Tian Ming frowned and thought for a while, and finally remembered.
Isn’t this a product of Zhonghe Group?
Compared with DouShi and Kuaishou, Digua Video is much less famous, and has been working in the lower market. Its users are also middle-aged men, mainly living in third- and fourth-tier cities.
Will this work?
Tian Ming expressed his doubts, "Mr. Zhang, according to your description, we are going to make a girl group audition variety show. But I'm worried that this will not match the user tone of Digua Video, right?"
Zhang Yida also didn't expect that Tian Ming was so knowledgeable and could explain the core issue in just one sentence.
The current positioning of Digua Video is very awkward. It was originally launched as a product to clamp down on Kuaishou.
After the acquisition of Kuaishou, this historical mission ended.
The new mission is to develop long videos and tear off a piece of Youaiteng’s flesh now that the pattern has been divided.
Therefore, product positioning, user tone, and community atmosphere all need major revisions.
Zhang Yida smiled and said, "This is simple. Are the users of DouYu young? There are nearly 200 million daily active users, and all of them can import Digua videos.
But what we currently lack is content and copyright, and we are making up for the shortcomings in this area."
Li Ruigang was thinking silently on the sidelines. Zhang Yida's appetite was far greater than he imagined.
This is to use Zhonghe Group’s traffic advantage in short videos to enter the long video track!
As for whether the follow-up will be like Ahri and Penguin, a large entertainment sector covering upstream and downstream.
He couldn't predict it yet, but he guessed it was a high probability event.
If you do this, you will inevitably become enemies with the three BAT families.
Ahri and Qiandu are fine, but Penguin is not easy to deal with.
In addition, and most importantly, Penguin is also a shareholder of Zhonghe Group.
If Li Ruigang was just an outsider, he wouldn't think so deeply.
But now he is no longer an outsider!
After Kuaishou was acquired, the Chinese Cultural Industry Investment Fund’s holdings in Kuaishou were exchanged for shares of Zhonghe Group.
Although the shareholding ratio is not high, only 0.35%, it is still worth more than one billion yuan.
So as a shareholder, he felt it was necessary to express his views.
"Mr. Zhang..."
In front of Zhang Yida, Li Ruigang did not rely on his old age.
Instead, he spoke of the three Youaiteng companies in a very gentle tone, "iQiyi lost more than 3 billion yuan last year, and its content costs were more than 10 billion yuan...
Ali Entertainment’s loss in one quarter was RMB 3 billion...
Penguin’s annual content cost is more than 40 billion..."
After saying that, he looked at Zhang Yida and added a few words: "I understand your worries, because high-quality content is traffic. But I don't agree with going to war at this stage. The foundation of Zhonghe Group is still much worse than that of BAT.
.
The three of them are supported by their main profitable businesses, and their bullets are constantly flowing.
And what about Zhonghe Group? None of its major business segments have made significant profits yet, right?"
Zhang Yida smiled and nodded in agreement.
As soon as Li Rui saw that Zhang Yida accepted the offer with a good attitude, he said a few more words.
"Build walls high, hoard food widely, and become king slowly! I give you these words.
In the next two years, Zhonghe Group will achieve breakthroughs in revenue and profitability.
For example, revenue of 100 billion and net profit of 10 billion. I think losing more than 10 billion in the entertainment sector every year is not a big problem."
The vision is very vicious! Zhang Yida also knows that Zhonghe Group is still very weak, or called puffy.
There are only users, but no profits. Financing cannot be endless. After all, at this stage, it is really time to show some outstanding results.
Compared with Ruixiang Group, Zhonghe Group's profitability is far different.
At the end of the day, you still make money from loan sharking! The revenue is not high, but the profit margin is terrifyingly high.
Zhang Yida pondered for a while and then said: "The large entertainment sector will not be fully developed yet.
The launch of a long video is also a powerful counterattack against some recent events.
They want to move from long videos to short videos, I can’t remain indifferent, right?”
Li Ruigang nodded. This is true. Recently, several giants have been making frequent moves, and they are very aimed at Zhonghe Group.
In the shopping mall, a good gentleman is undesirable.
If you stab me in the heart, I will be more ruthless than you. Even if you are injured, I will stab you back in revenge.
Only by showing such a desperate spirit will the enemy be afraid of you.
Chinese Culture Fund does not hold any shares in BAT, so it must be on Zhang Yida's side.
"Okay, Mr. Zhang, what do you need me to do?"
This is what Zhang Yida is waiting for. As a state-owned entertainment fund, the Chinese Culture Industry Fund has a lot of presence in the domestic entertainment sector.
He has many companies that he wants to cooperate with or acquire shares in, and they are all closely related to Chinese culture.
"I want to buy the noon sun!"
Li Ruigang frowned after hearing this, and then shook his head repeatedly, "It's very difficult to do! Or almost impossible."
"Why?"
Li Ruigang explained: "Hou Hongliang is a very stubborn person. He didn't want capital to affect his creation, so he left Shanying.
Now if you want to acquire his company, he will definitely be unwilling to do so."
Zhang Yida scratched his forehead. In the large entertainment landscape he envisioned, a film and television production company was indispensable.
The company Noon Sunshine is known as the conscience of Chinese dramas. It has produced a series of excellent TV series such as "All Quiet in Peking", "Nirvana in Fire", "The Pretender", and "Ode to Joy".
Li Ruigang added: "It is useless to acquire companies, the best way is to invest in them.
Because the three bosses of Noon Sunshine are producer Hou Hongliang, director Kong Sheng, and Li Xue.
Without them, the company's core assets are no longer there. They are the guarantee of ratings."
Zhang Yida asked: "Can they accept the investment?"
Li Ruigang shook his head, "It's hard to say, they have suffered capital losses. If you want to invest in their company and let them develop collaboratively with Digua Video, then it's probably not possible!"
"Why not just recruit a team to specialize in online dramas? We will pay for it and they will recruit people. It will not affect their filming of other TV dramas."
Li Ruigang thought for a while, "In that case, you can give it a try. I can help you make an appointment with them, but I can't guarantee how things will turn out."
"No problem, you are responsible for making appointments!"
Zhang Yida looked at Tian Ming again and said with a smile: "Mr. Tian, how are you? Do you want to try this variety show?"
Tian Ming turned his attention to Li Ruigang, who said: "Well, Digua Video is still a little thin now.
If it can reach 50 million daily active users before the show is broadcast, it will be broadcast exclusively on Digua Video.
In addition...production costs..."
Zhang Yida understood the meaning, nodded and said: "The proportion can be negotiated, it's no problem for us to pay the majority."
If it weren't for the fear that Canxing Culture wouldn't work hard, Zhang Yida would have paid all the production costs.
To be conservative, you still have to tie the other party to the chariot. Only when you pay the money can you take things seriously.
As for 50 million daily active users, it shouldn’t be difficult if you work hard.
Tian Ming added: "And the name Sweet Potato Video! I think it's a bit inappropriate.
I speak straightforwardly, Mr. Zhang, don’t mind.”
Zhang Yida chuckled, what's the big deal?
The reason why it was called Sweet Potato was because I wanted it to be more down-to-earth and easier to promote in lower-tier markets.
If you switch to a younger user market, you really need to choose a more fashionable name.
After thinking about it, Zhang Yida said: "How about calling it a rocket video? Make a cartoon rocket for the logo, and add a special effect of a rocket launch on the APP startup page."
Li Ruigang smiled and said: "I think it's okay. The name is just a code name. The most important thing is that the content must be good and the product must be good to attract people."
Then Zhang Yida chatted with Tian Ming and tentatively named the variety show "Rocket Girls 101".
This variety show has appeared in South Korea for 16 years and is currently in its second episode.
It's called "PRODUCE101", and 101 female trainees from different entertainment companies compete.
Therefore, if the Chinese want to develop this variety show, they have to find Koreans to buy the copyright.
Tian Ming finally understood why it was called Rocket Video. It was bundled marketing!
…
"Mr. Sun, hello!"
Zhang Yida met with Sun Hongbing, the boss of LeTV, who had just taken over LeTV, in a high-end club.
Since Boss Jia left in July, LeTV has been taken over by Sunac.
Sun Hongbing became the new chairman of LeTV. The price was not cheap, with nearly 17 billion invested.
Only after the white knight entered the stage did he realize how muddy water he had waded into.
So upon hearing that Zhang Yida wanted to discuss cooperation with him, Sun Hongbing immediately agreed to meet.
"1 billion, package all the copyrights of LeTV."
Zhang Yida was also very direct and stated his purpose immediately. What he wanted was the copyright that LeTV had been hoarding for many years.
Sun Hongbing smiled softly and said, "Mr. Zhang, you are taking advantage of the situation.
The original book value of LeTV’s film and television copyrights is 10.478 billion yuan!
For 1 billion, I can only give you a small change and sell you one-tenth of the copyright."
Zhang Yida smiled and said: "It was originally worth 10 billion yuan, but now it has shrunk, isn't it? The financial report has made a provision for impairment of 4 billion yuan.
These copyrights will continue to depreciate in value as time goes by, becoming a landmine that affects LeTV's performance.
Since Mr. Sun plans to integrate LeTV’s resources, I think we should go into battle lightly and get rid of these baggage.”
Sun Hongbing was very good at cultivating Qi and was not angry at all at Zhang Yida's words.
He said calmly: "If these copyrights are sold, what value will LeTV have?"
Zhang Yida smiled and said, "Nowadays, all major video platforms are making their own content. LeTV has basically made no achievements in this aspect since it launched Princess Princess Promotion Story.
Since LeTV's capital chain was broken, user payment rates and advertising investment have been greatly affected.
If we want the platform to return to normal as soon as possible, we must launch new high-quality content.
To create new content, of course you have to spend money, and the investment is quite high.
Sunac has already invested 17 billion yuan, does it want to continue to increase investment?
The best thing to do is to let LeTV withdraw funds as soon as possible and allow the platform to resume normal operations.
Otherwise, the whirlpool will only get bigger and bigger!"