Tmall Mall was only launched in the morning, and that day happened to be Friday, so at the beginning, it didn't make much waves yet.
However, when the time reached noon, Tmall Mall instantly became popular among white-collar workers and young students.
This can be proven by the fact that Tmall Mall was promoted to a hot search at noon.
This hot search was not promoted by Ma Xiaoyun, but purely spontaneously caused by users.
Among them, Lin Chen also contributed a part.
When discussing the online promotion of Tmall Mall, Lin Chen accidentally put forward an opinion that triggered today's hot search.
"How about we organize an event to invite friends and send red envelopes? As long as you invite a friend and the friend successfully makes a purchase, the user will be given a small red envelope of random value. The more you invite, the more you will receive!"
It is such a red envelope activity that has been used by many mobile apps in Lin Chen's previous life. In this era when mobile apps have not yet become completely popular, it first ignited a nationwide rush to earn red envelopes on the platform of Tmall Mall.
craze.
Open the hot search on Weibo, and you can see that at the same moment, many people are sending their own Tmall Mall invitation links, and everyone hopes that their friends can use his or her link to register.
However, an ID card can only register one account at the same time, which makes many people have to ask before inviting their friends to register: "Has your Tmall mall been registered?"
It was this sentence that became today's hot search keyword, and it was quickly topped by countless people.
Many people who had no intention of shopping online at the beginning couldn’t help but curiously open it after seeing this hot search.
At this glance, many people have also fallen into the clutches of Tmall.
In this way, the time arrived in the afternoon, when Ma Xiaoyun called Lin Chen.
"Director Lin, do you know how many registered accounts we have in our mall now?"
"How many?"
"50 million! Director Lin, there are only a little over 500 million Internet users in the country this year, which is equivalent to one out of every ten Internet users becoming a user of our Tmall Mall! This is less than a day!
"
"Director Lin! It's popular! Our Tmall mall is popular! Hahaha!"
In her excitement, Ma Xiaoyun couldn't help laughing wildly on the phone, and Yang Xiaofeng, who was confused next to Lin Chen, couldn't help but grinning, thinking how could her brother Lin Chen be on the phone with a psycho?
Lin Chen couldn't help but smile, and waited for the other end of the phone to calm down before saying, "Okay Ma Xiaoyun, we burned 200 million for publicity this time, and gave another 500 million as red envelopes. It's not surprising at all to have such results."
"Yes! But when it comes to money, Mr. Lin, I will never let you down!"
"Our Alipay currently has more than 20 million registered users, which is equivalent to two Tmall mall users having one registered Alipay account, and the current user recharge amount on Alipay has reached more than 200 million.
This is equivalent to a user saving 10 yuan!”
"In addition, the current transaction volume has reached 800 million, and it is expected to exceed 1 billion today! According to our contract with the merchants, this money will be temporarily withheld in Tmall Mall for a period of time as merchant deposits, so in fact
, we have already got more than one billion in our hands! We have contacted the bank for short-term financial management with this money. The profit by then will be enough to maintain the company's basic expenses for a month, and we can also make a few million in net profit! And this
It’s just the beginning!”
"Those who rejected me at the beginning would never have imagined that we could make more money than them just by relying on the free model, right? Hahahaha!"
Speaking of this, Ma Xiaoyun couldn't help but laugh wildly again.
There was no way, he had been suppressed for too long. Before this, Ma Xiaoyun had been questioned too many times, and no one believed that he would succeed.
But who would have expected that he would actually succeed?
If possible, Ma Xiaoyun now wants to stand in front of those who questioned him in the first place, take the Tmall Mall report and slap them in the face!
Let you look down on me!
Make you think I can't do it!
Make you think I will fail again!
Lin Chen listened to the phone call and felt that Ma Xiaoyun seemed a little too excited. This was not good.
As the boss, he must pour cold water on Ma Xiaoyun, otherwise the proud soldiers will be defeated.
"Ma Xiaoyun, this is just the beginning, please calm down first!"
Hearing Lin Chen's cold words on the phone, Ma Xiaoyun on the other end finally stopped laughing and became quiet.
"I'm sorry, Director Lin, I was a little out of control just now."
"Yeah. I can understand your mood, but don't forget, it's only the first day of Tmall Mall!"
"The business model of Tmall Mall is actually very simple. If those platforms are willing to change the model and burn money to grab customers, our current development momentum will stop immediately, so you must do a few things for me before they react."
"Yes, Director Lin, please tell me." Ma Xiaoyun said extremely seriously.
Hearing Ma Xiaoyun's voice, Lin Chen couldn't help but touch his nose.
Hmm... This feeling of giving instructions to Ma Xiaoyun, don't tell me, is really good.
"First, we must now compete for more seconds and expand our user base as soon as possible. In this regard, your early promotion is very good and can continue."
"Second, the key to the mall is products. I know that Tmall Mall, like other malls, is still promoting its official flagship store, but in fact, those small commodity self-employed businesses are the focus we should focus on. There are many of them.
The scale effect formed is even more amazing. Those official flagship stores have enough manpower to open online stores anywhere, but those self-employed individuals have limited energy and sometimes only open one online store. After they join our Tmall Mall, they can
We will not open it elsewhere. So you must seize the time and absorb as many of these merchants as possible before other platforms change their models."
"Yes, I will immediately put someone in charge of this matter." Ma Xiaoyun said immediately.
"Also..." Lin Chen thought for a moment and said, "Go and contact Liu Xing later to see what happened to the patent I asked him to buy last time?"
"You mean QR code and scanning?" Ma Xiaoyun heard Liu Xing talk about this matter and immediately replied.
"Yes, Ma Xiaoyun, although the current e-commerce platform is still mainly online, I am optimistic about the mobile terminal. In the future, mobile APP will be the mainstream of our Tmall mall, including your Alipay, which can only be used on mobile phones.
Real value. So quickly confirm those two patents for me, and after getting them, start developing related functions immediately!"
Ma Xiaoyun was now as convinced of Lin Chen's words as an imperial edict, because this time, it was precisely because of Lin Chen's idea of inviting friends and sending red envelopes that Tmall Mall's start became even more popular than expected.
What's more, he also shared Lin Chen's views on mobile payment, so Ma Xiaoyun immediately said: "I understand, Director Lin, just wait for the good news, I will issue a military order in front of you!
In at most a month, Alipay’s mobile payment function will be online!”