"Mr. Zhang, this is the result three days after the tens of billions of subsidies went online. The GMV in a single day increased by more than 50% month-on-month."
Gu Panpan walked into Zhang Yida's office with a smile and handed over a report.
Zhang Yida looked at it and praised it, "Not bad."
“However, don’t be paralyzed by the false prosperity of GMV.
Rather than this data, I value the increased repurchase rate and user activity more.
In addition, the ARPU value of the average annual consumption of active buyers should also be noted, although it has increased from 673.9 yuan in the Q1 quarter to the current 762.8 yuan.
The uptrend has continued, which is great.
But there is still a big gap between him and Ahli, let alone Goudong."
Gu Panpan chuckled and said, "It can't be achieved overnight. Our goal is to break through the ARPU value of 1,000 yuan this year."
Zhang Yida shook his head and laughed, "With more than 400 million active users, the ARPU value is only 1,000 yuan, and the annual GMV is only 500 billion.
Compared with Ah Li, the size difference is ten times, so we still need to work harder!"
Gu Panpan thought of some negative comments on the Internet, so she said: "Pinduoduo has used many extreme marketing methods in order to develop in the past two years.
This not only makes us one of the three major e-commerce platforms, but it also becomes a shackle for us."
Zhang Yida nodded, there was nothing he could do about it.
There is only a little space left for domestic e-commerce platforms. If we don’t do that, there will be no Pinduoduo today.
"Some users online don't believe that our tens of billions of subsidized products are genuine, because these are digital products and relatively expensive!"
Gu Panpan gritted her teeth and shook out all the words.
“Users are worried that the mobile phones we sell have quality problems, so even if the subsidies are so large, they are still hesitant.
I also posted online asking whether Pinduoduo’s tens of billions of subsidies are genuine?
Some users said that when buying digital products, they first choose Goudong, then Suning.com, then Taobao, and finally it’s our turn.”
Zhang Yida smiled bitterly, he understood very well why users had these thoughts.
The main reason is that the price of Pinduoduo is there, and the quality of the product can only be said to be okay, barely usable.
To say that the quality is very good, he himself doesn't believe it.
"In this way, you contact Yi'an Insurance and cooperate to launch a genuine insurance, which will compensate you 10% for every fake one, to protect our tens of billions of subsidy activities."
The corners of Zhang Yida's mouth raised slightly, "This can always dispel the doubts of some users!"
After they buy something from Pinduoduo, they will be hooked and even say "it smells so good"."
Gu Panpan laughed. The boss's "law of true fragrance" was not an exaggeration.
Many users used to talk about boycotting Pinduoduo, but after enjoying the benefits, they knew how much money they could save by shopping online on Pinduoduo in a year.
Wouldn’t it be delicious to use the saved money to buy ribs?
"Okay, I'll contact Yi'an Insurance right away." Gu Panpan said with a smile.
She previously worked for the Ruixiang Platform Business Department, so she naturally knew the relationship between Ruixiang and Yi'an Insurance.
Ruixiang is currently the largest shareholder of Yi'an Insurance, holding 15% of the latter's shares, and is jointly the largest shareholder with Yin Zijie.
In fact, Yi'an Insurance has developed rapidly in the past two years relying on Ruixiang's platform resources.
The freight insurance on Pinduoduo, the property insurance, health insurance, accidental injury insurance, etc. sold on Ruiduo are all contracted by Yi'an Insurance.
Therefore, in the company Yi'an Insurance, Ruixiang has a very large influence, while other shareholders rarely interfere in specific affairs and follow behind to make money with peace of mind.
It is not easy to jointly launch a "genuine insurance", and the insurance rates can be lower than those of other insurance companies.
This is called "fertile water does not flow to outsiders' fields", which is called "ecological closed loop" in Internet jargon.
…
"How's it going? Are you excited?"
At the Mandarin Oriental Hotel in Hong Kong, Zhang Yida was holding red wine, standing by the huge floor-to-ceiling window and looking at the scenery of Victoria Harbor, chatting comfortably with Huang Xin.
The Magnesium Troupe road show has ended, and tomorrow is the official day.
As a shareholder, Huayi Capital was also among the invited guests.
In addition, Yanhuang Investment (Hong Kong), as a cornerstone investor, subscribed for US$200 million in shares of Magnesium Group.
Huang Xin looked tired, but he could not hide the joy on his face.
"Yida, do you know? I have been waiting for this day for 15 years."
Speaking of this, Huang Xin sighed, shook his head and said with a smile, "From the school network to Fanfou.com, and then to Magnesium Tuan, it took a dozen times in total.
Finally, before my forties, I took the company public."
He took a look at Zhang Yida's young face and said, "Every time I stand with you, I feel particularly shocked.
If the school network had been listed on the market back then, maybe I could have had a look at it in front of you."
Zhang Yida chuckled, it was not easy to answer the question.
Huang Xin was born in 1979. He founded Xiaonei.com at the age of 24, and now he has launched Magnesium Group on the market at the age of 39.
No matter how you look at it, this is a successful young entrepreneur.
But if the school network had been launched back then, it might have been more successful than it is now!
It’s also possible that without going through so much hard work, Weibo will remain at its current size and there will be no room for improvement.
It’s hard to say that the previous failures were not a valuable asset.
“If we had started cooking food on campus or in the past, would there still be magnesium dumplings?”
Huang Xin shook his head, "Maybe I will always stick to social networking. It's hard to say whose hands WeChat was born."
This is quite crazy! But Zhang Yida believes that he does have the confidence to be crazy.
As a new RTMD, Magnesium Tuan is the first one to go on the market.
Although listing is not the end, taking this step can be regarded as an explanation to investors.
The pressure on Huang Xin will be much lighter than that of the other three small giants.
Zhang Yida felt that he was fine. Although investors had been urging the company to go public, they did not dare to go too far.
On Chen Wei's side, Rui Xiang, as a shareholder, has often heard complaints from other investors.
Some investors have said that if the company does not go public, the equity will be transferred to other parties.
VCs are also having a hard time this year. The economy is in a cold winter, it is difficult to raise funds, and the fund lock-up period has expired. Anyway, they are under great pressure.
"Where is Ruixiang? When do you plan to go public?" Huang Xin suddenly asked.
Zhang Yida shook his head, "It's impossible this year, as all business potentials have not been fully unleashed.
Maybe next year, or the year after that."
Huang Xin nodded, he also knew about the situation of the first and second sharp directions.
It's really a pity that it will go on the market this year. It might be better to wait a little longer.
"Call me when it goes public, and I'll buy some stocks too."
Zhang Yida smiled and said, "No problem, I also invite you to be a cornerstone investor."
"Okay, that's settled."
Zhang Yida asked: "I'm a little curious, how did you convince Bonima?"
Huang Xin smiled and said, "Magnesium Tuan and Penguin are just partners, not his subordinates."
Zhang Yida felt that Huang Xin's wings had really grown hard, and he dared to say this.
I'm afraid that I made a bad start. After turning against the penguin, not only was it not wiped out, but it got better and better.
When one day there is a conflict of interest between Penguin and Magnesium Tuan, Huang Xin will probably make the same choice as himself.