However, what was originally thought to be a sure-shot operation ended with the disappearance of the commercial spy. When he received the news that the operation had failed, Kosuke Fuuta blacked out and fainted on the spot.
Later in the F1 competition, in order to retaliate against the Aegis Group, Kosuke Fuata personally called Hideo Matsui, the manager of the Fuata Racing Team, and ordered him to do something against the Aegis Racing Team and not let them win under any circumstances.
In the end, Hideo Matsui did as he was told, but in the end Aegis Racing won the championship, but his Fuata Racing Team suffered heavy losses.
Not only was the car damaged, both the main racer and the team manager were injured, and a doping incident was also discovered. The Fengtian team fell into public condemnation, and the reputation of the Fengtian Group also suffered a big blow. Many countries in Europe, the United States, etc.
Car sales in the region have dropped significantly, resulting in economic losses of more than one billion US dollars.
Kosuke Fuata originally wanted to secretly create a stumbling block for the Aegis team and prevent the Aegis Group from further increasing its influence. Unexpectedly, not only did he fail to achieve his goal, but he also lost his wife and lost his troops!
The team's strongest driver, Sato Suzuki, was completely ruined, and the team and the group were also implicated. The losses were huge, the team manager was also disabled, and the Futa Team, which suffered a huge blow, could no longer participate in the next competition.
Not only was the huge amount of money invested this season and the resources completely wasted, but there were also claims from many advertising sponsors. This will undoubtedly be another very heavy blow to Fengtian Group!
Kosuke Fuata almost had another heart attack because of this!
However, the impact of these things on Fengtian Group is limited after all. For Fengtian Group, which has a large scale and strong financial resources, these losses are serious but not to the point of breaking the bones.
But this time, the situation is completely different.
The SHIELD Group seems to be completely targeting them. The mid-to-high-end cars that Blade now accounts for an increasing proportion of the Fengtian Group's profit share completely crush them with the same price and higher performance.
pressure.
Although the Fengtian Group is large in scale and has abundant funds, some small losses are not enough to shake this big tree. However, this time the Aegis Group can be said to have pulled the trigger and attacked directly at their vital points, cutting off their very important profits.
source.
This is no longer just a problem of hundreds of millions or billions, but tens of billions of profits have been completely cut off, and the crisis they face is not just that.
Mid- to high-end cars cannot be sold at all and are all backlogged in factories. Not only can they not generate profits, but the costs cannot be recovered. However, at the same time, operating costs such as employee wages are still continuing to consume a large amount of funds, and the company's working capital has been reduced.
The bottom will soon be reached, and if a solution is not found immediately, the company will collapse before long.
If it cannot survive this crisis, Fengtian Group may even collapse!
However, Fengtian Group is a long-established large automobile company after all. Faced with this unfavorable situation, it quickly responded.
Since they can't compete with Aegis Motor's new models in the high-end market, they might as well withdraw from the high-end market.
On the third day after the release of the Aegis SUV, all mid- to high-end models under Fengtian Group were sold at reduced prices.
In fact, the price of Fengtian Group's mid-to-high-end models in Japan, including the Overlord, is less than half of that in China.
For example, the price of BaTao in Japan is 3.35 million yen, which is equivalent to less than 210,000 RMB, but the price in China is as high as 500,000. Even if it is produced in China and does not need to pay additional tariffs, the price of domestic BaTao is as high as
430,000.
In fact, the cost of this car is only about 100,000. Adding value-added tax, consumption tax, and some hidden costs, such as advertising fees, labor costs, and various marketing expenses, the normal price should be around 200,000.
However, Fengtian Group just relied on its successful marketing strategy and the relatively good quality of the car itself to raise the price to four to five million.
The same is true for various models under the Lexus brand, and the price is very seriously inflated.
Lexus' various mid- to high-end models are actually very similar to Fengtian's low-end cars.
Not only do they share a frame platform, but they also have the same electrical system and internal and external components. The three core parts of many models are almost identical. It can be said that they are swapped cars.
Just changing the car logo, appearance, and interior, the price difference is hundreds of thousands, or even hundreds of thousands.
While other domestic and foreign car brands are conducting various preferential activities and selling at reduced prices, Fengtian Group is doing the opposite. Not only is there no price reduction, but it is conducting several marketing campaigns. Many models require a price increase to purchase.
One can imagine how big the profit margin is.
It was only now, under the huge threat of Aegis Motor, that Fengtian Group finally lowered its prices, and the magnitude was so large that countless consumers were stunned.
Originally priced at 4 to 50,000 yuan, the price has been reduced to more than 200,000 yuan, and all mid- to high-end Lexus models have also been reduced in price by nearly half.
Overnight, almost all high-end models of Fengtian Group were destroyed, and they instantly changed from high-end cars to mid-range cars.
However, their trick of cutting off the wrist of a strong man did work. Although such a sudden price reduction caused many old users to be dissatisfied and felt that they had been ripped off, there were still many users who could not afford these high-end models.
The price is attractive.
The price of more than 200,000 yuan can buy a high-end car that originally cost 400,000 to 500,000 yuan, which is still very worthwhile in the eyes of many people. As for the Aegis car, it is good, but the cheapest is 500,000 yuan, which is not among them.
within the scope of consideration.
It has to be said that although Fengtian Group's price reduction strategy is simple, it is very effective. It just misses the price range of the Aegis SUV, and perfectly avoids the sniper attack of the Aegis car.
However, the price they paid was also very huge. The original high profits were directly broken, and the current price can only maintain no loss.
But no matter what, Fengtian Group finally survived the crisis of bankruptcy, and its sales volume, which had been stagnant, has improved again, and even surpassed previous trends.
After all, they are originally high-end cars and have directly cut their prices to enter the ranks of mid-range cars. They are still very attractive to mid-range car consumers.
In the past, the increase in sales would definitely have excited Fengtian Group's senior management, but now, the profits of these high-end cars, whose prices have been almost halved, have been minimal. Even if sales increased tenfold, they would not be able to make up for their huge losses.