Zhang Yida coughed twice and cleared his throat, attracting everyone's attention.
Chen Rui also came to the meeting, and he was also very interested in what choice Zhang Yida would make.
Because through Rocket Video, we can also see the next development direction of Station B.
"I think what you both said makes sense."
The two female generals had expressionless faces, thinking that Zhang Yida was making trouble again.
But Zhang Yida was really not on the same page this time, and quickly said: "But Lan Lan just mentioned a very important issue, which is that high-quality content attracts users to pay. This is absolutely correct.
We can reduce some advertising windows and time, but charging should also be expanded.
iQiyi and Penguin Video have basically educated users, so we can just launch the paid service directly, and users will still be able to accept it."
Zhang Yida knew that Zhang Lan wanted to keep it free for a while to attract more users to the platform.
But Zhang Yida knew that this was difficult because the content was not enough and the background was not enough.
Continuously launching high-quality dramas can actually attract users.
After all, as long as word of mouth explodes, TikTok, and Kuaishou use relevant videos or highlights to promote it, the traffic will come rolling in.
Zhang Lan pursed her lips and said nothing.
Zhang Yida looked at her and said: "The group doesn't take any money from the payment, and throws it all back into content production."
Zhang Lan's originally sullen face couldn't help but reveal a smile.
But Lan Lan couldn't help it anymore and reminded: "Mr. Zhang, make a long video...be prepared for a protracted war!"
Zhang Yida nodded, glanced around the crowd, and said calmly, "I have made preparations to invest 10 billion US dollars in long-form video in the next three years."
Lu Qi was slightly moved, but then he felt relieved. Domestic Internet giants are like this. They cannot occupy the global market and develop horizontally, so they can only engage in vertical ecology.
Lin Zhenyang frowned. It is very possible to throw 10 billion US dollars into it without risking a splash.
Just look at iQiyi’s financial report and you will know that it has won reputation but lost profits.
You must know that Netflix is making money, but its Chinese disciple iQiyi's losses are getting bigger and bigger.
It can be said that unless two of these four companies, iQiyi, Youku, Penguin Video, and Rocket Video, fall, this war will never end.
Everyone is not short of money, and they also want to monopolize the dividends of long videos. Even if it is a piece of poisonous cake, they will bite it in one bite.
Everyone believes that they can persevere until the end, the winner takes all, and usher in the day of detoxification.
“It’s better for Penguin, they have a content ecosystem and can reduce some of the losses.
If the fight continues like this, iQiyi may not be able to afford the losses and surrender.
Judging from Ahri’s performance in the past two years, Youku’s situation will probably get worse and worse.”
Lin Zhenyang made a brief analysis and sighed, "We still have to seize the time to develop the content ecology.
If iQiyi and Youku surrender, we will have to face the pressure from Penguin."
Zhang Yida feels that what Lin Zhenyang said is right. Ruixiang owns short videos, and from an ecological perspective, it is indeed possible to develop into the biggest competitor of Penguin Video.
Especially now that Youku is shrinking its defense lines and iQiyi’s financial backer Qiandu is old, we must make early plans.
Zhang Yida looked at Chen Rui and motioned for him to say a few words.
Chen Rui nodded and said: "Station B is currently a video website with the highest proportion of users born in the 1990s and 2000s. Animation and game videos are our main focus.
I think Rocket Video should form differentiated competition with us, specifically targeting online dramas, online variety shows, and audiences born in the 70s and 80s.
The two sides of us can license each other's copyrights, just like Dou Vision and Kuaishou, go hand in hand and win the most market share in one fell swoop."
Lu Qi nodded slightly. The acquisition of station B was a very correct step. If you include station B, Ruixiang is no weaker than Penguin Video and iQiyi in the long video field.
When looking at the two apart, either video can compare with iQiyi. For Penguin, the balance of victory is tilted towards the sharp side.
"Okay, station B, continue to follow your established strategy."
Zhang Yida looked at Zhang Lan and ordered: "Allocate another US$1 billion to Station B and fully support Station B in acquiring more animation and game video copyrights."
Chen Rui smiled and waved his hand, "It doesn't take that much. Our model is not like Rocket Video. 500 million US dollars is enough."
Zhang Yida thinks this guy still thinks he has too much money. He is so sincere and endearing.
"I heard that Zhang Ming, Luo Chuizi and Wang Xin launched three social applications on the same day some time ago?"
Su Hua answered: "The flash, the bullet text message, and the toilet MT have only been popular for a few days. In a few days, the body will probably be cold."
When Zhang Yida was in India during that time, he was not surprised that the other two people started socializing. He didn't expect Zhang Ming to be so determined to socialize.
After Toutiao's short videos failed to take off in China, it went overseas to test the waters, but it still failed to take off.
Zhang Ming basically gave up on short videos and lamented that he was unlucky and entered a little late.
The current headlines are not bad. Last year, it completed a new round of financing with a post-investment valuation of US$25 billion, making it one of the small giants.
Overseas, Toutiao has also launched a number of aggregated news reading applications, which have achieved some success, but are far from as eye-catching as they are in China.
"Thankfully you persuaded me, otherwise we might have had to go to Maicheng socially."
Lin Zhenyang was very emotional. No one expected that the three companies would choose to launch social applications on the same day, which meant that the Three Heroes were fighting against Lu Bu.
The whole Internet is paying attention, and it has indeed received millions of downloads in a short period of time.
However, after a week or two, the user base did not increase. Everyone got tired of it, so they deleted the APP and left.
This is also the reason why Penguin is so arrogant. Only one person can survive on the social track, and he is not afraid of provocations from soldiers and generals.
Lin Zhenyang originally wanted to join in the fun, but it didn't cost much anyway.
Users are now a little tired of WeChat. If the speculation is successful, the reward will be a thousand or ten thousand times.
Zhang Yida stopped him directly, not wanting to make such a meaningless attempt.
When the three social apps were launched, Lin Zhenyang had been paying attention to them, and he had the idea of joining them if the market was good.
Facts did prove that he really thought too much.
Penguin is still the boy he once was, without any change.
Zhang Yida was not surprised at all by this result. To deal with Penguin, we have to start with the game and content, but it is also a tough battle.
Because Penguin will not stand there and fight you. With an annual revenue of 310 billion and a net profit of 80 billion, it can completely compete with Ruixiang in a money-burning war.
Compared with financial resources, Ruixiang is much worse.
Zhang Yida then asked about the development of Tiantian Toutiao, Buying Man, Ruixiang Pictures, Ruixiang Animation, Ruixiang Novel, and Ruixiang Sports.
He is not too worried about games and e-sports. The pig factory is hiding in the corner and shivering. There is no room for further improvement in a short time.
In the animation sector, due to the acquisition of Bilibili and the investment in Kuaikan Comics, the shelf has basically been set up.
When the time is right, if Kuaikan Comics is incorporated into the Ruixiang system, it will basically be able to compete with Penguin Animation.
The film industry is currently focusing on investment, and is also negotiating investment matters with several film and television production companies. It is similar to Penguin and Ali, but it entered the market a little later, has less influence, and has no investment masterpieces.
However, if you wait a few days, "The Wandering Earth" will be released, which should make its presence felt.
The sports market is not big, and it mainly focuses on grabbing the copyright of sports events. It can be regarded as an auxiliary to long videos. Everyone is not very different, or they don’t pay special attention to it.
Tiantian Toutiao, Buying Ticket Man and Ruixiang Novel are far behind, and they can only be ranked in the second echelon.