Zhang Yida's side is progressing quite smoothly, but Lin Zhenyang's side is encountering difficulties.
Didi's side went smoothly because Mo Bao paid a lower rate, so Chen Wei happily agreed.
Mobao Pay provides the enterprise version SDK toolkit to Didi, and Didi's technical staff integrated it into the taxi-hailing software. Afterwards, users will have an additional Mobao Pay option when they pay for a ride.
Moreover, Didi has become the first default payment method for users.
The reason! It’s very simple. Usually users pay the payment fee for taxis in advance, but now if there is one with a lower rate, it must be the first priority!
Magnesium Tuan is in trouble. As a shareholder, Ahri strongly opposes the launch of Mobao Pay on the Magnesium Tuan platform.
So the progress of this matter has been stuck there.
Lin Zhenyang reported the matter to Zhang Yida, who immediately called Huang Xin:
"Brother Xin, I heard that the cooperation between Mobao Pay and your magnesium group has encountered some obstacles?"
"Yes! Ahri is very opposed to it. He also encouraged Leech Financial Services to come over and threaten us. As long as Mobao Pay is online, Alipay will be removed from the shelves.
Let's choose one of the two!
At this stage, I dare not completely abandon Alipay and cooperate with you alone. After all, their Alipay has hundreds of millions of users, and you only have 100 million in total.
If Mobao Pay is the only payment method for users, it will definitely affect the normal operation of our platform.
If you had the body of Payback, I would choose you without saying a word."
Huang Xin was also helpless, Ahli was too strong.
Zhang Yida licked his dry lips, not knowing what to say.
The influence of giants is too great!
As for magnesium group to cooperate with penguin, that is unrealistic. Penguin is currently a shareholder of Dianping and has no shares in magnesium group.
After the merger of Magnesium Group and Dianping next year, Huang Xin and Ahli had a bad relationship. Ahli sold his shares and quit Magnesium Group. Penguin continued to add nearly 10 billion US dollars and became the largest shareholder of Magnesium Group.
At present, attracting Penguin to enter the game is definitely not in line with Huang Xin's strategy, and it will make Ahri's enemy too early.
After merging with Dianping, Magnesium Group became stronger. At that time, Huang Xin had the confidence to fall out with Ahri, but now he still doesn't dare to fall out because he still has to grow up.
"Okay, Brother Xin, I won't embarrass you anymore!"
Zhang Yida hung up the phone reluctantly. In the face of the giant's absolute strength, all other conspiracies and tricks were useless.
…
Within Pate.com.
Lu Fenghai was reporting the work progress to Zhang Yida. He said:
“Currently, the company’s pet e-commerce software Pet Mall has been developed, has passed various tests, and is preparing to be launched in the application market.
Pet Pet Service Platform, Pet Forum, and Encyclopedia are also included in the software "Pate Network".
Veterinarians, self-media operations and other content positions have all been recruited. The content is being compiled, so don’t worry.
The most lacking thing now is traffic, both online traffic and offline traffic.
There is a shortage of users who can accurately raise pets online, and there is a shortage of pet store merchants who have settled in Pet Service offline."
Zhang Yida nodded to express his understanding, and then looked at the financial statements on the table.
The two of them scraped together RMB 5.5 million when Pate Company was founded. After renting an office, buying desks and chairs, software research and development, and other expenses, there are currently more than RMB 4 million left in working capital.
After thinking for a few seconds, Zhang Yida looked at Lu Fenghai and said:
"The remaining 4 million in the account will keep 1 million, and the other 3 million will be used to build an army of local promotion and sales.
We will make every effort to expand offline pet store businesses, starting with customer development in Beijing.
On the e-commerce side, we are B2C. We need to purchase goods from major manufacturers and then sell them to us.
At present, given our scale and reputation, we probably won’t be able to deliver goods in advance and pay later.
Anyway, contact a few more manufacturers! If you can get it on credit, we will cooperate. If you can get it in cash, we will not cooperate.
However, you should pay attention to the quality of the purchased products and never buy fake ones.
Count on how many you can cooperate with. For pet food, medicine, toys, snacks, and clothing, you should first cooperate with 1-2 companies and set up the mall first.
If that doesn’t work, let’s sell Dogfud first!
I guess my father is the only one willing to give me credit.
When we have money later, we will slowly expand categories and improve the mall.
Regarding online traffic, I asked Touronghui to open an advertising space for Pate.com, which should be enough in the initial stage."
His mouth felt a little dry while talking, so Zhang Yida picked up the water glass on the table and took a sip of water, and then said:
“The product has been built here, the framework is in place, and we are improving the product content and services step by step.
The top priority is to operate the e-commerce and O2O businesses. Once we have the transaction data, we will start Series A financing.
Once we have the funds, we can move on to the next step of our strategy.”
Lu Fenghai laughed and said:
"Okay, I will start building the sales and local promotion team next. I'll leave it to Mr. Zhang to worry about the user traffic."
Zhang Yida is still very interested in Pate.com, and his father Zhang Qinghua looks forward to the development and expansion of his dog food factory every day.
If Petnet is launched, it will also help Dogfud expand sales and help dad realize his dream.
…
Zhang Yida called his father and asked:
"Dad, how are you doing at home lately?"
Zhang Qinghua said with a cheerful smile:
"Guess how much dog food our dog food factory has sold this year?"
Zhang Yida was a little surprised, how much did he sell for? His father was so happy, so he tentatively said:
"7500 tons?"
"No, guess again." Zhang Qinghua felt that his son would not be able to guess, and he did not expect that business would be so good this year.
"7,500 tons is still less, could it be 10,000 tons?" Zhang Yida was a little uneasy now. The Dogford online store just sent him this year's financial data some time ago, and it sold 4,000 in less than 5 months.
ton.
Zhang Yida asked: "Dad, how much did you sell offline?"
Zhang Qinghua stopped teasing his son and said directly:
“This year our factory sold 15,000 tons in 5 months!”
Zhang Yida was shocked and asked in disbelief:
"Only 4,000 tons were sold online. Did you sell 11,000 tons offline?"
"Yes, in the first two months of the new year, we only sold less than 1,000 tons per month.
In March, I tentatively sent a few sales teams to several other surrounding provinces and cities in Yunnan, Guizhou and Chongqing. Unexpectedly, our dog food was quite popular there.
In those three provinces and cities alone, we sold 6,000 tons in March, April and May.
In Sichuan Province, we sold 5,000 tons in five months, and the total offline sales were 11,000 tons.
In addition to the 4,000 tons you sold online, the total is 15,000 tons."
Zhang Qinghua was a little proud. He had calculated that based on the current momentum, he would sell an estimated 40,000 tons of dog food this year, with an estimated net profit of 80 million yuan.
"Dad, you said our Dogfud is quite popular in the surrounding provinces?" Zhang Yida immediately grasped the reason for the surge in sales.
"Yeah, you don't know how popular our dog food is. Dealers from those provinces come to the company every day to block me, and they all take cash just to pick up a few more tons of spot goods!
During that time, sales volume increased dramatically, and our production lines could not keep up, nor could our raw material procurement. The monthly output of more than 1,000 tons was simply not enough.
There was no other way, so I mortgaged our Xingnong Feed Factory for 30 million yuan, and scraped together another 20 million yuan. A total of 50 million yuan was invested to expand the factory five times.
Three more production lines were added, and 300 new workers were recruited.
Now we are operating at full capacity and our annual output can reach 50,000 tons."
Speaking of this, Zhang Qinghua looked excited. During that time, he was very busy, from running loans, to introducing production lines, to recruiting and training workers, which lasted for a month or two, and he lost a few pounds due to fatigue.
But looking at the factory that has expanded five times in area and the number of employees that has tripled, he is happy from the bottom of his heart.
Zhang Yida found it strange when his father said that Dogford was selling so well.
I made a special phone call to inquire about the current general manager of Dogford, Gu Bin, and the previous general manager, Lu Fenghai.
Ku Bin’s reply was: “Dogfud has gained a certain reputation online, and this fame may have been transferred to the offline market.”
Lu Fenghai’s reply was: “Dogfud invested in Qiandu search engine advertising this year and participated in the ranking of dog food-related keywords.
Because the Dog Food Factory has the same name as the Dog Food online store, part of the advertising effect spills over to the factory."
Of the two answers, Zhang Yida prefers Lu Fenghai’s.
A user wanted to buy dog food, and after a quick search, he saw an advertisement for dog food from Dogford.
In the end, this user did not purchase online for various reasons, but he already remembered the very recognizable name of Dogfud.
Later, when I was visiting a dog food store, I saw the Dog Food brand of dog food. I had searched for this brand and the name was high-end and classy, so I bought it.
So when offline dealers see that Dogfud is selling so well, can they not buy more?
Moreover, after a quick scan at the dealer, I can see advertisements for Dogford and various hype articles. I feel that this is a well-known brand, so I feel more confident about purchasing.
Thinking of this, Zhang Yida had a lot of thoughts.
He deliberately made the name of Dogford's online store, dog food brand name, and dog food factory name all the same.
The main reason is actually to concentrate resources to build the reputation of Dogfud. Then this reputation will be fed back to the online store and manufacturing factory.
It was a casual move, but I didn't expect that it turned out to be the right move.
In order to increase the sales of the online store, I have been promoting it on Qiandu and hired people to post soft articles on various forums.
The online effect is not particularly obvious, but it also has a certain sales promotion effect.
From the current point of view, the greater effect is still offline.
With such a large amount of exposure, only 1 out of 10 users who see the advertisement will go to the online store to make a purchase.
But some of the other 9 people also had an impression of this brand, and the final conversion was reflected in the offline market!