiao Meng's various data increases did not have much impact on the server.
Ruixiang Group has its own cloud computing center and has successively deployed computer rooms in North China, Central China, South China, West China, East China and other regions, initially completing nationwide coverage.
It cannot compare with Ali Cloud, which has begun to deploy computer rooms in Europe, Southeast Asia, and the United States, but the cloud computing resources are sufficient for the group itself and its partners.
In addition to Ruixiang Group itself, companies such as Pinduoduo, Huimin Travel, Dou Vision, etc. have also gradually migrated their servers to Ruixiang Cloud.
Even Zhang Yida's subsidiaries cannot fully absorb all the computing power and resources of Ruixiang Cloud. Ruixiang Cloud also provides services to Internet companies across China.
It's just that it can't compete with Ahri and Penguin, so it reluctantly signed up some financial customers and occupied a small share of the domestic cloud computing market.
What really makes things difficult for the Xiao Meng operation team is the content!
Xiaomeng APP is filled with a lot of content showing off wealth, and the operation team is very worried that this will damage the community atmosphere and cause the loss of users.
If one user shows off his wealth and then encourages other users to show off their wealth, a good campus social APP will be turned into a mess.
In order to prevent the large situation from being ruined, the operation team made algorithm adjustments.
Through the content distribution mechanism, videos and pictures showing off wealth are restricted.
The daily work dynamics of rural teachers, college student village officials, and scientific researchers are given a traffic tilt.
In Zhang Yida’s words: We must establish correct values for contemporary college students.
…
“If you pass by, don’t miss it, come and download the Xiao Meng APP and discover more interesting things on campus.
At the school, you will get to know outstanding peers, expand your network, and broaden your horizons.
There are also senior brothers and sisters in the same major to answer your questions, understand the employment prospects of the major, and make career plans..."
On the campus of Sichuan University of Communication, Xia Qian stood next to the roll-up display stand, holding a big loudspeaker in his hand and shouting.
Many girls passing by glanced at him, then covered their mouths and ran away with a snicker.
Xia Qian had an indifferent look on his face. He had been out running business for a long time and his face had become thicker than a city wall.
He has never been timid in small scenes like this.
Two fashionably dressed girls stepped forward, and one of them laughed and asked, "Mr. Xia, what big project are you working on now?"
"Don't you see the big words?" Xia Qian pointed to the roll-up banner next to him, "Xiao Meng Software will help you find your partner!"
"Oh, I got the jingle right."
Xia Qian waved his hand, "Okay, let's not talk about that anymore. Yu Kexin, please help me complete a task quickly and download this software."
Yu Kexin said: "Haven't you been recruiting that Internet celebrity recently? How do you get into the land promotion job?"
"Hey, it's hard to explain in words!" Xia Qian sighed, "The brokerage industry is not easy, so I can only make ends meet by doing odd jobs."
"Oh, you're a liar!" Yu Kexin's face was full of disbelief, and she muttered: "You already drive a Porsche, and you still need to do odd jobs."
"Stop talking nonsense and help me download the APP quickly. I have received 1,000 download tasks.
Later, you can also mobilize the good sisters around you to help me download a few."
After Yu Kexin downloaded it, she registered and authorized the Xuexin.com information according to the registration process.
"Hey, isn't this Director Jia?"
Hearing Yu Kexin's exclamation, Xia Qian also leaned over and took a look.
"Castaway 2 is about to start filming, and I hope this one will achieve even more brilliant results than the last one.
There is still a shortage of second and third female leads. Girls from art schools or those who love performing are welcome to nominate themselves."
After Xia Qian saw this post on the alumni website, he said with a pout, "Hey, who do I think it is? It turns out to be Jia Zhengjing. That's a box-office bust."
"Is it really Director Jia?" Yu Kexin asked.
"Can't you tell if you click on his personal information column and take a look? Everyone's Xiaomeng account has authorized Xuexin.com information, so it shouldn't be fake."
Yu Kexin looked excited, "Then can I add him as a friend? What do you think of me recommending myself as the second female lead?"
"I advise you to give up on this idea!" Xia Qian sneered twice, "I heard that Jia Zhengzheng is a pervert, and many of the senior sisters in the previous batch were ruined by him."
"On the alumni network, I see that many seniors who graduated from our school have registered accounts. You can try with others to see if you can get a role."
Xia Qian waved his hand again, "Of course, I'm just giving you suggestions, you'd better make your own decision!"
There are more than 2,000 universities across the country, and there are many campus promoters like Xia Qian.
Some of them were former campus promoters of Miaofenqi and Lefenqi, and some were promoters of Gaomeng APP.
The school cute operation team found them and organized them. In addition to delivering promotional materials to them, they also spent huge amounts of promotion fees.
Each campus promoter has his or her own exclusive promotion QR code. The backend can count the number of promoters and issue commissions based on each head.
The commission is not high. If you promote a college student to register and grant credit to Xuexin.com, you will be rewarded 10 yuan.
It’s not as good as the 20 yuan reward for registrants and 20 yuan for referrals offered by Liebei, but it’s better than nothing.
Many students did a great job and promoted and registered dozens or hundreds of people in one day.
Compared with graduated college students, the promotion of current college students is slower.
However, the number of users is changing very quickly. After many students registered at the school, they saw the work and life displayed by their brothers and sisters on the alumni website and short videos, and they were very yearning for it. Isn’t this what they will be in a few years?
A student majoring in computer science asked his brothers and sisters: Which company offers better benefits, Ali, Penguin, Qiandu, or Ruixiang?
Medical school students ask their senior brothers and sisters about employment hospitals, and teachers' college students ask about employment schools.
For current students who have not yet registered for school cuteness, when their roommates and classmates mentioned various things about school cuteness, they suddenly found it interesting and felt that it would be helpful to accumulate connections.
So they also registered school cute accounts one after another, preparing to get to know some seniors from the same school or major.
This is a pain for many senior brothers and sisters who are pretending to be cool. There are many comments under each post, asking about this and that.
Some people don't reply directly, while others patiently reply to fellow students to answer their questions.