Tmall Mall is Ma Xiaoyun’s great counterattack in the e-commerce field after many years.
Because of his status as the founder of Taobao, after learning that Tmall Mall was about to be launched, several e-commerce giants in the market all took a cautious attitude towards it and used various means to inquire about Tmall Mall.
everything.
After all, despite the fact that Ma Xiaoyun failed to start a business after leaving Taobao, to this day, the Taobao he founded is still the e-commerce platform with the largest market share in China.
Various e-commerce platforms also want to know, what kind of platform will Ma Xiaoyun create this time?
However, after investigating through various channels, they learned that the Tmall mall founded by Ma Xiaoyun this time is actually an e-commerce platform that does not charge any fees from sellers and does not take a commission on profits!
Upon hearing this news, the big bosses of the e-commerce platforms all lowered their guard.
What a joke!
You don’t even charge the store, and you provide a free platform for them to sell things? You don’t even get a commission?
Can this kind of e-commerce platform survive?
This is not an e-commerce platform, this is burning money!
I really don’t know what idiot Ma Xiaoyun deceived into investing in such a project.
An e-commerce platform is a network form of offline physical stores. Opening a store on the platform requires a certain fee. These are industry regulations that have been recognized by the market.
However, Ma Xiaoyun turned out to be whimsical. Although this situation may attract many stores to open stores on the platform at first, in the end, apart from losing money and making money, Ma Xiaoyun's platform will not get any income at all.
They didn't believe it. How long could Ma Xiaoyun last like this? One month? Two months?
This kind of competitor that will die sooner or later is not worthy of attention at all.
So in the end, apart from attracting some attention when the news first came out, Ma Xiaoyun's Tmall mall immediately lost its spark.
Even some people who claim to be experts in the e-commerce industry have published articles on the Internet such as "Ma Xiaoyun, how much do you know about e-commerce?", "A new challenger to the e-commerce platform? Or a clown disrupting the market?" etc.
A series of insinuations and articles referring to Sang and Huai.
When Ma Xiaoyun saw these articles, she silently stored them in her computer, preparing to ridicule them one by one after the Tmall mall became successful.
Let you underestimate me!
Let you look down on me!
Just wait, every article you post today will become a tool for me to slap you in the face in the future!
Just as Ma Xiaoyun took a deep breath, Tmall Mall finally went online as planned.
With sufficient funds from Lin Chen, on the day of launch, Tmall Mall placed a large number of advertisements on various portals and social media such as Weibo.
The budget for advertising alone was 200 million yuan!
After those old e-commerce platforms found out, they laughed their heads off again, and increasingly felt that this time Ma Xiaoyun's new platform was a loser.
You spend 200 million to advertise, but your platform doesn’t charge any fees. Can you recoup the advertising fees?
Amid all this doubt, Tmall Mall finally went online.
In a school dormitory.
"I understand, Mom, I received the money. Don't worry. I'm going to buy some clothes online. What? In the store? The quality online is not good? Okay, I understand. What? When I go home
I still want to show you the clothes? You don’t believe your daughter too much, right? I understand, okay!”
As soon as I hung up the phone, I saw a girl next to me asking the girl who called just now: "Xiao Shu, how are you? What did your mother say?"
Xiao Shu said helplessly: "My mother is so annoyed. She gave me money and asked me to take the new clothes home to prove it. She was afraid that I would spend money indiscriminately and had to go to a physical store to buy them."
"Ah? What should we do? Didn't we agree to save some money and go traveling during the National Day? Otherwise, you can just tell your mother directly."
"That's not okay. My mother will definitely beat me to death if she knows I'm traveling privately!"
At this moment, another girl suddenly came in from outside the dormitory door: "Who said you wanted to buy clothes just now?"
The two of them looked back and saw that the other person was from the dormitory next door and was a girl in the same class as them.
"Me," Xiao Shu said, "my mother gave me money to buy clothes. Do you know where I can find cheap ones? I want to save some money to travel during the National Day."
"That's great!" After hearing this, the girl in the dormitory opposite immediately jumped up excitedly: "Hurry up and take a look, I just found a cheap online store. Autumn and winter clothes are less than 200!"
"What? Where can I find such a cheap store? It can't be street food, right?"
"Of course not, it's a brand from Youyiku!"
"No way? It's actually another library?"
Xiao Shu screamed and asked the girl which platform the online store was on. The other party picked up Xiao Shu's computer mouse and quickly opened a web page for her.
"Tmall Mall? Why haven't you heard of it before?"
"This is a new platform opened by Ma Xiaoyun, the founder of Taobao, and it just went online today!"
The girl introduced her, and Xiao Shu and his friend took a step forward and looked at it carefully.
"Look, I heard that there is no cost to open an online store on this platform, so the store has almost zero cost to open the store, and the items in the store are sold cheaper than other stores! And it also has a special function called group buying.
!”
"Group group?"
"Yes, take a look..." The girl opened Youyiku's online store and quickly found a group-buying message inside.
"Look, I am the one who calls the kitten. I just launched a group purchase. The original price of autumn and winter clothes is 249. As long as ten people join the group, they can buy it for 199! Look, there are already 8 people.
Got it! If you want to buy it, register an account as soon as possible!"
"Wait! I'll register right away!" Xiao Shu quickly grabbed the mouse and started to register on Tmall Mall.
Her classmates also hurriedly opened their computers, and for no other reason, she was also moved!
The two registered quickly and then participated in the group purchase. Xiao Shu's classmate was lucky enough to catch the last bus.
However, just when the two were about to check out, they let out two more exclamations.
"Xiao Shu, look at this, register for Alipay, pay through Alipay, and you can also get a newbie red envelope! There are 1-9 yuan!"
"Really, I saw it! What is Alipay?"
Xiao Shu looked at the girl in the next bedroom with a puzzled look.
The girl next door said: "This is the payment channel of Tmall Mall. Of course you can pay directly with online banking or through Alipay. With Alipay, in addition to binding a bank card to Alipay for payment, you can also recharge and pay.
It’s no different from our usual online banking, but with Alipay you can get extra red envelopes, and there are no other channels.”
“Of course it’s a good deal to use Alipay!”
Xiao Shu started to register without saying anything, and her roommates did the same.
However, just when Xiao Shu was about to pay, she suddenly hesitated.
“There won’t be any fakes on this Tmall mall, right?”
"Of course not. This is the official flagship store of Youyiku. Look, there is a certificate on the store introduction! Moreover, if you buy anything on Tmall Mall, you can return it within seven days without any reason. If you encounter fake goods, you can directly
Just return it."
Xiao Shu took a look and found that it was exactly what she said, so she pressed the payment button with confidence.
After buying clothes, Xiao Shu did not turn off the computer, but continued to browse online.
She fell in love with this new online mall almost instantly, because in addition to the official stores of various big brands, there are also many small shops that are obviously self-employed.
Although it is a small shop, the things sold there are not trivial.
Original clothes and jeans from various big brands, which you may need to go to the clothing wholesale markets in the south to buy in person, can also be purchased on Tmall Mall!
In the past, because online shopping malls required store fees, manufacturers that produced these original products rarely opened stores to sell online. But now, because there is no cost to open a store on Tmall Mall, many manufacturers want to give it a try.
I had the idea to put my own products on the Internet.
Although these products are cheap, they are not fakes. Apart from the lack of brands, the style and quality are almost the same as the genuine products.
The price of dozens of yuan per piece made Xiao Shu excited.
In addition, there are many scattered and inexpensive gadgets that have never been seen on other e-commerce platforms before.
The next afternoon, she sat in front of the computer and kept buying. Her original plan for a National Day trip was completely forgotten.
Not only Xiaoshu, but also Xiaoshu's roommate is completely addicted to Tmall Mall. Both of them are buying like crazy.
At the same moment, similar things are still happening all over the country!