"Mr. Zhang, this trick of yours is so clever. We have managed to take over the Internet hotspots in recent weeks."
At the company's high-level meeting, when the four major new energy vehicles were mentioned in Pinduoduo, Gu Panpan was filled with admiration.
"Although I didn't make any money, I even got some advertising traffic. But as long as the traffic and attention increase, this will be the biggest gain for Pinduoduo."
Lin Zhenyang nodded and agreed with this cooperation.
"The most important thing is trust. In the past, no one dared to buy big items from Pinduoduo because they were afraid of buying fakes."
Speaking of this, Lu Qi smiled. He didn't know whether he was laughing at the users for being too cautious, or whether he was laughing at how low-level Duoduo was.
Lu Qi spread his hands, "It's better now. You can buy cars, not to mention ordinary home appliances and electronic products."
Zhang Yida nodded, looked at Gu Panpan, and said: "The prices of low-end daily necessities are there, you get what you pay for, everyone knows this, so I won't talk about it.
However, for large-ticket items such as electronic products, home appliances, and automobiles, quality must be strictly ensured.
We can lose money, but we must let users form the concept that they can buy expensive products on Pinduoduo, and the quality is no problem."
Gu Panpan understands the reason behind this, and Pinduoduo is currently counterattacking from outside the Fifth Ring Road to the inside.
The previous style of play obviously cannot satisfy some users within the fifth ring.
But Pinduoduo cannot completely change the tone of the platform because of this, because the sinking market has finally been conquered. This is the basic market and cannot be discarded.
Therefore, in the future, I will buy some cheap things from Pinduoduo. The quality will not be particularly good and they will be barely usable. This is for the sake of the sinking market.
As for expensive things, the quality must be guaranteed. This is considered for first- and second-tier cities and users with high unit prices.
Only after establishing a foothold in both markets can Pinduoduo be said to be truly qualified to challenge Ali.
Zhang Yida turned to look at Zhang Lan and asked: "How is the performance of short videos and live broadcasts?"
Zhang Lanhui reported: “Take Tesla as an example. We provide Tesla with products and services such as “open screen advertising”, “information flow advertising”, “sticker advertising”, and “test drive challenge”.
Through big data and background algorithm recommendations, we accurately deliver ads to users in first- and second-tier cities.
The main user market for new energy vehicles is still first- and second-tier cities. Low-tier cities lack infrastructure such as charging piles, so few people want to buy them, and buying them is also troublesome.
There are a large number of users signing up for the test drive challenge, because a children's electric car worth $499 is hanging there as a prize. As long as you participate in the test drive, share the short video, and get enough likes, you can get the children's electric car.
Therefore, many users have signed up for test drives. There are now many short Tesla test drive videos on TikTok, with test drivers introducing various functions.
Nowadays, as long as you are a user who often uses TikTok, you basically know how Tesla charges, how it is controlled, and how much it accelerates to 100 kilometers...
Although it has taken advantage of 10,000 children's electric cars, Tesla has made a lot of money this time.
Regardless of how much exposure it brings to the brand, if you go to test drive these people, many people will be converted into Tesla owners on the spot.
I heard that there are some uncles who swipe their cards on site to pick up the car directly. They are more excited than young people to buy a car.
It’s even more interesting to bring goods live. This time we invite the bald tiger brother.
Brother Hu was standing by the track to explain, and Tesla was running laps on the track, and the tires were making a sizzling sound..."
Zhang Yida nodded and looked at the sales data again. Overall, he was very satisfied with this marketing plan.
"I heard that dealer groups selling fuel vehicles are also interested in this plan? Are they ready to cooperate with us?"
Zhang Yida turned to look at Gu Panpan and asked with a smile.
Gu Panpan nodded heavily, “Who can withstand this set of e-commerce subsidies + short video ads + live streaming services?
It needs to be affordable and affordable, and it needs to be explained and explained. There is no need to go to a 4S store to buy a car. You can learn everything online directly.
However, they seem to be a little hesitant, mainly because they are afraid that too much subsidies will have an impact on their offline stores.
In addition, it is unjustifiable to subsidize only our side and not subsidize Tmall and Goudong.”
Zhang Yida rubbed his brows. The problem was a bit complicated. These car dealer groups had too much historical baggage to carry out any innovative activities. They had too many constraints.
But this is normal. If the interests of Pinduoduo are taken care of, the interests of other places will be damaged. If it increases or decreases, it is better not to engage in activities.
"Without some subsidies, buying a car on an e-commerce platform doesn't have much advantage over buying a car offline? It's better to just buy it offline."
Lin Zhenyang's words received vocal support from other executives.
Zhang Yida nodded, "This is how the industry is currently. The gimmicks outweigh the actual meaning. Unless the offline dealer system is eliminated, the money saved in the intermediate links can be turned into real benefits for users."
"It's impossible. It can't be replaced in a short period of time. The test drive before buying a car, the inspection when picking up the car, the maintenance and repairs after buying the car...
With so many links, can e-commerce replace them?”
After saying that, Lin Zhenyang looked at Gu Panpan and suggested: "Go and talk to the car dealer group. If price reductions and subsidies are not allowed, then don't cooperate, because you won't be able to sell it even if it's on the shelves."
"Don't be so forceful!"
Zhang Yida made a gesture to signal not to be reckless. He smiled and said to Gu Panpan, "Go and tell them to open an official account on Doushi and purchase the Dou+ service. After gaining followers, in addition to advertising to attract people to the store to buy cars,
You can also jump to Pinduoduo official flagship store.
Don’t beat the price to death with a stick!
Domestic dealer groups are highly interconnected. A car is sold by dozens or hundreds of dealers, and there is competition among them.
If they want to make money, they will find a way."
Gu Panpan's eyes lit up, "This is a great idea! I almost forgot that traditional car companies and new energy car companies are different.
Traditional car companies rely on the dealer system, while new energy vehicles prefer the online + offline experience store model."
But then she pursed her lips again, "Guanghui will definitely not cooperate with us, Ahli is their shareholder.
We can try to focus on dealer groups such as Zhongsheng, Lei Shing Hong and Yongda.
We provide them with plans to help them build e-commerce and short video operations teams."
Zhang Yida said "hmm" and said, "After tasting the benefits, they will naturally choose to increase their investment."
"By the way, Mr. Zhang."
Gu Panpan asked: "Should we also follow Ali's example and invest in a dealer group? They have so many brands and can help us enrich the automotive sector."
Zhang Yida shook his head, "It's better not to do it for the time being. Let's talk about it after we cooperate for a while."
Thinking of something, Zhang Yida asked again: "How are the discussions between Maotai and Wuliangye going? Do you want to participate in our tens of billions of subsidies?"