After understanding the reason, Zhang Yida called Zhang's father again and praised his achievements:
"Dad, I found out why your sales are so popular in Yunnan, Guizhou and Chongqing provinces.
You have to thank me! I have done a lot of advertising online, and most of these advertising effects have been enjoyed by dog food factories.
Nowadays, most of the dog owners are young people. Before selling dog food, they usually search online to find out which brand of dog food is good? Which brand is good in quality and low in price and has a good reputation?
So after your dealers purchase the goods, they sell very well and make money. That’s why they keep coming to you to get goods.”
Zhang Qinghua smiled and said:
"What's wrong? I've wronged you by advertising for your father?"
From now on, this family fortune won’t all be yours, look at how stingy you are.”
Zhang Yida knew that his father was joking with him, so he still explained:
"That's not what I mean. What I mean is that now that the brand has been launched, Dogford must spread out across the country, or at worst, the entire south."
"Are you too hasty? There is still a loan of 30 million that has not been repaid! It is better to be safe!"
Zhang Qinghua feels that now it has covered four provinces in southwest China, and it is necessary to lay the foundation before expanding, and the current production line is almost operating at full capacity.
"Don't be in a hurry! When I start a company, I need to expand the market several times in three months. If you are so slow, the market will be taken away by others." Zhang Yida joked.
"Then I'll think about it again! You can't make a hasty decision on this kind of thing!" Zhang Qinghua's conservative side of his personality came to the fore again. This is also the reason why he wasted twenty years and could not increase the scale of his company.
Zhang Yida couldn't stand it anymore and analyzed it to his father:
“Currently, our brand has been launched, and if you expand into the market of one more province, you will earn more money.
Also, I recommend that each province establish a direct sales branch.
At present, the biggest profits are eaten by distributors. As a manufacturer, our family only makes one yuan per pound of dog food, which is too little.
In addition, dog food, like feed, is also an industry greatly affected by shipping costs.
I suggest that we selectively build a few more branch factories based on sales scope and sales volume to receive orders nearby, produce nearby, and transport nearby to reduce transportation costs."
Zhang Qinghua was a little confused, and after a long time he said: "You have thought so far? We are building a provincial branch and a branch factory. Can we do it on such a large scale?"
Zhang Yida smiled, his father’s thinking space was still too narrow. Then he said:
“When running a business, shouldn’t we take one step and look at three steps?
Now that we have two advantages, shouldn’t we take a bigger step?”
"Wait, two advantages? Besides the brand you mentioned, what else is there?" Zhang Qinghua interrupted Zhang Yida and asked.
"Another advantage is that I have established a new company called Pate.com." Zhang Yida did not wait for his father to digest it, and continued:
“Pate.com mainly engages in pet e-commerce, pet O2O services and pet social networking.”
Afraid that Zhang Qinghua would not understand, Zhang Yida added another sentence:
"This software has many functions. You can think of it as Taobao + Magnesium Tuan + WeChat Moments + Zhihu. But the functions are all for users who have pets."
"I still don't quite understand. Will it be more convenient to raise a dog with your software?" Zhang Qinghua feels that the world is developing too fast, and even dogs have software to play with.
"Yes, with this software, it is very convenient not only to raise dogs, but also to raise other animals. Dad, you are so awesome. You have explained the core of my business in one sentence. It's really high!" Zhang Yida said in a poor tone.
"Then tell me a convenient method?" Zhang Qinghua was very interested in this software and wanted to find out more about it.
Zhang Yida thought for a while, how to explain such a matter to his father clearly in the most understandable language. After thinking for a long time, he said:
“First of all, our software has a shopping mall, which sells pet food, pet medicine, pet toys, and clothing.
Just like Taobao, users can buy food, accommodation, and entertainment for their pets on it.
Tell me, isn’t it very convenient?
Second, our O2O service platform will include many pet shops, pet hospitals, pet training, custody and other types of institutions.
If you want to give your dog a bath or see a doctor, you can take out your phone and search to see which pet stores and hospitals are nearby.
Then place an order on our platform, and you can go to the store to enjoy the service, or you can have someone come to your home to treat your dog.
Just say it’s inconvenient!
Third, we also have a pet social network and encyclopedia.
Just like WeChat Moments, you can take photos of your dog and post them in the forum, and other dog owners will like and comment on you. You can also make friends with dogs, which is very interesting!
There are also some pet disease prevention and treatment methods on the pet encyclopedia. Anyway, if you don’t know how to keep pets, you will know how to keep them.”
"Oh, you can still play like this! This software is good, and it can also help our family sell dog food in that mall." Zhang Qinghua finally understood, and his first reaction was that it could increase the sales of dog food in the factory.
"It's not just the pet mall that helps you sell. The O2O platform will have tens of thousands of merchants in the future, which is equivalent to tens of thousands more dealers in Dogford."
Zhang Yida is a little proud. He has already thought about this step. After the platform is launched, he will develop the merchants on it into his own dog food dealers.
"Son, what do you mean, do you want the pet hospitals and pet stores that your platform has settled in to help us sell dog food in the future? This is a great idea! They themselves are in the dog business, so they can still sell the dog food if they help us sell it.
of."
Zhang Qinghua lit a cigarette and began to think about this business model.
Zhang Yida looked into the distance and said slowly:
"Yes! So we need Dogfud to establish more branches and production plants!
After they place an order, local branches and production plants are responsible for production and distribution.
If this move is made correctly, our Dogford will also have the opportunity to be listed on the market in the future!
In addition, in addition to pet food, we can also make pet toys and clothing at home. After all, we have such a channel, so we don’t have to worry about lack of sales.”
Zhang Qinghua listened to his son's words on the phone and didn't speak for a long time. He felt that his son had really grown up and his business layout ability was getting stronger and stronger.
"Okay! If you start up your Petnet, I will expand the scale and start building branches and factories.
But, I don’t have any money! I heard that you recently received US$500 million in financing, so just sponsor your dad with one or two billion!”
Zhang Qinghua also made a joke about his son.
"This US$500 million is earmarked for Ruixiang and cannot be misappropriated. In the future, Dogfud will expand its business scale and introduce financing."
Zhang Yida also followed his father's topic and said.
"Financing? That's not possible. I won't give my shares to outsiders." Zhang Qinghua refused repeatedly.
"Dad, you are thinking old-fashioned! In the future, if Dogfud will be listed, it will not be the issuance of public shares.
In this society, working alone is a thing of the past.
All you need to do is keep your shares above 50%. It is necessary to reasonably dilute part of the shares in exchange for funds needed for development."
Zhang Yida persuaded with earnest words.
"Let's not talk about this topic anymore! Let's talk about it then!" Zhang Qinghua was a little unhappy. He likes to be a sole proprietor when doing business. Only when he has the final say can he have great power.
Zhang Yida knew that his father had a conservative personality, so he did not continue to persuade him on this matter.
The father and son chatted about other topics before hanging up the phone.
night.
Zhang Yida and Zhao Erya had dinner together and took a walk on campus.
Zhang Yida asked:
"Erya, let me ask you a question?
If a person's father is a stubborn old man who is unwilling to accept new things, how should he be persuaded?"
Zhao Erya frowned, looked at Zhang Yida, suddenly guessed something, and laughed:
"You don't talk about your own father!"
"Yes, that's my dad. I want him to agree to transform our family business into a modern enterprise and let him agree to my introduction of venture capital."
Zhang Yida admitted frankly.
Zhao Erya held Zhang Yida's hand and said while walking:
"Let me tell you, you can't rush this matter.
My uncle must have his concerns if he doesn't agree to break the status quo.
What you have to do now is to let him put aside this concern and prove to him that bringing in venture capital is definitely better than not bringing in venture capital at all.
As for how to prove it, I don’t understand!”
Zhang Yida felt that what Zhao Erya said made sense, and his stubborn and conservative father would definitely not be able to change this idea for a while.
The key is how to prove it to him?
While Zhang Yida was deep in thought, Zhao Erya said coldly:
"Why did Song Caiwei become your administrative assistant?"
"That's when she came to our company to solicit sponsorship and said she wanted to join our company as an intern. I thought she was pretty good, so I let her join the company."
Zhang Yida said somewhat sarcastically.
"Haha, see for yourself!" Zhao Erya sneered twice and threw her phone over.
Zhang Yida hurriedly caught the phone she had thrown down from mid-air with both hands. He picked it up and looked at the Weiminghu BBS logged in. What caught his eye was a big title:
"Shocked! The senior sister used her body to bribe the freshman classmate"
The specific content you click on is:
In order to get into a company founded by a freshman boy, a senior girl did not hesitate to use her body to bribe the boy, and eventually became the assistant to the chairman.
Freshman boy, chairman. Once these two keywords are combined, you will know that you are talking about Zhang Yida.
Because at Beijing University, there is no one other than him who has served as chairman since his freshman year.
Song Caiwei's appointment as Zhang Yida's assistant can be found out after a little inquiry.
At this time, a group of melon-eating people below the post have already started to comment:
"Who? Who are you talking about? How can he, Zhang Yida, have such a beautiful blessing? Let me go, senior sister, and let me do it!"
"The man must be talking about Zhang Yida, but the woman is not sure."
"I know, the girl's name is Song Caiwei, she is from our School of Economics and Management, she is a pretty girl."
"I'll rub it, it's great! But I don't know if it's true or not!"
"It's probably fake. Does Zhang Yida need unspoken rules? It's probably this woman who pounced on me."
"Yes, he is so rich, he can't find any kind of woman. It's probably this woman who seduces others!"
"Don't Zhang Yida have a girlfriend? Our hottie Zhao Erya is in a relationship with him! Damn it, this is considered cheating!"
"Tell me, who is the person who posted this? How does he know so clearly?"
"I guess, maybe Zhang Yida or Song Caiwei offended him and are here to take revenge."
"It's possible, but I don't think what he said is necessarily true."
"Yes, it may not be true, but it may not be false either! Even a fly won't bite a seamless egg!"
Less than half an hour after the post was posted, it has already reached hundreds of pages.
The debaters mainly focused on a few points:
"Is the news true or false?"
"Is it Song Caiwei who wants to seize Zhang Yida, or is Zhang Yida trying to do the same thing?"
"Who is the poster? Is there any grudge against Zhang and Song?"
Zhang Yida looked through all the news and his face was ashen. He looked at Zhao Erya, who had red eyes and was about to cry, and asked lightly: