Yan Xiaohua is the key account manager of the artist department of DouShu. His daily job is to contact live broadcast associations or m organizations across the country, sign cooperation, and invite their influencers to join the DouShu platform.
The difference between key account managers and ordinary managers is the difference between wholesale and retail. Ordinary managers are responsible for signing contracts with individual influencers.
As a key account manager, his main customers are guilds and M organizations.
DouShi traffic surged rapidly, reaching over 100 million daily active users in just a few months.
This also made his work a lot easier.
After all, a product with over 100 million daily active users is quite attractive to Organization M.
M Agency is actually an Internet celebrity agency, similar to a celebrity's agent. They all rely on the income of their artists.
At this stage, short videos are much less attractive than live broadcast platforms.
This is because live streaming generates income from rewards, while short videos have basically not yet begun to be monetized commercially.
However, short video platforms are not free of charge. There are different standards of signing fees for anchors with different reputations on major live broadcast platforms.
Yan Xiaohua came to Dawang Road Film Industrial Park and paid his fifth visit to a client he had been with for several months - Wuyou Media.
Lei Yibin, CEO of Wuyou Media, is a bit bald, wears glasses, and looks a bit festive.
He asked his secretary to serve some tea. After listening to Yan Xiaohua's quotation, he slowly said, "Xiao Yan, it's hard for me to help you with this little money!"
Yan Xiaohua smiled and said: "Mr. Lei, there are already quite a few. In the short video industry, there are only a handful of people who can come up with our quotation."
Lei Yibin smiled and shook his head, "That's wrong, Kuaishou and Toutiao are higher than the price you quoted on Doushi!"
Yan Xiaohua's heart changed. He had been encountering these two tough rivals recently. They were driving up prices and disrupting the market, making his job much more difficult.
However, as an excellent salesperson, he quickly adjusted his mentality.
He smiled and said: "Mr. Lei, there may be some friends who offer a slightly higher price than ours, but the price is still very limited.
In the field of domestic short videos, our DouShi has the highest number of daily active users and the greatest commercial value.
Toutiao has just started, with only about 10 million daily active users; Kuaishou’s users are mainly users in third- and fourth-tier cities and rural areas.
m organization connects high-quality content upstream and seeks promotion platforms downstream for monetization.
DouShi has announced the launch of commercialization, and a large number of advertisers are already on their way.
If you choose DouShi, the short-term benefits may be a little less. But in the long run, it will maximize the benefits for your company."
Lei Yibin adjusted his glasses. Wuyou Media, which he founded, has hundreds of live streaming celebrities.
For their company, these people are the most valuable assets. When choosing which short video platform to cooperate with, they must be cautious and cautious.
“I will give you another simple example: Wuyou Media accepted Chanel’s advertisement.
Then let your company's Internet celebrities shoot a set of promotional ads and put them on Toutiao, Kuaishou, and DouShi. Which platform will be better for display?
The number of Toutiao users is insufficient, and the number of impressions and exposure are definitely not enough. Chanel is probably not willing to display on such a small platform;
For Kuaishou, if you use big data to analyze users, you will know that the product is not right at all;
As for DouShi, it already has a large user base and its users are mainly young people from first- and second-tier cities, so it is very suitable for brand advertising."
Yan Xiaohua has a very clear grasp of the situation of each platform. At this time, comparing the various differences, it is as if he can grasp them at his fingertips.
"Xiao Yan, I admit that what you said makes sense. Let's put aside the headlines for now, but what about Kuaishou?"
Lei Yibin smiled and said: "Kuaishou's live broadcasts are very popular now, and the rewards are huge."
"Kuaishou Live Broadcasting is doing well, but Mr. Lei, you have forgotten that the most important position of Wuyou Media now is Weibo and Yibo.
You can’t leave the portal and move the entire company into Kuaishou, right?
DouShi makes short videos and has no competition with Weibo and Yizbo. In all aspects, it is your most suitable partner."
Seeing that the other party was still unmoved, Yan Xiaohua added fuel to the fire, "I will reveal another piece of information to Mr. Lei: DouShi's daily active users have exceeded 120 million.
Our goal for 2017 is to double this base. We have also set a revenue target of 10 billion.
Through these, you should also see our determination and goals."
"Okay, I know everything! Give me one more day to think about it, and I'll give you a definite answer tomorrow."
…
Toutiao raised US$2 billion two months ago. It was actually US$1 billion, and the other US$1 billion was old shares sold by Huayi Capital.
For publicity purposes, the headlines advertised the financing of US$2 billion, which sounded more shocking.
With so much money raised, of course most of it will be spent on Toutiao, the eldest son.
Other content, such as headline videos, connotation jokes, etc. also have their own merits.
All in all, life is much more luxurious than before.
At the high-level meeting, Zhang Ming said: "It's been half a year since Toutiao Video was launched, and the number of active users is still stuck at 10 million and has been unable to increase. Can anyone tell me the reason for this?"
A senior executive replied: "The number of registered users has actually been growing, but the activity level just doesn't go up.
Ultimately, the content on our platform is too little and not attractive enough.”
"Didn't 1 billion be allocated to subsidize creation? With so much money, you can't even buy content?"
Zhang Ming was a little disappointed. This time the 1 billion was for real, and he didn't use traffic to top up the amount. Spending money didn't work, he really couldn't think of any other better way.
"There are some effects, but those who are willing to come are small guilds and M organizations, and few large M organizations are willing to come.
Although we offer a signing fee, it is not everything after all.
For large M institutions, DouYu and Kuaishou are more attractive to them."
What the executives said is also true. As long as you are not a short-sighted person, you should not be impressed by the signing fee in the headlines.
If you are greedy for small profits, you will lose larger and longer-term benefits.
"We cannot continue like this. If we continue like this, sooner or later the Matthew Effect will form, and we will have no chance at all."
Zhang Ming looked at the executive and asked, "What good ideas do you have?"
"Let's move the video!"
…
Seoul, inside a high-end hotel.
Zhang Yida and Li Xiuman exchanged contracts and shook hands together.
"Mr. Li, happy cooperation!"
Li Xiuman smiled and said, "Mr. Zhang, I hope your company will support SM's follow-up promotion!"
"This is natural, we have already agreed!"
Lee Soo Man delayed for several months and finally agreed to cooperate with Musical.ly.
He also thought about asking SM to launch a short video software, but after careful consideration, he found that it was not feasible.
There are only 50 million people in South Korea. Even if it becomes popular all over the country, it will only have 20 to 30 million users if it is exhausted.
In addition, SM's entertainment agency does not have Internet research and development and other related departments.
Li Xiuman himself is still very optimistic about the development of short video platforms, but Zhang Yida is unwilling to engage in a joint venture, and he has no choice.
As the host, Li Xiuman hosted a banquet in honor of Zhang Yida.
Lee Soo Man also called the members of fx group to accompany him.
"Xiujing, this is Mr. Zhang, whom you met last time."
Zheng Xiujing nodded and smiled at Zhang Yida, and said in less than standard Chinese: "Hello, Mr. Zhang!"
Zhang Yida also returned the gift, but he didn't know who the girl was. He only knew that she should be a Korean star.
Li Xiuman also knew that the last time he asked these girls to accompany him, Zhang Yida ran away without even drinking.
So he introduced again: "This is Miss Zheng Xiujing, a member of our company's fx group..."
"Function combination sounds so powerful. I should be pretty good at mathematics."
Zhang Yida's joke was not very funny, and Li Xiuman guessed that he might have regarded this group as a low-class group.
So Lee Soo Man talked about the achievements of the albums released by fx.
Zhang Yida didn't understand the value of these honors, so he pretended to understand and clapped along.
"Soo Kyung also has an older sister, Soo Yeon, who is a member of Girls' Generation!"
Oh, the thigh era, Zhang Yida has heard of it.
When I was in middle school, it was so popular on campus!
"It's very, very good. I like their song "Nobody" very much."
The girls from FX group were stunned after hearing this. Lee Soo Man laughed and said, "I'm wrong, I'm wrong, that's Miracle Girls' famous song!"
"Um...really? I'm sorry, I remembered it wrong!"
It was a joke, and Zhang Yida stopped expressing his opinions on these groups and music.
"To be able to achieve such great achievements, Mr. Zhang must have focused more on study and work.
It’s normal to not understand our Korean entertainment industry!”
Then, Lee Soo Man said to several girls: "This time Mr. Zhang introduced Musical.ly to us in South Korea, everyone must help promote it."
"Yes~Uncle Xiuman!"
Several girls answered in unison.
It can be seen that Lee Soo Man does have a very high status. Female artists basically do not dare to refute what he says.
"Mr. Zhang, I heard that Musical.ly has hundreds of millions of users in the United States and Europe. Is this true?"
Zheng Xiujing took courage and asked at the dinner table.
"Yes, Musical.ly is very popular among European and American teenagers. In China, Musical.ly also has a sister company, Dousu, which also has hundreds of millions of users."
"Wow, that's amazing!" The other girls praised him one after another.
The atmosphere at the dinner table was quite good. Several girls asked Zhang Yida a few questions from time to time, all about the Internet. They were talking and laughing throughout the meal.
Li Xiuman smiled, these girls are really well-behaved, and the company's painstaking cultivation is not in vain.
"Mr. Zhang is one year younger than Xiu Jing, the youngest among you, but at this age, his achievements are unprecedented...
When Facebook CEO Zuckerberg was Mr. Zhang’s age, his achievements were far inferior.”
After three rounds of drinking, Li Xiuman, who had a red face, took over from several girls and began to exaggerate Yida in different ways.
Zhang Yida smiled but said nothing. It is rare for a sober Korean to speak well.
"Mr. Li, are you familiar with SBS TV, the production company of "Running Man"? Musical.ly plans to place advertisements on this program. Can you help make some recommendations?"
After the other party finished praising himself, Zhang Yida promptly started talking about business matters.
Li Xiuman waved his hand and said, "Small problems are taken care of by me."
Then he turned to look at the girls, his eyes widened, "You are just standing there like a piece of wood, why don't you give Mr. Zhang a toast?"