On the 36th floor of Colin Building, in the office of Chairman Ruixiang Jinke.
A young man in his thirties wearing a pair of black-rimmed glasses shook Zhang Yida's hands enthusiastically and said with a smile:
"First of all, I would like to thank Mr. Zhang for taking time out of his busy schedule to meet with me and listen to my talk about the financing plan for entrepreneurial projects."
The young man has an ordinary appearance, the kind that would not be found in a sea of people.
But he speaks neither condescendingly nor arrogantly, which makes people very fond of him.
Zhang Yida smiled and nodded without saying anything.
This is a project submitted by the company's strategic investment department, saying it is for campus shopping installments.
Zhang Yida looked at the financing plan out of curiosity.
Then I saw the wonderful installments in the plan and several key words of Lu Min.
Without saying a word, Zhang Yida directly asked the strategic investment department to invite Lu Min to the company for discussion.
Looking at this 30-year-old young man from a small town who has repeatedly failed in starting a business.
Zhang Yida remembered many past events in later generations.
The later CEO of Miaofenqi founded the company in 2014 and went public in 2017. Its market value reached a peak of more than 10 billion US dollars.
Ten billion US dollars in three years, creating an entrepreneurial myth!
I remember that later Leech Financial also invested in Miaofenqi, relying on Miaofenqi’s huge number of registered student users to vigorously promote Sesame Credit.
Can't let it go, this was Zhang Yida's first reaction.
Whether it is for making money or for strategic planning, you have to invest in it.
Zhang Yida motioned to Lu Min to introduce the project.
Lu Min started to say with excitement:
"Mr. Zhang, this wonderful installment project I made is a project focusing on campus shopping installments.
The goal is to capture the 20 million college student market across the country, so that every student can purchase mobile phones and sneakers through the My Miaofenqi APP...
The purchased goods can be paid in installments of one week, one month, three months...
After students graduate, they can continue to enjoy our financial services, and we can also provide them with cash loans...
I plan to use 1 cent to buy instant noodles and biscuits as an entry point to attract new users and complete user promotion..."
Looking at Lu Min who was looking at him eagerly, Zhang Yida smiled and said:
"Mr. Lu, do you know that Ruixiang Jinke Group has invested in a startup company similar to your Miaofenqi, named Lefenqi."
Lu Min looked normal, nodded and said:
“Ruixiang invested in Lefenfen, and it is not inconsistent to invest in our Miaofenfen again.
The campus market is large enough to accommodate two companies.
The campus e-commerce installment market has been opened up, and a steady stream of new companies will spring up like mushrooms after a rain.
After investing in Lefenfen, you can then invest in Miaofenfen as a risk hedge.
No matter who wins or loses between the two families in the future, you will be sure to win."
Zhang Yida said noncommittally: "What you said makes sense. Let's talk about the valuation of the installment and the amount of financing."
Lu Min looked happy, rubbed his hands and said:
“Currently, our company is a start-up and the product is not ready yet, so we need a round of angel investment.
We don’t need a lot of money, as long as it can support us to make the product and then promote it to cover universities in Beijing.
We need 5 million yuan to dilute 10% of the shares."
Zhang Yida lit a cigarette, blew out a puff of smoke, and said slowly:
"Tell me how you got the current valuation of 50 million in Miaofan."
Lu Min was a little embarrassed. The company had just been registered and he had recruited several former colleagues to develop software. The business had not yet officially started.
Calling for a valuation of 50 million was unavoidable. After all, preliminary calculations showed that angel round financing would require at least 5 million to support the completion of software development and the initial development of the Beijing campus market.
At the same time, he does not want to dilute too many shares, so 10% is more appropriate.
He bit the bullet and said: "I need at least 5 million to make the software and complete the initial market development."
Zhang Yida stared at Lu Min with blazing eyes and said word by word:
"I'll give you 8 million, 20% of the shares."
Lu Min said nothing and lowered his head to think.
Zhang Yida didn't rush him and just smoked leisurely aside.
A few minutes later, Lu Min raised his head, looked at Zhang Yida and said:
"Okay, 8 million, 20% shares, I agree.
Happy working together!”
Zhang Yida shook hands with Lu Min and called over the employees of the company's strategic investment department and legal affairs.
We worked out an investment plan with Lu Min, signed it, and transferred the money!
Lu Min is very happy. With the 8 million in hand, he can realize his entrepreneurial dream step by step.
Zhang Yida thinks further. Rather than getting substantial returns from equity investment, he values Miaofenqi, the campus e-commerce installment platform, more.
Use the wonderful installments as the wheels of this forward-moving chariot, crushing towards the campus market.
For example, Ruixiang's Mobao Payment can use this tentacle to harvest tens of millions of college student payment users.
…
With the 1 million promotion fee spent on Jingrui Wealth, there has been a surge in users.
Wang Qihang retrieved the data from the background, drew it into a graphic report, and submitted it to He Shenghua.
He Shenghua looked at the beautiful upward curve on the report and asked happily:
“Let’s set sail. Our Jingrui Wealth Platform cooperated with Huasi Chuangxing and has added tens of thousands of investment users in just over a week.
Tell me, how is the effect of this cooperation? Do you want to increase investment?"
Wang Qihang raised his thumbs and gestured: "Mr. He, the effect of this promotion is great, our Jingrui's transaction volume will definitely be higher and higher in the future.
This step of cooperating with Huasi Chuangxing is really wonderful. You are so clever!
I think it is necessary to increase investment in advertising.
At present, our platform has only achieved some results, and we need to strike while the iron is hot to continue to improve our reputation and build our brand."
He Shenghua nodded and sighed:
"However, the advertising fee is still too expensive! After we burned through the 1 million, we only achieved a turnover of 4.35 million. The investment was only for one month.
Let me think about it again!"
Wang Qihang rolled his eyes and said hurriedly:
"Mr. He, look, our 1 million was well spent.
First registered users, we added 30,000 people.
The number of users who invested 100 yuan reached 8,000.
The number of users who have invested 200-1,000 yuan has reached 1,500.
The number of users who have invested 1,100-5,000 yuan has reached 300.
The number of users who invested 5,100-10,000 yuan reached 180.
There are also 20 users who have invested more than 10,000 yuan.”
Wang Qihang glanced at He Shenghua, saw that his face was deep in thought, and continued his analysis:
“This data is still very good. With these tens of thousands of users, when we promote the platform, we can shout out the slogan that after one month of launch, the number of registered users will exceed 100,000!
In addition, most users currently invest only one to two hundred yuan or a few hundred yuan.
Why is this?
Because you are still not familiar with our platform, of course you don’t dare to invest too much for your first time investment?
At this time, we will send customer service calls to increase follow-up efforts, and gradually these users will be converted into active users and major investors.
Mr. He, think about it, we have 30,000 registered users and each of us invests 10,000 yuan, which is 300 million yuan.
At present, there are nearly 20,000 users who have not invested, but they have registered on our platform, which means that they have the intention to manage money, but they have not invested yet due to various reasons.
Maybe it’s because you don’t understand our platform.
Others may have registered an account and then logged out and forgotten about it.
For these users, I will ask the customer service department to call them one by one to activate them and let them complete their investment."
He Shenghua doesn't know much about the Internet and doesn't know the rules behind it.
He has been deeply attracted by the blueprint drawn by Wang Qihang. If Jingrui Fortune has 300 million in funds, then he can go out of the capital and develop his business across the country step by step.
First catch up with Xu Zhiyun, and then surpass him.
Xu Zhiyun needs to understand that he will always be better than him.
Thinking of this, He Shenghua suddenly felt ambitious and waved his hand:
"Then send another 5 million to Huasi Chuangxing and ask them to quickly start the second phase of promotion."
A smile flashed in Wang Qihang's eyes, and then he asked for instructions:
"Mr. He, with the surge in customer volume, our current operating manpower is insufficient, especially the telephone customer service department. We need to quickly replenish manpower and rely on them to complete further customer conversions."
He Shenghua leaned on the leather seat, looked into the distance, and said firmly:
“If you don’t have enough manpower, recruit people, and don’t let your guard down at critical moments.
Whether Jingrui can take off this time depends entirely on you."
Wang Qihang also smiled and catered: "I believe that under the leadership of Mr. He, our Jingrui will definitely become famous in the entire industry this time and usher in better development."
…
Wang Qihang called Director Liu and said coldly:
"Director Liu, if you are cheating, you should also improve your technical level!
For the users you promoted, the registered mobile phone numbers are retrieved from the backend to make calls, but the batch of users who have not invested are all unable to get through.
Users who have invested can get through some calls. However, most of them have not invested further, and the conversion effect is almost zero.
They are all zombie customers, are you trying to embarrass me?"
Director Liu was scolded by Wang Qihang, but he was not angry and said with a smile:
"Mr. Wang! This is commonplace in the promotion industry, just get used to it."
Wang Qihang laughed angrily and said: "Are you going around in circles with me?
How can I submit this crappy data of yours?
Do you want to see me get fired?"
Wang Qihang felt that he had been deceived. The first phase of cooperation with China Encyclopedia seemed to have pretty good data.
But as time went by, the customer service department began to call for secondary development.
Only after I called did I find out that there were a large number of empty numbers registered in the background.
As for those who can get through, all of them are stubborn, and few will make additional investment.
Later conversion work was difficult to carry out, and the customer service department began to complain.
Wang Qihang relied on the authority of his operations director to suppress these voices, otherwise what would have happened if they had reached He Shenghua's ears.
Therefore, Wang Qihang called Director Liu and prepared to seek an explanation from him.
Director Liu also said in a stiff tone:
"Don't fucking blame me now. I gave you 50,000 yuan the first time and 250,000 yuan the second time. Why didn't you find fault with me?"
Wang Qihang felt a chill running down his spine, knowing that he had already boarded a boat with them, and this was threatening him.
He adjusted his tone and said as gently as possible:
"Then your data can't be so fake?
There are tens of thousands of registration numbers, which is a huge amount of fraud at first glance.
The investment users should all be hired by the wool party!"