At the meeting, Zhang Yida announced that the group's organizational structure would be reorganized.
Kuaishou, DouShi, and Jimeng formed a short video business group, with Su Hua as president;
Xiaomeng, Bole, Digua Video, and Station B form a content business group, with Zhang Lan as president;
Pinduoduo belongs to the e-commerce business group, with Zhang Yida serving as president; Musical.ly belongs to the overseas business group, with Ma Jun as president.
In addition, Zhang Yida also decided to separate the original school's Meng news gathering and editing team to create a new news information platform - Tiantian Toutiao.
Tiantian Toutiao, as graphic content, also belongs to the content business group.
Zhang Lan frowned a little. She went from being the CEO of DouShi to the president of the business group.
It looks like I was promoted, but the products under my jurisdiction are not very good!
Zhonghe Group currently has four most important products: DouShi, Musical.ly, Pinduoduo, and Kuaishou. None of them are within her jurisdiction.
DouShi is a product created by her.
She was somewhat reluctant to leave Su Hua as her defeated general, both emotionally and in terms of interests.
However, at the executive meeting, she did not dare to refute Zhang Yida and could only keep this disagreement in her heart.
After reading out the resolution, Zhang Yida began to ask the attending executives for their opinions.
He is not an arbitrary person, and as long as the suggestions from the people below are reasonable, it is not impossible for him to modify some decisions.
Su Hua is very happy to be able to take charge of the two major platforms of DouShi and Kuaishou. What else is he dissatisfied with?
He was the first to suggest: "Both Kuaishou and Pinduoduo are currently working on sinking the market. I suggest that the two platforms be connected.
For example: leveraging the advantages of live streaming to bring goods, Kuaishou Live Broadcasting helps Pinduoduo sell agricultural products, while Pinduoduo is responsible for coordinating the supply chain..."
Zhang Yida nodded, Kuaishou’s live streaming e-commerce advantage is more obvious than that of DouYi, which is determined by the product structure.
In addition, the user groups of Kuaishou and Pinduoduo are very compatible, and they can achieve the effect of one plus one being greater than two.
Ma Jun was originally the co-founder of Musical.ly. After the company was acquired by DouShi, he successively served as Musical.ly's President of North America, President of Europe, and President of Asia.
But his hard work finally paid off, and he became the president of the overseas business group, overseeing all regions of Musical.ly around the world.
Familiar with overseas markets, he suggested: "Mr. Zhang, although we have established a certain first-mover advantage overseas, I heard that Facebook, YouTube, and Sarab have begun to notice the impact of short videos on their products.
.
User usage time of these three companies has declined to varying degrees.
Especially for Facebook, I heard that many young users are losing.
Although the lost users may not have come to us, they may have gone to other social products.
But I heard that Zuckerberg has settled this issue on us. Or in fact, he is greedy for the short video track and wants to get a share of the pie to make up for the losses caused by the loss of some young users.
According to reliable sources, short videos on Facebook have been put on the agenda."
Speaking of this, Ma Jun's tone was a little heavy.
Because in terms of the number of users, Facebook is the undisputed social leader in the world. It has social products such as Facebook and Messenger with more than one billion active users in three months.
In addition, there is also a photo social Instagram with 800 million monthly active users.
Together, its four products have more than 4 billion monthly active users.
If such a giant uses resources to promote short videos, he is worried about Musical.ly's future situation.
In addition, Google’s long-form video YouTube also has more than one billion monthly active users around the world, which is not easy to deal with.
The only one that seems easier to deal with is Salabu, which has less than 200 million daily active users, mainly in Europe and the United States.
But this software also understands young people very well. There are many fancy gimmicks like sunglasses for taking pictures.
Contrary to Ma Jun, Zhang Yida is not particularly worried about overseas markets.
In the previous life, TikTok was devastated in overseas markets. Are these European and American social platforms and video platforms chasing after it?
Of course there is. But it has no effect at all. Users just prefer "Made In a".
If you have to explain it with a reasonable reason, it should be a matter of product advantages and usage habits.
Musical.ly's overseas efforts are much stronger than in the previous life, which is also related to Zhang Yida's continuous investment.
In his previous life, until he was reborn, the short video social battle had not yet come to an end.
In this life, he decided to speed up Musical.ly to maintain a greater competitive advantage.
"One billion dollars!"
Zhang Yida looked at Ma Jun and said, "With this money, you can strengthen your marketing efforts and expand our user number advantage before several overseas giants take action."
Ma Jun nodded, this is indeed the best way at this stage.
Sometimes, when the number of users is large, content advantages and siphon effects are formed, which is also a competitive barrier.
Zhang Lan was the last to speak: "If we enter the field of graphics and text now, is there still a chance?
Toutiao’s advantage is so great that even Penguin News can only be ranked second.”
Zhang Yida smiled bitterly, "That's what you say, but we have to do it. Even if we finish third, it's better than doing nothing, right?
You can use all the resources of the group. We have platforms with tens of millions of users including DouShi, Kuaishou, and Pinduoduo.
I don’t believe it anymore, we can’t build a news information platform with hundreds of millions of users.”
Having said that, it would be pointless for Zhang Lan to look for excuses.
She asked again about the positioning of Digua Video and Station B.
"Diya Video, I position it as a mid- to long-term video platform."
Zhang Yida looked solemn, because by taking this step, he would be entering into the large entertainment sector, which would inevitably lead to fiercer competition.
Originally, he wanted to take it slow, but Penguin planned to resurrect Dioshu, so there was no need for him to hide his ambition anymore.
If the short video platform's business wants to expand, it will inevitably have to bypass the long video platform.
The long video platform can be regarded as one of the meat grinding battlefields of the domestic Internet.
The copyright cost is too high, and the user payment rate is insufficient.
iQiyi, Penguin Video, and Youku all suffered worse losses than the last.
Why do you still do it? It’s very simple, for traffic and user usage time.
“Station B is not yet suitable for “going out of the circle”, and for the time being it can only focus on the young user market.
Therefore, the important task of expanding the comprehensive market must fall on Digua Video.”
Zhang Lan frowned, "What about the content? Nowadays, major long-form video platforms are purchasing popular TV series, self-made web dramas, self-made web variety shows at sky-high prices, and even laying out the upstream and downstream industry chains.
Investing in the acquisition of novel websites, comic websites, film and television production companies..."
Zhang Yida sighed, "Currently we can only proceed step by step, as the capital is still not strong enough.
I will start an Internet variety show first. I will communicate with Canxing Culture and make a variety show first to attract traffic to Digua Video.
In addition, film and television production companies will also selectively acquire shares or even acquire one."
Zhang Lan still finds it difficult, as none of the tasks he takes on are easy.
The two major fields of long video and news information have long been dominated by giants, and it will be difficult for latecomers to shake them!
Even Bole.com, Maimai and other major recruitment platforms compete with it.
Zhang Yida noticed her worries and comforted her: "Just try your best. The more difficult the task, the more it tests a person's ability and perseverance."
Zhang Lan heard something between the lines. This was Mr. Zhang testing himself.
If you get through this level, the road ahead will be smooth.
If there is no effort, there is indeed no return.
I have already created DouShi, a popular product, and I would like to build up the content matrix of the group.
From now on, in terms of merit and rewards, who can surpass me?
Fight!
Zhang Lan nodded and said to Zhang Yida solemnly: "Mr. Zhang, I have accepted this task."
Then Zhang Lan put forward a series of requirements, including poaching people from Pinduoduo's growth team to build an information platform, financial support, etc.
This is not a problem. Zhang Yida agrees with everything. If you need people, give them money. If you need money, give them money.
After being supplemented by funds in Kuaishou's account, the cash reserve has only reached US$3 billion.
It seems like a lot, but in reality there is too much stall to manage.
The overseas business group needs to burn money, Pinduoduo needs to burn money, and the content business group also needs a lot of investment to lay out the industrial chain.
There’s no need to worry about Kuaishou and DouShi. The former relies on live streaming revenue to almost reach revenue balance, while the latter relies on advertising commercial monetization and is gradually starting to make money on its own.
…
"Mr. Tian, Mr. Li, please sit down quickly."
In a private club in Beijing, Zhang Yida met with Tian Ming, president of Canxing Culture, and Li Ruigang of the Chinese Cultural Industry Investment Fund.
After a few simple greetings, Zhang Yida directly explained his intention.
"Mr. Zhang, you mean to create a talent show variety show, selecting 101 girls, and after layers of selection, 11 people will finally form a group to debut."
Zhang Yida looked at Tian Ming and said: "Yes, it is such a variety show.
If Canxing Culture has been relying on a flagship program like The Voice of China for performance support, the risks will be too concentrated, and it will not be conducive to achieving greater development in the capital market."
Tian Ming said nothing. The problem Zhang Yida mentioned was also a problem that had troubled him for a long time.
If it is to be listed on the market, it may not even pass the review in the country.
"Which TV station will we cooperate with?" Tian Ming asked.
Zhang Yida shook his head, "If we don't cooperate with satellite TV, we will broadcast it exclusively on the video platform."
Tian Ming asked again: "Like what iQiyi does with hip-hop in China?"
Zhang Yida nodded, "Yes, TV stations are slowly falling behind now.
Who of the young people watch TV now? They all watch video platforms."
Tian Ming scratched his head. Zhang Yida was right. They also saw these market changes and wanted to embrace the Internet.
I couldn’t find the temple gate even though I was carrying the pig’s head!
Thinking of the relationship between Zhonghe Group and Penguin, he tentatively asked: "Will you be on Penguin Video?"
"No," Zhang Yida said with a smile, "Go to the sweet potato video."