In fact, Zhao Erya still has some selfish motives that she has not expressed, and it is not convenient for her to say them out.
Her status is not suitable for engaging in industries such as energy and finance. Her father and grandfather's family do not allow her to do so.
There was also an elder who told her to learn from the milk tea girl and make investments and set up charity funds.
In addition, the beautiful partner of Yunfeng Fund, the daughter-in-law of a feudal official from Jiangsu and Zhejiang, was also brought up to speak out.
But Zhao Erya doesn't like that kind of life. Maybe one day when she feels tired of it, she may live in seclusion behind the scenes.
Fortunately, her Daya Media is not a critical industry, and it is not likely to cause trouble for the family.
Her family couldn't persuade her, so they just let it go and didn't force her anymore.
Zhang Yida gave an idea, which is to export Chinese culture to the outside world and create a positive image of China.
It doesn't matter whether you have money or not, it is always right to respond to national policies.
Americans like to export culture. Americans save the world and subtly brainwash the people of other countries.
This is much better than aiding construction or something. It not only makes money, but also completes cultural export, killing two birds with one stone.
There are too many outrageous materials posted at once, such as praising how good the political system is and how good people's lives are. The effect may not be very good, and it is easy to be blocked by foreign platforms.
In addition to signing contracts with Internet celebrities overseas, Daya Media has also built its own account matrix, which is the kind of account that edits Chinese martial arts movies and ancient Chinese war movies, with dubbing and narration without showing faces.
This kind of account has a small number of followers, only one to two hundred thousand, but it still attracts many loyal fans.
At this time, Zhao Erya took out these accounts and showed them to Xu Xiaoming and Wang Qiong one by one.
Xu Xiaoming was filled with emotion when he saw the comments made by these foreigners, "When we were studying abroad, we thought the moons abroad were all round. But now things have turned upside down. It's the other way around. The moon in China is round now."
"Yeah, watch these TV series."
Wang Qiong pointed at the screen and said with a smile: ""The Legend of Zhen Huan" has been translated into "Emperor Yongzheng and His Women". Although the name is a little less meaningful, these foreigners say it is good-looking and informative."
Zhao Erya had a smile on her face. If we were to say who knows the foreign netizens’ views on China best, she spends time online every day, so she is definitely among the few who know the best.
"Disney~"
Wang Qiong pondered, looking thoughtful, and then said after a long while: "Disney uses movies as a medium to spread culture, and Daya Media plans to use the Internet as a medium to spread it, right?"
Zhao Erya smiled and said: "It can be understood this way, after all, we are only a very small company at present, and we are far from being able to support the creation of IP in the form of movies.
Moreover, foreign acceptance of Chinese films may be limited to kung fu films.
Cartoon and animation are different. They can eliminate some barriers caused by culture, beliefs, and national boundaries, and facilitate dissemination.
At the same time, long and short video software such as Musical.ly and YouTube are so developed that they can not only facilitate dissemination, but also enable commercial monetization.
Compared with live-action movies and animated films, animated films are much less expensive because they don’t have big-name stars.”
Wang Qiong shook his head and said with a smile, "Not necessarily. I see that Pixar and Disney can easily spend hundreds of millions of dollars on an animated film."
Zhao Erya didn't think about comparing herself to these big companies, and shook her head repeatedly, "American cartoons are exquisitely produced, with animal hairs down to every hair, smooth movements, and grand scenes. These require a lot of money to maintain."
However, some of our country's relatively good works in recent years, such as "The Little Doorkeeper", "Big Fish and Begonia", and "The Return of the Great Sage", all have an investment of less than 100 million.
It can be seen that everyone has his own way of playing."
Wang Qiong basically had no other questions. He nodded and said, "Okay, I basically understand the business logic. It's just the valuation..."
She glanced at Xu Xiaoming, who was still there, and asked, "Is it a little too high?"
Xu Xiaoming smiled "hehe", it's you women who are the ones to blame for this bargaining.
"The valuation of Ruhan Holdings reached RMB 3.1 billion two years ago. Our quote of US$500 million before investment is not too high, right?"
Zhao Erya opened the calculator on her mobile phone, "Today's exchange rate is 1 to 6.95, which converted into RMB is 3.475 billion.
Our influence in the M industry is not as strong as that of Hanwei, and our current valuation is based on their valuation two years ago."
Wang Qiong shook his head and laughed, "Mr. Zhao, you can't calculate the accounts like this. Ruhan's revenue last year was nearly 600 million yuan, and Daya Media doesn't have such high revenue."
As Ruhan is a player on the same track and is listed on the New Third Board, Zhao Erya has naturally studied the other party's financial reports.
She looked at Wang Qiong and said slowly: "Ruhan was delisted from the New Third Board at the beginning of this year. I don't know what its financial report will be this year.
But last year they lost 40 million, and we made a profit of 40 million.
In the first half of this year, our net profit exceeded 50 million yuan, and we expect that there will be no problem with our full-year profit exceeding 100 million yuan."
Xu Xiaoming feels that the valuation is not high, and the PE of more than 30 times can only be said to be average.
Moreover, Daya Media is still profitable, which is even more rare.
But he couldn't persuade her, lest Wang Qiong think that she and Zhao Erya were in the same group and come together to deceive her.
Wang Qiong thought for a while and said: "Let's do this, the pre-money valuation is 3 billion yuan, and our SIG Haina Asia will invest 300 million yuan."
Zhao Erya looked at Xu Xiaoming, who smiled and said, "Then our Zhenke Fund will also invest 300 million."
The decision was now given to Zhao Erya. As long as she agreed, she could immediately raise 600 million yuan based on the pre-money valuation of 3 billion yuan, which greatly alleviated the hunger for funds for the subsequent business plan.
"Two, let's do this, wipe out the fractions of 75 million, make it 3.4 billion, raise 600 million, just to make up the whole, the post-money valuation is 4 billion."
After saying that, Zhao Erya looked at the two investors.
"Then I can only invest 150 million. After all, I have to measure the risks of the project."
Wang Qiong decided to retreat and threaten Zhao Erya with the amount of funds raised.
Investors and entrepreneurs often compete over the amount of funds raised and valuation. Except for a small number of particularly confident entrepreneurs, most entrepreneurs still hope to raise as much funds as possible.
After all, the more money you have, the more opportunities there are for trial and error, and the greater the chance of completing the project.
There are also very confident entrepreneurs who are unwilling to take more money for fear of diluting their shares too much.
This all depends on the entrepreneur's evaluation of himself and the project.
Zhao Erya was in some trouble. Daya Media had more than 100 million in its account, which was enough to make two animated movies, but it was obviously impossible to drain all the working capital for animated movies.
Financing is imperative. If there is less financing and the subsequent cultural and creative plans will not be successful, it will be in big trouble.
At that time, it will definitely have an impact on refinancing, and the reduction in valuation will trigger ratchet clauses, and even demanding investors may require the signing of a gambling agreement.
Because you have failed, investors will definitely not be as easy to talk to as they are now.
In fact, as long as she goes to Zhang Yida, all these problems will be solved.
But she didn't want to be under the protection of Zhang Yida all the time. In that case, she might as well listen to the advice of her elders and simply retreat behind the scenes instead of tossing around in front of the stage.
Just when she was struggling, Xu Xiaoming said, "Let Zhenke Fund invest 250 million!"
In fact, Xu Xiaoming wanted to say 300 million, but he was afraid that Wang Qiong would criticize him and spread the word all over the investment circle.
In the industry, it is normal for investment institutions to join forces to lower prices for entrepreneurs. It is a cunning operation to join forces with entrepreneurs to force another institution to increase prices.
Wang Qiongxian glanced at Xu Xiaoming, who was smiling. She was convinced, you are an investor! As for licking like this?
She naturally understood the relationship between Xu Xiaoming, Zhang Yida, and Zhao Erya.
Insider trading is definitely insider trading.
At this moment, she gave up. If Daya Media was run by Zhang Yida, she would simply transfer the money without saying a word.
This Zhao Erya is too young. Although Zhang Yida is "micro-managing" on the side, she always feels a little uneasy in her heart.
Moreover, Zhenke Fund was suspected of raising prices, which made her very unhappy.
"Then let's take a pre-money valuation of 3 billion and raise 600 million!"
Zhao Erya made a decision instantly. No matter how high the valuation is, it will be in vain if the company cannot succeed.
By sacrificing a valuation of 400 million and getting an additional 200 million in financing, we can make two or three more animated movies. It’s worth it.
Xu Xiaoming was quite surprised. He had already said this, but Zhao Erya still chose the plan that seemed to suffer a bit.
Wang Qiong had a better impression of Zhao Erya and glanced at the latter appreciatively.
Putting aside Zhang Yida's factors, now is the economic winter, and smart entrepreneurs should prepare more bullets instead of being obsessed with that valuation.
If Zhao Erya really chooses another plan, she may really not vote.
Without him, it would be too short-sighted!
After receiving RMB 600 million in Series A financing, Zhao Erya upgraded Daya Media into the "Daya Cultural and Creative Group".
Zhang Yida made fun of her lack of skill in choosing a name. It would be better to call her "Darwin" because it would be memorable and conducive to brand communication.
Zhao Erya could only give him a blank stare, Damn Darwin is not a biotechnology company.
After upgrading to a group, Zhao Erya also adjusted the company's structure and business, dividing it into multiple business lines such as Internet celebrity brokerage, e-commerce, advertising, animation, IP incubation, and investment.
Looking at this situation, Zhang Yida is afraid that he will not be able to grab the first share of the Internet celebrity e-commerce company.
However, it is better this way. It will be more stable. After other businesses are developed, it will not be criticized for relying too much on top KOLs, thus affecting the valuation/market value assessment.