In the office of the chairman of Jingrui Fortune Company.
He Shenghua warmly greeted Liang Weimin and Director Liu who came with him.
Liang Weimin smiled brightly, showing his neat and white teeth. Apart from being a little more feminine, his overall appearance was still very good.
He took out a document and placed it in front of He Shenghua and said:
"Uncle He, this is an advertising and marketing plan carefully tailored for Jingrui after careful market research by several planning directors under us, combined with the current Internet advertising environment.
Please take a look!"
He Shenghua picked up the plan book and read it. The content was very rich, covering more than ten pages.
After briefly reading it, He Shenghua put the plan aside. There were too many words to read them one by one.
Later, he will naturally arrange for the company's legal affairs and operations to be carefully inspected.
For now, I will mainly talk to Xiaoliang in front of me about the general framework of the plan, and I will not delve into the details for the time being.
He Shenghua smiled and said:
"Xiao Liang! Your Uncle He is old, and there are too many contents in this plan to comprehend. Just give me a rough outline of it.
You are Senior Brother Qingxuan, I can trust you."
Liang Weimin looked at He Shenghua and said earnestly:
"Uncle He, don't worry. As a listed company, Huasi has been established for 20 years. The secret to its long-term success is nothing more than two points, one is customer reputation, and the other is brand reputation.
Serving every customer well is the purpose of our Huasi people.
You are Qingxuan's father again, we will definitely provide you with the best service and the best price this time."
He Shenghua nodded. He could tell from the last meal that this boy was interested in his girl. For this reason, he didn't dare to trick himself.
Thinking of this, I couldn't help but let go of some of my precautions.
He laughed and said:
"Okay, then you can tell me the specific plan!"
Liang Weimin began to introduce:
"Jingrui Wealth is an Internet financial management platform that has just started. What it needs most is investment users and investment funds.
Investment funds also increase as the number of users slowly increases.
The top priority is to attract users to register on the platform, and then slowly convert them to increase the amount of investment.
Where do users come from? They can be divided into two channels to attract traffic: online and offline.
Because it is an Internet financial management platform, the most effective method is to conduct Internet advertising and marketing promotion.
There are many channels for advertising, including portal websites, search engines, small and medium-sized website advertising alliances, elevator and building advertising, and community marketing and promotion.
…
For the cheapest and fastest results, I recommend choosing social marketing promotion.”
Liang Weimin talked a lot, and He Shenghua had a headache. He couldn't understand many professional terms.
So he called Wang Qihang, the company's operations director, to listen to the plan together.
Leave professional matters to professional people. By the way, let Wang Qihang ask some questions and verify them. This is what he thinks.
Wang Qihang is in his early thirties and previously worked as the operations director of a small and medium-sized Internet company.
He was poached by He Shenghua with a high annual salary of 500,000 yuan. He thought that he would definitely make a lot of money by engaging in Internet finance and have broad development prospects.
After coming here, he realized that it was not as easy as he imagined.
First of all, the boss, He Shenghua, had been involved in loans before and knew nothing about the Internet. All operations and promotions had to be placed on him alone.
As the director of operations, it’s okay to do this. But it’s hard for a clever woman to make a meal without rice! He Shenghua tells him every day how much money he wants to raise and how many new users he wants to attract.
But if you just set a goal, how can you achieve it without paying promotion fees?
He had no choice but to lead the operations team to go to community forums every day to post soft articles and advertisements, relying on this inefficient method to attract traffic little by little.
Results! There are still some.
The platform has been online for half a month, with 1,000 registered users, 200 investment users, and a total transaction volume of 1.2 million yuan.
Wang Qihang was very dissatisfied with this result. He switched jobs to a mutual financial company because he wanted to be a large-scale company and make a lot of money. It would be embarrassing to show these results.
However, after I persuaded the boss several times to increase investment in advertising, the boss said to look at it again, and look at it again.
Now seeing that He Shenghua had hired the listed advertising company Huath Acting, Wang Qihang thought the sun had risen in the west.
So I excitedly discussed the specific advertising plan with Liang Weimin and Director Liu.
Liang Weimin said: "Mr. Wang, Jingrui has just started its business, and the safest and lowest-cost method is social marketing."
Wang Qihang nodded repeatedly to express his approval. He finally waited until his boss invested heavily in advertising. This was also beneficial to his performance, so of course he would not refuse.
Wang Qihang raised some questions and asked some things about the specific promotion of social marketing.
Liang Weimin and Director Liu also answered one by one.
He Shenghua was drinking tea at the side and could hardly say anything.
After the preliminary intention was reached, He Shenghua signed the first phase of advertising cooperation agreement with Huasi Chuangxing on behalf of Jingrui Company.
The amount of the first phase of advertising cooperation is not large, just 1 million.
He Shenghua has also been in business for many years. Of course, he will not buy the whole position immediately. He will definitely have to wait and see the effect!
Liang Weimin and Director Liu didn't say much, everything was planned.
At noon, a group of people went to a high-end hotel.
He Shenghua acted as the host and ordered a table full of delicious dishes to celebrate the successful cooperation between the two parties.
Liang Weimin drank and chatted with He Shenghua, while Director Liu went to try to get close to Wang Qihang.
In the evening, Wang Qihang returned to his two-bedroom rental house.
The time I got home after get off work was the same as usual, it was already past 11pm. I opened the door and saw my wife sitting on the sofa in the living room watching TV.
Wang Qihang smiled and said, "Honey, haven't you rested yet?"
Wang Qihang's wife smiled gently and said, "Waiting for you! There are hot dishes in the pot for you, so eat them while they're hot!"
After Wang Qihang changed his shoes, he went to the room to see his sleeping daughter.
Then he sat on the sofa and hugged his wife, with a sore nose and said, "I have wronged you all these years."
Wang Qihang's wife shook her head and comforted him: "It's okay. I know you are busy at work, and you do it for this family. I understand."
Wang Qihang let out a long sigh. His wife has to go to work, pick up and drop off the children, and cook and do various housework.
My daughter is also in elementary school, and my wife usually has to help her daughter with her homework.
It's almost late at night, and I'm still waiting for myself to go home.
Thinking of this, Wang Qihang's eyes turned red. With a wife like this, what more could a husband ask for?
My wife and I are both members of the Beipiao family, both came from rural families, and both stayed in the capital to work after graduating from university.
Living in Beijing is not easy! It has been many years since the couple graduated, but until now they have not been able to afford a house of their own in Beijing. They have been renting.
When I first graduated, housing prices were not as high as they are now, and wages were certainly not as high as they are now. Both families were from rural areas, and their parents could not provide much support.
Later, I had a child and my living expenses became higher and higher. I put the matter of buying a house on hold for the time being.
Nowadays, looking at the high housing prices, I feel helpless.
The couple's biggest wish is to have a house of their own in Beijing.
In fact, the two of them have now saved five to six hundred thousand, which is enough to pay a down payment for a second house of 60 to 70 square meters.
But after paying the down payment, all the money in hand is basically spent.
If you need money for something urgent, you will be stunned!
However, looking at the rising house prices, the couple is afraid that if they delay it any longer, their plan to buy a house will be ruined.
After all, wages cannot keep up with the growth of housing prices.
Thinking of this, Wang Qihang gritted his teeth and said firmly: "Honey, how about we buy a house quickly!"
After hearing this, Wang's wife's eyes flashed with longing, entanglement, reluctance, and worry. Finally, she shook her head, glanced at her daughter's room in the house, and said:
"Please wait a little longer! Duoduo will also enroll in cram schools and art classes. There are too many places where you need to spend money."
Wang Qihang felt like a bucket of cold water had been poured on him from head to toe, and the issue of his daughter's education was looming in front of him.
After some consideration, I felt that children's education was more important than buying a house, and my enthusiasm for buying a house turned into a sigh.
"Ding" the mobile phone WeChat message rang.
Wang Qihang picked it up and saw that it was from Director Hua Siliu whom he met during the day. The specific content is:
"Mr. Wang, could you please provide me with a convenient card number? Thanks to you for the advertising cooperation we discussed during the day. We at Hua Si must show some respect towards our friends.
5% of the advertising fee is disrespectful, so please accept it!"
After reading the content, I felt a little short of breath.
After Wang Qihang thought about it, he felt that this was normal in the advertising and promotion industry.
If you have money, let’s make it together!
Moreover, I have always wanted to buy a house for my wife and daughter, and now I have a golden opportunity.
He needs money!
Need a house!
So I stopped worrying and sent my wife’s bank card number. After a while, my wife said she had received a text message of RMB 50,000.
He explained to his wife that this was his reward for helping others make a business plan outside.
It's equivalent to extra money.
The king's wife had no doubts. She still trusted her husband and didn't ask any questions.
Wang Qihang thought that this was the first phase of the advertising cooperation. If there were several more phases of promotion, the total amount would reach 8 million, and the rebates for this money alone would be 400 to 500 million.
If I had another four to five million, I could buy a house with confidence, because after paying the down payment, I still have to set aside several hundred thousand in savings to prepare for emergencies.
…
Director Liu was very proud that he directly captured Wang Qihang with one move.
If you have money, it's so easy to push around.
I thought that I would have to rely on Wang Qihang to cooperate internally and externally, so I replied on WeChat:
"Mr. Wang, I have to rely on you to say a few nice words to Mr. He later.
If you spend 10 to 20 million in promotion fees, your performance will improve rapidly.
In this case, Mr. Wang, you already have a lot of face."
Wang Qihang replied: "Okay, I will try my best to persuade Mr. He to increase his investment in advertising."
In this way, both parties formed an interest-binding relationship.
We have a common goal, which is to let Jingrui Wealth Company pay more for advertising fees.