Chen Shaojie thought for a moment and realized that the four asset sides selected by Zhang Yida were all relatively mainstream, and the risk control difficulty of the other three, except for the online loan APP, was relatively easy to control.
So he replied:
"Okay, I will recruit a team immediately after joining the company to build the product and risk control system as quickly as possible."
Zhang Yida nodded and continued to say with a smile:
"Let's talk about your salary next! We are still a start-up company, and funds are relatively tight.
For the time being, we can only offer you an annual salary of 1 million, plus 3% options.
The options are issued in three years at 1% per year.
After the company completes Series B financing, we will adjust your salary."
Chen Shaojie laughed and said:
"No problem! The treatment is very good.
If the company's funds are tight, I can just take an annual salary of 500,000 yuan for the time being. I can adjust the salary after follow-up financing is in place or when funds become abundant."
Zhang Yida waved his hands repeatedly and said:
"No, no matter how tight the company's funds are, it can still pay wages.
Talents like you who are willing to join the company really make us more powerful, and I dare not treat you harshly."
Then he told Chen Shaojie about the bet with Hei Shan and the current development of the company.
Chen Shaojie felt that the burden was heavy and he felt excited at the same time.
The heavy burden is that Zhang Yida's strategic vision requires Yimindai to achieve breakeven in the next year, and even generate part of the profit to support advertising on the financial side.
The excitement is that after completing the bet, the valuation will soar. It can quadruple to US$500 million, and my 3% option will also be worth US$15 million.
In the following days, Chen Shaojie quickly replenished Yimindai's products and operations, as well as the risk control team, and quickly devoted himself to the intense work of product development and risk control system construction.
Fan Hongyang was promoted to CEO of Yimin Financial Management, responsible for the operation and management of the P2P platform.
Ding Siyao serves as the CEO of Yimin Wealth, leading a team of financial planners to be responsible for the market development of high-net-worth customers.
Ding Siyao has been a little troubled recently. The "beautiful CEO of mutual money" has become a little popular on the Internet despite being blocked by the media.
Fans on the Internet have mixed reviews. Some say she is inspirational, while others say she must have relied on her health to become a CEO at such a young age.
Positive comments accounted for the vast majority, but seeing the dirty words from a small group of Internet trolls really made her angry.
Zhang Yida looked at the discussion messages on Weibo and some forums, and comforted her:
"Don't pay attention to those trolls, do a good job as a company and slap them in the face with absolute strength and achievements."
Ding Siyao bit her lower lip, and after thinking for a few seconds, she said as if she had made a great decision:
"This is actually a good thing. We can use my fame on the Internet to promote our products. If done well, it will also be a big help to the company.
Next, I will participate in several interviews and dialogues with financial media, and then prepare a public relations release and send it out to further hype up my reputation.
I have also opened a public account in major new media, written some financial management and financial articles, answered some questions and inquiries from readers and fans, and formed an interaction with them. I have attracted some people to invest in our platform and increased the popularity of our platform."
Speaking of this, Ding Siyao was a little embarrassed, her voice lowered, and she whispered:
"I am very grateful for your support and trust, which allowed me to move from a rural girl who just graduated from college to my current position as CEO.
Seeing that Mr. Fan is running Yimin Financial Management in a prosperous manner, and that Mr. Chen is also an elite from a multinational financial giant, I feel that I am useless and have not achieved any decent results, and I am holding everyone back.
Even the business direction of Yimin Wealth and the cooperation with luxury car 4S stores were all planned by you in advance.
Therefore, I really want to make some achievements for the company! I also want to gain some reputation for myself!"
Zhang Yida originally wanted to dissuade him, but then he thought about it. This is also a good thing. The era of universal marketing has arrived, and it is also a good thing to be able to turn his fame into real company performance. After all, with the pressure of gambling now, more performance will be enough.
One more hope of success.
So he smiled and encouraged:
"This is a good thing! I support you!
If you want to do something, just go for it!”
In addition, the topic changed and he said:
"Don't underestimate yourself, Mr. Fan and Mr. Chen are indeed elites from big companies!
But there are specialties in the field of medicine, so you haven’t achieved very good results in your position!
In the early days of the company's founding, you and Lao Fan sorted out the myriad of things.
There is also the asset side that the company initially connected with. There are so many loan companies that you go to one by one to negotiate cooperation.
I see all these things.
You are the person I chose, I believe in my own vision!
Just do it according to your own ideas!
come on!"
After speaking, Zhang Yida also made a gesture of cheering by clenching his fists.
Ding Siyao smiled, feeling that Zhang Yida looked like an eighteen-year-old at this time. At other times, he had a sophisticated temperament and didn't look like a teenager at all.
It's a rare occasion to be funny.
In the next few days, Ding Siyao asked the public relations department to contact several media outlets to express their willingness to be interviewed.
The media is also very interested in Ding Siyao, who has become famous on the Internet recently. They think it is very newsworthy, and the two parties hit it off immediately.
Ding Siyao first accepted an interview with Beijing TV Station, talking about the hardships and challenges of Yimin Company's development along the way, and also elaborated on some measures and arrangements for the company to maintain stable operations in the future.
The slogan of "compliance development allows users to invest with confidence".
The platform provides triple guarantees to ensure the interests of investors:
First, the guarantee company: Yimin Company will provide a third-party guarantee for each claim. When the claim is overdue, the guarantee company will pay compensation;
Second, risk reserve: Yimin Company sets a certain proportion of funds in custody in cooperative banks based on the total transaction volume of the platform to resist losses caused by unforeseen risks;
Third, debt repurchase fund: Yimin Company has set up a fund of 50 million, which is hosted in cooperative banks and used to repurchase unrecoverable debt from investors.
These measures and arrangements announced by Yimin Company through several media have undoubtedly improved investors' favorability and trust in the platform.
Investors and investment amounts, as well as the total transaction volume of the platform, have experienced a rapid surge.
Then, with her high popularity, Ding Siyao successively opened accounts in major financial media and self-media. While writing some financial management articles, she also selected some user questions to respond and answer.
A Weibo fan asked:
"If the money invested in Yimin Wealth or Yimin Financial Management is used by the platform for lending, what will happen if the borrower does not repay the money? Will the user bear the loss himself?"
Ding Siyao patiently responded:
“The platform has introduced guarantee companies to cooperate and guarantee every loan and every claim issued.
If the borrower is overdue, the guarantee company will first advance the payment. The advance funds will be immediately given to the investor, and the guarantor will be responsible for the recovery of subsequent defaulted claims.
If the guarantee company fails due to poor management, Yimin Company will use the risk reserves and debt repurchase funds held in banks to advance to investors to protect the principal and income of each investor."
This reply was pinned to the top and received tens of thousands of likes.
Someone on Zhihu also asked:
"Who was the investment money lent to? Where did it go?"
Ding Siyao attached cooperation agreements with more than a dozen loan companies and replied:
“Currently, funds are provided to some loan companies that have been screened and qualified by the platform, and the loan companies provide unlimited joint liability guarantees for their claims.
In order to spread risks in the future, the platform will also develop its own asset side, do a good job in risk control, and ensure operational safety."
There are also some tourists who are not familiar with the platform and asked:
"What's the background of the platform? I think other platforms have state-owned assets or banks, listed companies take shares, and there are big backers behind them."
Ding Siyao attached the photos of the press conference of signing the contract with Black Shirt Capital and the fund arrival picture. And replied:
“The platform has received $25 million in Series A venture capital from Blackshirt Capital, with a valuation reaching hundreds of millions of dollars.
As the world's top venture capital, Blackshirt Capital's investment will also open the door to the international capital market for the platform. In the future, the platform will work hard to cultivate the market and expand its scale. To obtain more venture capital institutions to invest and obtain more
development funds, and the ultimate goal is to be listed in the United States.”
Ding Siyao's current accounts in major self-media are equivalent to Yimin Company's voice channel. While raising the platform's visibility and building a brand, she also made some transparent disclosures about the platform's operations to allow more users to understand the platform.
, trust platform.
Ding Siyao made the right move in this step. Now many netizens know about this beautiful CEO and often leave messages to ask for advice. Ding Siyao does not put on any airs and answers almost all questions.
To describe it in one sentence, it is very down-to-earth, and many netizens have been converted into loyal users of Yimin Wealth and Yimin Financial Management.
There are a lot of users in this group, they invest generously, and they spend almost no advertising money on the platform.
Ding Siyao was very happy, this also proved her ability and value.
So after work, she took the time to interact with netizens on major self-media accounts.
After Zhang Yida learned all this, he was also very happy. This is the power of self-media Vs and Internet celebrities. Their ability to bring goods is first-rate!
"Do you want to ask her to help me sell dog food? The kind that brings goods through live broadcast."
Zhang Yida touched his chin and thought.
After thinking about it, I decided that I couldn't do it this way, and my level suddenly dropped.
From finance to dog food, this opens up a lot of imagination.
If you think about it carefully, it's not impossible. The main thing is to plan it well and the advertisement can't be too blunt.
Ding Siyao took a video, feeding the dog dog food, and the camera inadvertently scanned the "Dogfud" logo on the dog food packaging bag...
Haha, Zhang Yida couldn't help laughing. He felt that his creative idea might still work.
But it’s best to let Ding Siyao go! Let her sell financial products! Don’t destroy her tall persona.
To sell dog food, you have to find live streaming influencers.
It seems that live streaming will not become popular until next year, 2015.
The short video is also good, but it seems that it will not be released until 2016.
Forget it, just invest in search engine ads and self-media soft-article ads.