"Okay, Tesla is coming to open an official flagship store, I support it with both hands!"
Zhang Yida said with a smile, isn't he just trying to increase user awareness and expand categories by subsidizing so hard?
If Tesla could open a store directly in Pinduoduo, he wouldn't have to go to such great lengths to fool Musk.
Musk said with a smile: "The reason why Tesla chose to open its first flagship store in a hurry is because of our friendship."
Zhang Yida immediately understood what Musk meant and replied: "You can rest assured that Pinduoduo will definitely give Tesla the best advertising position.
If you don’t want to join the tens of billions subsidy plan, we will subsidize users in another form.”
Of course, Musk didn't want such a naked subsidy. After hearing that Zhang Yida would provide the best advertising space, he secretly praised this brother for his success.
However, he didn't understand what Zhang Yida said about another form of subsidizing users, so he immediately asked more questions.
Zhang Yida explained to him, “This is how it is, if a user purchases a Tesla, the Pinduoduo platform will issue a 20,000 yuan shopping voucher to the user, with no threshold, which can be used to purchase home appliances, daily necessities, etc.
Oh, by the way, I can also ask Yi'an Insurance to provide car insurance services.
Users can buy car insurance directly with shopping coupons. In addition, they can also buy some car supplies."
"It sounds pretty good. I almost want to buy a car with Duoduo."
Musk smiled and said, "But it must be announced to the public that you are working hard to subsidize it, and we cannot afford to subsidize it."
"I see!"
Zhang Yida knew that Tesla wanted to build a memorial arch, but the subsidies could not be done by Pinduoduo and his family.
Do you really think Pinduoduo was taken advantage of? Not necessarily.
"We are exempting Tesla from advertising fees, but you have to pay us the 20,000 yuan shopping voucher subsidy, right?"
When Musk heard this, he asked: "Don't you have a tens of billions subsidy plan?"
Zhang Yida said with a smile: "Aren't you not going to participate? Naturally, you won't be able to enjoy the relevant benefits."
"Man, you are too stingy. Tesla's presence in Pinduoduo will be good for you to enhance your brand."
Zhang Yida smiled and said, “Don’t we also provide Tesla with free advertising space?
Okay, let’s follow the previous cooperation. Anyway, we don’t make any money, so we just make a profit, and the benefits are subsidized to consumers.
Selling more cars will also be very helpful to Tesla’s cash flow.”
"Okay, you convinced me."
Musk didn't want to pester anymore and said: "But you have to promise me that you will sell at least 500 cars a month. If it is less than this number, I will not pay the subsidy of 20,000 yuan per car."
Guaranteed nothing, Zhang Yida curled his lips, his bottom line is that he won't make money, but he can't lose money.
Who can afford to pay tens of thousands of dollars for a car?
"Musk, what do you think about me asking DouVi to help Tesla advertise for two months? If you guarantee how many vehicles it will sell, don't mention it."
Musk knows that DouShi is the Chinese version of Musical.ly. He also knows that DouShi has 4.5 billion active users and can be called China’s national-level APP.
If it can advertise for two months, it can at least save Tesla tens of millions of dollars in advertising expenses.
"Don't you still have the live broadcast to bring goods? I will provide another 10,000 Tesla children's electric cars, which can be used to do activities together."
Zhang Yida smiled and said, "Okay! It's open enough!"
Musk is a very smart person. When he saw Zhang Yida spending so many resources, he immediately dedicated some resources as well.
Help and cooperation are mutual. If only one party benefits, the cooperation is destined to not last long.
Zhang Yida will not intercept or resell these children's cars, but will use them all for activities such as live broadcasts and short video advertising draws.
If Tesla's advertisements are made beautiful, other car companies will naturally come to place advertisements when they see them. It serves as a demonstration, and DouShi will not suffer too much loss.
Li Bing, Li Xiang, and He Xiaopeng also called one after another with the same questions as Musk.
Pinduoduo’s generous subsidies make it difficult for them to develop direct sales and cooperative sales channels!
Zhang Yida mentioned the newly negotiated cooperation plan with Tesla, but he did not explain it in full and retained part of it.
Tesla’s brand is strong, so Ruixiang naturally has to devote some advertising resources in exchange for cooperation.
The other three new energy car companies are not so bullish, and he does not need to be so polite.
The condition given by Zhang Yida is to open a store in Pinduoduo and enjoy the same traffic subsidy as Tesla.
Similarly, if Pinduoduo does not include them in the tens of billions subsidy plan and provides separate shopping voucher subsidies, the car companies themselves have to pay for this money.
Ruixiang can also provide short video advertisements, but there is a fee, friendly price!
The bosses of the three car companies thought about it and thought it was quite reasonable.
In addition, they are looking forward to the short video advertisement proposed by Zhang Yida.
At present, in the eyes of Chinese people, new energy vehicles still have various problems such as spontaneous combustion and falling down when they run out of power.
By placing short video ads, we can tell users about the benefits and advantages of new energy vehicles and deepen users' awareness of the brand, which is very beneficial to the development of car companies.
However, all three car companies are short of money, and their lives are not easy. They don't have much advertising money, which ranges from tens to 100 million per company.
…
Careful netizens discovered that the four major new energy vehicles have disappeared from the list of tens of billions of subsidies!
Countless consumers who have been waiting and watching, but have not yet had a chance to make a move, all sigh with regret.
But soon, Pinduoduo issued an announcement, announcing that the four major new energy vehicles would be stationed in Pinduoduo and officially open an official flagship store.
When buying a car at the flagship store, Pinduoduo will provide tens of thousands of no-threshold consumer coupon subsidies, which can be used to purchase car insurance, car supplies, household appliances, daily necessities, etc.
After the official opening of the flagship store, some people had the courage to buy a car on Pinduoduo.
Then, as the platform said, I received shopping vouchers worth tens of thousands of yuan.
This user took the shopping coupon and bought a car insurance policy provided by Yi'an Insurance, as well as countless daily necessities.
In addition, to pick up the car, you can also go to the offline experience store in the city where you are located.
After this user checked the car, he confirmed that it was a new car and there was no problem at all.
So he made a short video of picking up the car and buying a lot of items with Duoduo shopping coupons, and posted it on Douyin. It received millions of likes and was called the first foodie by netizens.
Crab man.
The self-media is also following up, expressing its views on the entry of new energy vehicles into Pinduoduo while praising Pinduoduo’s generous subsidies.
Partners and media people consulted the four major new energy vehicles, and the latter all responded unanimously: the flagship stores are real and the cars are genuine, but the subsidies are Pinduoduo's personal behavior and have nothing to do with them.
This time, Pinduoduo's "inhumane" style has been confirmed again!
Pinduoduo official also has a slogan: Give users the best car buying experience! Order online, pick up the car offline, and enjoy three-guarantee service! If you get a fake, you will get three for free!
The people who were still beeping and fighting Duoduo all of a sudden disappeared, but in the face of the fact that it has really happened, any of their smearing and tempo are useless.
So what are you waiting for? Hurry up and buy a car on Pinduoduo!
Pinduoduo’s car buying section suddenly became popular, with sales increasing steadily!
Even traditional car companies, such as Volkswagen, Honda, and Toyota, have sent emails to Pinduoduo’s business department to inquire about cooperation matters.