Chapter five hundred and sixty-eight culture goes out
"Mr. Wang, look at this."
Zhao Erya took out her mobile phone and played a series of short videos to Wang Qiong.
Wang Qiong came over and took a look. Isn’t this the pig that became popular through TikTok this year?
It has taken the entire Internet by storm, and has become a hit in WeChat Moments. Netizens call her the cutest pig in the world, and her fame has spread overseas.
Xu Xiaoming looked at it and commented with a smile: "This pig is very cute! Young people and children will definitely like it."
Wang Qiong frowned and asked: "Daya Media also wants to transform into "original IP incubation operations"?"
Without waiting for Zhao Erya's reply, Wang Qiong continued: "This track has been around for a few years and has already attracted many players.
Shock Culture entered the industry in 2012. Apart from Piggy, BIG Laughter Studio is somewhat famous.
It’s easy to create an IP, but it’s very difficult to become famous and famous.”
Shen Beipeng didn't come today because Black Shirt Capital looked down on these "small tracks" because the ceiling was too low and unicorns were rare.
Xu Xiaoming does not dislike it, although Zhenke Fund’s investment in several unicorns owned by Zhang Yida in recent years has led to a surge in fame and expansion of the fund’s scale.
However, if there is a project that he thinks is good, he will choose to invest regardless of whether the track is broad or not.
For a hot project like AI, financing can easily amount to one billion or eighty billion U.S. dollars. The competition is huge, and the risks are actually not low.
A team of three returned AI experts, with nothing but an idea, dared to ask for a valuation of 700 million yuan.
I have to say that the market is too crazy and everyone praises AI too highly.
If there is an AI bubble, I don’t know how many investment institutions will be severely damaged or even close down.
The content track is different. Because the ceiling is low, competition is relatively small. Often, a few million or tens of millions of RMB can be invested in some good projects.
The reason why he chose to talk to Zhao Erya about investment was because he saw good data and was definitely one of the top three M institutions in the market;
On the other hand, I just want to continue to deepen my friendship with Zhang Yida.
The project is good and it can be a favor, so why not invest in it?
At this time, he saw Wang Qiong frowning slightly and almost understood what was going on.
SIG Haina Asia invested nearly RMB 100 million in the company behind "Zhu Xiaofu" Shock Culture, so it is naturally worried about resource involution.
He smiled and said: "Mr. Wang, let's not be anxious first. It's not too late to listen to Mr. Zhao's ideas before expressing our opinions."
Wang Qiong also realized that he had gone too far. He smiled apologetically at Zhao Erya and motioned for the latter to continue speaking.
Zhao Erya didn't get angry because of this trivial matter, and asked calmly: "Digital Kingdom, have you heard of it?"
"Oh, I remembered, it's that listed company in Hong Kong that started out as a movie special effects company."
Wang Qiong wondered, "Didn't Digital Domain be privatized and delisted by Ruixiang? What does this have to do with Daya Media?"
"Yes, Digital Domain is indeed being privatized."
Zhao Erya nodded, "We at Daya Media have reached a cooperation with Digital Domain's virtual human business department. We will use their technology to jointly create virtual idols and original IPs.
In addition, we have also reached cooperation with Kuaikan Comics and Bilibili, and will use their IP resources and broadcast resources to produce cartoons and animated movies based on original IP.
When the IP incubation is successful, a series of derivative developments will be carried out around the IP, including toys, stationery, games, etc."
Xu Xiaoming smiled, it would be good to find a good boyfriend. He had almost seen that this was Zhang Yida's handiwork.
Ruixiang pays more and more attention to content, and is ready to compete with Penguin.
There are few domestic companies that can compete with Penguin for hegemony in the content field.
Ahri Entertainment only burns money but does not produce results. Qiandu only has iQiyi to support the scene. Pig Factory's games are okay, but the music copyright is stuck again.
Ruixiang dominates short videos and live broadcasts can compete with the Penguin series. The game is not weak. As long as the long videos are launched, the whole game will be alive.
Novel, animation, music, sports, film and television have also sown seeds, but compared with Penguin, they are inferior in background and time.
However, in recent times, Ruixiang's strategic investment department has made frequent investment moves to strengthen these weak sectors.
Wang Qiong nodded. The field of content can be broad or narrow. You can count on your fingers the industries that can make a difference.
The layouts described by Zhao Erya are not amazing, and many content entrepreneurs have said it in front of her.
Some entrepreneurs are so bold that they want to be “China’s Disney”.
She has long been immune to these "bold words".
A vision can be promised, but the key depends on whether you have the ability and resources to truly realize it.
"Mr. Zhao, what do you think is Daya Media's advantage in creating original IP?"
Wang Qiong was very calm and asked the key points immediately.
Zhao Erya recalled what Zhang Yida said, added her own understanding, and repeated it one by one.
"First of all, we have an account matrix spanning more than a dozen social platforms at home and abroad, with a total number of fans exceeding 500 million. This is a prerequisite for incubating original IP, and we can reach more users."
Wang Qiong nodded. Although he knew that the "500 million fans" had not been deduplicated, it was actually quite a lot. After deduplication, there would still be one to two hundred million.
As long as the quality of the content is guaranteed, the first condition for incubating original IP is met.
I heard Zhao Erya continue to say, "Secondly, we have plans overseas and are one of the few domestic M players going overseas.
As China's economic, political and military status improves, foreigners are becoming more and more interested in China.
Chinese kung fu, Chinese festivals, Chinese history, Hanfu, national music and other Chinese elements.
If the domestic IP incubation goes smoothly, we will have the ability and confidence to export it overseas."
Wang Qiong is naturally no stranger to going to sea.
In recent years, domestic players have tried to go abroad in various Internet subdivisions such as gaming overseas, finance overseas, and mobile payments overseas.
Among them, the one that has prospered the most is Ruixiang Group.
Daya Media has a close relationship with Ruixiang.
"Can you give some specific cases or realize the logic?" Wang Qiong asked.
Zhao Erya nodded, "Okay, let's talk about Wuxia World. This is a website that translates Chinese online novels. It has millions of active readers in Europe, America, and Southeast Asia.
Let's talk about the Chinese comic "Qin Shi Mingyue". It has been popular for more than ten years and has even survived abroad. It has been translated into 7 languages and distributed to 32 countries and regions.
For example, the fusion of Mohist concepts and organ skills in the first and second parts, the discussion between Zhang Liang and Fu Nian on the content of Confucianism in the third part, Gai Nie’s understanding of chivalry and chivalry in the fourth part, and the understanding of chivalry and chivalry in the fifth part.
The integration of elements such as the ancient zodiac.
These are the shining points of Chinese traditional culture. When translated by foreigners, even if the core meaning cannot be understood, just the outer surface is enough to be amazing.
These cases all show that Chinese culture can go global, it just requires content producers to polish their works carefully.
Daya Media will next launch a humorous cartoon similar to the Q version of the Three Kingdoms, which will be published in serial form on Musical.ly and YouTube.
In addition, one or two movies on martial arts and fairy tales and cultivation will be tested."