"Your offer is still far from the negotiation expectations."
"Then our second round offer is..."
"Congratulations, this price has barely entered the negotiable range, but there is still a gap from expectations..."
The entire venue was very quiet, everyone spoke softly, but there seemed to be invisible swords and swords flying.
This is a war without smoke.
Obviously, Chen Leyao, who rushed to the capital overnight the day before yesterday, was also a participant in this battle.
"Our first round of quotes is two hundred and eighty-six yuan."
Compared with other similar pharmaceutical companies, it barely occupies a slight advantage.
This is technical strength and confidence. After all, Xing'an Ning, which has new antihypertensive ingredients and original controlled release technology, has almost no competition in the market of similar drugs.
"Your price is too high compared to similar drugs..."
"But we currently have the best efficacy in the world. Our company has invested huge R&D costs in developing this new drug, and it has just been put on the market..."
"The recovery of R&D costs is a long-term matter. Our aim is to match quantity with price. This is a huge market with more than one billion people. Your company's profit sharing will not..."
Compared with the previous unilateral and cold offer, after the appearance of Xinghai Biology represented by Chen Leyao, the smell of gunpowder became obviously stronger, and both sides argued hard.
"My third round quote is two hundred and twenty yuan, which is already 40% lower than the market price."
"Forty percent, this is probably the lowest range I have ever heard in my career, the lowest price in the world, seventy or eighty percent is very common here.
Well, we Chinese people all like auspicious numbers, one hundred and eighty-eight. If we can achieve this price, I believe we will be able to give you a satisfactory order."
"I need to consult the boss about this price."
"Please."
The two sides fought for each other, and gradually came to a range that was acceptable to both. Chen Leyao temporarily left the scene on the pretext of consulting her boss.
It doesn’t necessarily mean you really want to ask something. This is a little trick commonly used in sales negotiations. Sometimes it’s to find a way out for yourself, sometimes it’s to ease an overly intense conflict atmosphere, gain thinking time, interrupt the other party, etc.
Purpose.
However, Chen Leyao really dialed Xia Xu's number.
There is no doubt about the strength of the negotiators selected from all over the country. After each round, this offer can be said to be just within seven inches of Xinghai Biology.
Agree, the benefits will be lost too much. It will directly change from a new high-end special drug to an ordinary affordable drug. It will not only give profits, but also have an impact on the product image and positioning.
But don’t agree. The Medical Insurance Bureau is not only relying on the official government, but also relying on more than one billion people. This is a huge market that cannot be found in the world, and it is an iron rice bowl that no company can resist.
No one is willing to give up if they have a choice.
"Well, I understand."
Listening to Chen Leyao's brief description of the current situation, Xia Xu nodded slightly and shook his head: "This quotation is not good, we need to change it."
Chen Leyao: "How much should it be changed to? I'm afraid this is also the bottom line acceptable to the Medical Insurance Bureau. If we talk about it again, it's just a matter of cents..."
"No, Sister Leyao, you misunderstood." Xia Xu smiled slightly: "I meant to lower it a little more and give them a discount of one hundred."
"ah?"
Chen Leyao was a little confused after hearing this, and wondered if she had heard it wrong.
How can anyone talk about price like this? Negotiate in reverse?
Originally there were hundreds of medicines, but when they were reduced to 188, it was already broken, and then they were cut off by almost half?
"Sister Le Yao, you heard me right, just quote this price. Of course, you can also make some requests, such as prepayment as quickly as possible, and you can also hype up the company's image afterwards."
Xia Xu smiled and reaffirmed what he just said.
In fact, the price of medicines has a wide range to negotiate. Many drugs are not really expensive. Their prices mainly depend on the recovery of research and development costs and licensing costs.
This is not to say that pharmaceutical companies are all shady. After all, if they don't make money, who will invest hundreds of millions in these bottomless pits? If they can't even recover the cost, they themselves may go bankrupt. No one will do this kind of thing.
If it is a thankless task, there will be no research and development results that benefit the country and the people.
But for Xia Xu, it doesn't have to be so ugly. Anyway, he actually took advantage of Tonghe Pharmaceutical and will be able to recover the cost sooner or later.
Of course, the reason why he did this was not because he had a heart attack and was desperate to do charity.
One of the reasons is, as he said, to raise the requirements so that the official can pay as soon as possible after the order is given, and pay in advance. This can not only solve the dilemma of his shortage of funds, but also greatly increase the expansion of the three companies under his command.
speed.
Time is far more important to him than temporary benefits. The world will definitely look the same every day in the future. Every time he develops a little more, he will have more opportunities, and he will definitely be able to earn back thousands of times in the future.
The second is to sell well to the official and create a good corporate image.
The fact that Xinghai Biology and Xinghai Industry have been unable to obtain military qualifications is not because the special department is unwilling. On the contrary, in this pure seller's market, they are more urgent than Xia Xu.
The reason why he can't get it done is just that he is still wrangling with all parties. If he takes the initiative to give in on the medical negotiations, he will not only sell well to the authorities, but also become a domestic "conscience entrepreneur". The resistance to this matter will naturally be reduced.
Much lower.
Genius entrepreneurs, well-established domestic businessmen, are wholly-owned without any foreign capital, and are willing to sacrifice their lives for the medical security of the Chinese people. These conscientious national entrepreneurs also provide a dazzling aura of bargaining chips.
Moreover, food, clothing, housing, transportation and medical care are the most closely related items in people's lives. This exaggerated initiative to cut profits in half, with a little public relations, has resulted in a huge reputation and reputation.
Public opinion and popularity are always the best invincible golden body.
The hidden dangers of the Super Brain plot have been temporarily resolved. Since the last werewolf siege was messed up by the special department, it is no longer possible for him to keep a low profile. He might as well change his mind and make use of it.
.
The power of public opinion is something that anyone who has experienced the Internet age has seen and is familiar with.
Using fame, especially fame related to charity, to build a golden body for yourself is the real invincible position. Anyone, even if it is a lawless person who wants to touch him, must weigh the consequences.
Of course, the main public relations target must still be the company Xinghai Biomedicine. In fact, he does not need to show his face. Anyway, those who have intersecting levels must know the identity of his boss.
