"Do these Indonesians still have any business credibility? They stabilized us here and then turned around and merged with Grab."
In Penguin's office, Liu Zhiping was cursing and cursing. No matter how well-educated he was, it would be difficult for him to be treated like this.
"alright!"
Having figured out the ins and outs of the matter, Bonima seemed very calm. It was just a casual move. Since it could not have any impact on Ruixiang's layout in Southeast Asia, he would just think of another way.
"Uh, right."
Bonima suddenly remembered something, so he asked with a smile: "What was Li Xiaodong's reaction?"
Liu Zhiping smiled and said, "It must be a fear, because Grab has absorbed so many assets and has become the largest Internet company in Southeast Asia.
Among the three main businesses, in addition to games, other e-commerce and payment will be fully aligned with Grab.
I guess Li Xiaodong must be feeling the pressure now, and he may even regret introducing Ruixiang in the first place."
Bonima nodded with a smile, "Things can be looked at from two sides. We are pushing for Grab and GoJek, as well as Buy Together, and the merger of the two major e-wallets.
Although Grab has become the dominant player in Southeast Asia, it will also help Li Xiaodong make up his mind to draw a clear line with Ruixiang and completely turn to us.
If he still wants to play both sides as he did before, and even attempts to introduce sharp forces to check and balance us, it is absolutely impossible.
Ruixiang will definitely fully support Grab to compete for the Internet dominance in Southeast Asia.
If Sea wants to maintain its current position in the fierce competition ahead, it will definitely be unable to do without our support."
Liu Zhiping nodded. Pony's views are very pertinent. I believe that the Southeast Asian Internet industry will usher in a major reshuffle in the future.
Every company is so willing to accept the fate of being eliminated. No one is spared.
"Then I...contact Li Xiaodong?" Liu Zhiping asked tentatively.
Bonima waved his hand, "No, wait until he takes the initiative to contact us."
Liu Zhiping immediately understood the key to this. It is indeed not good to be too proactive, and it will be very detrimental to the negotiations that may follow.
He glanced at Pony, who was smoking and smiling, and thought to himself that Pony was getting more and more cunning.
"How is the Micro Vision project going?" Poonima asked again, remembering the short video that had always troubled him.
Liu Zhiping did not dare to hide anything and truthfully told the recent situation, "Although WeChat has 1 billion monthly active users, many M organizations and leading creators do not buy it and are unwilling to switch jobs to us.
Because they think it's too risky, and Weishi's current scale is not large, so they can't make much money by switching jobs. Maybe they won't make much more if they stay in the Ruixiang system.
Those who are willing to switch jobs are those with waist-level accounts and millions of fans, and very few have tens of millions.
After these accounts were poached, they did enrich the content to a certain extent, but the effect was not as good as we expected."
Bonima was a little dissatisfied. He gave money and resources, and even used WeChat, a nuclear-bomb-level weapon. But nothing could be done about Ruixiang?
Even if it can’t surpass TikTok and Kuaishou for a while, it should still occupy a place in short videos!
Suppressing the anger in his heart, Bonima asked: "Then what do you think we should do next?"
Liu Zhiping replied calmly, "I think the focus should be on ordinary users. Once the user scale increases, wonderful content will naturally emerge.
In this way, user stickiness gradually increased. But now we are like a headless fly, poaching people everywhere, but after poaching people, we cannot maximize the effectiveness, which also creates a huge waste."
“How long will it take to see results?”
Bonima doesn't care how much he spends, what he wants most now is a result.
No one expected that short videos would become such a big trend, and they would become more and more popular, greatly killing users’ time.
Penguin has always been proud of user usage time and traffic, which is also the foundation of Penguin Link's other business monetization models.
When it comes to which Ruixiang product he hates the most, short videos undoubtedly rank first.
Hearing Ponyma ask this, Liu Zhiping knew that Pony could hardly bear it anymore.
But he is not a god. The enemy is a short video matrix with 500 million daily active users. How can he surpass it?
"The time is uncertain. It will take half a year at the earliest to see any results!"
Bonima nodded, "Okay, then we'll see you again in half a year. Don't let me down."
Liu Zhiping smiled bitterly and nodded, this is really not an easy task.
"There is good news in the entertainment sector. When Rocket Video was purchasing copyrights, we encountered a joint sniper attack from Youku and iQiyi..."
Bonima sneered again and again, looked at Liu Zhiping, and said, "That's what you have to do. The loss of long videos is not just for fun. The annual loss is at least tens of billions. I want to see how many years Ruixiang can afford to lose!"
Bonima's words are not exaggerated, and the reason why he dares to say such things is not because Penguin has a lot of funds and can withstand losses.
His greatest confidence is that the Penguin entertainment sector has its own layout and is doing well.
For example, if Penguin Video loses money on copyright purchases, it can recoup some of its losses through derivative IP such as novels, games, comics, etc.
Neither iQiyi nor Ali can do this, and their losses are much greater than Penguin.
In the long run, Ponema is very confident of winning this long-term war.
Liu Zhiping smiled and nodded, "Yes, Zhang Yida thinks that the entertainment industry is easy to get around, and sooner or later he will be beaten to death.
Regarding music, we have a monopoly on domestic music copyrights. He has no chance at all and can only engage in music streaming abroad;
For novels, he has no chance. I heard that until now, Ruixiang has not had any powerful online writers, and can only publish some fast-food articles, let alone generate valuable IP.
On the other hand, after the overseas martial arts world was acquired by them, they had sufficient development funds and built a very strong translation team, but at best it can only be on par with our overseas novel sites.
Among the major sectors of animation, film industry, and film and television, Ruixiang has only an empty shelf. Let alone pose a threat to us, it would be good if it can break even.
The only two things that have become popular are their games and e-sports sectors. In the field of chicken games, Penguin has indeed lost to them.
After revamping their PlayerUnknown's Battlegrounds mobile game, they have officially launched skins and various paid props, and have begun to make money.
However, because our mobile games do not have a version number, they can only continue to be free and watch them make money.
Overseas, PUBG PC and mobile games are also continuously generating a large amount of cash flow for Ruixiang.
If we only compare revenue and profit, it is no exaggeration to say that Ruixiang has surpassed Perfect World and 37 Interactive Entertainment, ranking third in the country after us and Zhuchang.
In terms of e-sports, there is now a chicken-eating league, and hundreds of e-sports clubs at home and abroad have responded to the call, intending to make the chicken-eating competition a long-term event to extend the life and popularity of the game."
Bonima nodded. Although Ruixiang's large entertainment sector is still relatively crude, careful analysis shows that it may be a strong enemy of Penguin in the future and must be guarded against.
"You can put the other sections aside for now and focus on long videos to give Ruixiang a good blood.
Only by beating Zhang Yida painfully will his ambitions be restrained."
Liu Zhiping smiled and said, "It's hard to say anything else. We are very confident in the long video. After all, Penguin's accumulation and layout over the years are not in vain.
The long video will definitely become Zhang Yida’s Waterloo and expose his business myth.”