On this day in mid-May, Zhang Yida had just finished his work, leaned on the leather seat, turned on the massage button, and prepared to relax himself.
There is no great health care. You can only maintain high-intensity work by buying a massage chair.
I took out my phone and scrolled through the news, and saw a hot topic.
"Jumei successfully landed on the New York Stock Exchange, 31-year-old Chen Ou became the youngest CEO in the history of the New York Stock Exchange in 220 years"
"In three years, Jumei, a vertical beauty e-commerce company, has achieved a monthly sales breakthrough of 100,000 to 600 million"
"With a net worth of over 10 billion, Chen Ou is worth more than Yang Huihui, the second generation of green longan rich, and becomes the richest man born in the 1980s"
"Jumei's stock price rose nearly 10% on its first day of listing, and its market value reached US$4 billion."
Zhang Yida opened WeChat, and the group was very lively. Chen Ou sent a picture of ringing the bell at the New York Stock Exchange to the group, and everyone was sending messages of warm congratulations.
Looking at the high-spirited Chen Ou in the photo, Zhang Yida was a little envious, but he was not jealous at all. He did not think that the futures of Ruixiang and Yimin were not as good as those of Jumei.
After calling Chen Ou, Zhang Yida smiled and congratulated:
"Brother Ou, congratulations on Jumei's listing! I am a billionaire and the youngest CEO in the 220-year history of the New York Stock Exchange. I am very envious! I will work harder with you as my goal."
"Haha, thank you Yida. I have just finished the bell-ringing ceremony here, and there will be a press conference soon. I won't talk to you anymore. I will treat you to dinner when I return home, and I will treat you with honor!"
Chen Ou is now at the highlight of his life, and Zhang Yida can feel his happiness through his mobile phone.
"Okay, then I'm going to eat at a big restaurant!" Zhang Yida also directly agreed, thought about it, and then reminded:
"Brother Ou, I saw some unfavorable news about Jumei on the Internet! You have just gone public, so you have to pay attention to public opinion! Otherwise, it will be very troublesome for the situation to be reflected in the stock price."
"Well, you're talking about the fake goods scandal! It's okay. It's just that some media are jealous of Jumei's listing and want to extort some money. I've asked the public relations department to solve this problem. It's not a big problem, but thank you for the reminder, Yida.
Already."
Chen Ou still appreciated Zhang Yida's expression of concern for him.
Zhang Yida didn't say much. He just wanted to say something once.
2014, the year it was listed, was Jumei's last glory. In the future, it will go downhill step by step. Every year is worse than the previous year, and the stock price has dropped by more than 90% from its highest peak.
That's not just cutting off the waist, just cutting off the ankles.
Later, Chen Ou also gradually disappeared from the spotlight. It was not until he bet on sharing power bank with the son of the richest man that he returned to the mainstream attention.
…
"Ali took action, and it was a two-pronged attack. Online, they connected with consumer service companies such as Mei Tuan and Didi, and entered the online consumption scene;
Offline, they announced a huge 5 billion subsidy investment and made every effort to expand merchants.”
As president, Lin Zhenyang is giving a work report to Chairman and CEO Zhang Yida.
Zhang Yida sneered twice, Jack Ma's move was indeed extraordinary. He gave instructions:
“We are also taking a two-pronged approach.
First, contact Didi and Meituan, as well as other companies with payment scenarios.
Let’s start with the rate. Ali’s rate is 10/10,000, and our rate is 9/10,000.
Our rates are lower, so our cooperative companies must be more willing to promote our magic payment.
If companies like Meituan and Didi take over the market, they will have hundreds of millions of users. It can also enrich our usage scenarios and increase the stickiness of Mobao Pay users.
Second, continue to carry out our local promotion plan.
The core expenditures of local promotion include local promotion staff salary, user subsidy and merchant subsidy.
We cannot have less user subsidies and merchant subsidies than Ali, but we have an advantage in the remuneration of local promoters.
Lefenqi and Miaofenqi are promoting local universities across the country, and we are joining forces with them to form a local university promotion alliance.
Through this alliance, we select a group of college students who are eloquent and willing to work hard and make money. Let these college students do land promotion work for us.
The labor cost of college students is definitely lower than that of ordinary people. This can save us a lot of costs.
Another one, we can follow the happy and wonderful installments to receive the fruits of victory.
The campus market is developed by them, and students are selected and trained by them.
The campus agents of these two companies are quite good. I have seen that the sales performance of these two companies in recent months can be said to have increased by leaps and bounds, all thanks to the help of these student agents."
Lin Zhenyang's eyes were a little bright, this is a good idea!
There are two to three thousand colleges and universities across the country covering basically every prefecture-level city across the country. Accepting this batch of student agents is equivalent to completing the nationwide layout.
The two acted in two directions. Lin Zhenyang was responsible for contacting online consumption scene companies such as Meituan and Didi, and Zhang Yida was responsible for offline promotion.
Zhang Yida called Lu Min and joked after getting through:
"Boss Lu, Qudian has been developing quite well recently!"
"No, Mr. Zhang, you are kidding me again.
Miaofen has been under development for more than two months, and now it is fully covered by colleges and universities in Beijing.
Next, we will radiate to surrounding provinces and cities, but the 8 million you gave last time to support product research and development and market promotion in Beijing has been almost spent.
If we want to expand the market size, we must launch Series A financing."
Lu Min was also a good person and took the opportunity to complain to Zhang Yida. He wanted Zhang Yida to take the lead and contribute more money and effort.
"Okay, these are all trivial matters. I will ask the strategic investment department to come to your company later, and they will talk to you in detail about this matter."
Zhang Yida paused for a moment, then said with a smile:
"I have a new project here, are you interested in participating in it?"
"What new project? Mr. Zhang, just give me your orders. If it can be used, just let me, Lu Min, know."
Lu Min also beat her chest loudly, Zhang Yida's new project, so she must join it.
Not only is Ruixiang a shareholder of Miaofenqi and Yimin is the fund provider of Miaofenqi, but more importantly, it is Zhang Yida.
It was like turning stone into gold! He also knew that Huayi Capital was also founded by Zhang Yida. All three companies were well-known in the industry.
Now Zhang Yida has a new project, why are you still hesitating? Get on board quickly!
Zhang Yida got straight to the point:
"Ruixiang wants to promote mobile payment and is preparing to launch a university local promotion alliance project with Miaofen."
"Oh, the Earth Promotion Alliance! What do you need Miaofen for?" Lu Min was a little confused and didn't quite understand.
Zhang Yida continued:
“Rui Xiang provides money for projects, and Miao provides people in installments.
We allocate activity funds and mobile payment promotion projects here, and Miaofenqi is responsible for helping us select campus agents.
The criteria for selecting a campus agent should be similar to those you use. Those who can speak well and are eager to make money will be fine.
I'm thinking about how to make this event more advanced. It would be best to cooperate with the authorities of various universities and obtain their support.
Let some students from poor families take this opportunity to work-study; let some diligent and motivated students get social practice through this opportunity."
"That's no problem! Mr. Zhang, don't worry, this matter is taken care of by me." Lu Min felt that this matter was not difficult, so he just asked the employees below to recruit more people when recruiting campus agents.
Zhang Yida remembered that the reputation of campus loans in later generations was simply bad, and he asked again:
“The interest rate for your Miaofan installment loan should be set a little lower, and never exceed the red line of 36% annualized.
Although the regulatory authorities currently do not explicitly prohibit lending to students and set a red line for loan interest rates, I estimate that sooner or later this area will be included in the supervision.
You should make plans early!"
Lu Min felt that Zhang Yida was a bit alarmist, so he laughed and said, "It's not that serious! In the past, students could apply for credit cards. We just need to keep a low profile. And it's not called lending, it's called shopping installments."
Zhang Yida didn't want to talk to him about this, so he continued:
"Let's not talk about this anymore. Anyway, you are right to be careful!
Campus loans definitely have a bad reputation, so our establishment of this local promotion alliance can be regarded as a way to clear your reputation.
Moreover, we cannot make money from this local promotion alliance, it must be a public benefit."
"Okay, charity is also very good. Mr. Zhang, just do what you want, I support you!"
Lu Min is also a smart person and knows that there is not much profit in this project. Miao Fenqi's participation will indeed help to improve Miao Fenqi's reputation and also bring him closer to Zhang Yida.
Then Zhang Yida called Xiao Weijie again and said haha:
"Mr. Xiao, there is a good project, do you want to work on it together?"
"Uh, Mr. Zhang, what project is it?"
Compared to Lu Min, Xiao Weijie, who is a programmer, is more dull.
Zhang Yida also told Xiao Weijie what he had said to Lu Min.
Xiao Weijie readily agreed and expressed his stance:
"Mr. Zhang, your idea is very good and I fully support it!
Although we cannot afford the money in installments at this stage, there is absolutely no problem in contributing."
"Okay, I have two plans.
Option 1: We will cooperate with Miaofen in the northern region, and we will cooperate with Youle in the southern region in installments.
Option two, we three parties work together to cooperate in the national market."
Zhang Yida raised another headache for Xiao Weijie.
Why do I have a headache? Le Fenqi and Miao Fenqi are peers and competitors.
Xiao Weijie was particularly unhappy when he found out that Ruixiang had invested in another company called Miaofen.
Later, after Yimin provided another 500 million yuan in cooperation funds, the relationship was restored.
After thinking about it for a while, Xiao Weijie sighed and said:
"Let's work together among the three parties! Do it nationwide!"
In the end, Xiao Weijie's rationality defeated his sensibility. The reputation brought by the three-party cooperation in the national market will definitely be stronger than that of only the southern market.
Moreover, there are more and more campus installment platforms now. With more competitors, his hostility towards Miaofen is not that strong anymore.
After all, the national market is so big, it’s not just you that can do it.
"Okay, this time the three of us will work together. Through this opportunity, you two can also suppress other competitors.
While focusing on business interests, we must also cherish feathers.
By doing charity, we will wash away and downplay your original sin!"
Zhang Yida's words were very explicit, and Xiao Weijie did not refute, but felt that they made sense.
After settling the cooperation intention between Hele Fenqi and Miao Fenqi, Zhang Yida breathed a sigh of relief.
Why is it made for public welfare? Ruixiang wants to save costs and let the two of them work for Ruixiang in vain.
There is nothing we can do about this. The mobile payment war with Leech Financial and Penguin is a protracted war of attrition. The more bullets you win, the more chances of winning!