Chapter three hundred and sixty-two balance weights
"Mr. Zhang, just one week after the launch of Xiaomeng APP, the number of registered users has exceeded 10 million, and the growth momentum is continuing!"
In Xiaomeng Company, Xun Mi said with a smile on his face.
"Are they all college students?"
Zhang Yida was also a little surprised. You have to know that there are less than 30 million college students in China, but they have captured one-third of the market so quickly?
Xun Mi shook his head, "Through background data analysis, 80% are graduated college students, and there are only 2 million college students."
Zhang Yida was stunned, "What's going on? Shouldn't college students make up the majority?"
Xun Mi took a long breath, "We didn't expect it either! We thought that college students should be the mainstream, but the result was just the opposite."
“Don’t college students like our product?”
Xun Mi waved his hand, "I don't think this is the reason. I analyzed the situation carefully and guessed that the traffic of several software such as Dou Vision, Touronghui, Huimin Travel, etc. is too heavy.
The on-campus promotion was a bit slow, and as a result, the online promotion moved ahead.
Most of the users of online promotion are college students who have graduated. As a result, the distribution of users today is that there are more college students who have graduated than current college students.”
"How active is it?"
“The daily activity is very high, with more than 3 million people opening the Xiao Meng app every day.”
Xun Mi added: "Of course, it has only been online for a week. It may be that the popularity has not passed yet, so we have to continue to track the situation."
"Instant messaging, alumni network, short video, which of these three sections is more popular?"
Xun Mi sighed, "In order, they are short videos, alumni websites, and instant messaging. Penguin's status is unshakable!"
“Short videos are more popular than alumni websites?”
Zhang Yida was mentally prepared for instant messaging to be at the bottom in terms of popularity. But he was a little surprised that short videos were more popular than alumni websites.
“Because short videos are videos, the content can be more exciting and richer, and the amount of information displayed far exceeds that of pictures and text.
Therefore, I speculate that this is an important reason why short videos are more popular than alumni websites."
Zhang Yida fantasized in his mind. On one side were pictures of various beauties in his circle of friends, and on the other side were beauties jumping around and dancing in various enchanting postures.
If you ask yourself to choose, you should probably prefer the latter!
"By the way, there is another problem that I think we need to pay attention to."
Xun Mi looked at Zhang Yida, "That's the problem of product tonality! Some of our users are college students, and some are graduated college students.
For graduated college students, the current function of Xiaomeng APP is to find classmates, find alumni, and socialize.
Finding classmates is very simple, and WeChat can be used as an alternative; finding alumni is a little more troublesome, but you can still find them through some middlemen.
The most important thing is this social interaction!
I think it would be very attractive if users could expand their network through school cuteness and find friends who are also highly educated, have the same views, and share the same goals.
Everyone can form a peer group to share industry information, resources, communication and cooperation."
“Imitate LinkedIn?”
"That's right," Xun Mi nodded, "We have to add a professional social function so that we can increase the retention rate.
Otherwise, once the three-minute heat is over, there won’t be many graduates left.”
Zhang Yida is also thinking that it does take a lot of effort to impress and retain users.
The target group of Xiaomeng is 88 million graduated college students and 27 million current college students. These people have either already entered the workplace or will enter the workplace in the next few years.
Xun Mi continued: "For college students, they can make friends on campus through school friends, and they can also get to know outstanding students from other universities.
In addition, another function is to get to know some senior students and lay a solid foundation for entering the workplace in advance.
After these people graduate and enter the workplace, because our school has workplace social functions, they can still continue to use our software.
If you just do campus social networking, users will naturally be lost after graduation.
Although new freshmen have come in to supplement us, our number of users has never been large, and the limit is 30 million.
And if we can effectively coordinate the two major functions of "campus socialization" + "workplace socialization", our market will be huge.
Users start using Xiaomeng software when they enter college and continue to use Xiaomeng after graduation.
Our user base has been growing, not shrinking one by one."
"Easier said than done!"
Zhang Yida shook his head, "Socializing on campus should be more entertainment-oriented and simple; while socializing in the workplace should be more rigorous and utilitarian.
Can you tell me how to make them coexist in one APP?"
"I haven't thought about it yet!"
Zhang Yida thought to himself: Then give me a hammer!
However, Xun Mi's idea is still very good. According to his idea, on the surface it is "campus socializing + workplace socializing", but in fact the core point is workplace socializing.
It's just that they start to cut off college students as soon as they enter campus, which can be called early deployment.
If this step is taken, other workplace social platforms will be blinded, which is equivalent to being cut off.
"Your suggestion is very good! But we are still in the early stages of promotion, and the market has not been completely won.
Including the specific future direction of School Meng, there is currently no particularly clear goal or plan.
All we can say is that we will adapt accordingly according to the development situation."
Zhang Yida sighed and said: "Let's keep looking! If the situation is not ideal, just promote short videos or alumni websites and give up instant messaging."
…
Paybay has launched a circle function with two more products, one is called "Campus Diary" and the other is called "White-collar Diary".
Only female college students can post updates in Campus Diary. Female college students and users with a Sesame Credit score of 750 or more can comment. Other users can only like and reward.
The rules of the white-collar diary are similar. Only white-collar ladies can post updates, talk about workplace experiences and record life moments. Users with less than 750 sesame points and non-white-collar ladies can only watch from the sidelines.
Among the updates in the above two circles, the ones with the most content are various selfies and life photos.
A lot of melon-eating people were very curious, so Ruixiang launched the "school cute software", aiming at the campus social track;
Leech Financial also launched white-collar diary and campus diary, which also have a social tendency.
Is the Internet social industry going to change?
Bonima summoned Penguin's top executives and held an emergency high-level meeting.
"Let's talk about it. Ruixiang and Leech Financial Services have both made it clear that they want to socialize. How should we deal with it?"
Bonima sat at the top of the ten-meter-long conference table and said.
"This is overestimating our capabilities. How easy is it to break the user relationship chain accumulated by our two major products, Penguin QQ and WeChat?
Just watch! I guess within three months, they will collapse on their own!”
Many Penguin executives nodded in agreement. Penguin has experienced great storms over the years, so will it be afraid of this challenge?
"Leechie Financial is engaged in social networking. I can understand that they have always been obsessed with social networking. This is the same reason that we have always been obsessed with the e-commerce industry.
But what’s going on with Ruixiang? Does Zhang Yida still have Penguin, the second largest shareholder, in his eyes?”
A Penguin executive shouted loudly.
Someone has set their sights on Ren Yu, the one you led the investment in, Ruixiang. I heard that you and Zhang Yida are from the same hometown. Can you give me an explanation?
Ren Yu felt several malicious glances and felt helpless.
The Penguin family has a huge business and has long been suffering from the disease of big companies. It is impossible not to have internal strife.
After all, there are only so many high-level positions, and everyone wants to make progress.
Ren Yu stood up and said: "I have called Zhang Yida and asked him.
He said that when he was promoting Mobao Pay, he made a Gaomeng APP and accumulated millions of college student users.
Now that the promotion of Mobao Payment has been stopped, he felt it was a pity to give up this APP, so he launched Xiaomeng, a campus social product."
"This is just an excuse. Has he ever respected Penguin? If Penguin didn't interfere in Ruixiang's operations, he would start doing whatever he wants, right?" A senior executive asked.
Bonima's expression changed, and he motioned for Ren Yu to sit down first.
"According to data feedback, the number of users of Xiaomeng APP exceeded 10 million within one week after it was launched; and the two diary products of Leech Financial also showed that tens of millions of users have viewed it."
Bonima sighed, "10 million is not a small amount!"
"I have already looked at two products. The diary product of Leech Financial Services is just a test of the water. Maybe I want to try to see if it can become China's Instagram.
To be honest, I feel a little bad about Ruixiang’s school cuteness!
This is a product that combines WeChat, DouShi, Renren or Weibo.
The functions are too complicated! Users should just try to stay fresh. Once the freshness period is over, the number of active users will inevitably drop."
Zhang Dalong's speech made Bonima feel at ease a lot.
Zhang Dalong is a top product manager. He said that if the products are complex, there is absolutely no way to run away.
Moreover, Zhang Dalong is a very down-to-earth person and will never put down his peers and elevate himself.
"I think so! Zhang Yida created this cute school app to provide content for DouShi.
Or seize the short video segment and weaken the market of other short video peers.
In addition, the launch of the Alumni Network is probably to see if Renren.com can be resurrected.
If it's instant messaging, he probably can't make up his mind either.
If we launch three products at once, some of them will definitely be cut off later.”
Liu Zhiping smiled again and said: "Of course we don't rule out the possibility that he would like to try instant messaging!
I have dealt with that little guy. He is a liberal arts major and has a lot of ideas. He is far less easy to deal with than entrepreneurs with an engineering background."
"He asked Xiao Meng to continue making short videos, maybe there is still hope. If you want to do instant messaging, you will be dead!"
"I think he should want to strengthen the share of social e-commerce and prepare for Pinduoduo!"
…
Bonima waved his hand to stop the discussion among the executives and said: "Let's wait and see for now! Monitor the data of the two companies and report any new information at any time."
"Rui Xiang didn't even say hello to us, so he just used the cold shoulder to make such a big move, and let's forget it?" a senior executive said unconvinced.
Bonima asked: "What do you think it should be?"
The executive said: "I think we should at least teach them a lesson so that they can improve their memory!"
"How to teach him a lesson? We all hold shares in Ruixiang, Zhonghe Group, and Huimin Travel. Can you still limit his current flow?"
Bonima waved his hand, "Forget it, let's continue to look at the situation! Several companies under Zhang Yida are getting bigger and bigger, and they are our vanguard to check and balance Ahri.
We are currently almost in balance with Ah Li, and whichever side Zhang Yida falls to, the balance will tilt that way.
Have you forgotten how Jack Ma forced Huang Xin to come to our side?
The cuteness of the school is no more than 10 million, it depends on the subsequent development!"
The executive was speechless. You just said that 10 million is not a small amount.
Bonima looked out the window into the distance with an expressionless face, not knowing what he was thinking.