This year's Double Eleven was extremely lively. After years of hard work, Lipstick Brother finally made his mark. He sold lipstick at the same venue as Jack Ma, which was a big hit for Jack Ma and gained countless fans.
Ahri also discussed internally for a while about whether Li Jiaqi and Mr. Ma should sell lipstick on the same stage.
Daya Media was formerly known as Dogford Technology, which was a store selling dog food on Taobao.
The relationship was revealed many years ago. Later, Zhang Yida withdrew from the company, the shareholder was changed to Zhao Erya, and the company was renamed Daya Media, specializing in M agencies.
This company is similar to Goudong, and it is easy for people to find out the relationship.
However, Daya Media is very responsible. The creators and internet celebrities it signed span across multiple platforms such as Taobao Live, Weibo, Bilibili, DouShi, Kuaishou, Douyu, Huya, etc.
Even foreign influencers from Musical.ly, Facebook, YouTube, Ins and other platforms have signed contracts.
As an M organization, we have a very upright attitude and I will not offend any platform.
Li Jiaqi has been selling goods on Taobao and has not used cross-platform DouShi live broadcast to bring goods.
Zhang Yida never interfered with the company. Only when Zhao Erya asked him for advice, he would occasionally give one or two suggestions.
Whether the company can succeed or not, and how it develops, is all up to Zhao Erya.
It has to be said that Daya Media’s approach of being impartial and trying to survive in the cracks still has a certain effect, at least it does not receive special “care”.
Regardless of the Facebook system, Ahri, Penguin, or whether they maintain their own identities or think it is irrelevant, they have not done anything dirty.
Ahli insiders believe that if Hefeng Qingyang sells lipstick once, this little brother from a counter shop will definitely be able to sell it for a lifetime, become famous and make a lot of money.
Why should this opportunity be given to Daya Media, which is involved with Zhang Yida?
Now Daya Media is neutral, but what if one day the lipstick brother is brought to DouShi to sell goods?
Wouldn't that mean using one's own resources to cultivate future enemies?
Executives on the other side held a different attitude.
Ali is a big platform, the number one e-commerce company in China, and is famous all over the world. How can it not be accommodating? Wouldn’t it make people laugh if it spread?
Ahri can cultivate the first lipstick brother, the second one, and the third one. This is called confidence.
The two sides couldn't argue, and finally handed it over to Feng Qingyang, who volunteered to participate in the Double Eleven live broadcast.
The reason why Jack Ma participated in the Double Eleven live broadcast was to give the latter a platform, attract some traffic, and make Taobao Live out of the circle.
Taobao Live was launched in 2016 and has been in development for two years. The growth rate is gratifying. It is expected that the scale of sales this year will exceed 100 billion, a year-on-year increase of 400%.
Compared with Ali's entire group's several trillion GMV, Taobao Live is still very weak, but it is growing rapidly and is expected to become a new growth engine.
After Jack Ma heard about this, he decided on the spot to choose Li Jiaqi.
He said earnestly: "Ali's corporate vision is to continue to develop for at least 102 years, spanning three centuries.
Not to mention that Li Jiaqi is not an employee of Ruixiang, even if he is, I dare to use it.
This is the self-confidence of a strong person. In the duel with Duoduo, we will have the last laugh."
After listening to Jack Ma's earnest teachings, one of the executives lowered his head in shame.
Facing the competition from Pinduoduo, the brutal tens of billions of subsidies, and the frightening growth figures, they lost their sense of proportion. It can also be said that they were afraid.
He didn't think about defeating Pinduoduo on the frontal battlefield, but instead dealt with Li Jiaqi, who had a slight relationship with Zhang Yida.
In fact, this is a sign of weakness and incompetence.
Jack Ma's words shocked them and made them reflect on themselves.
Jack Ma glanced at the executives and shouted: "We are the leader in the e-commerce field, Pinduoduo is just a chaser.
Looking at you one by one, it seems as if we and Pinduoduo have swapped roles.
If Pinduoduo wants to have a war with us, then beat them and wake them up!"
After being scolded by Jack Ma, a group of senior executives acted like masochists. They were all injected with chicken blood and resurrected with full blood.
After sweeping away the haze caused by Duoduo’s tens of billions of subsidies, everyone has become sunny and confident.
Jack Ma smiled slightly, showing his military spirit.
He is actually extremely wary of Pinduoduo in his heart, but he cannot show it and must give the team confidence.
Jiang Fan was a little disappointed. He originally thought that if Li Jiaqi lost the election, he would be a favor and support her.
I heard that her company was about to go public. Last time I told myself how many shares she held. She was such an innocent girl.
Alas, Feng Qingyang has decided everything, so I can only find a chance to help her next time.
After all, it’s not a good habit to read the novel for free. You have to pay to read it!
…
After Double Eleven, Daya Media can be called the big winner.
Li Jiaqi, the Internet celebrity signed by the company, is so popular that he is known as the lipstick brother. Even Jack Ma gave him a thumbs up.
The Qianxun e-commerce company they invested in is the company owned by Wei Ya and his wife. As of November this year, the sales volume of the live broadcast room exceeded 2 billion yuan.
It has cooperated with more than 5,000 brands, has 4.19 million Taobao fans, and the highest number of viewers in a single live broadcast exceeds 8 million.
Investor Xin Youzhi Yanxuan launched the Taobao platform in September. The store sales volume ranked first in this category and the monthly turnover ranked first on the entire network.
Sanda Brother, who invested in Kuaishou, was crowned the king of Kuaishou sellers with daily sales of 160 million at the Kuaishou official sales festival on November 6.
In contrast, Li Ziqi's YouTube fan count has just exceeded 1 million, and it is a little bleak.
In addition to these five top Internet celebrities, Daya Media has also signed dozens of waist Internet celebrities, distributed on various platforms, with fans ranging from millions to tens of millions.
Xu Xiaoming looked at these materials and frowned slightly. It's not bad, but I always feel that these M organizations are not stable and their business models are too dependent on people.
The internet celebrities who have signed a contract are like employees. It is normal for employees of other companies to leave, and the company cannot collapse.
But it’s hard to say for M organization. No organization dares to say that it has a production line for top influencers.
Wang Qiong, the managing director of SIG Haina Asia, was not as merciful as Xu Xiaoming, and directly pointed out the current shortcomings of Daya Media.
"Mr. Zhao, there are currently only two top creators in Daya Media, one male and one female, one Li Jiaqi and the other Li Ziqi.
The other three companies are only invested by Daya Media.
Strictly speaking, there is a certain competitive relationship with Daya Media.
For Daya Media to achieve a high valuation, we must see a richer business monetization model, as well as the incubation of its creators... and even copying and mass production."
Zhao Erya knew that the other party was a well-known investor and had participated in Toutiao’s Series A financing, so it was not easy to get their money.
Daya Media has actually developed very well in the past two years. It is not an asset-heavy industry and has a lot of money on its books.
However, she was still a little dissatisfied. After repeated questioning, Zhang Yida pointed out a clear path for her.
After hearing this, she felt like she had discovered a new world. It was much more interesting than ordinary M institutions.
But to realize this business plan, a lot of money was needed, and she had to seek financing.