Zhou Qingfeng has been back to the 1990s for several months, but he rarely interacts with enterprises and institutions because he simply cannot adapt. "It's hard to get in, it's ugly, and it's hard to do things." These are all descriptions of how ordinary people faced bureaucrats back then.
of suffering.
Literary people these days are very valuable and have a lot of arrogance. Facing Ma Jing, the newspaper editor had a sense of superiority looking down on the grassroots. But the superiority of being superior was used against Zhou Qingfeng, and Zhou Qingfeng almost walked away.
Ma Jing intervened, and Zhou Qingfeng finally tolerated it. He had to spend thousands of dollars to advertise for a month. It was not "Tian Yang Daily", but "Tian Yang TV Weekly". The latter was watched by ordinary families.
, the circulation volume is larger, but the quality is not high.
Don't even think about the words "five hundred yuan monthly salary". The editor-in-chief of the newspaper wants to use the paragraph "Shengguang Machinery Factory is hiring with high salary..." to make a tofu block in the newspaper. This sentence is ordinary, and the effect is sure
Difference.
Zhou Qingfeng repeatedly emphasized that he could afford the salary, but others came back with one sentence - exaggerated propaganda has a bad impact on society, and it is not appropriate to use advertising slogans that can easily cause misunderstandings among the masses.
But the advertisement should be simple and clear, going straight to the point. In the end, the two parties compromised and settled on the advertisement title of "Two hundred yuan monthly salary", followed by the name of "Shengguang Machinery" and specific recruitment matters.
Leaving a contact address and phone number belonging to the Nantou Township Government can be regarded as improving credibility. After paying the money, Zhou Qingfeng spent a day stamping everywhere to complete the advertising matter - even if he fights in another world
So tired.
This is considered to be an urgent matter, and it is the result of Ma Jing's special report being taken seriously by the leadership, who had such a small amount of support to guarantee it, and skipped a lot of approval steps to help. Otherwise, it would not have been possible to get this advertisement without half a month's effort.
After coming out of the newspaper office, Zhou Qingfeng smiled bitterly and felt the necessity of social reform for the first time. He bought two cans of 'Jianlibao' from a roadside shop and sighed: "This is the best of times, and also the most beautiful."
Bad times.”
"Charles Dickens, A Tale of Two Cities." Ma Jing said with a smile the origin of this sentence, thinking that Zhou Qingfeng was trying to challenge her in literature.
Uncle Zhou felt like his gallbladder was bursting. He took a sip of the sweet soda before a smile appeared on his face, "Ma Jing, try to find a way to transfer yourself to the city. Especially since you showed up this time, you will definitely have a chance.
"
The female teacher was stunned and said: "I only have a technical secondary school degree, how can I come to the city?"
"Then it's good to take a degree and get a further education indicator." Zhou Qingfeng drank the drink in one gulp and shouted loudly: "If you want to change the times and society, start by changing yourself. Look at me,
I just held back my temper and didn't kill anyone today."
She laughed out loud after saying this, and Ma Jing punched the man hard.
The motorcycle pulled the two of them back to the hometown. The female teacher hugged Zhou Qingfeng in the back seat and asked: "Bad boy, why do you have to advertise? There are many ways to recruit people. Advertising can cost thousands."
Where’s the block?”
Thinking about the thousands of dollars she had counted, Ma Jing felt sorry for Zhou Qingfeng. She felt that she might not be able to save so much money until she retired. But Zhou Qingfeng said nonchalantly: "In this era, traditional media is still very popular.
Influential.
What I’m trying to do is not only advertising, but also publicity. I’m not recruiting a few technicians and designers with high salaries, but I’m trying to make “Shengguang Machinery” famous.
I also know that I can go directly to the city to find a machinery factory and stand in front of the door to recruit people. It doesn’t cost a lot of money, but how many people can trust me and trust a small factory in a poor town? Can I print it in a newspaper?
Advertising is different..."
Ma Jing immediately shouted happily: "Those who are interested in finding a job will definitely feel that this factory has some strength and that it is a serious job. They will call, write letters and even come to take a look in person. The salary is two hundred yuan a month.
Well, I would definitely be tempted."
The female teacher followed Zhou Qingfeng home happily like a sparrow. A few days after they left the city, "Tian Yang TV Weekly" published the advertisement of "two hundred yuan monthly salary".
In these days, people relied on books, newspapers, radio and television to get information. Being able to have a place in newspapers was a symbol of strength. Many companies made unimaginable profits in that era because of their good advertising.
"Tianyang TV Weekly" is distributed within the scope of one city and fourteen counties in Tianyang. It is a weekly, with only four issues a month. Except for few people in the village, there is a huge market in towns and villages. A regional tabloid, the circulation number
Easily tens of thousands of copies.
Zhou Qingfeng complained that he created a layout the size of dried tofu, but in fact most advertisements are only two fingers wide and the font is very small. His advertisement is the size of a piece of tofu, and the layout is also the best, with two bold words in black and white.
A monthly salary of one hundred yuan is extremely eye-catching.
When people in Tianyang City receive a newspaper, they will be attracted by the title of the advertisement as soon as they open it. The entire social economy is not good now. Two hundred yuan a month is unimaginable to 99.9% of people.
income.
On the day the advertisement was released, the newspaper editor who had received Zhou Qingfeng came home. His wife held the newspaper out of curiosity and asked: "Is the advertisement published by your newspaper true or false?"
When the newspaper editor saw the bold words, he shook his head and said, "I don't know if it's true or not."
The editor-in-chief's wife didn't believe it at all, "It's only two hundred yuan a month, which is higher than the salary of a national cadre like you. Didn't your newspaper check the background of this 'Shengguang Machinery'?"
The reason why Zhou Qingfeng refused to sign the report with Ma Jing was because he didn't like to have his background checked. But he wanted to develop, and he couldn't remain unknown. Advertising for companies was the most balanced path he could think of. But he still underestimated it.
The investigative capabilities of traditional news media.
"On the day I accepted this advertisement, I called and asked the publicity officer of Nantou Township. This 'Shengguang Machinery' is a small private factory that suddenly popped up in their township. The person who runs this factory is a young man, who is probably involved in the business.
I made some money from smuggling and it expanded."
smuggling?
The editor-in-chief’s wife became interested.
Nowadays, those who have smuggling connections are not only not despised by society, but are a symbol of ability. Those who are insiders of the system, such as newspaper editors, will be despised if they only have a few imported goods.
"Smuggling is good, so what is the young man smuggling?" The editor-in-chief's wife was happy.
The editor-in-chief of the newspaper also laughed, "I heard that guy is very capable and smuggles everything. From imported bicycles to imported home appliances, and even some clothes popular in Hong Kong and Taiwan. I thought it was a way to save my face, so I gave it to him.
He made this advertisement."
The news media has the most sensitive sense of smell. The editor-in-chief of the newspaper has long known that someone in Nantou Township is selling imported large color TVs privately. People in the system are wondering if they can get in touch. At most, they are wondering how this source of goods can appear in a remote rural area.
Final summary...
"Many people in the newspaper office know about this. When that guy comes to advertise, let's take a look at the situation first. If he is really capable, just ask him to buy some imported goods."