After resting in a yurt for a night, Zhang Yida and his party took the earliest flight to Xinjiang Province early the next morning.
Here, Zhang Yida and his party also received a warm welcome.
Zhang Yida drank wine, ate mutton skewers, admired the slightly exotic dance of the Uighur girls, and spent the annual party with a group of local employees.
Then, he visited grassroots employees in Tibet, Gan, Yunnan, Gui, Qiong and other regions, and celebrated the annual meeting with the employees.
From grasslands to deserts, snowy plateaus, high loess slopes, mountains, and border islands, Zhang Yida basically walked the path that grassroots employees have traveled.
After this trip, he finally understood how difficult it is to work at the grassroots level.
After returning to the capital, he met with the leaders of the four major banks and discussed cooperation in poverty alleviation and agricultural loans.
According to what he meant, he hoped that the four major banks would provide some financial help to reduce the financing cost of Huinong Loan.
While providing more affordable loans to farmers and herdsmen, it can also slightly improve the working conditions of grassroots employees.
The leaders of the four major banks laughed and did not refuse, but they did not agree directly. They just said that they needed to go back and discuss it with the higher-level leaders.
Zhang Yida was helpless. After all, the four major banks were also commercial institutions, not charity organizations.
Although there are certain poverty alleviation loan quotas every year, these are used by people themselves to improve their political performance.
If you cooperate with external institutions, your good reputation will be taken away by Huinong Dai, and they will gain nothing.
From their point of view, it is indeed not very cost-effective.
Two days after this incident, the People's Daily published an article titled "This public welfare platform to help farmers is Nuannuan".
In the article, he highly praised the achievements of Huinong Loan, which has helped millions of people get out of poverty.
Subsequently, the "News Weekly" column of CCTV Channel 13 also reported on Huinong Loan.
“The urgent financial needs of farmers and the cumbersome loan procedures of banks have formed an irreconcilable contradiction, and this contradiction is perfectly solved by the small loan model of Huinongdai.
There is no need for mortgages, no guarantees from civil servants, no cumbersome procedures, no personal expenses, and the loan model can be credited in three or two days, which is more in line with the actual needs of farmers and has helped many farmers get out of trouble."
This praise can be said to be the best advertisement. Even as the New Year is approaching, the Huinong Loan headquarters has received many consultation calls from farmers across the country.
Huinongdai’s customer service staff patiently answered the farmers’ questions, then entered the mobile phone number into the system and assigned it to branches across the country, who would then continue to follow up with the customer.
In addition, the "Focus Interview" column also invited Zhang Yida and CEO Bao Bufan to participate in their column, hoping to talk about how the micro-loan model helps farmers get out of poverty and the achievements they have made in practice in the past.
Zhang Yida left the limelight to Bao Bufan and asked the latter to attend the interview alone.
He returned to Ruixiang Company and held a year-end summary meeting.
The conference room has a very large LED screen with dozens of apps on it, all of which are Internet applications launched by Ruixiang.
As the president, Lin Zhenyang introduced the development of each Internet application one by one.
Applications such as Touronghui, Pinduoduo, DouShi, and Kuaishou have all become national-level. All the executives have become numb when they heard about the hundreds of millions of monthly active users and the hundreds of millions of daily active users.
What really attracts everyone's attention and reflection are those applications that develop slowly or are not so good.
Needless to say, Rocket Video is probably the most important APP besides the four major apps owned by Ruixiang.
After spending nearly 20 billion yuan in real money in 2018, Rocket Video became a shareholder of a number of film and television production and variety show production companies, and reached strategic cooperative relationships with them.
In addition, it has also won a lot of domestic classics and old dramas such as "Bright Sword", as well as some classic old Hong Kong movies from the 1980s and 1990s. The smooth viewing experience without advertisements has attracted a wave of users.
Judging from the two indicators of daily active users and monthly active users, Mango TV has been far behind and firmly sits on the throne of the fourth largest video website in the country.
The gap with third-place Youku is already very close.
In terms of user payment, the development of Rocket Video is relatively slow, or more restrained. It is still trying its best to attract users and has not started to harvest.
At today's meeting, senior executives also had a heated debate around this issue.
"Rocket Video has burned so much money, and currently has 200 million monthly active users. The group is about to go public, and Rocket Video is very needed to hand over an answer sheet."
In addition to serving as the president of the strategic investment department, Lan Lan also serves as the group's CFO. She has always been very sensitive to finance.
Zhang Lan had different opinions and objected: "Our foundation is still very weak. Although we achieved certain results last year, there is no guarantee that user stickiness will be high.
Other platforms cost money to watch old dramas, or they are free but have ads.
If we give up this advantage, it is difficult to say whether users will return to platforms such as iQiyi and Penguin Video.
At present, iQiyi has 630 million monthly active users, Penguin Video is approaching 500 million, and Youku, the worst, has 280 million.
The gap is still very obvious, and we cannot be blindly optimistic.
If we rush into business realization just for a small profit, we will only lose more in the long run."
Lan Lan and Zhang Lan were not from the same faction. Although both of them were women, they often showed signs of being different from each other.
But this time, there are no signs of it. Lan Lan is not doing it for personal grudges, but from the perspective of the group's interests.
She looked away from Zhang Lan, glanced at the executives present, and said, "As far as I know, a user who loves watching dramas is usually used to downloading three, four or even more long video applications.
The reason for doing this is that every platform may have dramas that she likes to follow.
Even if we don't carry out payment and advertising, as long as there are no hit dramas, users will leave when they should.
Whether the content is good-looking or not is the first priority for users. The impact of payment and advertising on the experience are minor flaws, which are not major and will not affect most people's choices.
Nowadays, purchasing a hit drama can easily cost hundreds of millions.
If we continue to keep it free, how long can it be free? One year? Two years?
We must know that iQiyi and Penguin invest 20 to 30 billion a year in content production. If our own long videos cannot produce blood and rely entirely on blood transfusions from the group, how long can it last?
This is not a healthy development model!
We just transitioned to long-form videos last year. In order to attract users, a free and ad-free experience makes sense.
But this year is different. E-commerce companies will continue to increase their investment, and content industries such as novels, animations, movies, music, etc. will spend a lot of money.
It is impossible to patronize one product of Rocket Video, as other products also require our management and blood transfusion."
All the senior executives nodded, feeling that Lan Lan's words made sense.
Zhang Lan is a little unconvinced. She is worried that the good situation will be ruined in one day and the group will suffer a setback at the strategic level, but it is not out of her own selfishness.
She looked at Zhang Yida and planned to ask him for help.
Because he knows that Mr. Zhang has always been eyeing long videos, and he can’t wait to replace iQiyi immediately.
Seeing this, Lan Lan also turned her attention to Zhang Yida and asked him to make the decision.