The five hundred and twentieth chapters of the three-legged situation
Xin Rui Xiang Group.
conference room.
Zhang Yida sits at the top as chairman of the board of directors, with group CEO Lu Qi on his left and group president Lin Zhenyang on his right.
Xie Huaiyu, general manager of the digital technology business group, Hong Haibo, general manager of the financial technology business group, Su Hua, general manager of the short video business group, Zhang Lan, general manager of the digital content business group, Gu Panpan, general manager of the e-commerce business group, and Ma Jun, general manager of the overseas business group
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Lan Lan, President of the Strategic Investment Department, Zhou Feng, Ruixiang CTO and Dean of the Research Institute, Ren Yunfan, President of Ruixiang University... and other management personnel were arranged on both sides of the long table.
The dozen or so people present are the core executives of Ruixiang, ranking at the top of the pyramid of this emerging business empire.
Among them, Gu Panpan received a big promotion, from the original general manager of the Ruixiang Platform Business Group to the general manager of the e-commerce business group.
Until a suitable leader is found for this position, Zhang Yida has been holding it concurrently because it is too important.
Zhang Yida saw that Gu Panpan was operating the Ruixiang platform well and decided to give it to her to try.
Gu Panpan is also one of the dozen veterans who started Zhang Yida's business. He has proven his ability by going through many obstacles all the way.
Although he is not yet thirty, he loves to learn new things and has great adaptability.
As for the veterans Wang Lina, Wang Feiyan, Xu Xiaoqing, and An Pingping who were once on the same level as her, they have fallen behind.
It is impossible for Zhang Yida to provide extraordinary care just because he is a veteran.
In his heart, no one can live on their merits.
He has also given opportunities to several senior veterans, but there is indeed an upper limit to their ability, and they can only end up at the middle level.
Of course, as veterans, they also receive a lot of options, far more than the average middle-level people. Once Ruixiang is listed, they will have complete wealth freedom.
Among the six major business groups, short videos can actually be classified into the content business group.
But as a flagship product and ranking first in the global market, Zhang Yida still singled it out.
The overseas business group mainly includes several products such as Musical.ly, music streaming media Resso, and Martial Arts World.
Multiple overseas electronic wallets, as well as the Ruixiang Industrial Investment Fund, are managed by Lan Lan, President of the Strategic Investment Department.
The institute is benchmarked against Ali Damo Institute, which is mainly responsible for cutting-edge technology research and development, and has jurisdiction over many experiments such as machine learning, basic algorithms, network security, visual computing, natural language processing, natural human-computer interaction, blockchain, and the Internet of Things.
room.
In addition to mainland China, we also have laboratories in the United States and many European countries.
In addition, we have established joint laboratories with domestic universities such as Beijing University Guanghua, Harbin Institute of Technology, and University of Electronic Science and Technology of China.
Ruixiang University is a newly born department, similar to Penguin and Magnesium Group. It aims to train employees and partners and enhance their professional skills.
"Judging from the signs during this period, Penguin and Ahri seem to have reached some kind of tacit understanding."
As the CEO, Lu Qi was the first to talk about some recent situations.
He frowned, "What if they put aside their prejudices against each other and deal with our family together?"
It’s not that we are afraid of them, it’s just that fighting on two fronts will cause us great losses.”
Zhang Yida hasn't paid much attention to Ruixiang's affairs recently and has been busy wiping the butt of several Yimin companies.
Unexpectedly, Ahri and Penguin would pick the opportunity and find a good time point to launch a war.
"Ali restarted Juhuasuan, and then handed over the acquired goods to Jiang Fan."
Gu Panpan continued to introduce, "Jiang Fan is the president of Taobao. He was originally the founder of Umeng. He joined Ali after being acquired by Ali.
In a few years, he has been on a meteoric rise, winning the trust of Ahri’s senior management, and becoming Ahri’s rising star..."
Zhang Yida knew that Jiang Fan was not a simple person. But now that Ah Li had made his move, the next step was.
Rui Xiang is no longer the Rui Xiang he once was, and he has enough bullets to play with Ahri slowly.
“In addition to placing a large amount of advertising, Juhuasuan has also reduced prices on a large number of products.
This is very detrimental to Pinduoduo. One of our biggest features that attracts users is that it is cheap.
Now that Ahri is attacking us at all costs, we can either choose to follow up or maintain the status quo.
If you choose to follow up, Pinduoduo's subsequent losses may expand to an astronomical figure.
If the status quo is maintained, the growth rate will gradually slow down."
Zhang Yida said with a smile: "Look at the matter from two aspects. Of course Ahli has put tremendous pressure on us, but on the other hand it means that they are already afraid.
Choosing to fight a price war also shows that they have no other clever tricks."
"That's true!"
Lin Zhenyang nodded, "Hasn't Ahli always looked down on Pinduoduo? Now that they are resurrecting Juhuasuan and offering large subsidies, this shows that they have fully realized the threat that Pinduoduo poses to them.
My opinion is that to increase subsidies, we can create a "tens of billions of subsidies" gimmick!
This can not only attract social attention, but also take this opportunity to expand other SKUs, such as digital products and electrical appliances.
The original Pinduoduo, in everyone’s mind, was probably a platform for buying clothing, shoes, bags, and agricultural products.
Now, through a subsidy, we have expanded our influence and attracted users who never came to Pinduoduo for shopping."
Lu Qi nodded and smiled, "I think this is a good idea. Now that Ahri has attacked, we must respond.
The group has no shortage of funds in its accounts now. If it can spend 10 billion, it can build Pinduoduo into a trillion-level GMV e-commerce platform.
Then Ah Li really has trouble sleeping and eating!"
“Pinduoduo has been unable to attract big-name merchants because our pricing model hurts their dealer system.
If we want to hold activities, we can only subsidize them with real money!"
Zhang Yida is very familiar with the ideas of these big-name products, most of which are concentrated on Tmall and Goudong.
They are envious of Pinduoduo's traffic, but are also daunted by this fracture-breaking model.
A successful marketing campaign is very much needed to let them understand the power of Pinduoduo, thereby promoting subsequent cooperation.
“Activities can be held, but network security and wool protection must be ensured!”
Zhang Yida glanced at everyone and said, "The Wool Party likes this kind of subsidy activity very much. For example, for an iPhone worth 6,000 yuan, if you subsidize 1,500 yuan, a user can buy it with 4,500 yuan."
Then sell it to scalpers for 5,000 yuan, making a net profit of 500 yuan.
The most fearful thing is that some loopholes were exploited, and one user controlled dozens or hundreds of accounts to buy one hundred or eighty units.
Then our tens of billions of subsidies will really turn into nothing!”
CTO Zhou Feng, who has always been taciturn, spoke up. He smiled and said, "Mr. Zhang, please rest assured. We are very experienced in dealing with the Wool Party!"
Zhang Yida knew that this "experience" refers to the fact that when he was running a financial management supermarket, Ruixiang had encountered countless attacks by wool gangs, and had already explored countless sets of defense and countermeasures in terms of technology and models.
"Okay! It's best to have confidence, but don't be careless.
What I’m most afraid of is that if there is some loophole in the platform, and someone exploits it and pockets tens of billions of dollars, it will really become a joke in the industry.”
Everyone nodded. If something like this happened once, it would probably be the same as Didi’s recent flight attendant case. The valuation plummeted and there were a lot of negative consequences.
"WeiShi has made a big move recently. I heard that Weishi is going to connect to the first-level entrance of WeChat.
Zhang Dalong made countless complaints about this matter and had a particularly tense argument with the Weishi team.
In the end, it was Bonima who spoke and the matter was successfully resolved."
Su Hua laughed and said, "Then Weishi came to poach our top accounts and M organizations, but most people didn't like them.
Only a handful of short-sighted job hoppers passed by, but it didn't matter.
Ecosystems such as DouShi and Kuaishou have already been formed, and top accounts can be hatched at any time.
We have 500 million daily active users and can continuously produce high-quality content, which is our greatest advantage."
Zhang Yida nodded, the domestic short video pattern has been formed, and it is no longer something that can be solved by spending money.
No matter how hard he tries, it is inevitable that he will get into trouble.
Zhang Yida said to Su Hua: "Don't pay too much attention to these small actions and continue to move at our pace. The more successful the commercialization of short videos is, the more stable our position will be."
We can burn the money we earn, but they can't.
When they get desperate, they will give up."
Su Hua nodded in agreement. What Zhang Yida said was also a conspiracy, to directly crush other opponents with a majestic formation.
“Large entertainment sectors such as long-form video, film industry, games, and e-sports have more friction with Penguin.
Especially for long videos, every time we purchase copyrights, Penguin always comes to intervene.
Even if you succeed in grabbing the copyright in the end, the price will be very high."
Zhang Yida rolled his eyes and said to Zhang Lan: "If you do this, every time you purchase copyrights, send me the list.
Let’s play a game of cat and mouse with the penguins!”
Zhang Lan wonders why it has become a cat-and-mouse game?
However, she still admired Zhang Yida's investment vision and guessed that Mr. Zhang was going to dig a hole for Penguin here.
"Don't be too nervous, and don't be too relaxed. Competition with Penguin and Ahri will probably become a normal thing for a long time to come.
Penguin, Ahri, Chu and Han have been fighting for hegemony for so long, it’s time to release Romance of the Three Kingdoms!"
Everyone clapped their hands and laughed, feeling that Mr. Zhang's metaphor was very appropriate.
As for their own company, they also believe that they are qualified to compete with the two giants.
Although it is the weakest among the Three Kingdoms, it cannot be crushed to death casually.
Even the weakest Shu Han conquered Cao Wei and Soochow many times and enjoyed the reign of Zuo for more than 40 years.