Unlike Toutiao in its previous life, after Feishu was developed, it did not dare to directly promote it domestically. Instead, it chose three main directions for development: "overseas", "key customers" and "payment".
At that time, Toutiao had already turned against Penguin and Qiandu, accepted investment from Yunfeng Fund, and reached a series of cooperation with Ali in e-commerce diversion.
Therefore, Toutiao cannot offend Ahri, otherwise it will be besieged on all sides.
Ruixiang is different. The conflict with Ali is almost irreconcilable. There is comprehensive competition in the two major business directions of e-commerce and finance, and there is also partial competition in the content and technology sectors.
So, does Feishu need to sell DingTalk to save face?
Not needed at all.
After Feishu Past Life was launched, Zhang Ming has been secretive, not taking the initiative to promote it, and deliberately maintaining a low profile.
It cannot be said that Toutiao, which has always been aggressive and constantly exploring the boundaries of its business, is "obscene" this time. Instead, it is looking for long-term plans and positioning itself as an Internet giant to seek opportunities for development and growth.
Zhang Yida doesn’t know how long the cooperation between Ali and Toutiao in his previous life can last. Maybe they will part ways in 2020.
Dispelling the thoughts in his mind, Zhang Yida began to focus on Feishu after it went online.
In a group called "Feishu Marketing Department" on the Feishu APP, reports on business docking are in full swing.
"Tianyancha's advertising space has been activated and is steadily bringing in downloads..."
“The Banner ads of Pinduoduo merchant version have also started to display Feishu. Download Feishu and you will be able to connect Pinduoduo and data...”
"Tou Ronghui's opening advertisement was also put up, and an event was held to authenticate Feishu to increase Mung Bean's credit score..."
"Bole.com has also started diversion..."
…
"Report~"
An armored soldier rushed into the camp, half-kneeling and reported: "Your Majesty, Cao Cao has led an army of 800,000 people southward and has reached Jingzhou."
The man dressed as "Liu Bei" looked anxious and looked at "Zhuge Liang" next to him who was wearing a silk scarf, a crane cloak and a feather fan.
"Military advisor, what should we do? Second brother and third brother are leading the troops outside now, and I, the Shu Han, are defending the sky!"
Zhuge Liang waved his fan very coquettishly, "Master, don't panic, I have a plan!"
Then Zhuge Liang took out his mobile phone and said, "Use the Feishu APP, whether it's to summon people to "escort" or hold a meeting, the boss will just send a Feishu, and all the employees will be there immediately."
Zhuge Liang, played by Tang Guoqiang, leaned into the ear of "Liu Bei" and whispered a reminder: "You can also have a video conference!"
Then the camera turned and the screen was divided into seven small pieces.
"My lord, don't panic, Zhang Fei from Yan is here!"
In one of the seven sub-screens, Zhang Fei is riding on a horse, holding a snake spear that is eight feet long.
"Changshan Zhao Zilong is here! Don't be presumptuous!"
"Guan Yu is here, you will die!"
…
Ma Chao and Huang Zhong also appeared one by one.
DouShi was flooded with this ad today, and users were saying that the ad was too sexy.
Ruixiang's growth hacking department modified the algorithm in the background, and all users who were judged to have companies have viewed this video more than three times.
The offline promotion team was even more powerful, placing huge advertisements directly at Shenzhen University Subway Station and Hangzhou Normal University Dacangqian Station.
Employees of Ahri and Penguin could see this huge advertisement when they took the subway after get off work. Everyone couldn't help but stop and take a few more glances.
Feishu has such a big event, and self-media people have downloaded and used it immediately.
I also wrote one or two evaluation articles from the perspective of users, which attracted enough attention.
Compared with WeChat Enterprise and DingTalk, Feishu does not have many functions, but after users experience it, they immediately realize the difference from the other two office software.
DingTalk is more about the boss, while Feishu is about the company's information flow, emphasizing collaboration and transparency.
Traditional companies don’t know, but Internet companies like it very much and feel that it is tailor-made for their own companies.
Some people have also seen the differences of Ruixiang Group through this software.
In order to improve work efficiency, such a software was specially created. Every function can be seen to be designed with great care, specifically targeting the pain points of office work and communication for Internet companies.
Feishu, DingTalk, and WeChat Enterprise all implement the same strategy. Basic functions are free to use to attract more users.
Value-added services such as cloud disk expansion and enterprise group expansion are charged.
Video conferencing also provides a certain amount of free time, and charges will be made if it exceeds the limit.
In general, everything from the product itself to promotion resources and free strategies are beyond the reach or realization of ordinary small and medium-sized SaaS vendors.
Of course Penguin and Ahri know who this product is for.
The two giants immediately held a high-level meeting to discuss countermeasures.
"It's too late. Ruixiang has entered the enterprise office market at this time. I'm not optimistic that they can catch up with us on DingTalk. Even catching up with Enterprise WeChat is very difficult."
The CEO of DingTalk, whose real name is Chen Hang, spoke in a very firm tone at the meeting.
This is also a legendary figure. He joined Ahri as an intern when Ahri was still working in the West Lake Villa.
However, he did not stay at Ali after graduation, but accepted an invitation from a Japanese company.
Later, he returned to China and joined Ahri again.
I have been responsible for a lot of shopping and dealings, but I have not achieved any decent results.
Until May 2014, he moved out of Ali Park with a small team of 6 people and quietly launched a project called "DingTalk".
This project did not disappoint Jack Ma, and also made Chen Hang stand up.
Today, DingTalk has firmly secured its position as China's No. 1 office software, with more than 100 million users and nearly 10 million companies.
Jack shook his head, "We still can't be careless, Ruixiang has given us too many surprises in these years.
Tou Ronghui is one, Pinduo Duo is another, and there is Dou Shi. Zhang Yida is very good at seizing opportunities.
If you are not careful, he will grow up in the shortest time and become a powerful enemy."
Chen Hang felt that Feng Qingyang was too proud and underestimated Dingding.
However, he would not argue with Jack Ma in person, but followed Jack Ma's words and said, "Then let's start a war with Feishu now?
For example, will the paid functions on top of the basic functions be free for a period of time?”
Jack Ma waved his hand, "That's not necessary, the user payment habit we have cultivated with great difficulty cannot be destroyed like this.
Besides, doesn’t Feishu also have a paid function? Zhang Yida probably won’t make a big fuss about “free”.
This is a move that can injure the enemy a thousand times and cause eight hundred losses to oneself. There are still many projects that are heading for losses. He will not be so short-sighted."
Chen Hang frowned, "Then we just watch him grow bigger?"
Jackma pondered for a moment and replied: "Let's wait and see for the time being. Once there are signs of rising, we will try our best to expand losses and curb the growth momentum."
Chen Hang looked at the heavy-faced Feng Qingyang and nodded. Since Feng Qingyang had given orders, he naturally had to obey.
But from the bottom of his heart, he still doesn't believe that Feishu can surpass DingTalk.