After being released on bail and returning to China, Brother Xi has not appeared in public. Only Goudong issued a statement.
He said that Mexico encountered false accusations during his business activities in the United States and would take necessary legal action against false reports or rumors.
As the incident continues to unfold, Pinduoduo, a subsidiary of Ruixiang, officially announced the launch of a “tens of billions subsidy” plan.
Take the latest Apple
In addition to Apple, popular models from mobile phone manufacturers such as Huawei, Dami, OPPO, and ViVo have also added subsidies. Pinduoduo will provide subsidies ranging from 200 yuan to 500 yuan.
In addition, Pinduoduo has also increased subsidies in home appliances, digital, beauty and other fields, providing unlimited consumer subsidies for more than 10,000 products from nearly 200 brands.
As soon as the news came out, the Internet was hotly debated.
As we all know, what is Goudong’s basic market?
They are among the more than 100 million high-quality hard-core users in China, with an annual consumption of more than 10,000 yuan.
With the rise of Pinduoduo, Ahri has been hit the hardest, while Goudong has been selling agricultural products, daily necessities, clothing, shoes and bags, etc. as its basic base is digital appliances, so the two are relatively well off.
But this time's "tens of billions of subsidies" are undoubtedly a formal declaration of war on Goudong.
The timing of the choice is also very intriguing. It happened to be when something happened to Brother Xi and Goudong's stock price plummeted.
Not to mention internal and external troubles, Goudong was also very panicked internally at this time.
During the rise of Goudong, Ruoxi deeply imprinted his own mark on the company.
Not only the name of the company Goudong, but also some of Brother Xiuxi’s practices.
Pay a basic salary to low-level couriers, buy five social insurances and one housing fund, and spend one day a year delivering couriers with the brothers...
It is this strong personality that has led this small store in Zhongguancun to become the second largest e-commerce platform in China, with a market value of hundreds of billions and hundreds of thousands of employees.
…
“Let’s share your opinions on Duoduo’s tens of billions of subsidies!”
At the Goudong executive meeting, Liu Ruoxi glanced at the executives and asked lightly.
The senior executives looked at the usually high-spirited Xi Ge, who now looked as if he had aged ten years, with a haggard look on his face, without any trace of his former demeanor.
Those who can become senior executives are all talented people, their eyes are well concealed, and they quickly look away from Xi Ge.
“Before Pinduoduo, the product categories were all daily necessities with relatively low unit price per customer, and the customer group was also a sinking customer group below the third and fourth tier cities.
It can be said that we are on a par with each other.
but……"
Xu Lei, CEO of Goudong Mall, glanced at everyone with a stern look, "But if Pinduoduo wants to find a larger living space, it must expand to other groups of people and expand product categories.
This time, it is their attempt to reach high-end e-commerce users.
They will definitely invest more resources in the future, and the war will only get more intense."
Liu Ruoxi glanced at Xu Lei with admiration. He made a good analysis and did not let himself down.
Xu Lei joined Goudong in 2007 and is extremely good at marketing. He left Goudong for a period of time.
Later, he returned to Goudong and was promoted step by step from senior vice president to CEO, and was deeply valued by Liu Ruoxi.
The 618 Shopping Festival, cooperation with Penguin, Beijing X Plan, Unbounded Retail, etc. were all created by this person.
Liu Ruoxi felt a little uncomfortable when he recalled the conversation between shareholders and himself.
He caused such a mess that the shareholders tore his heart out.
However, considering that he also worked hard in Goudong and made great achievements, the shareholders made a proposal: downplay the founder's personal color and cultivate successors.
This is to make him quit. Whenever he thinks of this, Liu Ruoxi feels ashamed and a little reluctant to give up.
The person at the helm of a large company with over 100,000 people and the country he has built single-handedly cannot just give up.
After resigning from the position of Goudong, what will you do? Go home and farm?
Liu Ruoxi dismissed the thoughts in his mind, looked at Xu Lei, and asked: "What's the solution?"
Xu Lei looked confident, "Since Pinduoduo took the initiative to provoke the war and wanted to invade our hinterland.
We should fight back, resolutely and fiercely.
The best counterattack is to attack, and Pinduoduo's basic plan is to sink the market.
In this case, Goudong is also working hard to sink the market and give them a good fight to see who can win who."
"Mr. Xu's idea is good. Goudong's recent growth has been very weak. The sinking market is indeed a market that everyone has ignored.
The reason Pinduoduo has been able to grow bigger is that it has captured a niche market between us and Ali, and this niche market is a sinking market."
Chen Shengqiang, CEO of Goudong Financial, said, “When Goudong Financial was exploring rural finance, we noticed how vast the market is.
In terms of urbanization rate, China is just over half.
Thanks to the penetration rate of mobile Internet, middle-aged and elderly people in their 50s and 60s in rural areas now use smartphones.
If you have a smart phone, you will definitely download WeChat, and then you can access "social e-commerce".
Pinduoduo has benefited from this aspect. However, since the relationship between Ruixiang and Penguin deteriorated, except for one Zodiac grid, all other WeChat traffic has been basically blocked by Penguin.
I think we can launch a social e-commerce group-building app similar to Pinduoduo to take over the opportunity left after the relationship between Pinduoduo and Penguin deteriorated."
Xu Lei nodded, "This is a good idea. We launched social e-commerce in 2014, and at that time we also included first-level shopping entrances on WeChat and Mobile QQ.
Later, I found that the effect was not very good, so I launched a content shopping guide product shopping circle.
However, these few attempts to test the waters have failed to find the right entry point.
Pinduoduo has set a good example for us, and sinking is the correct way to develop social e-commerce."
Liu Ruoxi nodded, "Xu Lei, go talk to Penguin and try to use unique resources such as the WeChat first-level entrance and the WeChat market to create a new platform that is different from Goudong's existing scenarios and models.
In addition, the group purchase business department will be established. The group will provide various resource support, so I will fight the pain and fear of Pinduoduo.
Let’s see if Zhang Yida dares to covet high-end customers in the future!”
The domineering and weak Xi Ge is back again, this is the psychological thought of all the executives.
They were originally worried that the weak Mexican would fail, but they were deeply hit by the Minnesota incident.
It seems that I and others have thought too much, and the weak Spanish brother is still the same weak Spanish brother.
Xu Lei said with a smile: "Pinduoduo is getting more and more arrogant. First he offended Ah Li, then Penguin, and now he's teasing us Goudong again.
After all, Zhang Yida still committed a common problem among young people and was overconfident.
Leave this matter to me, I will go to Pengcheng to visit Pony immediately and try to bring back a satisfactory cooperation plan."
Goudong quickly determined the countermeasures, not only to face Pinduoduo head-on, but also to fight to Pinduoduo's hometown.