The four clerks at Kasi Milk Tea Shop were all stunned. You must know that the cheapest milk tea in their shop is only ten yuan a cup, and there are even more expensive ones.
A clerk hesitated for a moment and said, "It's so cheap and the natural drink must not taste good. In terms of taste among all the drinks, coffee and milk tea are the best. What kind of drink does this belong to? It is neither a big-brand drink store nor a franchised one."
It’s not like juice, milk tea, coffee, and natural drinks have never been heard of.”
The store manager Li Sheng said, "No matter what type of drink it is, his price is too low, but don't worry too much. This is a first-tier city, a first-tier market, not a low-end market. People here value the brand more."
Quality is not about price. If you go to a small county town, the cheap price may attract many customers, but it doesn’t taste good here. No matter how low the price is, almost no one will buy it.”
A few shop assistants nodded slightly. Even if they could attract people, it would only be a small amount of money. In the end, they might not even be able to earn rent.
…
Ye Yu came to the second floor and sat in Liu Fei's office. As soon as he entered, his cell phone rang. It was a call from Li Xue, "Mr. Ye, is the Jianghai branch opening today?"
"Yeah, right." Ye Yu replied.
Li Xue: "Mr. Ye, our company now has a dedicated person operating the company's TT public account. Now the number of fans has exceeded 50,000. I think we can publish a notice on it to promote it. Maybe our old customers include Jiang Hai."
"
Ye Yu has thought about using public accounts before, but 50,000 people is really not that many. China has a population of more than one billion. The probability of these 50,000 people branching out in Jianghai City is not high. Maybe there are only a few dozen people or even
Several people.
"Actually, it's not of much use, but you can send a notice to promote it." Ye Yu thought for a while and replied.
After hanging up the phone, Li Xue asked someone from the company to publish a promotional notice on the public account.
"Tianlu Health Beverage Store has settled in Jianghai Songjiang University Town. Friends from Jianghai can go to buy and taste it."
The content of the article details the address of the new store, and then introduces the functions of Tianlu Drink in detail.
In less than five minutes after posting, there were dozens of comments: "Tianlu Beverage Shop is coming to Jianghai? It's really great. I think about Tianlu Drinks day and night."
"You really came to our Jianghai City? I must go buy it today."
"When are you coming to our city in Hangzhou, Zhejiang Province? I want to drink it too. I will give your boss some advice."
"We in Yandu City also want it. With the taste of your drinks, they will definitely be popular in Yandu City."
"And our Gujing City in Jiangsu Province."
For a while, almost all the comments were talking about this, and it didn’t take long for the number of comments to exceed a thousand. After all, there are 50,000 real fans, and there are no fake fans among them.
At 8 o'clock in the morning, Tianlu Health Drinks University City Store officially opened.
The flow of people on the commercial street gradually increased. Liu Fei, who was standing in the store, could see people on the street looking this way from time to time, but no one walked in. A few even went to the opposite side to buy a cup of milk tea.
This made her feel a little anxious, but soon someone walked in, and she said with a smile on her face, "Hello, welcome."
A young man came in. Hearing Liu Fei's words, he smiled slightly, "Are you selling the special drinks of Lipo Ancient City?"
"Yes, this is officially selected by Libo. It has a unique taste and excellent texture. Do you want to have a drink and try it?" Liu Fei said with a smile.
She acted very warm and friendly, and the young men were a little embarrassed. Beautiful women have an advantage over male employees when selling things to male customers. "Then give me a drink."
"Do you want a big cup or a small cup? A large cup costs 8 yuan, a small cup costs 5 yuan." Liu Fei continued to ask.
"It's quite affordable. I want a big cup, just room temperature."
Lin Yingying heard this and hurriedly made a large cup of room-temperature drink for the young man. After finishing it, Liu Fei took it and handed it to the young man, "If you think it tastes good, you can help us promote it in our circle of friends. We welcome your next visit."
.”
"OK!"
The young man smiled slightly, paid for the drink, and walked out of the store.
Subsequently, customers came into the store one after another, and handing out flyers was still effective, but the effect was not very obvious, and the conversion rate was very low.
Of a hundred people, maybe 70 will accept your flyer, but only half of the 70 people will take a serious look at it, and of these half, only one-tenth of the people will choose to buy it. This is the conversion rate.
The lowest kind of publicity and promotion.
However, this is also the lowest-cost publicity and promotion, and the effect is still there.
Unlike ordinary beverage stores, the products do not have their own characteristics. Even if they attract customers, it is difficult to retain them. Unlike Tianlu beverage stores, the taste and texture of Tianlu beverages completely crush the drinks on the market. As long as customers come in, Ye Yu
You are 80% sure to attract this customer and make him a regular customer.
This is the huge advantage of natural drinks. It has an 80% chance of retaining customers, and there are no substitutes on the market.
The Kasi Milk Tea opposite cannot compare with Tianlu Drink in this aspect, and there are too many milk tea drink shops. Almost every milk tea shop has various milk teas and coffees. You don’t have to buy the ones from the Kasi Milk Tea Shop.
Tianlu drinks are different. Only Tianlu Drinks Company has them on the market, and no other beverage stores have them at all. It is unique.
In this regard, Ye Yu also has his own worries. When Tianlu Beverage Company becomes stronger and stronger, many people will pay attention to them.
By then, I am afraid that many people will be interested in the recipe of Tianlu Drink.
Now only Li Xue, Wang Yaxian and Li Yunyue know the formula. Unless these three people leak it, the secret formula will be leaked. Even if one or two betray, the secret formula will not be leaked.
Now Coca-Cola, the world's largest beverage company, uses this method. The three company executives each control part of the beverage formula. The three of them can't meet together, eat together, fly together, etc. But Ye Yu doesn't have that much
Regulation.
The formula of Tianlu drinks can also be patented, but domestic regulations require that the beverage formula be disclosed when applying for a patent. This is a mandatory requirement for patent applications, exchanging disclosure for protection.
And this kind of protection is not perfect in the eyes of many people. If a large company also makes Tianlu drinks, but just changes its name, the Tianlu beverage company can sue and use the law to protect its patents...
If it takes a few months or a few years to fight a lawsuit, it will only be Ye Yu's company that drags him down, because at that time he has no competitive advantage, funds, and brand awareness are not as good as those big companies.
The most important point is that the longest patent protection period is only twenty years, which means that after twenty years, your patent is no longer yours, and anyone can make natural drinks at will.